Knowledge Gap
Knowledge Gap
Knowledge Gap
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Understanding The
Concept Of Knowledge
Gap And Knowledge Coker Preye Robert
Doctoral Scholar in Department of Marketing, Niger
Delta University, Yenagoa, Bayelsa State
Expansion: A Theoretical Macaulay Onovughakpo Augustine
Department of Business Administration, Igbinedion
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ABSTRACT
The objective of this study is to establish an explicit understanding of the concept and dimensions of knowledge
gap and knowledge expansion and as well reconcile the terminologies used such as research gap or research
problem. Perhaps, the finding of this study is based on conceptual and theoretical reasoning from existing
literature of knowledge gap and research gap. In exploring extant literature, the study shows that the concept of
knowledge gap emanated from the mass media domain and has two distinct pillars or pathways such as
differentials in awareness of issues and in depth informational issues about topics. This study navigated through
the latter perspective of knowledge gap and proposed a conceptual framework that demonstrates the nine
dimensions of knowledge gaps that leads to the expansion of knowledge frontiers. The study also reveals that
knowledge gap is synonymous with research gap. One measure of knowledge expansion was proposed i.e new
knowledge creation. This paper discussed each of them and situations in which these gaps exist. The theoretical
significance of this study is that scholars and researchers in management sciences and other allied disciplines
will use our model to advance the concept of knowledge gap and knowledge expansion within the context of
research.
Keywords: Knowledge, knowledge gap, knowledge expansion, research gap and research problem
1. INTRODUCTION
Knowledge was not regarded as one of the key factors of production, but of late it is widely recognized as the
most important factor of production in any given economy and essential for development (Evers, 2003; Hadad,
2017; Bratianu and Dinca, 2010). Knowledge is a universal concept (Bolisani and Bratianu, 2018) and as well
as a multi-dimensional construct with multi-layered meanings (Nonaka, 1994) which cuts across many fields
of study. Here we are basically concerned with the concept of knowledge gap. The concept of knowledge gap
was first conceptualized by three prominent researchers such as Philip J. Tichenor, George A. Donohue and
Cleric N. Olien in University of Minnesota in the year 1970 (Gaziano, 2016). They developed the knowledge
gap hypothesis by explaining that there exist a divide between persons of lower class and that of higher socio-
economic status in connection with the infusion of mass media information into the social system and the gap
in knowledge continue to increase instead of decreasing as new information keep diffusing in the social system
(Chen, 2013; Gaziano, 2016; Jenseen, 2012). The socio-economic status stands as an embodiment of several
distinctive arguments and variables focusing on media content, ways of life, personal skills, motivation and the
general nature of knowledge itself (Jenssen, 2012).
However, Gaziano (2016) opines that knowledge gap can be measured on two path ways such as simple
awareness of an issue i.e dichotomous measure as opined by Tichenor et al (1970) in relation with two classes
of socio-economic status (differentials in awareness of information), and as in-depth information issue i.e a
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continuous variable such as relationship between key elements, reasons, issues, actors, causes and solution. Put
simple, for specific subjects or topic, some people may be better informed than others (Mc Quail, 2010). She
went further to say that a knowledge gap may not exist for awareness of an issue but may exist for in-depth
knowledge of that topic. Based on this argument, many scholars like Rogers (2003 as cited in Gaziano, 2016)
have criticized the conceptualization of the construct knowledge gap within the context of awareness of
information between two distinct social classes. Rogers (2003) perceived it as the effect of communication
activities and begged for it to be re-conceptualized as communication effect gap, rather than knowledge gap.
Drawing from these inferences, we are basically concerned with the in-depth information issue as dimension of
knowledge gap as pronounced by Gaziano (2016). The awareness issue or dichotomous measure of socio-
economic status is not within the context of this study. Though the construct was borrowed from the
communication domain but the context is different in terms of this paper. Here we are basically concerned with
knowledge gap in terms of research gap as widely used by academic researchers. Apparently, there are
confusing opinions about the terminologies used on knowledge gap when it comes to research in management
sciences. In management sciences research, knowledge gap is used synonymously with research gap or research
problems (Muller-Bloch and Kranz, 2014; Miles, 2017; Jacobs, 2011). Miles (2017) opines that research
problems are not perceived as research gaps. But when research gaps are identified, the research problems are
partly solved. The knowledge gap is the basic justification of any research problem, phenomenon or scientific
inquiry and the identification of this gap is the nexus for expanding knowledge frontiers (Partti Jarvinen, 2016).
Therefore, in this study knowledge gap or research gap will be used interchangeably.
One of the complex task in designing an effective research outcomes is to successfully identify these research
gaps (Miles, 2017) or knowledge gaps. The identification of knowledge gap is a very big challenge for students,
new researchers and practitioners as well. Only very few researchers or scholars have explored ways of
identifying research gaps and dimensions of research gaps in extant literature (Miles, 2017; Robinson, et al,
2011; Hart, 2009; Cooper, 1998; Muller-Bloch and Kranz, 2015; Jacob, 2011; Vom Brocke, et al, 2009). Ule
and Idemudia (2018) have done study on knowledge gap and knowledge expansion in regards to socio-
economic status (SES) but not within the context of research. None has examined the concept of knowledge
gap within the context of research as an elixir for expanding knowledge.
This paper aims at closing this gap by answering these research questions:
Is knowledge gap synonymous with research gap?
How could knowledge gap be identified?
What is the relationship between knowledge gap and knowledge expansion?
What are the dimensions of knowledge gap and knowledge expansion?
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The answers to these questions will be provided in the body of this paper and stands as the basic justification
for embarking on this study.
The pattern of organizing this paper is as follows; introduction, theoretical background, the concept of
knowledge gap, dimensions of knowledge gap, knowledge expansion and conclusion.
2. LITERATURE REVIEW
Drawing from this premise, the definition of knowledge still remains a problem to be addressed (Bolisani and
Bratianu 2018) despite the fact that knowledge is very powerful concept in terms of development (Evers, 2003).
The question still persists, what is knowledge? According to Wikipedia encyclopedia (online), knowledge could
be refer to as a familiarity, awareness, skills, or understanding of facts which an individual holds to himself
over time and being acquired through education, investigation or learning. Knowledge is a construct formed by
interlinking a spectrum of intellectual components and the simplest being information (Abhary, et al, 2009).
Knowledge is defined as information gained and remembered through a learning process (Gaziano, 1997).
Having looked at the various definitions of knowledge, it is apparent that knowledge is perceived as an
embodiment of learned behavior built upon careful observation of phenomenon, factual information or data
stored, or skills acquired through practice or education. Admittedly, in an attempt to carefully examine the
phenomenon or factual information or data stored in order to ascertain the justification of true belief is labelled
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“Knowledge Gap” (Gaziano, 1997). Knowledge gap exist as a result of differences in the types of knowledge
being studied (Leo, et al, 200) and such difference in the investigation prompted the concept (Gaziano, 2016).
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(2011) opines that a research gap occurs frequently, most especially when the researcher finds it difficult to
arrive at comprehensive conclusions i.e always providing incomplete conclusions. Jacob (2011) asserts that a
research gap is perceived as the process of establishing research problems and steps to be taken to resolve it.
However, drawing from these definitions we can say that a knowledge gap could be defined as differences in
the investigation of phenomena or factual information being stored in an existing body of knowledge that have
not been explored and needs to be explored. The Phenomena here represent the relationship between elements
such as issues, reasons, causes, and solutions. Perhaps, looking at the various definitions it is obvious that there
exist strong intersection between knowledge gap and research gap which has to do with issues that have not
been explored by researchers and need to be resolved. From the two conceptualizations we can deduce that
knowledge gap is broad (multi-dimensional) in nature i.e subjective construct, while research gap is objective
in nature (very specific). This implies that research gap is a subset of knowledge gap. Therefore, we can say
that the both terms are related and can be used interchangeably in research context Let us give a practical
example of both. For instance, we are trying to investigate the relationship between customer retention strategies
and firm’s profitability. Researcher A has used price discount and service quality as dimensions of customer
retention strategies to give account for firm’s profitability. Then, researcher B looked at it from a different
perspective and realized that apart from price discount and service quality there is another dimension that can
as well account for firm’s profitability and discovered that customer service care is one, but has not been
explored by researcher A. This is research gap. Then the difference in thought between the knowledge of
researcher B as compare to researcher A in terms of customer service care which researcher A could not account
for in his investigation is called Knowledge gap. We can come up with another dimension as well. Knowledge
gap or research gap is an unending process, as the flow of thought continues the gap widens
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literature search, literature analysis and synthesis and research gap identification. However, after the research
gaps have been identified, these gaps need to be localized, verified and presented (Muller-Bloch and Kranz,
2015).
Based on these streams of knowledge gaps from these known scholars, we therefore proposed a new conceptual
framework that encapsulates the various dimensions of knowledge gap being put forward by these scholars.
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which could be misleading as well. This gap is somehow closely related with provocative exception gap which
we are going to discuss later. For this gap to be identified easily one has to start by critically analyzing each
research stream and the outcome from the analysis required to be synthesized (Muller- Bloch and Kranz, 2004;
Miles, 2017).
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knowledge expands, we do understand and discover new concepts and theories. Increasing our reservoir of
knowledge has open up so many new issues in our life and we learn about new things or issues when knowledge
gap is identified. Knowledge gap is an unending process because where someone knowledge ends, another
person’s knowledge begins from there and it keeps on increasing and knowledge expands as well. Miller (2017)
is in agreement with this position that when we continue to span across new areas by developing any existing
theories through gaps, it increases our knowledge as well as our ignorance for the exploration of more
knowledge. That is why Gaziano (2016) identify knowledge gap as a continuous variable.
In this study, knowledge expansion is measured in terms of new knowledge creation being conceptualized from
the works of Nanaka (1994), Galia and Lagros (2004), Pugh and Prusak (2013), Bandera and Passerini (2017),
Chouikha and Dakhi (2012).
3. CONCLUSION
The basic justification of this study is to make an explicit understanding of the concept and dimensions of
knowledge gap and knowledge expansion and as well to reconcile knowledge gap and research gap. The study
has revealed that the concept of knowledge gap was first propounded by three prominent scholars Tichenor,
Donohue and Olien in 1970. The concept was domiciled within the province of mass media information.
However, in this study we have thrived to uncover the two key pillars that underpin the conceptualization of
knowledge gap as being theorized by Gaziano (2016) in relation with the conceptualization of knowledge gap
by Tichenor, Donohue and Olien (1970). The two key pillars are differentials in simple awareness of an issue
between two classes of the social strata and an in-depth information issue regarding a topic in terms of
relationship between elements, issues, causes and solutions. In this study, we keyed into the second pillar of
knowledge gap as conceptualized by Gaziano (2016).The first pillar is not within the context of this study,
because this paper is basically concerned with research studies. The conceptualization of knowledge gap has
been criticized by many scholars in terms of the context it is used and popular among them is Rogers (2003).
We are in disagreement with Tichenor et al (1970) in one aspect, because the idea in which the concept was
developed has been knocked-down by digital revolution. Perhaps, academic researchers have decided to use
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the concept research gap rather than knowledge gap (Muller-Bloch and Kranz, 2014; Jacobs, 2011; Robinson
etal, 2011; Miles, 2017) in order to avoid contradictions, though they are used interchangeably in many research
settings. Therefore, in this study we have succeeded in reconciling the both constructs by nurturing and relating
them in order to advance the construct. The study reveals that there is a strong intersection between knowledge
gap and research gap though not proven empirically but with theoretical enforcement. . This position will
definitely provoke a lot of research scholars and the beautiful thing is that we have set the agenda for the
construct to develop rather than going extinct as a result of misconception. Knowledge gap or research gap is
the primary basis of any research investigations and the identification of these gaps is the foundation for
expanding knowledge frontiers. One measure of knowledge expansion was proposed i.e new knowledge
creation.
4. THEORETICAL IMPLICATIONS
The conceptual framework designed in this study will guide empirical findings for scholars and researchers in
order to develop the construct. The relationship between knowledge gap and knowledge expansion has not been
explored in any research literature, perhaps this framework will stand as a spring board to develop the theoretical
relationship between the both constructs.
The knowledge gaps identified in this study were been paraphrased from research gaps and some scholars have
divergent views relating to the conceptualization of the both constructs. Perhaps more studies need to be
conducted in order to ascertain if actually they are synonymous or related. Similarly, the concept was lifted
from the domain of mass communication and there exist a contextual difference which the construct is used.
This could make the understanding of the concept to be misleading, but we have succeeded in making such
distinctions through the help of Gaziano (2016). More research scholars should explore the two key pillars or
pathways of Gaziano (2016) conceptualization to ascertain if the measures used by us are in line with the
conceptualization of knowledge gap. The conceptual framework developed in this study was not empirical
tested in order to ascertain if actually the dimensions are actually predictors of knowledge expansion. Future
study is needed to test these nine (9) dimensions and measure of new knowledge creation needs to be validated
in order to ascertain if actually the measure is capable of measuring knowledge expansion. The knowledge gaps
or research gap identified are not exhaustive scholars can come up with more gaps in literature.
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