Syllabusbba

Study & Evaluation Scheme
of
Bachelor of Business Administration

[Applicable w.e.f. Academic Session 2009-10 till revised]
TEERTHANKER MAHAVEER UNIVERSITY

N.H.-24, Delhi Road, Moradabad, Uttar Pradesh-244001
Website: www.tmu.ac.in
Syllabus Applicable w.e.f. Academic Session 2009-10 Page 1

TEERTHANKER MAHAVEER UNIVERSITY
(Established under Govt. of U. P. Act No. 30, 2008)
Delhi Road, Bagarpur, Moradabad (U.P)

of
Bachelor of Business Administration
SUMMARY
Programme : BBA
Duration : Three year full time (Six Semesters)
Medium : English
Minimum Required Attendance : 75 percent
Credits :
Maximum Credits : 157

Minimum Credits required for the : 149
degree
Internal External Total
Assessment :
25% 75% 100%
Class Class Assignment(s) Other Total

Test- Test- Activity
Internal Evaluation (Theory I II (including
Papers) attendance)
7.5 7.5 5 5 25
Marks Marks Marks Marks Marks
Evaluation of
Internal External Total
Practical/Dissertations & Project :
50 50 100
Reports
External Internal
Duration of Examination :
3 hrs. 1 ½ hrs
To qualify the course a student is required to secure a minimum of 40 % marks in aggregate

including the semester end examination and teachers continuous evaluation.(i.e. both
internal and external).
A candidate who secures less than of 40% of marks in a course shall be deemed to have
failed in that course. The student should have at least 50% marks in aggregate to clear the
semester. In case a student has more than 40% in each course, but less than 50% overall in a
semester , he/she shall re-appear in courses where the marks are less than 50% to achieve
the required aggregate percentage of 50% in the semester.
Programme: B.B.A.
Semester I
S. Course Subject Periods Credit Evaluation Scheme

No. Code L T P Internal External Total
1 BBA101 Business & Management 4 - - 4 25 75 100
2 BBA102 Quantitative Techniques-I 3 2 - 4 25 75 100
3 BBA103 Managerial Economics 4 - - 4 25 75 100
4 BBA104 Fundamentals of Accounting 3 2 - 4 25 75 100
5 BBA105 Organizational Behaviour 4 - - 4 25 75 100
6 BBA106 Business Communication -I 3 - - 3 25 75 100
7 BBA151 Comprehensive Viva-Voce - - - 4 50 50 100
Total 21 4 - 27 200 500 700
Semester II
S. Course Subject Periods Credits Evaluation Scheme

1 BBA201 Business Environment 4 - - 4 25 75 100
2 BBA202 Business Law 4 - - 4 25 75 100
3 BBA203 Cost Accounting 3 2 - 4 25 75 100
4 BBA204 Computer Fundamentals 3 - - 3 25 75 100
5 BBA205 Quantitative Techniques-II 3 2 - 4 25 75 100
6 BBA251 Computer Fundamentals(P) - - 4 4 50 50 100
Total 17 4 4 27 200 500 700
Semester III

1 BBA301 Environmental Studies 4 - - 4 25 75 100
2 BBA302 Human Resource Management 4 - - 4 25 75 100
3 BBA303 Marketing Management 4 - - 4 25 75 100
4 BBA304 Operations Research 3 2 - 4 25 75 100
5 BBA305 Management Accounting 3 2 - 4 25 75 100
6 BBA306 Business Communication-II 3 - - 3 25 75 100
Total 21 4 - 27 200 500 700
Semester IV

1 BBA401 Business Values & Ethics 3 - - 3 25 75 100
2 BBA402 Management Information 4 - - 4 25 75 100
System
3 BBA403 Financial Management 3 2 - 4 25 75 100
4 BBA404 Business Research 4 - - 4 25 75 100
5 BBA405 Company Law 4 - - 4 25 75 100
6 BBA406 Business Communication -III 3 - - 3 25 75 100
7 BBA451 Term Paper - - - 4 50 50 100
Total 21 2 - 26 200 500 700

Semester V

1 BBA501 Entrepreneurship Development 4 - - 4 25 75 100
2 BBA502 Materials & Production 3 2 - 4 25 75 100
Management
3 BBA503 Corporate Tax 3 2 - 4 25 75 100
4 Specialization Paper -I 4 - - 4 25 75 100
5 Specialization Paper -II 4 - - 4 25 75 100
6 BBA504 Business Communication-IV 3 - - 3 25 75 100
7 BBA551 Market Survey Report - - - 4 50 50 100
Total 21 4 - 27 200 500 700
Specialization Papers
S. No. Human Resource Finance International Business Marketing

Paper – I BBH1 BBF1 BBI1 BBM1
Performance Indian Financial System International Business Consumer Behaviour
Management Management
Paper – II BBH2 BBF2 BBI2 BBM2
Human Resource Security Analysis & International Marketing Service Marketing
Development Investment Management
Semester VI

1 BBA601 Indian Economy 4 - - 4 25 75 100
2 BBA602 Strategic Management 4 - - 4 25 75 100
3 Specialization Paper -III 4 - - 4 25 75 100
4 BBA603 Business Communication -V 3 - - 3 25 75 100
5 BBA651 Dissertation Report - - - 4 50 50 100
Total 15 - - 23 200 400 600
Specialization Papers
S. No. Human Resource Finance International Business Marketing

Paper – III BBH3 BBF3 BBI3 BBM3
Industrial Law Banking & Insurance Export Import Policy & Rural Marketing
Documentation
Note:
L – Lecture T- Tutorial P- Practical C-Credits
1L = 1Hr 1T= 1Hr 1P= 1 Hr 1C = 1Hr of Theory Paper
2 Hr of Practical/Tutorial
Question Paper Structure

1. The question paper shall consist of eight questions. Out of which first question shall be of short
answer type (not exceeding 50 words) and will be compulsory. Question No. 1 shall contain 8
parts representing all units of the syllabus and students shall have to answer any five
(weightage 3 marks each).
2. Out of the rest seven questions, student shall be required to attempt any five questions. There
will be minimum one and maximum two questions from each unit of the syllabus. The weightage
of Question No. 2 to 8 shall be 12 marks each.

BBA- Semester I
BUSINESS & MANAGEMENT
Course Code: BBA101 L-4, T-0, P-0, C-4
Objective: The basic objective of this course is to provide fundamental knowledge about business
management & organization.
Unit-wise Course Contents:
1. Concepts of Business & Management: Definition, Characteristics and Objectives of Business

Organization, Evolution of Business Organization; Forms of Business Organization (Sole
proprietary, Partnership, Joint Stock Companies & Co- operatives) , Large scale & Small scale
Industry. (8 Hours)
2. Evolution of Management Thought: Introduction: Concept, Nature, Scope and Significance

of Management, Evolution of Management thought, Contribution of Taylor, Weber and Fayol
to Management. Management - As an Art and Science, Management Skills, Role of managers
and Importance of management. (8 Hours)
3. Functions of Management–I: Planning, Decision Making. Organizing: Concept, Organization

Theories, Forms of Organizational Structure, Combining Jobs-Departmentation - Functional,
Project Matrix & Network., Delegation & Decentralization of Authority, Dynamics of Group
Behavior, Responsibility & Power. (8 Hours)
4. Functions of Management – II: Staffing: Concept, System Approach, Manpower Planning,

Job Design, Recruitment & Selection .Motivation: Concept, Motivation and Performance,
Theories of Motivation (Maslow, Herzberg, Mc George).
(8 Hours)
5. Understanding Leadership for Management: Leadership: Concept, Core of Leadership-

Influence, Functions of Leaders, Leadership Style, Managerial Grid, Situational Leadership
Control- Concept & Process, characteristics of leaders, functions of leaders.
(8 Hours)
Text Books:
1. Stoner, Freeman & Gilbert Jr, Management, Prentice Hall of India.
2. Koontz, Principles of Management, Tata Mc Graw Hill, 2008.
3. Robbins & Coulter, Management, Prentice Hall of India.
Reference Books:
1. Robbins S.P. & Decenzo David A., Fundamentals of Management: Essential Concepts and
Applications, Pearson Education, 5th, Edition.
2. Hillier Frederick S. & Hillier Mark S., Introduction to Management Science: A Modeling and
Case Studies Approach with Spreadsheets, Tata McGraw-Hill, 2008.
* Latest editions of all the suggested books are recommended.

BBA –Semester I
QUANTITATIVE TECHNIQUES-I
mathematics.
1. Matrix: Introduction: Square Matrix, Row Matrix, Column Matrix, Diagonal Matrix, Identity
Matrix, Addition,, Subtractions & Multiplication of Matrix, Use of Matrix in Business.
(8 Hours)
2. Inverse of Matrix: Rank of Matrix, Solution to a system of equation by the ad joint Matrix
method & Guassian Elimination Method.
(8 Hours)
3. Percentage, Ratio and Proportion: Mathematical Series- Arithmetic, Geometric & Harmonic,
Simple Interest & Compound Interest.
(8 Hours)
4. Set-Theory: Notation of Sets, Singleton Set, finite Set, Infinite Set, Equal Set, Null Set, Subset,
Universal Set, Union of Sets, Inter-section of Sets, Use of set theory in business, Permutation &
Combination.
(8 Hours)
5. Coordinates: Definition, Cartesian coordinate system, Distance between two points, area of
triangles. The straight line : Equation of straight line Equation of line parallel to the axis , slope
of line , intercepts form , line through given points, equation line through two given points,
perpendicular form, linear equation comparison of coefficients , angle between two lines,
condition for concurrence of the three lines , length of perpendicular , Bisectors of angles.
(8 Hours)
Text Books:
1. Render & Stair Jr, Quantitative Analysis for Management, Prentice-Hall.
2. Levin Rubin, Mathematics for Management, Pearson, 2000, New Delhi.
Reference Books:
1. Gupta C B, An Introduction to Quantitative Methods, Vikas Publishers, 1995.
2. Earshot L, Essential Quantitative Methods for Business Management and Finance, Palgrave,
2001.

BBA –Semester I
MANAGERIAL ECONOMICS
Objective: The objective of this course is to develop basic understanding about the economic
concepts, tools and techniques for their affiliation business decisions.
1. Introduction: Nature, scope and relevance of managerial economics is business decisions;

Fundamental economic concept – scarcity of resources, opportunity cost, production possibility
curve, incremental principle, principle agent principle, time value of money, micro v/s macro
economics.
(8 Hours)
2. Demand and Supply Analysis: Demand function meaning, types and determinants, law of
demand; Elasticity of demand – meaning, types and its measurement, application of elasticity
concept in business; Supply function – meaning and its determinants; law of supply; market
equilibrium.
(8 Hours)
3. Consumer Behaviour: Utility analysis and indifference curve analysis; Consumer’s

equilibrium under utility and Indifference curve approaches; Demand forecasting – its
significance and techniques.
(8 Hours)
4. Production and Cost Analysis: Production – factors of production, fixed and variable inputs,
law of variable proportions; law of returns to scale, economies and diseconomies of scale; Cost
analysis; kinds of costs, short run and long run cost functions – their nature, shape and inter-
relationship.
(8 Hours)
5. Market Structures and Price Determination: Different market structures and their
characteristics, short run and long run price – output decisions under perfect competition,
monopolistic competition, monopoly and oligopoly.
(8 Hours)
Text Books:
1. Dwivedi, D N, Managerial Economics, Vikas Publishing House, New Delhi.
2. Mehta, P L, Managerial Economics, S. Chand , New Delhi, 2007.
3. Chaturvedi, D D, & Gupta, S L, Business Economics, Brijwasi Publishers. (2006)
Reference Books:
1. Mehta P. L., Managerial Economics, S. Chand , New Delhi, 2007
2. Koutsoyiannis, A., Modern Micro Economics, Macmillan Press Ltd, 2006
3. Salvator, Dominick, Managerial Economic, McGraw – Hill Book Company,2002

BBA –Semester I
FUNDAMENTALS OF ACCOUNTING
Objective: The basic objective of this course is to provide fundamental knowledge about Financial
Accounting.
1. Accounting - Meaning and Concepts: Difference between accounting and book keeping,
Importance and Limitations of Accounting, Users of Accounting information, Accounting
Principles, Conventions and Concepts.
(8 Hours)
2. Subsidiary Books: Recording of transactions in Subsidiary Books of Accounts, Preparation of

Journal, Ledger and Trial balance.
(8 Hours)
3. Preparation of Final Accounts: Preparation of final accounts with adjustments (including

manufacturing account), Depreciation Accounting.
(8 Hours)
4. Valuation of Stock: Accounting for Negotiable Instruments. Reserve and provision.

(8 Hours)
5. Accounting Errors and Rectification: Preparation of Bank Reconciliation Statement

(8 Hours)
Text Books:
1. S K Bhattacharya & John Dearden, Accounting for management, Vikas Publications, 1987,
2. Jain S.P. & Narang K.L., Advanced Accounting, Kalyani Publishers.
Reference Books:
1. Maheshwari S.N. & Maheshwari S.K., Corporate Accounting, Vikas publications, 1995.
2. Robert Anthony & Hawkins, Accounting Test and Cases, 1995, Richard D. Irwin
London.

BBA –Semester I
ORGANIZATIONAL BEHAVIOUR
Objective: The basic objective of this course is to provide knowledge about the organization
behavior.
1. Understanding Organizational Behavior: Introduction -Nature and Scope of OB, Challenges

and Opportunity for OB, Organization Goals, Models of OB, Impact of Global and culture
diversity on OB.
(8 Hours)
2. Psychological Elements of Organizational Behaviour: Individual Behavior- Individual

behavior, Personality, Perception and its role in individual decision making, Learning,
Motivation, Hierarchy of needs theory, Theory X and Theory Y , Motivation Hygiene theory,
V rooms Expectancy theory. Factors of motivation for employees
(8 Hours)
3. Interpersonal Relationship & Leadership: Interpersonal Relationship - Transaction Analysis.

The Johari Window, Leadership, Its Theories, and Prevailing Leadership style in Indian
Organization.
(8 Hours)
4. Group Dynamics: Group Behavior - Definition and Classification of Groups, Types of Group
structure, Group decision making, Teams Vs Groups, Inter group problems in organizational
group dynamics, Conflict and Conflict Management styles.
(8 Hours)
5. Organisational Change Management: Management of Change-Change and Organisational

development, Resistance to change, Approaches to managing Organisational change.
Organisational effectiveness, Organisational culture, Power and Politics in Organisation,
Quality of work life, organizational change – a factor of organizational development.
(8 Hours)
Text Books:
1. Davis Keith, Human Behavior at Works: Organizational Behavior, Tata McGraw Hill, New
Delhi.
2. Pareek Udai, Behavioral Process in Organizations, Oxford University press, New Delhi. 1981.
3. Robbins, S.P., Organizational Behavior, Pearson Education, New Delhi., 10th ed, 2003.
Reference Books:
1. Luthans, Fred, Organizational Behavior McGraw Hill, 1998, New Delhi.
2. Green Berg, Behavior in Organizations, Pearson Publication
3. Chandran J. S., Organization Behavior, Vikas Publishing House, 2004.

BBA –Semester I
BUSINESS COMMUNICATION-I
Course Code: BBA106 L- 3, T-0, P-0, C-3
Objective: The basic objective of this course is to provide the knowledge of constructive writing to
the students.
1. Basic English Grammar: Participles- Present participle, past participle, perfect participle,
Prepositions- Prepositions of time and date, of travel and movement, prepositions without the
use of article, prepositions used with interrogative sentences, use of infinitives and gerunds.
(8 Hours)
2. Functional English (Precise writing): Writing of Précis- Rules for writing précis, principles of
condensation, use of phrases in place of sentences, one word substitution, précis on different
grammatical structures like using one particular tense.
(8 Hours)
3. Functional English (Application writing): Writing of Applications- Leave application,

application for fee concession, application for change in subject and application for issuing
character certificate etc.
(8 Hours)
4. Functional English (Constructive writing): Constructive Writing- Framing stories on

different situations like somebody in forest, meeting a stranger etc, describing profiles of
eminent personalities.
(8 Hours)
5. Functional English (Writing resume): Writing of Resume- Tips for preparing resume,
differences between resume and CV, how to write a good objective for resume.
(8 Hours)
Text Books:
1. Lesikar R.V. & Pettit Jr. J.D., Business Communication: Theory and Application, Tata
McGraw-Hill, 2002.
2. Tayler Shinley, Communication for Business, Pearson Education, 2002.
3. Bovee C L et al, Business Communication Today Pearson Education, New Delhi, 2002,
4. Hargie O et al, Communication Skills for Effective Management. Palgrave, 2004
Reference Books:
1. Chhabra T. N. &, Bhanu Ranjan, Business Communication, Sun India, 2004.
2. Chaturvedi P.D., Business Communication, Pearson Education) 2006.
3. Raman Meenakshi, Technical Communication, Oxford University Press.
*Latest editions of all the suggested books are recommended.

BBA –Semester I
COMPREHENSIVE VIVA VOCE
Objective: The objective of this paper is to judge the understanding as well as application of the
knowledge gained by the students by the end of the first semester of the course.
Guidelines:
1. The comprehensive viva voce is scheduled at the end of I Semester.
2. This is also to see the articulation of what is being learnt by them and see their relevance in the
practical field.
3. The Total marks of viva are 100. The internal marks will be awarded by taking the presentation
of the students in the class on any topic of first year syllabus in the front of a panel of at least
three faculty members to be appointed by the Director / Principal of the College.
4. The external marks will be awarded by the external examiner to be appointed by the
examination division.

BBA –Semester II
BUSINESS ENVIRONMENT
Objective: The basic objective of this course is to provide knowledge about the Indian business
environment.
1. Basic Concepts In Business Environment: Concept, Significance, Factors affecting Business

Environment, Interaction Matrix, Process of Environmental Scanning, Social Responsibility of
Business, Barriers, Arguments (For & Against).
(8 Hours)
2. Types of Economic Environment: Economic System- Capitalism (Features, Merits and

Demerits) and Socialism (Features, Merits & Demerits), Mixed Economy (Features, Merits and
Demerits) Public Sector and Private Sector with their changing roles.
(8 Hours)
3. Economic Policy and Business: Industrial Policy in India , Its historical perspective, Industrial
Sickness, IRD Act 1851, MNC- as a source of technology, Collaboration and Joint Venture.
(8 Hours)
4. Government and Business: Role of government in regulation and development of business,

Monetary Policy, Fiscal policy, MRTP, FERA & FEMA. Consumerism, Consumer Protection
Act 1986.
(8 Hours)
5. Economic Environment after Globalization: The New Economic Policy, GATT and WTO-
Objectives, Function and Principles of Globalization.
(8 Hours)
Text Books:
1. Adhikari M, Economic Environment of Business, S Chand, 2000.
2. Ghosh, Economic Environment of Business, Vikas Publishers, 2004.
3. Morrison J, The International Business Environment, Palgrave, 2003.
Reference Books:
1. Agarwal R, Business Environment, Excel Books, 2002.
2. Bedi Suresh, Business Environment, Excel Books, 2004.
3. George A. & Steiner G.A., Business, Government and Society, Macmillan.

BBA –Semester II
BUSINESS LAW
Objective: The basic objective of this course is to provide knowledge about the Business Laws.
1. Indian Contract Act: Definition and Essentials, Contracts agreements, Offer & Acceptance,
Consideration, Capacity of Parties, Free consent, Performance of Contracts. Termination of
contract, Consequences and Remedies of contract termination.
(8 Hours)
2. Contingent Contract: Implied, Quasi contract, Indemnity Contract, Guaranteed contract,

Bailment, Lien, Pledge contract, Agency contract.
(8 Hours)
3. Sales of Goods Act: Sales contract- Definition, Feature, Formation of contract , Contents of
sales contract- Goods, Price, Condition and Warranty, Ownership of goods and transfer,
Performance of sales contract, Delivery, Rights of unpaid sellers, Auction sale.
(8 Hours)
4. Indian Partnership Act: Definition and Nature of Partnership, Partnership deed registration of
firms and consequences of non registration. Mutual and Third parties relation of partnership,
Dissolution of partnership.
(8 Hours)
5. Negotiable Instruments: Definition, Features, Types, Recognition And Endorsement of

Negotiable Instruments
(8 Hours)
Text Books:
1. Gulshan J.J., Business Law, New Age International Publisher.
2. Gulshan J.J., Company Law, New Age International Publisher,
3. Kuchhal M.C., Business Law, Vikas Publication.
Reference Books:
1. Avtar Singh, Principles of Mercantile Law, Eastern Book Company, 7th Edition.
2. Relevant Acts

BBA –Semester II
COST ACCOUNTING
Objective: The basic objective of this course is to provide knowledge about the cost accounting.
1. Cost Accounting: Meaning, nature and scope Cost Concepts and Classifications, Distinction
between Financial and Cost Accounting, Elements of Cost and preparation of cost sheet.
(8 Hours)
2. Accounting for Material and Labor: Accounting for material and labor in corporate-
manufacturing and service sector.
(8 Hours)
3. Accounting for Overheads: Allocation, apportionment and absorption

(8 Hours)
4. Costing Methods: Single Unit Costing, Operating costing, Job, batch and contract costing,
process costing, service costing, reconciliation of cost and financial accounts.
(8 Hours)
5. Budgeting: Meaning, Significance, and Limitations of budgetary control, various types of

Budgets and their preparation.
(8 Hours)
Text Books:
1. Horngren et al, Introduction to Management Accounting Pearson, 2002, 12th edition.
2. Khan & Jain, Management Accounting, Tata McGraw-Hill, 2006.
3. Pandey I.M., Management Accounting, Vikas Publications, 2004, 3rd Ed.
Reference Books:
1. Bhattacharyya S. K. & Dearden J, Accounting for Management, Vikas Publications, 1987.
2. Kishor M. Ravi , Advanced Management Accounting, Taxman.

BBA –Semester II
COMPUTER FUNDAMENTALS
Objective: The basic objective of this course is to provide fundamental knowledge about basic
computers.
1. Computer Hardware and Number System: Computer Fundamentals, computer History

Computer Classification , Anatomy of computer system, Input technologies, output
technologies, Memory & storage devices , Number system, Application of information
technology in business.
(8 Hours)
2. Computer Software: Application and system software, Computer languages & their
classification, Compilers & Interpreters. Operating system (basic concepts).
(8 Hours)
3. MS-Word: (Preparation of document, editing, formatting, use of various tools & Tables)
(8 Hours)
4. MS-Excel: (Preparation of spread sheet, use of various tools, Handling operators and formulas)
(8 Hours)
5. MS-PowerPoint: (Preparation and formatting of presentations, drawing objects in the

presentation)
(8 Hours)
Text Books:
1. Cyganski, Information Technology: Inside and Outside, Pearson Education.
2. Basandra S.K., Computers Today, Galgotia, 1st Edition.
Reference Books:
1. Leon A. & Leon M., Introduction to Computers, Vikas Publications.
2. Leon, Fundamentals of Information Technology, Vikas Publications.
3. Kakkar D.N., Goyal R., Computer Applications in Management, New Age.

BBA –Semester II
QUANTITATIVE TECHNIQUES-II
Objective: The basic objective of this course is to provide knowledge about the business statistics.
1. Introduction to Statistics: Concepts , Scope , Significance & Limitations, Type of Data ,

Primary & Secondary Classification & Tabulation, Frequency Distribution , Graphical &
Diagrammatic representation.
(8 Hours)
2. Measures of Central Tendency: Meaning, Application & Limitation, (Mean, Median, Mode),
Geometric & Harmonic mean. Dispersion: Range, Mean deviation, Standard deviation,
Skewness, Kurtosis.
(8 Hours)
3. Correlation: Significance of Correlation, Types of correlation, Scatter Diagram method, Karl

Pearson coefficient of Correlation. Regression: Introduction, Regression lines and Regression
coefficient – their properties and applications.
(8 Hours)
4. Probability: Basic concepts, mathematical statistical and axiomatic approach. Addition Law,
Conditional Probability, Multiplication Law. Probability Distribution, Binomial Distribution,
Poisson distribution, Normal distributions and their applications.
(8 Hours)
5. Sampling: Sample and census, Methods of sampling, Sampling and Non- sampling errors.
Procedure of testing the Hypothesis, Type II Type- I Errors, T-test, Z –test, Chi-square test and
their applications.
(8 Hours)
Text Books:
1. Beri, Statistics for Management ,Tata McGraw-Hill
2. Chandran J.S., Statistics for Business and Economics, Vikas Publications, 1998.
3. Render & Stair Jr, Quantitative Analysis for Management, Prentice-Hall.
4. Sharma J.K., Business Statistics, Pearson Education.
Reference Books:
1. Gupta C B, An Introduction to Statistical Methods, Vikas Publications, 1995.
2. Earshot L, Essential Quantitative Methods for Business Management and Finance, Palgrave,
2001.
3. Levin Rubin, Statistics for Management, Pearson, 2000, New Delhi.

BBA –Semester II
knowledge gained by the students by the end of the second semester of the course.
Guidelines:
1. The comprehensive viva voce is scheduled at the end of II Semester.
practical field.
three faculty members appointed by Director / Principal of the college.
4. The external marks will be awarded by the external examiner to be appointed by examination
division.

BBA –Semester III
ENVIRONMENTAL STUDIES
Objective: The basic objective of this course is to provide fundamental knowledge about
environmental studies.
1. Introduction to Environmental Studies: Introduction: Meaning, Definition and Scope of

Ecology. Eco System Interaction between living and non living components, Structure and
Function. Energy flow through ecosystem (Food Chain, Food Webs).
(8 Hours)
2. Harnessing Non Conventional Sources of Energy: Harnessing Resources: Conventional and

Non- Conventional sources of energy-Solar, Wind, Fossil fuel, Nuclear, Hydro Electric,
Biomass and Biogas.
(8 Hours)
3. Environmental Pollution Management: Environmental Pollution and Global Issues: Air,

water and soil pollution-Sources and Consequences. Noise and radiation pollution- sources and
consequences. Solid, Liquid and Gaseous pollutants. Handling and Management of hazardous
wastes, Solid waste management, Green house effect, Global Warming, Ozone layer depletion
and its effect.
(8 Hours)
4. Pollution Control: Habitat and Population: Uncontrolled population growth and its impact,
Urbanization, Problems of housing and essential services, Control measures. Environment for
Technology, Industrial waste Management Practices.
(8 Hours)
5. Need of Environment Education: Environment Education and Protection: Meaning, Need and
Objectives; Women education, Role of Government, Initiatives by NGOs and educational
institutions. EMA 1986.
(8 Hours)
Text Books
1. Benny Joseph , Environmental Studies, Tata McGraw Hill, 2005
2. Agarwal, K.C., Environment Biology, Nidi Publ. Ltd. Bikaner, 2001
3. Bharucha Erach, The Biodiversity of India, Mapin Publishing Pvt. Ltd., Ahmedabad
Reference Books
1. Brunner R.C., 1989, Hazardous Waste Incineration, McGraw Hill Inc.
2. Clark R.S., Marine Pollution, Clanderson Press Oxford (TB)
3. Cunningham, W.P. Cooper, T.H. Gorhani, E & Hepworth, Hazardous Waste Incineration,
McGraw Hill Inc M.T. 2001

BBA –Semester III
HUMAN RESOURCE MANAGEMENT
Objective: The basic objective of this course is to provide fundamental knowledge about Human
resources management.
1. Introduction to HRM: HRM & HRD, Concept of HRM, Objectives, Function of HRM,
Scope of HRM, HRM Vs PM, Need of HRM, Historical development of HRM in India.
(8 Hours)
2. Human Resource Planning: Objectives, Activities, Process, Man power requirement, Process.
(8 Hours)
3. Recruitment and Selection: Issues, Factors, Procedure of Placement and Selection.

(8 Hours)
4. Compensation Management: Employee Compensation -Wage policy, Wage determination,

Factor affecting wage and salary, Incentive, basic features of jobs considering for
compensation.
(8 Hours)
5. Industrial Relations: Discipline and Grievance handling.

(8 Hours)
Text Books:
1. Bratton J. & Gold J., Human Resource Management: Theory and Practice, Palgrave, 2003.
2. Gomez-Mejia et al, Managing Human Resources, Pearson Education.
3. Ivansevich, Human Resource Management, Tata McGraw-Hill.
Reference Books:
1. Aswathappa, Human Resource Management, Tata McGraw-Hill, HR and PM, 2003.
2. Dessler, Human Resource Management, Prentice-Hall.
3. Singh A.K., Duggal B.R. & Puneet Mohan, Human Resource Management and Development,
Sun India Publication, 2004.

BBA –Semester III
MARKETING MANAGEMENT
Objective: The basic objective of this course is to provide fundamental knowledge about marketing
management.
1. Introduction: Definition, Importance and Scope of Marketing, Core marketing concepts,

Elements of Marketing - Needs, Wants, Demands, Customer, Consumer, Markets and
Marketers, Marketing Vs Selling.
(8 Hours)
2. Market Segmentation: Segmenting the Market, Benefits/Purpose and Limitations of Market

Segmentations, Market Segmentation Procedure.
(8 Hours)
3. Marketing - Mix Decisions: Product Decisions, New Product Development-Concept and

Necessity for Development, Failure of New Products, New Product Planning and Development
Process, Product-Mix, Branding and Packaging Decisions.
(8 Hours)
4. Product Life cycle: Stages and Strategies for Different Stages of PLC.
(8 Hours)
5. Pricing Decisions: Pricing Objectives, Policies Methods of Setting Price, Pricing Strategies.
Promotion and Distribution Decisions.
(8 Hours)
Text Books:
1. Kotler, Philip, “Marketing Management: Analysis, Planning, Implementations and Control”,
Pearson Education, New Delhi. 2003, 11th Ed.
2. Stanton William J., “Fundamentals of Marketing”, McGraw Hill, N.Delhi 10th ed. of 1994.
3. Kotler, Philip and Armstrong, Graw. “Principles of Marketing”, Pearson Education, New Delhi
2004.
Reference Books:
1. Neelamegham, S., Indian Cases in Marketing, Vikas Publications. New Delhi.
2. Bull, Victor P., Marketing Management: A Strategic Planning Approach, McGraw Hill, New
York.
3. Czinkota, M.R., Marketing Management, Pearson Education Asia, New Delhi 2004.
4. Saxena Rajana, Marketing Management, Tata McGraw Hill, New Delhi 2004.

BBA –Semester III
OPERATIONS RESEARCH
operations research.
1. Introduction: Nature: Definition, Scope, Nature & Characteristics, Methodology, Models in

OR; OR & managerial Decision making, OR techniques.
(8 Hours)
2. Linear Programming: Introduction, mathematical formulation, graphical method and simplex

method of solving LPP.
(8 Hours)
3. Transportation: Initial basic feasible solution methods optimality test– stepping stone, MODI
method, Degeneracy and maximization case. Assignment Problems – Hungarian method.
(8 Hours)
4. Job Sequence: Introduction, Johnsons rule for n jobs through two machines, n jobs through
three machines, 2 jobs with K machines.
(8 Hours)
5. Game Theory: characteristics, Two person Zero sum game, pure and mixed strategy,
Dominance and graphical method of solving game.
(8 Hours)
Text Books:
1. Vohra N.D., Quantitative Techniques in Management, Tata McGraw-Hill, 2003.
2. Peter C. Bell, Management Science/ Operations Research, Vikas Publications
3. Kothari, Quantitative Techniques, Vikas Publications, 1996.
Reference Books:
1. Akhilesh K.B. & Balasubramanyam S, Quantitative Techniques, Vikas Publications
2. Taha Hamdy, Operations Research - An Introduction, Prentice-Hall.
3. Sharma J.K., Operations Research, Pearson Education.

BBA –Semester III
MANAGEMENT ACCOUNTING
Code: BBA305 L-3, T-2, P-0, C-4
management accounting.
1. Introduction to Management Accounting: meaning, nature, scope, advantages and

limitations. Relationship of Management Accounting with other disciplines. Difference between
cost accounting and managerial accounting.
(8 Hours)
2. Marginal Costing: Concept, Difference between absorption costing and managerial costing,
Advantages and limitations of marginal costing, Break Even Point P/V ratio, CVP analysis.
(8 Hours)
3. Financial Analysis: Meaning, objectives and limitations, Techniques of Financial Analysis

(Comparative analysis, Common size statement, Trend analysis)
(8 Hours)
4. Concept of Standard Costing: Standard cost and estimated costs. Advantages and limitations
of standard costing. Calculation of Material variance, Labor variance and Overhead variance
(8 Hours)
5. Responsibility Accounting: Concept of Responsibility accounting and Types of Responsibility

Center
(8 Hours)
Text Books:
1. Horngren et al, Introduction to Management Accounting, Pearson, 2002.
2. Khan & Jain, Management Accounting, Tata McGraw-Hill, 2006.
3. Pandey I. M., Management Accounting, Vikas Publications, 2004.
Reference Books:
1. Bhattacharyya S.K. & Dearden J., Accounting for Management, Vikas publications, 1987.
2. Kishor Ravi M., Advanced Management Accounting, Taxmann.

BBA –Semester III
BUSINESS COMMUNICATION- II
Objective: The basic objective of this course is to provide the knowledge of communication skills
to the students.
1. Understanding Communication: Communication- Meaning, Nature, Importance and cycle,

Formal and Informal Communication, Organizational and mass Communication.
(8 Hours)
2. Functional English (Official Communication): Official letters, Business Correspondence,

Complaint letter, Adjustment letter, Enquiry letter, Letter of order, Letter of rejection, Letter of
acceptance, Report writing, Proposal writing
(8 Hours)
3. Effective Communication By Presentation: Presentation-Its meaning and structure. Methods

of presentation, ,dos and don’ts of presentation, Nuisance in presentation delivery
(8 Hours)
4. Vocabulary Made Easy For Business English: Similar words, opposite words, homophones,
one word substitution, and technical terms used in business.
(8 Hours)
5. Time Management: How to Manage Time- How to determine priorities, how to maintain
priorities, how to act on priorities, Negotiations- characteristics, factors important for successful
negotiation.
(8 Hours)
Text Books:
1. Lesikar R.V & Pettit Jr J.D., Business Communication: Theory and Application, Tata McGraw-
Hill, 2002.
3. Bovee C L et al, Business Communication Today, Pearson Education, New Delhi, 2002.
4. Hargie O et al, Communication Skills for Effective Management, Palgrave, 2004.
Reference Books:
1. Chhabra T. N. & Bhanu Ranjan, Business Communication, Sun India, 2004.
2. Chaturvedi P.D., Business Communication, Pearson Education.

BBA –Semester III
Course Code: BBA 351 L-0, T-0, P-0, C-4
Objective: The objective of this course is to judge the understanding as well as application of the
knowledge gained by the students by the end of the third semester of the course.
Guidelines:
1. The comprehensive viva voce is scheduled at the end of III Semester.
practical field.
three faculty members to be appointed by the Director / Principal of the College.

BBA –Semester IV
BUSINESS VALUE & ETHICS
values & ethics.
1. Introduction to Ethical Code of Business Behaviour: Corporate Governance: Issues, Need of

corporate governance code, Code of Corporate Practices, Social Responsibility of Corporate
sector.
(8 Hours)
2. Value & Business: Values impact in Business: Indian Value System and Values, Teaching
from scriptures and tradition. (Geeta, Ramayana, Mahabharata, Upanishads, Vedas, Bible and
Quran).
(8 Hours)
3. Ethical Issues in the Era of Profit Making: Ethics impact in Business: Ethical Issues in
Capitalism and market systems.
(8 Hours)
4. Observance of Ethical Values In Competitive Environment: Global industrial competition,

Competitive Strategy, Benchmarking, Total Quality Management.
(8 Hours)
5. Value Additions & Brand Building: Brand Building, Promotional Strategies, Corporate
Restructuring, Mergers and Acquisitions, Supply Chain Management, Horizontal Organisation,
Diversification, The Indian Scene.
(8 Hours)
Text Books:
1. Iyer S.S., Managing for Value, New Age International Publishers, 2002.
2. Hartman Laura P & Abha Chatterjee, Business Ethics, Tata McGraw Hill, 2007.
3. Bhatia S.K., Business Ethics and Managerial Values, Deep & Deep Publications Pvt. Ltd, 2000.
Reference Books:
1. Velasquez, Business Ethics – Concepts and Cases Prentice Hall, 6th Ed.
2. Reed Darryl, Corporate Governance, Economic Reforms & Development, Oxford University
Press.
3. Mathur U.C., Corporate Governance & Business Ethics, McMillan.

BBA –Semester IV
MANAGEMENT INFORMATION SYSTEM
Course Code: BBA 402 L-4, T-0 P-0, C-4
management information system.
1. Introduction to Management Information System (MIS): Concept & definition, Role of

MIS, Process of MIS Management, MIS- A tool for management process
(8 Hours)
2. Planning and Decision making: Tools of Planning MIS Business Planning; Decision making
concept, Simon Model
(8 Hours)
3. Information and System: Information concepts, MIS & system concepts

(8 Hours)
4. Types of MIS: Success and failure of MIS, different types of MIS & their applications.
(8 Hours)
5. Decision Support system (DSS): Concept and Philosophy, DSS: Deterministic Systems,
Artificial Intelligence (AI) System, Knowledge based expert System (KBES), MIS & the role of
DSS, Transaction Processing System (TPS), Enterprise Management System (EMS), Enterprise
Resource Planning(ERP) System, Benefits of ERP, EMS & ERP.
(8 Hours)
Text Books:
1. Laudon K.C. & Laudon J.P., Management Information Systems: Managing the Digital Firm,
Galgotia Publishers.
2. O’Brien J., Management Information System, Tata McGraw-Hill.
3. Oz E, Management Information System , Vikas publications.
Reference Books:
1. Jawedkar W.S., Management Information System, Tata McGraw-Hill, 2003.
2. Mudrick R.G., An Information System for Modern Management 2001, Pearson.
3. Jaiswal Mahadeo, Management Information System, Oxford University Press.

BBA –Semester IV
FINANCIAL MANAGEMENT
Objective: The basic objective of this course is to provide fundamental knowledge of financial
management.
1. Overview of Financial Management: Meaning and Scope, Profit maximization Vs Wealth

maximization, and Time value of Money.
(8 Hours)
2. Investment Decision: Importance, Techniques of Capital Budgeting and their application.

(8 Hours)
3. Cost of Different Sources of Raising Capital: Weighted average cost of capital.

(8 Hours)
4. Capital Structure Theories: Approaches of capital structure, Determinants of Dividend policy

and dividend models- Walter, Gordon and MM.
(8 Hours)
5. Working Capital: Meaning, Need, Determinants, Estimation of working capital needs,

Management of Inventory, Receivable and Cash Management.
(8 Hours)
Text Books:
1. Pandey I.M., Financial Management, Vikas Publications, 2004.
2. Khan & Jain, Financial Management, Tata McGraw-Hill, 2007.
3. Prasanna Chandra, Fundamentals of Financial Management, Tata McGraw-Hill, 2007.
Reference Books:
1. Smith K. V., Management of Working Capital, West Pub. Co.
2. Agarwal J.D., Working Capital Management, Oskar Publications

BBA –Semester IV
BUSINESS RESEARCH
research.
1. Introduction: Concept of Research and Its Application, Types of Research, Types of Business
Problems, Problems and Precautions to the Researchers.
(8 Hours)
2. Process of Research: Steps Involved in Research Process. Research Design : Various Methods
of Research Design.
(8 Hours)
3. Collection of Data: Concept of Sample, Sample Size and Sampling Procedure, Various Types
of Sampling Techniques, Determination and Selection of Sample Member. Types of Data:
Secondary and Primary, Various Methods of Collection and Data.
(8 Hours)
4. Analysis of Data: Coding, Editing and Tabulation of Data, Various Kinds of Charts and
Diagrams Used in Data Analysis.
(8 Hours)
5. Report Preparation: Types and Layout of Research Report, Precautions in Preparing the
Research Report.
(8 Hours)
Text Books:
1. Cooper and Schindler, Business Research Methods, Tata McGraw Hill, 9th Edition.
2. Saunders, Research Methods for Business students, Pearson Education, 2nd Edition, 2007.
3. Panneer Selvam , Research Methodology , Prentice Hall of India, Edition 2008.
Reference Books:
1. Gravetter, Research Method for Behavioral Sciences, Cengage Learning.
2. Beri G.C, Marketing Research, Tata McGraw Hill.
3. Kothari C.R., Research Methodology Methods & Techniques, New Age International
Publishers, 2004.

BBA –Semester IV
COMPANY LAW
Objective: The basic objective of this course is to provide fundamental knowledge about company
law.
1. Introduction: Company- Definition, Characteristics, Lifting of corporate veil.

(8 Hours)
2. Formation of Company: Types of company, formation of company, Memorandum of

Association, Article of Association.
(8 Hours)
3. Issues Related To Shares of Company: Prospectus, Share capital- Issue, forfeiture and
surrender of shares & allotment, SEBI guidelines on allotment. Transfer and Transmission of
Shares, Debenture.
(8 Hours)
4. Management of Company: Directors. Appointment and tenure, executive and non-executive

directors, remuneration, duties. Principle of majority rule and protection of minorities at
common law and under statute.
(8 Hours)
5. Capital Management: Borrowing Powers, Winding up, Meeting.

(8 Hours)
Text Books:
1. Kapoor N.D., Elements of Mercantile Law, Sultan Chand Publications.
2. Gogna, P.P.S., A Text Book of Company law, Sultan Chand Publications.
Reference Books:
3. Singh, Harpal, Indian Company law, Galgotia Publishing Company.
4. Kapoor N.D., A Book of Company law, Sultan Chand Publications.

BBA –Semester IV
BUSINESS COMMUNICATION -III
Course Code: BBA406 L- 3, T-0 P-0, C-3
Objective: The basic objective of this course is to groom the presentation skills of the students.
1. Presentation Technique-I: Presentation- Its meaning, its definition, utility of presentation,

objectives of presentation, Alpha and Omega of the presentation, defining power point
presentation.
(8 Hours)
2. Presentation Technique-II: Orders of Presentation: Inductive order, deductive order,

chronological order, spatial order, and question-answer order.
(8 Hours)
3. Presentation Preparing Methods: Methods of Delivery: Preparing the presentation –

cramming, its advantages and disadvantages; intensive reading for preparation, its advantages
and disadvantages, impromptu reading, its advantages and disadvantages.
(8 Hours)
4. Role of Visual and Other Aids in Presentation: Importance of Visual aids: Defining different
audio visual aids and their importance, use of graphs and diagram and their explanation.
(8 Hours)
5. Presentation By Effective Body Language : Body language for Presentation: Body language
while facing the podium and speaking without podium, space language-intimate space
language, personal space language, social space language, business space language., Role of
gestures, body parts movement, postures, facial expressions in body language.
(8 Hours)
Text Books:
1. Lesikar R V and Pettit Jr J D, Business Communication: Theory and Application, Tata
McGraw-Hill, 2002
3. Bovee C L et al, Business Communication Today, Pearson Education, New Delhi2002.
4. Hargie O et al, Communication Skills for Effective Management, Palgrave, 2004.
Reference Books:
1. Chhabra T.N., Bhanu Ranjan , Business Communication ,Sun India, 2004.
Latest editions of all the suggested books are recommended.

BBA –Semester IV
TERM PAPER
Objective: The objective of this course is to judge the understanding as well as application of the
knowledge gained by the students by the end of the fourth semester of the course.
Guidelines:
1. The term paper will be related to the contemporary business issue and the topic will be given by
the college.
2. The presentation of the term paper is scheduled at the end of IV Semester.
3. The paper will be evaluated by internal and external examiner. It will carry total of 100 marks
divided into written paper of 75 marks by external examiner and presentation of 25 marks in
front of a panel of at least three faculty members appointed by Director/ Principal of the
college.

BBA –Semester V
ENTREPRENEURSHIP DEVELOPMENT
entrepreneurship development.
1. Entrepreneur & Entrepreneurship: Importance & Role of Entrepreneur in Indian Economy:

Theories of entrepreneurship, Traits of entrepreneurship, Entrepreneur v/s professional
managers, Problem faced by entrepreneurs.
(8 Hours)
2. Factors of Entrepreneurial Development: Entrepreneurial Development: Role and

Significance of entrepreneurial development, Significance and role of environment,
Infrastructural network, Environmental analysis, Entrepreneurial Development program,
Problems of Entrepreneurial Development program.
(8 Hours)
3. Process Entrepreneurship Development- I: Creativity & entrepreneurial Plan, Idea

generation, Screening, Project identification, Creative performance. Feasibility Analysis:
Economic, Marketing, Financial & Technical.
(8 Hours)
4. Process Entrepreneurship Development- II: Project Planning: Projects and Classification,

Identification of project, Search of business idea, Transformation of idea into reality, Project
design, Plant layout, Network analysis, Project appraisal.
(8 Hours)
5. Other Issues In Entrepreneurship: Family & Non-family entrepreneurs, Role of

professionals. Professionalism Vs Family entrepreneurs, Role of Woman entrepreneurs, Sick
Industries: Reasons; Role of BIFR and its rival.
(8 Hours)
Text books:
1. Couger C, Creativity and Innovation, IPP, 1999.
2. Jacob Nina, Creativity in Organisations, Wheeler, 1998.
3. Velasquez, Business Ethics- Concepts and Cases, Prentice-Hall, 5th edition, 2002.
4. Kitson Alan, Ethical Organisation, Palgrave, 2001.
Reference Books:
1. Jonne & Ceserani, Innovation & Creativity, Crest, 2001.
2. Bridge S et al, Understanding Enterprise: Entrepreneurship and Small Business, Palgrave,
2003.
3. Holt, Entrepreneurship: New Venture Creation, Prentice-Hall, 1998.
4. Dollinger M J, Entrepreneurship, Prentice-Hall, 1999.

BBA –Semester V
MATERIALS AND PRODUCTION MANAGEMENT
production and operations management.
1. Introduction: Meaning, Nature, Scope and Major decision areas of production management,
production system, Facilities location, Facility layout, Line balancing.
(8 Hours)
2. Production Planning and Control: Capacity Planning, Aggregate planning. Planning and
control in Mass Production, Shop Floor and Batch Production,
(8 Hours)
3. Method Study & Work Measurement: Work Study, Time Study, Method Study- Objectives,
Pre-requisites and procedures, Productivity.
(8 Hours)
4. Materials Management: Materials Management: Materials Handling, Material Requirement

Planning Meaning, Importance, purchases management, Store management and Inventory
Management.
(8 Hours)
5. Quality Assurance: Acceptance Sampling, Statistical Quality Control, Maintenance

Management, Total Quality Management, Concept of JIT, Six- Sigma.
(8 Hours)
Text Books:
1. Adam Jr., Everett E. R J, Production and Operations Management, Prentice-Hall, 2000.
2. Chary, Production and Operations Management, Tata McGraw-Hill.
3. Johnston R et al, Cases in Operations Management, Pitman, 1993.
Reference Books:
1. McGregor D, Operations Management, McGraw-Hill, 1960.
2. Morton, Production and Operations Management, Vikas Publications.
3. Haleem A, Production and Operations Management , Galgotia Books, 2004

BBA –Semester V
CORPORATE TAX
Objective: The basic objective of this course is to provide fundamental knowledge about corporate
tax.
1. Trade Tax: Characteristics, Important terms and terminology of Trade Tax, Exempted goods,
Sales that are not included in sales for Trade Tax purpose, Use of form 31, 32, 33.
(8 Hours)
2. Central Sales Tax: Characteristics of Central Sales Tax, Important terms and terminology,
Registration of terms and procedures and consequences, Transaction not constituting sales,
Single point and multiple point.
(8 Hours)
3. Corporate Income Tax: Tax concession and incentive for corporate companies, Tax planning
for depreciation, Treatment of losses and unabsorbed items, carry forward and set off of losses.
(8 Hours)
4. Wealth Tax: Wealth tax on closely held companies, Valuation of assets, Filing of returns,
Assessment, Appeals, Review, Revision and Rectification.
(8 Hours)
5. Value Added Tax (VAT): Service Tax.
(8 Hours)
Text Books:
1. Bhatia H.L., Public Finance, Vikas Publications.
2. Lakhotia R.N., How to Save Wealth Tax, Vision Book, 2001.
3. Palkhiwala, Income Tax, Tripathi Publication
Reference Books:
1. Prasad Bhagwati, Income Tax Law & Practice, Vishwa Prakashan.
2. Santaram R, Tax Planning by Reports, Taxman 1978.
3. Singhania V K, Direct Taxes, Law & Practice, Taxman 2002.

BBA –Semester V
Specialization: Marketing
Paper-I
CONSUMER BEHAVIOUR
Course Code: BBM1 L-4, T-0, P-0, C-4
Objective: The basic objective of this course is to provide fundamental knowledge about consumer
behavior.
Course Contents:
1. Introduction: Defining Consumer Behavior, Reasons for Studying Consumer Behavior,

Understanding Consumer, Market Segments.
(8 Hours)
2. Environmental Influences on Consumer Behaviour: Cultural, Social Class and Reference

Group Influences, Families, Personal Influences and Diffusions of Innovations.
(8 Hours)
3. Consumer Behaviour: Memory, Learning, Perception, Motivation, and Involvement, Beliefs,

Attitude Formation and Change Consumer Decision Making Process: Problem Recognition,
Search and Evaluation, Purchasing Processes, Post-Purchase Behavior.
(8 Hours)
4. Consumer Behaviour Models: Economic models , Psychoanalytical model, sociological

model , Howard & Seth model , Nicosia model , Engel – Kollat – Blackwell model
(8 Hours)
5. Organization Buying Behaviour: Consumerism.

(8 Hours)
Text Books:
1. Batra; Myers and Aaker, Advertising Management, Prentice-Hall, 5th edition.
2. Desmond J, Consuming Behaviour, Palgrave, 2003.
3. Loudon D L, Consumer Behaviour, Tata McGraw-Hill, 4th edition 1993.
Reference Books:
1. Schiffman & Kanuk, Consumer Behaviour, Prentice-Hall, 1995.
2. Rama Mohana Raok , Services Marketing , Pearson Education
3. Blackwell et al, Consumer Behaviour, Vikas publications, 2004.

BBA –Semester V
Paper-II
SERVICE MARKETING
Objective: The basic objective of this course is to provide fundamental knowledge about services
marketing.
Course Contents:
1. Introduction: Difference between Product and Services Marketing, Characteristics of Services

Classification of Services, Paradigms in Services Marketing Service.
(8 Hours)
2. Marketing System: Service Quality, Understanding Customer Expectations and Zone of

Tolerance, Segmentation and Zone of Tolerance, Targeting and Positioning of Services.
(8 Hours)
3. Service Marketing Mix: Augmented Marketing Mix, Developing the Service Product/
Intangible Product.
(8 Hours)
4. Service Product Planning: Service Pricing Strategy, Services Promotions, Services

Distributions.
(8 Hours)
5. Services in Global Perspective: International Marketing of Services Recent Trends.

(8 Hours)
Text Books:
1. Baron S & Harris K, Services Marketing: Text and Cases, Palgrave, 2003.
2. Lovelock, Services Marketing: People, Technology and Strategy, Pearson Education, 2001.
3. Zeithaml, Services Marketing, Tata McGraw-Hill, 1999.
Reference Books:
1. Rama Mohana Raok, Services Marketing, Pearson Education.
2. Apte Govind, Services Marketing, Oxford University Press.

BBA –Semester V
Specialization: Finance
Paper-I
INDIAN FINANCIAL SYSTEM
Course Code: BBF1 L-4, T-0, P-0, C-4
Objective: The basic objective of this course is to provide fundamental knowledge about Indian
financial system.
Course Contents:
1. Financial System and Markets: Constituents and functioning; Role and functions of RBI.
Regulation of money and credit.
(8 Hours)
2. Management of Commercial Banks: Banking Industry in India, Constituents, Banking sector

reforms, Determination of commercial interest rates: fixed and floating.
(8 Hours)
3. Securitization: Concept, Nature, and Scope of securitization, Securitization of Auto loans and
housing loans, Securitization in India.
(8 Hours)
4. NBFCs: Their status and Types, working and strategies for commercial viability of NBFCs
(8 Hours)
5. Leasing: Meaning, Types, Financial evaluation, Legal Aspects, Concept of Forfeiting and
factoring.
(8 Hours)
Text Books
1. Fabozzi, Foundations of Financial Markets and Institutions, Pearson Education, 3rd Ed.
2. Khan M.Y., Financial Services, Tata Mc Graw Hill, 2007.
3. Machiraju H.R., Indian Financial System, Vikas Publishers, 2004.
Reference Books
1. Bhole L.M., Financial Institutions and Markets, Tata McGraw-Hill, 2004.
2. Srivastava, R.M. & Nigam Divya, Management of Financial Institutions, Himalaya, 2003.
3. Gurusamy R., Financial Services & Markets, Thomson.

BBA –Semester V
Specialization: Finance
Paper-II
SECURITY ANALYSIS AND INVESTMENT MANAGEMENT

Objective: The basic objective of this course is to provide fundamental knowledge about security
analysis & Investment Management.
1. Meaning, Nature and Scope of Investment: Approaches to investment. Stock Exchange and
New Issue Markets: Their nature, structure, functioning and limitations.
(8 Hours)
2. Valuation of Securities: Bonds, Preference shares and Equity Shares.

(8 Hours)
3. Risk and Return: Concept of Risk and Types, Measures of risk and return, Systematic and
unsystematic, Company and Industry Analysis.
(8 Hours)
4. Portfolio Analysis and Selection: Concept of Portfolio, Portfolio risk and return; Beta as a
measure of risk; CAPM and Arbitrage pricing theory.
(8 Hours)
5. Portfolio Management Performance Evaluation of Existing Portfolio: Sharpe and Treynor

measure; Finding alternatives and revision of portfolio.
(8 Hours)
Text Books:
1. Chandra P, Investment Analysis and Portfolio Management Tata McGraw-Hill, 2008.
2. Fischer and Jordan, Security Analysis and Portfolio Management, Prentice-Hall, 6th edition.
1996.
Reference Books:
1. Ranganatham, Investment Analysis and Portfolio Management, Pearson Education.
2. Pandian P., Security Analysis and Portfolio Management, Vikas Publications.

BBA –Semester V
Specialization: International Business
Paper-I
INTERNATIONAL BUSINESS MANAGEMENT

Course Code: BBI1 L-4, T-0, P-0, C-4
Objective: The basic objective of this course is to provide the knowledge of international business
management to the students.
1. Growth of International Business: Globalization, its Effects, Benefits & Costs, Multinational
companies, advantages, disadvantages Role of MNC’s in developing countries. Environment of
international business: economic, political, legal and cultural environment
(8 Hours)
2. International Business Competitive Strategies: Porter’s model; Foreign Direct investment,

Strategies, advantages, disadvantages, Joint Ventures, Foreign Institutional Investment.
(8 Hours)
3. International Organization and Control: Organizational structures; Control procedures;

Location of decision-making, Role of Subsidiaries, Organizational Control, Bartlett &
Ghoshal’s Model of TNCs.
(8 Hours)
4. International Trade: Theories of International Trade- Absolute Advantage Theory,

Comparative Cost Theory, Opportunity Cost Theory, Hecksher-Ohlin Theory., Vernon’s
Theory of International Product Life Cycle.
(8 Hours)
5. Balance of Trade and Balance of Payments: Constituents of Capital Account and Current
Account, Reasons and remedies for Adverse Balance of Payment. Convertibility of Capital
Account. Role of World business Bodies like IMF, World Bank, etc..
(8 Hours)
Text Books:
1. Aswathappa, International Business, Tata McGraw-Hill, 2002.
2. Daniels, International Business, Pearson Education, 2004.
3. Paul J, International Business, Prentice-Hall, 2004.
Reference Books:
1. Deresky H, International Business, Prentice-Hall, 2003.
2. Hill C W, International Business, Tata McGraw-Hill, 2002.
3. Varma M L, International Trade ,Vikas Publications, 2003
4. Taggart, The Essence of International Business, PHI.

BBA –Semester V
Specialization: International Business
Paper-II
INTERNATIONAL MARKETING
Objectives: The course aims at making students understand the concept and techniques of
international marketing and train them to develop and implement plans and marketing strategies for
entering into international markets and managing overseas operations.
1. International Marketing: Meaning, Nature and Importance; International Marketing

Orientation: E.P.R.G. – Approach: An overview of the International Marketing management
Process; International Marketing Environment. International Market, Segmentation and
Positioning; Screening and Selection of Markets. (8 Hours)
2. International Market Entry Strategies: Exporting, licensing, Contract Manufacturing, Joint

Venture M & A, Setting-up of Wholly Owned Subsidiaries Aboard, Strategic Alliances.
(8 Hours)
3. International Product and Pricing Strategies: Product Designing: Product Standardization

Vs. Adaptation; Managing Product Line, International Trade Product Life Cycle, New Product
Development; Pricing for International Markets: Factors Affecting International Price
Determination; Price Quotations and Terms of Sale. (8 Hours)
4. Managing International Distribution and Promotion: Distribution Channel Strategy –

International Distribution Channels, their Roles and Functions; Selection and Management of
Overseas Agents; International Distribution Logistics; Planning for Trade Fairs and
Exhibitions; International Promotion Mix – Advertising and other Modes of Communication.
(8 Hours)
5. Emerging Trends in International Marketing: Regionalism v/s Multilaterism; Trade Blocks;

Important Grouping in the World; Legal Dimensions in International Marketing (Role of
WTO); Marketing Research for Identifying Opportunities in International Markets.
(8 Hours)
Text Books:
1. Cateora, Philip R. and Graham John L, International Marketing. Tata McGraw- Hill, 2005.
2. Terpstra, Vern and Sarathy Ravi, International Marketing. The Dryden Press, Chicago, 2000.
Reference Books:
1. Keegan Warren J. Global Marketing Management. Pearson Education, New Delhi, 2002.
2. Kotabe Masaaki & Helsen Kristiaan, Global Marketing Management, John Wiley & Sons Asia,
2001.
3. Onkvisit, Sak & Shaw, John J., International Marketing: Analysis and Strategy, Prentice Hall.
2004.

BBA –Semester V
Specialization: HUMAN RESOURCE
Paper-I
PERFORMANCE MANAGEMENT
Course Code: BBH1 L-4, T-0, P-0, C-4
performance management.
1. Performance and Potential: Quality Performance Management - Concept - Dimensions,

Features of Facilitating Organisations for Performance, Employees potential, Potential
development.
(8 Hours)
2. Work Place Management: Work Place and Its Improvement through 5S - Modern
Management Techniques (such as KAIZEN) and Management of Employee Performance.
(8 Hours)
3. Employee Profile & Organization Effectiveness: Organizational Structure and Employee;

Quality Circle, Features, Process, Pre-requisites for their Efficiency.
(8 Hours)
4. Employee Productivity & Compensation: Industrial Restructuring - Reward System and

Employee Productivity.
(8 Hours)
5. Performance Management: Quality Performance Management - Indian and Western Thought

in a Market era.
(8 Hours)
Text Books:
1. Malik Pravir, The Flowering of Management, Sri Aurobindo Society, Pondicherry
2. Drucker Peter, Management, Allied Publishers.
3. William G. Dyer, Team Building - Issues and Alternatives, Addison-Wesley Publishing
Company.
Reference Books:
1. S.K. Chakravarthy, Managerial Effectiveness And Quality Of Work Life, Indian Insights, Tata-
McGraw Hill Publishing Co. Ltd.
2. Suri G.C. & Mmga R.C., Living Wages and Productivity, National Productivity Council.
3. Richard.I. Henderson, Compensation Management In A Knowledge Based World, Prentice-
Hall. Publications.

BBA –Semester V
Paper-II
HUMAN RESOURCE DEVELOPMENT
Objective: The basic objective of this course is to provide fundamental knowledge about human
resource development.
1. Learning & Teaching: Learning Objectives - Domains of learning, Methods of learning,

Importance of teaching Techniques, Instruction technology, Instructor behaviour, Attention
versus involvement.
(8 Hours)
2. Key Players In Training & Development: Need for Training and Development - Role of
Development offices - Administrators, Consultants, Designers and Instructors - Determining
training needs
(8 Hours)
3. Training Techniques: Methods of training - On the job training - Of the job training.
(8 Hours)
4. Understanding Development Needs: Need for development – Methods of Development,

Differences between Training and Development - Management Development Programs
(8 Hours)
5. Elements For Wages & Salary Decisions: Components of Wage and Salary packages -
Methods of wage fixation, Fringe benefits, other monetary allowances, Wage and Salary
administration in India.
(8 Hours)
Text Books:
1. Taylor B. & Lippitt G., Management Development and Training Handbook, Mc Graw-Hill.
2. William E. Blank, Handbook For Developing Competency Based Training Programmes,
Prentice-Hall, New Jersey, 1982.
3. French & Bell, Organisational Development, McGraw-Hill.
Reference Books:
1. Gautham Vinayshil & Batra S.K., Organisation Development System, Vikas Publishing House.
2. Shaw Rajiv, Surviving Tomorrow Turnaround Strategies in Organizational Design and
Development, Vikas Publishing House.

BBA –Semester V
BUSINESS COMMUNICATION – IV
Course Code: BBA504 L- 3, P-0, T-0 C-3
Objective: The basic objective of this course is to provide the knowledge of business
correspondence to the students
1. Types of Communication: Nature of Communication: Different types of communication like

letters, memos, reports, fax, email, presentations, telephone, and multimedia, choosing the
means of communication, stages in communication cycle, Barriers to communication,
communication systems.
(8 Hours)
2. Techniques to Learn Written Communication: Writing Techniques: rules of good writing,

adaptation and selection of words, masculine words, writing with style- choosing words with
right strength and vigor, using a thesaurus, writing effective sentences, developing logical
paragraphs, overall tone, drafting, editing and finalizing the business letters
(8 Hours)
3. Official Communication – I: Recruitment and employment correspondence: Application

letter, curriculum vitae, interview, references, offer of employment, job description, letter of
acceptance, letter of resignation. Internal communications: memoranda, reports: types of
reports, formal reports and informal reports, meetings, documentation.
(8 Hours)
4. Official Communication – II: External communications: Public notices, invitations to tender

bid, auction, notices, etc; Report writing: planning, technique of writing a report, characteristics
of business reports, common types of reports, purposes of reports
(8 Hours)
5. Summarizing and Elaborative Technique of Communication: Reformulating and

summarizing: what is a summary? Using synonyms & antonyms, reducing phrases, guidelines
for writing summaries, business summaries Comprehension: using a dictionary, grammatical
precision, (phonetics), contextual clues, guidelines for comprehension
(8 Hours)
Text Books
1. Lesikar R.V. & Pettit Jr J.D., Business Communication: Theory and Application, Tata McGraw-
Hill, 2002.
3. Bovee C. L. et al, Business Communication Today, Pearson Education, 2002, New Delhi
Reference Books
1. Chhabra T. N.& Bhanu Ranjan , Business Communication ,Sun India, 2004
2. Chaturvedi .D., Business Communication ,Pearson Education.
3. Raman Meenakshi, Technical Communication, Oxford University Press

BBA –Semester V
MARKET SURVEY REPORT
Objective: By the Market survey report the student is expected to learn about the market and
analyse and suggest solutions of a live problem. The objective is to equip the student with the
knowledge and actual functioning of the market problems faced by them for exploring feasible
solutions and suggestions
Guidelines:
1. At the end of second year examination, every student of BBA will prepare the market survey
report. The guidelines of report will be provided before the end of the fourth semester classes.
2. During the course of training, the college will assign a problem/project to the student. The
student, after the completion of survey will submit a report to the College/Institute, which will
form part of fifth semester examination.
3. The report should ordinarily be based on primary data. It should reflect in depth study of micro
problem. Relevant tables and bibliography should support it. The average size of Report
ordinarily will be 100 to 150 typed pages in standard font size (14) and double spacing. Three
neatly typed and soft bound (paper back) copies of the report will be submitted to the
College/Institute. The report will be typed in A-4 size paper.
4. The report will be evaluated by internal and external examiner. It will carry total of 100 marks
divided into written report of 75 marks by external examiner and presentation of 25 marks in
college.
6. The format of the report is given below:

Objective of the Research Undertaken
Literature Review
Research Methodology
Results and Analysis
Conclusions
References
Annexure- Questionnaires

BBA –Semester VI
INDIAN ECONOMY
Objective: The basic objective of this course is to provide fundamental knowledge about Indian
economy.
1. Introduction to Indian Economy: Meaning of Economy, Economic Growth and

Development, Characteristic of Indian Economy, Factor affecting Economic Development.
Resources in India-(Natural & Infrastructural).
(8 Hours)
2. Population & Employment Control Policy in India: Human Resource Development,

Population Policy in India, Poverty & Unemployment in India, Programmes & Policy.
(8 Hours)
3. Economic Policy And Industrial Sector: Economic planning-Objectives, Characterstics, Need

& Importance, Current Five Year Plan, Planning Commission, Private Sector, Public Sector &
Joint Sector, Co-operative Sector.
(8 Hours)
4. Indian Agricultural Sector: Problems and prospects of Indian Agriculture, Development

during Plan Period, Land Reforms-Need & Scope , Position, Problems and prospects of large
scale industries (Iron & Steel, Sugar, Cotton), Green Revolution.
(8 Hours)
5. Financial Institution In India: Role of commercial bank and Financial Institutions, Small
Scale Industry, Role of small Industries in Indian Economy, SSI Policy.
(8 Hours)
Text Book:
1. Dutt Ruddar Sundaram, Indian Economy, S. Chand & Company Ltd.
Reference Books:
1. Puri & Mishra, Indian Economy, Himalaya Publishing House.
2. Khan M.Y., Indian Financial System, Tata McGraw-Hill.

BBA –Semester VI
STRATEGIC MANAGEMENT
Objective: The basic objective of this course is to provide fundamental knowledge about strategic
management.
1. Introduction to Strategic Management: Concept of strategic management - Characteristics of

strategic management - Defining strategy, Strategy formulation - Stakeholders in business -
Vision, mission and purpose - Environmental appraisal - Types of strategies - Guidelines for
crafting successful business strategies.
(8 Hours)
2. Strategic Analysis and Choice: Environmental Threat and Opportunity Profile (ETOP) -
Organizational Capability Profile - Strategic Advantage Profile - Corporate Portfolio Analysis -
SWOT Analysis - Porter's Five Forces Model of competition - Mc Kinsey's 7s Framework.
(8 Hours)
3. Strategy Implementation: Issues in implementation - Organization Structure - Matching

structure and strategy - Behavioral issues - Leadership style - Corporate culture - Values –
Power - Social responsibilities - Ethics - Functional issues - Functional plans and policies -
Financial, Marketing, Operations and Personnel plans and policies
(8 Hours)
4. Strategy Evaluation And Control: Importance - Symptoms of malfunctioning of strategy -

Organization anarchies - Operations Control and Strategic Control - Measurement of Corporate
performance - Analyzing variances - Role of organizational systems in evaluation
(8 Hours)
5. E-commerce: New Business Models and strategies for Internet Economy - Shaping
characteristics of E-Commerce Environment - E-Commerce Business Model and Strategies -
Internet Strategies for Traditional Business - Key success factors in E-Commerce.
(8 Hours)
Text Books:
1. Pitts R.A. & Lei D., Strategic Management, Building and Sustaining Competitive Advantage,
Vikas Publishing House, 2003.
2. Thompson A and Strickland A J, Strategic Management: Concepts and Cases, Tata McGraw-
Hill, 2002.
3. Whelan T.L. & Hunger J.D., Concepts in Strategic Management and Business Policy, Pearson
Education, 2004.
Reference Books:
1. Hunger J.D. & Whelan T L, Essentials of Strategic Management Prentice-Hall.
2. Johnson and Scholars, Exploring Corporate Strategy: Text and Cases, Prentice-Hall, 2000

BBA –Semester VI
Paper-III
RURAL MARKETING
Objective: The basic objective of this course is to provide fundamental knowledge about rural
marketing.
1. Introduction: Definition, Scope of rural marketing, Concepts, Components of rural market,

Classification of rural market, Rural vs. Urban markets, Problems in rural marketing.
(8 Hours)
2. Rural marketing environment: Population, Occupation pattern, Income generation, location

of rural population, expenditure pattern, literacy level, land distribution, land use pattern,
irrigation, development programs, infrastructure facilities, rural credit institutions, rural retail
outlets.
(8 Hours)
3. Characteristics of Rural consumer: Stages of the Life cycle. Consumer behaviour, Factors
affecting Consumer Behavior, Researching Rural market, Sanitizing rural market, Research
design- Reference frame.
(8 Hours)
4. Rural Marketing Strategies: Segmenting, Targeting and Positioning Product Strategy,

Marketing Mix Challenges.
(8 Hours)
5. Product Concepts Classification: Five Levels Products, Classification of Products

Rural Product Categories – (Fast moving Consumer goods, Consumer Durables, Agriculture
Goods, Services) Formulating Product Planning, Developing Product Strategy.
(8 Hours)
Text Books:
1. Kashyap Pradeep & Siddhartha Raut, Rural Marketing, Biztantra
2. Swamy Gopal T.P., Rural Marketing, Vikas Publishing House.
Reference Books:
1. Robert R. Reeder, Industrial Marketing: Analysis, Planning, and Control, Prentice-Hall

BBA –Semester VI
Specialization: FINANCE
Paper-III
BANKING & INSURANCE
Objective: The basic objective of this course is to provide fundamental knowledge about banking
and insurance.
1. Overview of Indian Banking System: Concept of financial intermediation. Organized

Financial System. Commercial banks, foreign banks, Cooperatives banks, Non-banking
Financial Intermediaries.
(8 Hours)
2. Monetary Policy: Objectives, Monetary supply and control of inflation, Interest Rate Policy
and its implication, Branch licensing Policy.
(8 Hours)
3. Meaning and Scope of Insurance: Historical perspective, Classification of Insurance

Business, Role of Insurance in Economic Development and Insurers' Obligations towards Rural
and Social Sectors.
(8 Hours)
4. Emerging Trends in Banking: Financial sector reforms, Universal Banking, Micro Financing.
(8 Hours)
5. Consolidation of Indian banks: Banc assurance in India, Basel II norms and its impact on
Indian banking Sector.
(8 Hours)
Text Books:
1. Mishra M.N., Insurance Principle & Practice, Sultan Chand & Company Ltd., New Delhi.
2. Ganguly Anand, Insurance Management, New Age International Publishers, New Delhi.
3. Vaughan & Vaughan, Fundamentals of risk & Insurance, John Wiley & Sons, New York.
Reference Books
1. Srivastava D.C., Srivastava Shashank, Indian Insurance Industry Transition & Prospects, New
Century Publications, Delhi.
2. Kakkar, Bisen, Insurance & Risk Management, New Age Publication, New Delhi.

BBA –Semester VI
Specialization: INTERNATIONAL BUSINESS
Paper-III
EXPORT IMPORT – POLICY & DOCUMENTATION

Objective: The basic objective of this course is to provide fundamental knowledge about export
import documentation.
1. Introduction to Export Management: Introduction, Definition of Export, Benefits arising

from Export, Export Prospect for Small Firms, Importance of Exports to India.
(8 Hours)
2. Concepts of Distribution Channels: International Channels Distribution.

(8 Hours)
3. Export Finance and Pricing: Pre-shipment Finance, Post-shipment Finance, Special Financial
Facilities, Export Import Bank of India, E.C.G.C. Export Pricing.
(8 Hours)
4. Formalities of registration and Export Documentation: Naming the Enterprise, form of

Ownership, Opening a Bank Account, General Registrations, Registrations with RBI,
Registration with Licensing Authorities, Registration with Appropriate EPC’ /CB’s.
(8 Hours)
5. Defining Export Documentation: Main Commercial Documents, Additional Commercial

Documents, and Statutory Documents for Export’s Country, Statutory Documents for Imports
Country and Documents for Claiming Export Benefits.
(8 Hours)
Text Books
1. Cherunilam F., International Trade and Export Management, Himalaya Publishing, 2007.
2. Varshney R.L., Bhattacharya B, International Marketing Management, S. Chand, New Delhi.
Reference Books
1. Govt. of India, Hand Book of Export Import Policy 2002-2007, Ministry of Commerce, India.
2. Keegan J Warren, Global Marketing Management, Pearson Education.

BBA –Semester VI
Paper-III
INDUSTRIAL LAW
Objective: The basic objective of this course is to provide fundamental knowledge about Industrial
law.
1. The Factories Act, 1948: Approval, Licensing and Registration, Inspecting Staff, Health –
Welfare, Working Hours - Annual Leave with, wages - Periodical Returns- Registers and
Records.
(8 Hours)
2. The Bombay Shops and Establishments Act, 1948: Registration of Establishments –Shops
and Commercial, Establishments – Residential Hotels, Restaurants and Eating Houses: Theatres
or other places of Public, Amusement or Entertainment – Leave with pay and payment of
wages; Health and Safety; Maintenance of Registers, Records and Annual Report.
(8 Hours)
3. The Contract Labour (Regulation and Abolition) Act, 1970: Advisory Boards – Registration
of Establishments. Licensing of Contractors – Welfare and Health of Contract Labour –
Registers and other Records to be maintained.
(8 Hours)
4. The Industrial Disputes Act, 1947: Definitions of Industry, Workman and Industrial Dispute -
Authorities under the Act – Procedure, Powers and Duties of Authorities – Strikes and Lock
outs–Lay off and Retrenchment – Special Provisions, relating to Layoff, Retrenchment and
Closure in certain establishments.
(8 Hours)
5. Other Acts: Payment of bonus Act, Provident fund Act, Consumer protection Act. Payment of
Wages Act, Minimum Wages Act.
(8 Hours)
Text Books:
1. Monappa A., Industrial Relations, Tata McGraw-Hill, 2002.
2. Sinha, Industrial Relations, Trade Unions, and Labour Legislation, Pearson Education.
Reference Books:
1. Srivastava S.C., Industrial Relations and Labour Laws, Vikas Publictions, 2000.
2. Mamoria C.B., Mamoria, Gankar, Dynamics of Industrial Relations , Himalayan Publication,
2003

BBA –Semester VI
BUSINESS COMMUNICATION –V
Objective: The basic objective of this course is to provide the knowledge of business
correspondence to the students
1. Persuasive Message: Planning the persuasive message, common types of persuasive requests,
principles of persuasive communication, Effective communication and impact of information
technology, Oral communication: nature and significance, persuasion in marketing, concept of
GATE.
(8 Hours)
2. G.D Skills and Stress Management: Advantages of group discussion, pointers and basics of
participating in G.D, body language. Handling Stress: Positive stress, when stress becomes
strain, preventing stress from becoming distress. Goal Setting: Recognizing yourself, goal
setting-mantra of success, its steps how to achieve it, building blocks of success.
(8 Hours)
3. Public Speaking: Speaking along with structures used in modern English, Speaking along with
quizzes with emphasis on kinesics, Word power: its use in different situations, Know Your Self
(SWOT).
(8 Hours)
4. Management and Business Communication – Learning Activities : Role play based on

different situations with stress, intonation and rhythm, Comprehension & Listening skills with
audio-visual aids, Group Discussion, its pointers, preparation ,Debate & argue mental skills
with their basics.
(8 Hours)
5. Time Management and Self Grooming: Time Management, its conceptual meaning, its
importance in professional life, Basics of Interview skills with emphasis on candidate’s
preparation, Self Grooming: - “First Impression is the Last Impression”, Body Language: -
Judgment through situational acts.
(8 Hours)
Text Books
1. Lesikar R.V& Pettit Jr J.D., Business Communication: Theory and Application, Tata McGraw-
Hill, 2002.
3. Bovee C L et al, Business Communication Today , Pearson Education, 2002, New Delhi
Reference Books
1. Chhabra T. N., Bhanu Ranjan, Business Communication, Sun India, 2004.

BBA –Semester VI
DISSERTATION (BASED ON MARKET SURVEY)
Objective: The objective is to equip the student with the knowledge of actual functioning of the
market and organization and problems faced by them for exploring feasible solutions and
suggestions.
Guidelines:
1. At the end of fifth semester examination, every student of BBA will undergo for a market
survey for any manufacturing, service or financial organization.
2. During the course of market survey project. In charge will assign a problem/project to the
student. The student, after the completion of survey will submit a report to the College/Institute,
which will form part of sixth semester examination.
3. The report prepared by the student will be known as market based dissertation. The report
should ordinarily be based on primary data. It should reflect in depth study of micro problem,
the average size of report ordinarily will be 100 to 150 typed pages in standard font size (14)
and double spacing. Three neatly typed and soft bound (paper back) copies of the report will be
submitted to the College/Institute. The report will be typed in A-4 size paper.
4. The report will be evaluated by internal and external examiner. It will carry total of 100 marks
divided into written report of 75 marks by external examiner and presentation of 25 marks in
college.
6. The format of the report is given below:

Objective of the Research Undertaken
Literature Review
Research Methodology
Results and Analysis
Conclusions
References
Appendices – to include questionnaire, if any

BBA –Semester VI
knowledge gained by the students by the end of the third year of the course.
Guidelines:
1. The comprehensive viva voce is scheduled at the end of VI Semester in third year
practical field.
of the students in the front of a panel of at least three faculty members to be appointed by
Director/Principal of the college.

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Study & Evaluation Scheme

Bachelor of Business Administration

TEERTHANKER MAHAVEER UNIVERSITY

Syllabus Applicable w.e.f. Academic Session 2009-10 Page 1

Study & Evaluation Scheme

Maximum Credits : 157

Class Class Assignment(s) Other Total

To qualify the course a student is required to secure a minimum of 40 % marks in aggregate

S. Course Subject Periods Credit Evaluation Scheme

S. Course Subject Periods Credits Evaluation Scheme

S. Course Subject Periods Credits Evaluation Scheme

S. Course Subject Periods Credits Evaluation Scheme

Syllabus Applicable w.e.f. Academic Session 2009-10 Page 3

S. Course Subject Periods Credits Evaluation Scheme

S. No. Human Resource Finance International Business Marketing

S. Course Subject Periods Credits Evaluation Scheme

S. No. Human Resource Finance International Business Marketing

Question Paper Structure

Syllabus Applicable w.e.f. Academic Session 2009-10 Page 4

Course Code: BBA101 L-4, T-0, P-0, C-4

Unit-wise Course Contents:

1. Concepts of Business & Management: Definition, Characteristics and Objectives of Business

2. Evolution of Management Thought: Introduction: Concept, Nature, Scope and Significance

3. Functions of Management–I: Planning, Decision Making. Organizing: Concept, Organization

4. Functions of Management – II: Staffing: Concept, System Approach, Manpower Planning,

5. Understanding Leadership for Management: Leadership: Concept, Core of Leadership-

* Latest editions of all the suggested books are recommended.

Syllabus Applicable w.e.f. Academic Session 2009-10 Page 5

Unit-wise Course Contents:

* Latest editions of all the suggested books are recommended.

Syllabus Applicable w.e.f. Academic Session 2009-10 Page 6

Unit-wise Course Contents:

1. Introduction: Nature, scope and relevance of managerial economics is business decisions;

3. Consumer Behaviour: Utility analysis and indifference curve analysis; Consumer’s

* Latest editions of all the suggested books are recommended.

Syllabus Applicable w.e.f. Academic Session 2009-10 Page 7

Unit-wise Course Contents:

2. Subsidiary Books: Recording of transactions in Subsidiary Books of Accounts, Preparation of

3. Preparation of Final Accounts: Preparation of final accounts with adjustments (including

4. Valuation of Stock: Accounting for Negotiable Instruments. Reserve and provision.

5. Accounting Errors and Rectification: Preparation of Bank Reconciliation Statement

* Latest editions of all the suggested books are recommended.

Syllabus Applicable w.e.f. Academic Session 2009-10 Page 8

Course Code: BBA105 L-4, T-0, P-0, C-4

Unit-wise Course Contents:

1. Understanding Organizational Behavior: Introduction -Nature and Scope of OB, Challenges

2. Psychological Elements of Organizational Behaviour: Individual Behavior- Individual

3. Interpersonal Relationship & Leadership: Interpersonal Relationship - Transaction Analysis.

5. Organisational Change Management: Management of Change-Change and Organisational

* Latest editions of all the suggested books are recommended.

Syllabus Applicable w.e.f. Academic Session 2009-10 Page 9

Unit-wise Course Contents:

3. Functional English (Application writing): Writing of Applications- Leave application,

4. Functional English (Constructive writing): Constructive Writing- Framing stories on

*Latest editions of all the suggested books are recommended.

Syllabus Applicable w.e.f. Academic Session 2009-10 Page 10

Course Code: BBA151 L-0, T-0, P-0, C-4

Syllabus Applicable w.e.f. Academic Session 2009-10 Page 11

Unit-wise Course Contents: