A Feasibility Study of Genuillent Food Industry On Croquette Balls

Lord’s Angels Montessori School, Inc.
City of Malolos, Bulacan

Senior High School Department
School Year 2019-2020
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A Feasibility study of
GENUILLENT FOOD INDUSTRY on
CROQUETTE BALLS
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A Feasibility study Presented to the Faculty of

Lord’s Angels Montessori School, Inc.
Senior High School Department
City of Malolos, Bulacan

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In Partial Fulfillment of the Requirements for Entrepreneurship
Submitted by:
Micahela Masiddo
Renafe Barte
Dindy Jane Gullem
Ilyn Ricabalanca
Reinhart Santiago
Submitted to:
Mary Pulumbarit
Entrepreneur Teacher
March 2020
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I. TITLE PAGE ……………………………………………………………………………..5
A. PROPONENTS…………………………………………………………………...6
B. LOCATION OF THE BUSINESS…………………………………………….....6
II. EXECUTIVE SUMMARY ………………………………………………………….…..8
A. NATURE OF THE BUSINESS………………………………………………….9
B. SUMMARY OF FINDINGS………………………………………………….....9
1. PRODUCT/SERVICE PLAN……...………………………….…..9
2. MARKETING PLAN……………………………………….….....9
3. MANAGEMENT PLAN……………………………………….....9
4. OPERATING PLAN……………….……………………………..9
5. FINANCIAL PLAN………………….…………………………..10
III. PLANS…………………………………………………………………………………..11
A. GENERAL BUSINESS PLAN ………………………………………………...12
1. NAME OF THE COMPANY ……………………………….......12
2. FORM OF BUSINESS ORGANIZATION……………………...12
3. TYPE OF BUSINESS …………………………………………..12
4. PARTNERSHIP AGREEMENT………………………………...13
B. PRODUCT/ SERVICE PLAN …………………………………………….........14
1. DESCRIPTION……………………………………………….....14
2. SERVICE/PRODUCT FEATURES AND ATTRIBUTES……...14
3. MAJOR CUSTOMERS OF THE SERVICE/PRODUCT ………14
C. MARKETING FEASIBILITY ……………………………………………….....14
1. GENERAL MARKETING PRACTICES…………………….....14
a. LEGAL INFORMATION…………………………………...14
b. CURRENT MARKET CONDITIONS...……………………14
c. SWOT ANALYSIS OF PRODUCT/ SERVICE….…………15
2. PROPOSED MARKETING PROGRAM……………………….16
a. PRODUCT LINE/SERVICES OFFERED……...…………..16
b. PRICING…………………………………………………….16
c. PRICE STUDY………………………………………………16
d. PLACE………………………………………….…………....17
e. PROMOTION ……………………………………………….17
3. MARKETING PROPOSAL……………………………………..17
I. MACRO-ENVIRONMENTAL ANALYSIS….…17-18
II. OPPORTUNITIES AND THREATS………….…19-21
III. MICRO-ENVIRONMENTAL ANALYSIS……..21-23
IV. STREGTH ANDS AND WEAKNESSES…………..23
V. THE MARKET…………………………………..24-25
VI. MARKETING STRATEGIES………………………26
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VII. TACTICAL IMPLEMENTATION………………….27
VIII. MARKETING BUDGET……………………………27
IX. FEEDBACK AND CONTROL……………………...28
D. MANAGEMENT PLAN …………………………………………………….…29
1. PERSONNEL…………………………………………………………....29
a. PROPOSED WORKFORCE………………………………….....29
b. ORGANIZATIONAL CHART……………………………….....29
c. JOB DESCRIPTION AND SPECIFICATION………………30-33
2. PERSONNEL SALARY RATES AND BENEFITS…………………....34
3. MANAGEMENT PROPOSALS………………………………………...35
a. MANAGEMENT STYLE…………………………………….…35
b. GENERAL COMPANY POLICIES……………………...….35-39
c. DEPARTMENT FUNCTIONS…………………………….……39
E. OPERATING / TECHNICAL FEASIBILITY………….………………….……39
1. DESCRIPTION OF PRODUCT………………………………….…39-40
a. PROCUREMENT………………………………………..………39
i. PURCHASING
ii. RECEIVING
iii. STORAGE
iv. INVENTORY CONTROL
b. PREPARATION……………………………………...………….40
i. METHODS OF PREPARATION
ii. STANDARDIZATION
2. PROCESS……………………………….……………………………….40
3. PROJECT LOCATION……………………………………….…………40
4. PROJECT LAYOUT………………………………………….………....41
5. TOOLS AND EQUIPMENT…………………………………………42-48
6. UTILITIES………………………………………………………….……49
7. RAW MATERIALS REQUIRED……….………………………………49
8. MANPOWER REQUIREMENTS………………………………………49
9. SCHEDULE…………………………………………………………......49
10. PROJECT SANITATION METHOD………………………………..49-50
a. CLEANLINESS………………………………………………….49
b. WASTES…………………………………………………………49
c. PERSONAL HYGIENE…………………………………………50
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d. SAFETY…………………………………………………………50
F. FINANCIAL FEASIBILITY…………………………………………………….51
a. CAPITAL STRUCTURE………………………………………..52
b. TOTAL PROJECTED COST…………………………………....53
c. PRO-PORMA INCOME STATEMENT………………….....54-55
d. PRO-PORMA CASH PROJECTED…………………………….56
e. PRO-PORMA BALANCE SHEET……………………………...57
G. SOCIO-ECONOMIC FEASIBILITY……………………………………………58
a. GOVERNMENT…………………………………………….59
b. COMMUNITY………………………………………………59
c. CUSTOMERS……………………………………………….59
d. ENVIRONMENT……………………………………………59
e. EMPLOYEE…………………………………………………59
H. APPENDIXES………………………………………………………………..60-74
a. MARKRT RESEACH……………………………………61-64
b. SAMPLE PROMOTION…………………………………….65
c. PROJECTED SALES………………………………………..66
d. OTHER FINANCIAL RECORD…………………………67-69
e. TRIAL BALANCE……………………………………….69-71
f. RETURN ON INVESTMENT……………………………….71
g. REFENCE LIST………………………………………………72
h. SAMPLE QUESTIONNAIRE………………………………..73
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I. Title Page
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A. PROPONENTS
Name Address Contact Number
Genuillent Food Industry- July 3O, 2018
B. LOCATION OF OPERATIONS
Genuillent Food Industry will be operating at Malolos Public Market. This is where our
store will be built. All operations from inquisition, procurement, inventory, production, selling
and other services will happen.
The advantage of Bangkal Public Market is that it is convenient for the owners and marketing it
to the people is so easy because most of the people who lives here,is already known by the
proponents. But in Bangkal Public Market the consumer might easily satiated because they are
only people in this place and not new people. People do have low budget so they prioritize the
food for their lunch and dinner first than buying other food. And its disadvantage is its ambiance
and the environment because of the canal on both sides of the road and it’s not appropriate to sell
in that place.
The advantage of Robinson Place Malolos is that it has a good ambiance and clean environment.
This place has a lot of potential consumer that can be not easily satiated, but its disadvantage is
that this place has a lot of competitors that is already known.
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The advantage of Malolos Bayan is that there are mix people in that place that can be our
possible customers and it is a great way to get the attention of the people to try our product and
its uniqueness can drive us to more profit. Its disadvantage is that newly open business
sometimes doesn’t catch the attention of the consumers because they tend to buy products that
are already known and tried.
We choose Malolos Bayan specifically in San Vicente Malolos City where our stall will be built
because there are a lot of different people that will buy our product and it is near to municipal
hall, church and terminals where students or our target customers might notice our stall. Its price
might get the attention of the customers because compare to our competitors, it is more
affordable and unique. It’s also the best location because it’s convenient in buying our raw
materials and no need for transportation fee.
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II. Executive
Summary
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A. NATURE OF THE INDUSTRY
The food industry has been one of the biggest industries not only in the country but in the
whole wide world. This industry has more to it because the products are improved and innovated
well by the proponents to provide satisfaction to their customers. The products were newly
introduced to the city originally from the other country imported here to give the people new
taste that they might like. Wherever you go, there is a small store present which caters to most
people’s cravings that makes it accessible to every people who want to satisfy their taste buds.
Food is one of a person’s basic necessities. One cannot live for long without the right
nutrients such as, calcium from the cheese, and carbohydrates from the potato of our products.
All of these nutrients are necessary for our everyday lives to have healthy and balance lifestyle.
There are companies that have already seen the potential of the industry namely
Genuillent Food Industry.
Genuillent Food Industry has been established to provide excellent and high quality of
products that will make our customers interested to it. This company may have some similarities
with existing companies but there are differences that give the company more opportunities to
grab, chances to earn, and be ahead of the competitors.
B. SUMMARY OF FINDINGS
1. PRODUCT/ SERVICE PLAN

Genuillent Food Industry products are croquette balls. Croquette balls is made up
of mashed potatoes, bacon, and cheese while formed into a ball and it should be golden brown
and the cheese inside is melted.
2. MARKETING PLAN
Croquette balls will be sold at Malolos Public Market. A stall will be set up to
easily accommodate our consumers. The company’s target is those people aged 15-30 that are
going to Malolos Public Market. Croquette balls will be sold per piece at Php 8.00 only.
3. MANAGEMENT PLAN
Aside from the owners, the company will hire atleast 1 employee to help and
assist the owners. There will be a total of six employees including the owners. Employees are
required to go to work at 9:00 am and end it at 5:00 pm. There will be 30 minutes lunch break, so
there will be a total of eight hours of work a day. Work days are on Mondays until Sunday.
Genuillent Food Industry will be offering SSS, Pag-ibig, and Philhealth
4. OPERATING PLAN
The production of croquette will take also in the same place , Malolos, Bayan
because the space is large enough to do the production. Also we prefer for time management.
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5. FINANCIAL PLAN
Genuillent Food Industry has five owners. Each owner agreed to share Php
60,000.00 each. This amount would be enough to start the business and purchase all necessary
equipment and tools needed.
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III. Plan
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A. GENERAL BUSINESS PLAN
1. NAME OF THE COMPANY
Genuillent Food Industry was built for the proponents were able to come up with
this name by combining the words genuine and excellent which inspires the proponents to be like
that in terms of their service and production. Just by hearing or reading the company name,
people will be able to understand what it is all about, that Genuillent Food Industry is a company
that serves genuine products that is excellently made.
MISSION: Company aims to bring new products with a high quality food and service
that will gain customers’ trust, to give happiness, to make food freshly cooked in every
serving, and to give people other taste of food at a low price.
VISION: Genuillent Company aims to provide people with delicious and affordable food
that will make our customers happy and bring inspiration in every business and to be a
successful partnership.
OBJECTIVES:Genuillent Company aims to attract and retain lots of customers, to ensure

financial sustainability, to provide fresh and new taste of products, and to minimize the
expenses and pay on time the other expenses and the suppliers.
GOAL:Genuillent company’s goals are to have other branches; to keep our business
going through the time, to earn profit and to extend our business for more sales.
2. FORM OF BUSINESS ORGANIZATION
The proponents decided their business organization to be that of a partnership.

There are many disadvantages of having this type of business organization but these can be
avoided by creating rules that the personal assets of all partners can be used to satisfy the
partnership’s debt, consult each other on all decision making having to compromise and resolve
disputes, and each partner must share the successes and profits of their business with the other
partners.
3. TYPE OF BUSINESS
Genuillent Company is merchandising type of business. We sell our own

produced product. We are still merchandiser even though we are the one who manufacture our
goods to offer for our customers.
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Partnership Agreement
The partnership agreement was made on the November 2019. Between Dindy Gullem , Micahela
Masiddo, Ilyn Ricablanca , Renafe Barte and Reinhart Santiago .
1. NAME AND BUSINESSES. The parties hereby declare a partnership and named the
business Genuillent Company to conduct a service business.
2. TERM- The partnership begins at the month of December and will be effective on
January 2020.
3. Capital-the partners contributions will in terms of cash and a separated account for
withdrawing. The capital is hereby shared 20 % in the company and any liability will be
deducted equally to their accounts.
4. PROFIT AND LOSS the net profit of partnership shall be divided equally between
partners annually. The partners are liable to 20 % of its net loss if ever the company
have.
5. SALARIES The salaries depend on the national minimum wage everyday by php 413 in
the employee’s wages. The manager’s salary will be the dividend of profit.
6. INTEREST the partners interest are distributed prior to what they've invest or shares in
the partners company.
7. MANAGEMENT DUTIES AND RESTRICTIONS. All the proponents should always
be updated on what are the happenings in the business. Without the approval and proper
discussion. Without the approval and proper discussion from the partners about lending
money and/or withdrawals is not allowed. Proper request for this is through a letter and
should be made a week before .If not, such as emergencies, it needs to be considered first
by the partners if it is acceptable reason.
8. BANKING. All withdrawals and transactions using the account of the partnership must
be approved by all the partners before it proceed. Cash Investments and funds that is
needed to be secured must be in the account of the partnership and is known by all of the
partners through meetings.
9. BOOKS-The managers will be the one who will maintain the records, economic event
in the business and the one who will report to co-partners every month.
10. VOLUNTARY TERMINATION Partnership of this business could be dissolve by the
will of the proponents. Sudden termination is not allowed and must be discussed by all
the partners in a meeting. Respect for the decision is expected.
11. 11. DEATH if one of the members was disease, its either it will be transfer or liquidate
to the business if he or she decide to transfer it to the other partner or family members.
Executed this November 2019 City of Malolos,Bulacan
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B. PRODUCT/ SERVICE PLAN
1. DESCRIPTION
The croquette balls are golden brown and small ball size. These product has a
cheese inside that is going to be melt when it is fried.The croquettes has carbohydrates, and
calcium.
2. SERVICE/PRODUCT FEATURES AND ATTRIBUTES
The Croquettes ball is budget friendly for the students allowance and despite of being
affordable, the taste is still delicious. The products that were mentioned have nutrients that are
healthy when it is consume moderately.
3. MAJOR CUSTOMERS OF THE SERVICE/PRODUCT
The target markets of the proponents are those people who go in Malolos Public
Market aged 15-30 years old with a weekly allowance of Php500.00.
C. MARKETING PLAN
1. GENERAL MARKETING PRACTICES
a. LEGAL INFORMATION
a.1. Barangay Clearance
a.2. SEc
a.3. BIR
a.4. Business Permit
a.5. SSS
a.6 Philhealth
a.7 Pag-IBIG
b. CURRENT MARKET CONDITIONS
The product that the company is offering is something new in Malolos,

therefore, the proponents can only compare this to the nearest product of possible
competitors which is Angels burger, Mcdo, Jollibee, street food Vendor/s like French
Fries vendors and many more street food vendors.
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c. SWOT ANALYSIS OF PRODUCT/ SERVICE
OPPORTUNITIES THREATS
*New taste to customers *Competitors that
*We can offer, our product to would copy our
resellers product
*Our stall will be put at *unhealthy reviews
Malolos Public Market where *rising cost of
there are many people ingredients
STRENGTHS S–O S–T

*The customers will have *Competitors
*Our products are tasty interest to buy or taste it might imitate the
*Our product can attach many *The product will be easily product since it is
customers bought from other place trendy to
*Flexible recipe/ flavour of because of resellers consumers.
our product *Curiosity of consumers will *A lot of
push them to buy and taste the costumers might
product. not be interested
anymore to the
product because of
the bad reviews.
*The price might
get affected
because of
inflation rate.
WEAKNESSES W–O W–T
*We entrepreneurs do not *Has potential to have  Competitors
have sufficient experience in branches might use the
handling a business  Resellers will have more opportunity to
*Our product is deep fried & earnings. overcome us.
contains high cholesterol  Customers will be  The product
*new company attracted to the new might be
company. avoided by
people concern
to health.
 The company
might lose the
earnings.
2. PROPOSED MARKETING PROGRAM
a. PRODUCT LINE/SERVICES OFFERED
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The product offered is Croquette balls.
b. PRICING
The price of Croquette balls is Php 8.00.
c. PRICE STUDY
The proponents have come up with the said product pricing by adding the
cost, expense, and profit.
Ingredients Price Quantity or Pcs Price/ Units Total

Potato 440 8 kl 440/520 0.85
Egg 360 60 360/520 .69
Breadcrumbs 170 2 170 / 520 .33
Cheese 156 4 156/520 .3
Ham 224 8 .43
Flour 8 24 tbsp .02
Milk 48 16 tbsp .1
Salt 5 8 tsp .01
Pepper 10 8 tsp .02
Oil 170 2 liter .33
Dressing 110 .21
Utility 30 .06
Packaging 260 .5
Transportation 50 .1
Total 3.95
Mark up 100%
3.95
Add 7.9
Price per piece 8
d. PLACE
The proponents will start to market their product at Malolos Public

Market.
e. PROMOTION
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The proponents will give out flyers and samples so that people will know
about our product and they can be able to avail a taste it. By this, we can easily get the
attention of the people. There will also be an online page so that the proponents can also
market using the technology using different social media site targeting the netizens.
I. Macro-Environmental Analysis
Economic
Economic is one of the factor that helps the government increase funds for
public service and infrastructures because of every business profit a company earn
there will be tax provided. The inflation rate of the Philippines, decline from 3.2
in May 2019 to 2.7 in June 2019. This is an opportunity for us because it will
lessen our cost of our product and might as well our consumers can still avail our
product. The inflation rate as of august 2019 is 1.7.for the year 2020; the forecast
was cut from three percent to 2.9 percent while the 2021 forecast was set at 2.9
percent. Businesses do not thrive when there is high inflation.
The economic growth is calculated to be 6.0% and projected to be 6.8%
by 2020-2029 and GDP growth of 6.4%. Economy is currently growing at its
potential making productive investment in physical and human capital that the
economy will continue to grow.
A. Politico legal
The government and its structure and style have a definite impact on
business. Government policy can influence interest rates. The government policies
are executed through legislations. These legislations enactments, rules and
regulations, directives and guidelines, issued by the government, constitute the
politico-legal environment of our business.
B. Sociocultural
A person's role in society and social status affects her /his buying
decisions. Each person plays a dual role in society depending on the group to
which she /he belongs.
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The lifestyle of a person affects their food preferences. Depending on their
lifestyle they might avoid some products. Nowadays, healthy living is a trending
lifestyle.
C. Demographic
Males and females who are single and within ages 15 to 30 who would like to
buy croquettes for being their snack or appetizer.
D. Technological
Our company will use the technology that will make our production easier.
Starting from the production of the product to how it will deliver to the customer.
The changes in technology will affect our business; we need to keep an eye to the
latest technology that is issued in our country.
The technology that we use is printer because it’s easier for us to print out the
logo and packaging itself. Also it is not time consuming.
E. Natural
In our business, one of the factors that may affect the operation is the heat and
humidity of the environment. People may look for something to cool themselves
from heat and something to drink but since our product is food which is freshly
cook and hot we may have a hard time to earn and sell products to customers. The
bad weather can also affect the delivery of the supplier or it can also cause in
increase in our price of the raw material and delayed in delivery.
II. Opportunities and Threats

A. Economic
The inflation rate of the Philippines, decline from 3.2 in May 2019 to 2.7
in June 2019. This is an opportunity for us because it will lessen our cost of our
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product and might as well our consumers can still avail our product. The inflation
rate as of august 2019 is 1.7.for the year 2020; the forecast was cut from three
percent to 2.9 percent while the 2021 forecast was set at 2.9 percent. Higher
inflation will raise the cost of living. This is a threat for our company due to
higher cost of our product; we might have to adjust its price to prevent
bankruptcy. Because of price increase buyers might decrease and will result to
lower sales.
Economic growth creates more profit for businesses and it is considered as
opportunity to boost our company’s confidence. However, when economy drops it
will be a threat because of profit loss.
B. Politico legal
A change in interest rate is an opportunity when it is lower. Low interest
rates attract investment as businesses increase production, if it is higher, it
becomes a threat due to it increases the cost of borrowing in the business
community. Higher rates also lead to decreased consumer spending.
Governments pass legislation, which impacts the relationship between the
firm and its customers, suppliers, and other companies.
It is an opportunity for us when it gives us the chance to improve our company.
This is considered as a threat to our company whenever there is a change in their
rules. Our company has to align our strategies and tactics to their new set of rules.
Therefore, we have to adjust to continue our operation. It is an opportunity for us
when it gives us the chance to improve our company.
C. Sociocultural
Most of the time, people bought snacks on their way to school or to their
work for they forgot to prepare food or they are in a hurry. It is an opportunity for
us to market them and offer our tasty product for them.
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The lifestyle of our consumers might be a threat to the company because
our product may be less preferred by some consumers who consider picking their
foods according to a healthy lifestyle. It can be an opportunity for us to endorse
the healthy benefits of our product that might attract healthy living consumers.
D. Demographic
It can consider as an opportunity because those who belong in that
demographic has the higher chance for us to market. it considered as threat when
they are not interested to buy our product even after we tried marketing them.
E. Technological
The opportunity using as a technology is the neatness on how the product
package. The threat of using a printer to print out our logo and packaging is what
if our printer suddenly not function or work properly what are we going to do. It
can be time consuming.
F. Natural
The bad weather is a threat because it can cause of increase in our product
price and it can cause of delayed of delivery. The weather affects consumers’
behaviour in terms of what products they buy, where they buy them, and in what
quantity. Even if a business knows how normal weather affects its earnings,
unexpected abnormal weather events present their own risks. Research shows that
abnormal weather disrupts the operating and financial performance of 70% of
businesses worldwide. The weather is a threat because of the heat and humidity of
air and the environment our product might not be profitable because people might
look for something hydrate themselves.
The bad weather can be an opportunity to our business because when a
bad weather comes, people want to eat a different food than usual (something
hot). Since people are easy to get hungry, they will look for something that can
make them full.
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III. Micro-environmental Analysis
A. The Company
Our company has a product that can satisfy the need of our customer (s).
This product has a cheese inside that is going to be melted when it’s fried.
Croquette balls have carbohydrates, calcium and protein. It is a healthy product
that suits for costumers craving. The company insured that the customer’s service
makes them comfortable. Also, the product is innovated product but a low cost
manufactured.
B. Suppliers
The suppliers can control the success of the business. Say for instance, if
their services will not reasonable and timely that will affect the production time
and the sales due to delayed process of production. And if the supply of the
suppliers doesn’t reach the company’s standard it can affect to the product and
also to the sales of the company. That we should not allow to happening.
We have at least 2 supplier located at Malolos Bayan. The terms and

condition are they can deliver the product at exact time and date, No delay of
supply if they have delay product automatic the supplier will pay the charge fee.
If the supplier update a head of time before the said time and date of the delivery
of raw material they will not have charge fee. In the ham, cheese and bread
crumbs it should always have an expiration date and manufacturing details.
The schedule of delivery of potato is every Monday, Wednesday and
Friday and other raw materials are every Tuesday and Saturday.
C. Market Intermediaries
Market intermediaries are either individuals or business houses who come
to the aid of the company in promoting, selling and distributing the goods to the
ultimate consumers. They are middlemen (wholesalers, retailers, and agents).
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For the mean time our company is focused on how to build up and
successful business in Malolos. After we built up our business, we can have our
reseller, retailer and other marketing intermediaries.
D. Customers
The customers are the central part of any business as they tend to attract
and retain most of the customers to generate revenue. So that as an organization
we must satisfy their wants and needs in line with the trends. We should get their
loyalty in order for them to stay buying our product and encourage other customer
to purchase our product. And that’s loyalty ladder involved.
Our customer are those people who go to robinson place malolos
E. Competition
Competing against each other means that the customers have the option to
choose either our business or other business. But competition is not bad totally
because it gives motivation for us to improve our job. And by the use of
competition we easily figure out those others opinion about our product. That
helps us to have a better version of our product.
The competitors of our company are the street food vendors along the way
of the Malolos Public Market. Mcdo and Jollibee who sell French Fries and other
related products like mashed potato and hash brown.
F. Public
Public constitute a major force in the microenvironment and marketers
have to very carefully study their opinion, values, belief and attitudes in order to
design a proper marketing strategy for goods carefully tailored to meets the needs
of the target consumer segment. Marketers also use the media to shape consumer
tastes and preferences. Media public also helps our company in a way of
endorsing it by the used of media. And by this we also know their comments or
opinion about our product. Publics include any individuals or entity with an actual
or potential interest in the company and its products or service. These include the
shareholders, community, financial institutions, media, government, and society.
IV. Strengths and Weaknesses
A. Suppliers
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The supplier can be consider our strength when they can deliver the supply
our raw materials on time but can also be consider weakness if they fail to do the
strengths being mention because it will effect on the production of the product.
B. Marketing Intermediaries
Marketing Intermediaries can be consider strength if they can deliver and
give the product on our customers on time with good relationship with them and it
will become weakness if the consumer gives bad feedback about the product and
the company and might affect the image of the company.
C. Customers
Consumer can be consider strength because they are the one who buy our
product and we earn profit but can be our weakness if they are not satisfied; they
give negative feedback about our product or complaints about it.
D. Competition
Competition can be consider strength because it will boost our company to
innovate and improve our product to meet the needs and standards of customers
and consider as a weakness if they don't have the same industry as ours to be
inspired to develop more on our product.
E. Publics
The public can be considered strength because they are the prospect and
the possible customer of our product that will give us profit and help their
community and considered to be weakness if the community doesn't need that
much of our product or it's not that helpful to the community.
V. The Market
a. Market Size
The market size will be total population of City of Malolos. The total is 232,793 and will
be subdivided into 3 parts. The 1st part will be the assumption buyer which is 60% of the
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population, the 2nd part is the doubtful buyer projected to be 25% of the population because
prospects don’t have equal allowance. The last part is not interested or people with not enough
money to afford which is projected to be 15% of the population.
b. Market Needs
People love to eat and buy trendy foods because they like trying something new so we would
like to introduce something that is unique and affordable for the customers. Our product offers
quick satisfaction for hungry people trying to make themselves full without spending too much
money. Our company offering croquettes balls with different cheese what they what to add like if
it is Cheddar or mozzarella or regular cheese. We are selling this at affordable price and it has a
health benefits to consumer even though deep fried. In the area of operations there are a lot stores
that are selling different food, but they selling a common food and our product is new and it will
give them new taste.
c. Market Trends
The croquettes are universal for consumer appetite from Spanish influence the croquettes include
Cheddar and potato with homemade mustard mayo. From Korea they filled with spicy kimchi,
pork and bulgogi.
Croquettes are a heavenly invention– especially ham croquettes in Spain. But the Spanish aren’t
the only people to make these delicious fried goodies. Croquettes are simply a bread crumbed
and fried roll of food leftovers, usually bound with béchamel sauce or mashed potatoes. They are
popular in countries all around the world, and although they may not sound like a gourmet
invention, I assure you that when made well, they are priceless.
Spain specializes in croquettes, a culinary tradition stemming from its frugal past. The most
popular versions are:
Ham Croquettes (Croquetas de Jamón Serrano)
Pulled Chicken Croquettes (Croquetas de Puchero AKA Croquetas de Pollo)
Mushroom Croquettes (Croquetas de Boletus)
Cod Croquettes (Croquetas de Bacalao)
Shrimp Croquettes (Croquetas de Gambas)
Additionally, you can find Spanish restaurants offering more exotic croquettes or vegetarian
varieties like:
Spinach & Pine Nut Croquettes (Croquetas de Espinacas y Piñones)
Blood Sausage Croquettes (Croquetas de Morcilla)
Beef Cheek Croquettes (Croquetas de Carrillada)
Garbanzo Bean Croquettes (Croquetas de Garbanzos)
24
Each croquette has a completely different flavor and recipe, although most use a thick bechamel
sauce as their base.
VI. Marketing Strategies
A. Product/ Service Strategy

i. Target Market
Our target market are males and females residing in City of
Malolos who are single and within ages 15-30 who can affordably buy
our product and people craving for fried mashed potatoes with fillings
inside
CITY OF MALOLOS POPULATION 232,793
BY GENDER: BY MARITAL STATUS:
Male 51% Single 42%
Female 49% Married 46%
Separated/Widow 12%
BY INCOME CLASS: BY AGE:
Class A 59% Below 15 29%
Class B 41% 15-20 10%
21-30 18%
31-40 15%
41-50 12%
Above 50 16%
232,793 City of Malolos Population
X 1.00 Decimal equivalent of the percentage of population of gender
X 0.41 Decimal equivalent of the percentage of who belong to income

class B
X 0.42 Decimal equivalent of the percentage of who are single
X 0.28 Decimal equivalent of the percentage of who are between ages

15-30
= 11,225 Total Target Market Size
25
ii. Brand Positioning
Since our product is new, our brand is on top of the ladder in terms
of uniqueness because our product is rare.
B. Pricing Strategy
As a first timer for this business we want to make sure that we can
minimize our cost to survive our business. We will use the Marginal
Pricing because if ever we can’t make a sale on higher price we can adjust
the price for the customer to be attracted to buy the product. The price of
our product cost 10 pesos only.
C. Distribution Strategy
The company will use direct distribution strategy because from the
manufacturer we will send or sell it to the consumer directly. It can lessen
our expense since we don’t need any deliver vehicle to deliver it to
consumers.
D. Advertising and Promotions Strategy
The advertising or promotional of our company is by the use of
flyers, social media and tarpaulin to attract our customer.
VII. Tactical Implementation
Marketing Strategy: Market development

Tactics Operating Details Timetable
Hire personnel Hiring qualified personnel for September 2020
additional work force.
Page To be able to advertise in social September 2020
media
Flyers To distribute in a populated September 2020
area
Tarpaulin To be display along the way in
the Malolos Public Market. September 2020
Additional product Variant of croquette balls: September 2020
croquette rice
Additional stall Establishment of another stall September 2025
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in Eco building.
VIII. Marketing Budget
Marketing Budget, 2020

Advertising expenses, which include the ff:
Flyer (100pcs)(5”-5”) Php 550.00
Social Media Advertising(facebook)(data for 1month) Php 500.00
Tarpaulin (4 by 3ft) (5pcs) Php 450.00
Total Php 1500.00
IX. Feedback and Control
Action Plan: Hiring personnel Timetable: December 2019

The work of the hired person would be distributer of flyers and admin of the company’s page. In
the December 2019, we should be able to hire already. If not, then one of us would take charge
of the work assigned.
Action Plan: Page Timetable: January 2020
In January 2020the page should already made, and in the first week there would be posts about
the company. The company should start posting about the product. By the end of the first week
there could be likes of the page, if not, the company should start making a way to have likes.
Action Plan: Flyers Timetable: January 2020
In January 2020the company should contact the printing service to place an order of 100 pieces 5
inch by 5 inch flyers. The company should receive the flyers in September 3, 2020. The
distributer will start right after the flyers were delivered. If the flyers were not yet delivered,
contact the printing service immediately.
Action Plan: Tarpaulin Timetable: January 2020
In January 2020the Genuillent company should have already a tarpaulin layout. After having a
layout we contact the printing service to have an order at least 5-10 copies. The company should
receive the tarpaulin in September 4, 2020. After it will receive the distributer will start to post it
at different street and main entrance in Northville 8.
Action Plan: Additional product Timetable: September 2020
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In September 1, 2020 the company will add a new variant of our product which is croquette rice.
We need to have new supplies to be able to sell our product. Such as paper cups at plastic spoon
and fork. We also have to buy appliance which is rice cooker for the rice.
Action Plan: additional stall Timetable: September 2025
After five years, we are planning to have another stall at eco building, for this to happen, we
have to buy another stall and find location in the mentioned place to put up and start our business
operation there.
D. MANAGEMENT PLAN
1. PERSONNEL
a. PROPOSED WORKFORCE
Genuillent Food Industry has a total of six employees. There is a Manager,
Salesperson, Production personnel, and staffs, Work days will be on Monday until Sunday. All
are expected to work at 9:00 am until 5:00 pm. There will be a 30 minutes lunch break.
b. ORGANIZATIONAL CHART
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c. JOB DESCCRIPTION AND SPECIFICATION
Position : Owner / Manager

Position Code : 01
Department : none
Location : Malolos Public Market
BASIC FUNCTION
To manage the business.
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PRINCIPAL FUNCTIONS AND RESPONSIBILITIES
 Recruiting, training and supervising staff
 Agreeing and managing budgets
 Ensuring compliance with licensing, hygiene and health and safety legislation/guidelines
 Handling customer’s inquiries and complaints
 Problem solving
 Making improvements to the running business and developing the business
KEY ORGANIZATIONAL RELATIONSHIPS

Reports to : Owner/ Manager
Supervises : staff
Coordinates with : none
QUALIFICATION GUIDES
Education : At least two (2) years graduate
Experience : At least one (2) year experience as a manager
Skill : Good manager/leader

: Good communication skills
: Good time management
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Position : Salesperson
Position Code : 02
Department : none
BASIC FUNCTION
Sells the products.

 Presents and demonstrates the products.
 Takes orders.
 Guides the buyers.
 Sends daily, weekly or monthly reports to one’s firm, providing information about the
calls made, sales effected, services rendered, route schedule, expenses incurred, business
conditions, competition, if any, etc.

Supervises : None
Coordinates with : co-workers
Experience : At least one (1) year experience as a salesperson
Skill : Product knowledge

: Strategic prospecting Skills
: Active listener
: Good communication skills
: Good time management
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Position : Cashier
Position Code : 03
Department : none
BASIC FUNCTION
Handles all the cash transactions of the business or store.

 Greets the customers entering the store.
 Receives the payments.
 Counts money in cash drawers at the beginning of shifts to ensure that amounts are
correct.
 Maintains clean and orderly check out areas.
 Provides training and assistance to new joined cashier.
 Maintains monthly,weekly and daily report of transactions.

Supervises : None
Experience : At least one (1) year experience of being in-charge of the cashier
Skill : Active listener

: Active speaker
: Knows how to make a report.
: Is knowledgeable on the four basic mathematical operations
32
Position : Production Personnel
Position Code : 04
Department : none
BASIC FUNCTION
It is the personnel in charge of cooking and to supervise the stocks for the product.

 Assesses project and resource requirement.
 Ensures that health and safety regulations are met.
 Organises relevant training sessions.
 Stores goods and raw materials.

Supervises : None
Experience : At least two (2) years of experience of being a production personnel
Skill : Able to multi-task

: Works efficiently and manages time effectively.
; Has pleasant personality and can communicate effectively.
33
d. PERSONNEL SALARY RATES AND BENEFITS
POSITION RATE BENEFITS

Manager Php 11,000 a month -government-mandated benefits
-sick leaves
-emergency leaves
-hospitalization
-13th month pay
-Christmas parties and packages
Salesperson Php 9,912.00 a month -government-mandated benefits
-sick leaves
-emergency leaves
-hospitalization
-13th month pay
Cashier Php 9,912.00 a month -government-mandated benefits
-sick leaves
-emergency leaves
-hospitalization
-13th month pay
Production Personnel Php 9,912.00 a month -government-mandated benefits
-sick leaves
-hospitalization
-13th month pay
2. MANAGEMENT PROPOSALS
a. MANAGEMENT STYLE
Directive Leadership will be used in Genuillent Food Industry because
leaders communicates to the members of the group, the goals and expectations will be assign
clear task to each of them.
b. GENERAL COMPANY POLICIES
It is the intent of Genuillent Food Industry to create and sustain an environment in which
employees feel a personal commitment to maintain the highest moral and ethical work standards
while meeting the business objectives of the Company. Our basic code of conduct is to require
that all employees adhere to the following:
Individual Conduct
34
 Be dedicated and loyal to our Company.
 Be law-abiding.
 Be honest and trustworthy
 Be responsible, reliable, and diligent
 Be cooperative
 Be competent and professional
 Be willing to treat one another with dignity, respect, and in a non-discriminatory manner.
 Be cautious. Conduct work and other activities with due regard for the health and safety of
others
 Be conscientious in protecting your and the Company's reputation, including avoiding the
appearance of impropriety.
 Be able to perform your work in an efficient and acceptable manner. Be respectful of the
rights and safety of others in contributing to an environment free from harassment,
intimidation, and violence.
Conduct Towards Customers

 Recognize that our customers are entitled to the highest-quality product at the best possible
price.
 Respect the integrity of our customers by never offering or giving anything to a customer or a
customer's representative in an effort to influence a contract award or other favorable
customer action.
 Deal with customers and suppliers in an atmosphere of openness.
 Respect the standards of conduct applicable to our customers' and suppliers' personnel
Compliance with Requirements

 Comply with all Company policies, processes, and procedures.
 Comply with all applicable laws and regulations, including, without limitations, all federal
procurement regulations, security and fire protection regulations, and safety, health, or
environmental protection regulations.
 Be alert and sensitive to situations that could result in violations of any laws, regulations, or
Company policies, processes, or procedures.
 Properly display Company badge.
 Smoke only in permitted Company locations.
 Protect proprietary information of the Company and its customers and suppliers.
 Report any conflict between outside business interests and those of the Company.
 Cooperate fully with any Company investigations, reviews, or internal audits.
In addition, acts for which discipline may be imposed include, but are not limited to, the
following, which are not stated in any order of priority:
 Theft
 Unauthorized possession or use of property, proprietary information or supplies belonging to
the Company, or any customer, vendor, or employee.
35
 Negligent or wilful damage or destruction of Company, customer, vendor, or another
employee's property.
 Possession of weapons or explosives on Company property or at Company-sponsored events.
 Entering Company premises under the influence of alcoholic beverages or illicit drugs.
 Possession or consumption of alcoholic beverages or illicit drugs on Company property.
 Mischarging or falsification of timecards or mishandling of records, documents or funds.
 Soliciting or encouraging gifts, gratuities, or favors-monetary or otherwise in the Company
name or on Company stationery.
 Fighting on Company property, at a Company-sponsored event, or while engaged in
Company business.
 Retaliation or reprisals initiated against employees who have raised ethics questions or
concerns about discrimination, harassment, or other matters in good faith.
 Sexual, racial, or other harassment, intimidation, or violence towards any employee.
 Unexcused absence from work for three consecutive workdays without
supervisory/management approval or failure to return to work on the first workday following
expiration of an excused absence or approved leave of absence
 Insubordination.
The above violations are not intended to be all-inclusive. Any failure to comply with the above
Company ethics and conduct rules; to apply ordinary, reasonable common sense in performing
duties; or to abide by Company policies, rules, procedures, or other management direction, will
subject an employee to disciplinary action in accordance the Administration of Discipline policy.
Contact the Security Department, your manager, or immediately in all cases of apparent or
known conduct in the workplace of a violent, threatening or intimidating nature, criminal acts, or
security infractions.
Working with Ethics at Genuillent Company
1. Preface or Introduction
This statement contains the ethical guide to be followed by every worker in Genuillent
Company.
All workers inside Genuillent Company are highly committed to this ethical guide. Relationships
pertinent to the business of this company must always be guided by the ethics written in this
statement.
Having respect to anyone, assertive at all times, proactive management, innovative team, and
smooth to transact with will be the characteristics that anyone whom we have connected would
remember about us- Workers of Genuillent Company.
This guide is maintained by the workers in every situation. Our values will always be conducted
wherever we are.
2. Key areas to include
A. The Purpose and Values of the Business
36
Genuillent Company is formed to serve you fresh and tasty Croquette Balls. We envision to
level up our production by adding frozen goods. This would happen when we successfully
launched our first product. We will serve our society with all our integrity and commitment for
over all development. Our company offers budget friendly product that would definitely satisfy
our customer. We will source out our ingredients in our local suppliers to be able to help in the
community. We will help to lessen waste by proper management of it. At all times, we promise
to use fresh ingredients in our product to ensure our consumer's health. We will always keep an
eye in our production area to maintain its sanitation and cleanliness, in order to serve a well-
produce product.
B. Employees
 Help one another when needed
Employees should help each other whenever it is needed; helping is the one way of building a
good and harmonious relationship
 Respect every superior and co employees
Respect is one of key factors to build strong relationship and to avoid conflicts decisions made
by the top management should be respect by employees. as for superior, listening to employee's
feedbacks, opinions and viewpoints is showing an act of respect and connect the gap between
superior and employees.
 Always respect each customer
Genuillent Company prioritizes the needs and wants of each consumer because without them our
business will not gain revenues and will not be generated. Satisfying our consumer's through
excellent service and delicious product is one of the main concerns of the company
C. Customer Relations
• Recognize that our customers are entitled to the highest-quality product at the best
possible price.
• Respect the integrity of our customers by never offering or giving anything to a
customer or a customer's representative in an effort to influence a contract award or other
favorable customer action.
• Deal with customers and suppliers in an atmosphere of openness.
• Respect the standards of conduct applicable to our customers' and suppliers' personnel
D. Shareholders or other providers of money

The genuillent company will make an agreement and contract with the shareholders about
how much will they get or the percentage of profit they will get. It will be sign by all
shareholders so that they have proof that the shareholders are part of the company. Each
shareholders must have equal treatment and the one that have highest investment will be the
CEO or part of the board or directors.
E. Suppliers
 Be aware
Be aware always in the supply that will be needed in creating the product and also report always
to the top management all those stuff on time to know what are those be needed and the
problems that you saw in the workplace and supply.
 Be on time.
37
No one should not late because each of the individual have a responsible during the time. If they
will late they should tell the real reason why and make sure that it is reasonable to forgive them
 Be careful for those words you're Saying
Be kind to others and never insult them for what they are especially in terms of physical
appearance and position in life . Also don't use those offended word/s that make other will hurts.
If the employees , Customers and management follow this it will leads to a good relationship .
F. Society or the wider community

The management should give complete benefits such Social Securities System, Home
Development Mutual Fund, Philhealth to the employee that they deserve. Because it said by the
law that employees should avail or have.
By the help of Cleanliness it always attracts the customer to buy and eat our product. Remember
that it should be maintain and promote to our company and as well as to the customer/s . Our
employees wear protective clothes for creating perishable products and to be neat in the
surroundings and the eyes of customers.
G. Implementation
We do have one-on-one training to our trainees/employees to make sure that they can
follow the steps and teach them being one of the knowledgeable about the operation of the
business. All our codes will be post on our notice boards or any parts of our working place to
make sure that the staff and employees are being reminded.
The company will provide ethical assurance where we present set of values that investors,
shareholders, suppliers and employees must follow in order to strengthen relationship in business
environment.
H. Assurance, reporting and reviews

Reporting Reviews
If one of the employees or staff would like to report, be specific and precise about the problem so
that the compliance team can identify easily the problem and put the corresponsive action for it.
He/She must also report in a polite and professional way showing that you have a good manner
willing to wait for the result.
c. DEPARTMENTFUNTION
Our company will be having General department where in there would be a centralized
management which means there is only one department to manage the entire company.
E. OPERATING PLAN
1. DESCRIPTION OF PRODUCT
a. PROCUREMENT
i. PURCHASING
38
The raw materials will be directly purchased from a supplier at
Malolos Bayan. Purchasing will be in bulks or volumes to be able to buy
them at a cheaper price. The proponents and the supplier have an
agreement regarding payment of said materials. Only one person will be
assigned to purchase the raw material.
ii. RECEIVING
Materials will be delivered as per agreement with supplier. There
will be only one person to receive the materials to avoid contamination
and other mishandling. The production personnel will be the one to
receive and take care of the materials and ingredients from the supplier.
iii. STORAGE
For longer shelf-life of perishable goods, they will be stored in the
freezer. For non-perishable goods, it will be placed in a tupperware and
secure inside a clean storage. The person who received the materials will
also be the one to store it and keep it secured.
iv. INVENTORY CONTROL

First-in-first-out will be strictly implemented. Every day, the
materials will be checked by the production personnel and report it to the
manager to know what ingredients and materials which is needed to
restock.
b. PREPARATION
i. METHODS OF PREPARATION
The methods of preparation of the product are as follows:
1. Cutting The cheese into cubes.
2. frying The assembled raw product.
3. Slicing -the ham into strips and bacon into fine cubes.
ii. STANDARDIZATION
To have just one measurement for a certain product, the
proponents decided to measure all materials/ ingredients needed. Measuring tools
will be used to make sure that the size and weight of all the products is the same,
it will also help to make sure that the ingredients will not be shorten and will be
able to produce the expected pieces of products every production is conducted.
2. PROCESS
39
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3. PROJECT LOCATION
The location is located at Malolos Public Market because it is the nearest place to
the target customers and it is accessible for a lot of consumers.
4. PROJECT LAYOUT
40
FIRE ESTINGUISHER
5. TOOLS AND EQUIPMENT
Picture Tools and Equipment and Price Source

specifications
41
Oil Strainer-to separate the product Php 70.00 Newstar
from the oil.
Deep frying pan-it is where the Php 64.00 Newstar

products being fried
Tupperware-it is serves as Php47.00 Newstar

containers/storage of some
ingredients
Food display case-it is use display Php 1,500.00

the finish product
Tong-use to hold or lift the product Php 18.00 Newstar
42
freezer-use to keep the ingredients Php 4,000.00
and product frozen
Awaste container- a container use Php. 99.00 Newstar

for temporarily storing waste, and is
usually made out of metal or plastic.
Some common terms are dustbin,
garbage can, and trash can.
A fire extinguisher is an active fire Php.

protection device used to extinguish 1,200.00
or control small fires, often in
emergency situations.
Grease filters are designed to Php.

remove grease particles from the 3,984.00
exhaust hoods in a kitchen air
stream.
Lock box is a service offered by Php 878.00

commercial banks to organizations
that simplifies collection and
processing of account receivables by
having those organizations'
customers' payments mailed directly
to a location accessible by the bank.
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Doormat- a mat placed in a Php 35.00 Newstar
doorway, on which people can wipe
their shoes on entering a building.
Dustpan- a flat handheld receptacle 34.00 Newstar

into which dust and waste can be
swept from the floor.
Broom- a cleaning tool consisting of 55.00 Newstar

usually stiff fibers (often made of
materials such as plastic, hair, or
corn husks) attached to, and roughly
parallel to, a cylindrical handle, the
broomstick.
Ballpen - a tool used for writing or 7.00 Newstar

drawing with a colored fluid, such as
ink. A ballpoint pen is a pen that
uses a small rotating ball made of
brass, steel or tungsten carbide to
disperse ink as you write.
Logbook- a way to record and keep 94.00 Pandayan

track of events in your classroom.
Log books are important classroom
management tools that can be used
in a variety of ways such as
recording tardy students entering the
classroom, communication with
students' parents, and student-
teacher conferences.
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Calculator- a device that performs 95.00 Newstar
arithmetic operations on numbers.
The simplest calculators can do only
addition, subtraction, multiplication,
and division. More sophisticated
calculators can handle exponent ial
operations, roots, logarithm s,
trigonometric functions, and
hyperbolic functions.
Sticky notes - a slip of notepaper 14.00 Newstar
having an adhesive strip on the back
that allows attachment to and
removal from a surface.
Wallclock - an instrument used to 81.00 Newstar

measure, keep, and indicate time.
Peeler - (vegetable scraper) is a 18.00 Newstar

kitchen tool consisting of a metal
blade with a slot with a sharp edge
attached to a handle, used to remove
the outer layer (the "skin" or "peel")
of some vegetables such as potatoes,
broccoli stalks, and carrots, and
fruits such as apples and pears.
Tray- is a shallow platform designed 79.00 Newstar

for the carrying of items.
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Chopping board - a durable board on 65.00 Newstar
which to place material for cutting.
The kitchen cutting board is
commonly used in preparing food;
other types exist for cutting raw
materials such as leather or plastic.
Spatula - a hand-held tool that is 18.00 Newstar

used for lifting, flipping, or
spreading. Spatulas have a handle
that is long enough to keep the
holder's hand away from what is
being lifted or spread, as well as
away from a hot surface. The blade
of the spatula is wide and thin.
Measuring spoon/ cup- used to 65.00 Newstar
measure an amount of an ingredient,
either liquid or dry, when cooking.
Mixing bowl - used for storage, 137.00 Newstar

working doughs, mixing dry
ingredients, mixing salads,
organizing, and more.
Spoon & fork - A spoon is a utensil 68.00 Newstar

consisting of a small ... spoons are
the primary utensil used for eating; •
forks are used to push foods .
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Knife - used for cutting thinner 59.00
slices of roast, fruit and vegetables.
Potato masher - a food preparation Php 100.00

utensil used to crush cooked food.
Fluorescent light bulb 199.00 Home along
Induction cooker with kaserol 2399 homealong
6.. UTILITIES
A. Electricity
B. Water
7. RAW MATERIALS REQUIRED
47
Ingredients/ Measurement Price
Materialsfor croquette
Plastic fork 1pack Php 23.00
Paper cup 2pack Php 30.00
Tissue paper 1 box Php 25.00
Paper bag
Gloves
8. MANPOWER REQUIREMENTS
Genuillent Food Industry needs a total of three employees. One is for the Manager
who will be responsible for the company as a whole. Second is for the production personnel who
will be responsible for the goods production. Third is for the Cahier personnel who will be
responsible for the sales/money.
9. SCHEDULE
All employees are expected to come to work on or before 8:00 am until 5:00 pm.
There will be a lunch break for 1 hour, exactly at 12:00 pm until 1:00 pm.
Work days are only from Mondays until Saturday.
10. PROJECT SANITATION

a. CLEANLINESS
For every batch baked, employees will clean the kitchen and make
sure that all equipment and tools needed for the next batch are properly cleaned.
b. WASTES
Staffs will make sure that garbage will be sorted into
three: recyclable, non- recyclable and food wastes. Everyday wastes should dispose
properly to the proper garbage bin.
c. PERSONAL HYGIENE
Staffs are not allowed to brush their hair in the kitchen. Before mise en
place, they are needed to properly wash their hands. For every after batch of baking, tools used
are needed to be washed and dried for the next usage.
d. SAFETY
48
Staff on the kitchen floor will all be wearing an apron, hair net, mask (for
the mouth). They are also required to always have with them two pot
holders or gloves and two face towels. They are also going to wear rubberized
shoes to avoid slipping and other accidents.
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FINANCIAL
a. CAPITAL
Genuillent Food Industry will have a capital of Php 300,000.00 to start the
business. This includes the fees needed to get permits, the tools, equipment, and materials
needed.
Capital structure
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Owner 1 ₱ 60,000.00
Owner 2 ₱ 60,000.00
Owner 3 ₱ 60,000.00
Owner 4 ₱ 60,000.00
Owner 5 ₱ 60,000.00
Total ₱ 300,000.00
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Total Projected Cost
Fixed Capital Investment
Equipment
Calculator ₱ 95.00
Wall clock ₱ 81.00
Flourescent Light Bulb ₱ 199.00
lock box ₱ 878.00
Kitchen ₱ 4,300.00
Storage ₱ 6,018.00
Total Equipment ₱ 11,196.00
Fire Estinguisher ₱ 1,200.00
Store Supplies ₱ 1,740.00
TOTAL FIX CAPITAL INVESTMENT ₱ 14,136.00
Total Fixed Capital Investment
Pre-Operating Expenses (2 months)
Rent Expense (2 months) 10,000 ₱ 20,000.00
Feasibility Study ₱ 2,000.00
Legal Charges ₱ 3,969.00
Advertising Expenses ₱ 1,500.00
Total Pre-Operating Expenses ₱ 27,469.00
Working Capital ( 3 months )
Inventory ₱ 128,400.00
Salary Expense (20912/month) ₱ 62,736.00
Employee Benefits ₱ 7,219.47
Rent Expense (10,000/month) ₱ 30,000.00
Utility Expense (2,000/month) ₱ 6,000.00
Total Working Capital ₱ 234,355.47
Total Projected Cost ₱ 275,960.47
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January February March QUARTER 1
Sales ₱ 86,000.00 ₱ 86,000.00 ₱ 86,000.00 ₱ 258,000.00
Less: Cost Of Goods Sold ₱ 42,800.00 ₱ 42,800.00 ₱ 42,800.00 ₱ 128,400.00
Gross Profit ₱ 43,200.00 ₱ 43,200.00 ₱ 43,200.00 ₱ 129,600.00
Less: Operating/ Controllable Expense
Tax and Licenses ₱ 3,969.00 ₱ 3,969.00
Rent Expense ₱ 10,000.00 ₱ 10,000.00 ₱ 10,000.00 ₱ 30,000.00
Salary Expense ₱ 20,912.00 ₱ 20,912.00 ₱ 20,912.00 ₱ 62,736.00
Utilities Expense ₱ 2,000.00 ₱ 2,000.00 ₱ 2,000.00 ₱ 6,000.00
feasibility study ₱ 2,000.00 ₱ 2,000.00
Employee benefits ₱ 2,406.49 ₱ 2,406.49 ₱ 2,406.49 ₱ 7,219.47
Advertising Expense ₱ 1,500.00 ₱ 1,500.00
Supplies expense ₱ 580.00 ₱ 580.00 ₱ 580.00 ₱ 1,740.00
Income Before Dep. -₱ 167.49 ₱ 7,301.51 ₱ 7,301.51 ₱ 14,435.53
Less: Depreciation
Depreciation expense- equipment ₱ 344.33 ₱ 344.33 ₱ 344.33 ₱ 1,033.00
Net Loss -₱ 511.82
Net Income ₱ 6,957.18 ₱ 6,957.18 ₱ 13,402.53
April May June QUARTER 2

Sales ₱ 90,300.00 ₱ 94,600.00 ₱ 98,900.00 ₱ 283,800.00
Gross Profit ₱ 45,360.00 ₱ 47,520.00 ₱ 49,680.00 ₱ 142,560.00
Tax and Licenses
Rent Expense ₱ 10,000.00 ₱ 10,000.00 ₱ 10,000.00 ₱ 30,000.00
Salary Expense ₱ 20,912.00 ₱ 20,912.00 ₱ 20,912.00 ₱ 62,736.00
feasibility study
Advertising Expense
Income Before Dep. ₱ 9,461.51 ₱ 11,621.51 ₱ 13,781.51 ₱ 34,864.53
Less: Depreciation
Net Loss
Net Income ₱ 9,117.18 ₱ 11,277.18 ₱ 13,437.18 ₱ 33,831.53
July August September QUARTER 3

Sales ₱ 94,815.00 ₱ 104,060.00 ₱ 113,735.00 ₱ 312,610.00
Gross Profit ₱ 47,628.00 ₱ 52,272.00 ₱ 57,132.00 ₱ 157,032.00
Tax and Licenses
Rent Expense ₱ 10,000.00 ₱ 10,000.00 ₱ 10,000.00 ₱ 30,000.00
Salary Expense ₱ 20,912.00 ₱ 20,912.00 ₱ 20,912.00 ₱ 62,736.00
feasibility study
Advertising Expense
Less: Depreciation
Net Loss
Net Income ₱ 11,385.18 ₱ 16,029.18 ₱ 20,889.18 ₱ 48,303.53
53
October November December QUARTER 4
Sales ₱ 99,555.75 ₱ 114,466.00 ₱ 130,795.25 ₱ 344,817.00
Gross Profit ₱ 50,009.40 ₱ 57,499.20 ₱ 65,701.80 ₱ 173,210.40
Tax and Licenses
Rent Expense ₱ 10,000.00 ₱ 10,000.00 ₱ 10,000.00 ₱ 30,000.00
Salary Expense ₱ 20,912.00 ₱ 20,912.00 ₱ 20,912.00 ₱ 62,736.00
feasibility study
Advertising Expense
Less: Depreciation
Net Loss
Net Income ₱ 13,766.58 ₱ 21,256.38 ₱ 29,458.98 ₱ 64,481.93
Year 1
Sales ₱ 1,199,227.00
Less: Cost Of Goods Sold ₱ 596,824.60
Gross Profit ₱ 602,402.40
Tax and Licenses ₱ 3,969.00
Rent Expense ₱ 120,000.00
Salary Expense ₱ 250,944.00
Utilities Expense ₱ 24,000.00
feasibility study
Employee benefits ₱ 28,877.88
Advertising Expense
Supplies expense ₱ 6,960.00
Income Before Dep. ₱ 196,529.40
Less: Depreciation
Depreciation expense- equipment ₱ 4,132.00
Net Loss
Net Income ₱ 192,397.40
54
PRO-FORMA CASH PROJECTED
Quarter 1 Quarter 2 Quarter 3 Quarter 4 Year 1

CASH FLOW FROM OPERATING ACTIVITIES
Received cash from customers ₱ 258,000.00 ₱ 283,800.00 ₱ 312,610.00 ₱ 344,817.00 ₱ 1,199,227.00
Taxes and Licenses -₱ 3,969.00 -₱ 3,969.00
Cost of Sales -₱ 128,400.00 -₱ 141,240.00 -₱ 155,578.00 -₱ 171,606.60 -₱ 596,824.60
Supplies expense -₱ 395.00 -₱ 395.00 -₱ 395.00 -₱ 395.00 -₱ 1,580.00
Rent Expense -₱ 30,000.00 -₱ 30,000.00 -₱ 30,000.00 -₱ 30,000.00 -₱ 120,000.00
Salary Expense -₱ 62,736.00 -₱ 62,736.00 -₱ 62,736.00 -₱ 62,736.00 -₱ 250,944.00
Utilities Expense -₱ 6,000.00 -₱ 6,000.00 -₱ 6,000.00 -₱ 6,000.00 -₱ 24,000.00
Advertising Expense -₱ 1,500.00 -₱ 1,500.00
Feasibiility Study -₱ 2,000.00 -₱ 2,000.00
Employee Benefits -₱ 7,219.47 -₱ 7,219.47 -₱ 7,219.47 -₱ 7,219.47 -₱ 28,877.88
Net cash from Operating Activities ₱ 15,780.53 ₱ 36,209.53 ₱ 50,681.53 ₱ 66,859.93 ₱ 169,531.52
CASH FLOW FROM INVESTING ACTIVITIES
Equipment -₱ 12,396.00 -₱ 12,396.00
Net cash from Investing Activities -₱ 12,396.00 -₱ 12,396.00
CASH FLOW FROM FINANCING ACTIVITIES
Barte, Capital ₱ 60,000.00
Gullem, Capital ₱ 60,000.00
Masiddo, Capital ₱ 60,000.00
Ricablanca, Capital ₱ 60,000.00
Santiago, Capital ₱ 60,000.00 ₱ 60,000.00
Net cash from Financing Activities ₱ 300,000.00 ₱ 300,000.00
CASH BALANCE ₱ 303,384.53 ₱ 36,209.53 ₱ 50,681.53 ₱ 66,859.93 ₱ 457,135.52
55
Balance Sheet
Statement of Financial Position
As of March 31,2020 June 30,2020 September 30,2020 December 31,2020
ASSETS:
Current Assets:
Cash ₱ 302,199.53 ₱ 338,804.06 ₱ 389,880.59 ₱ 457,135.52
Supplies ₱ 1,185.00 ₱ 790.00 ₱ 395.00
Total Current Assets ₱ 303,384.53 ₱ 339,594.06 ₱ 390,275.59 ₱ 457,135.52
Non-Current Assets:
Equipment ₱ 12,396.00 ₱ 11,363.00 ₱ 10,330.00 ₱ 9,297.00
Accumulated Depreciation-Equipment -₱ 1,033.00 -₱ 1,033.00 -₱ 1,033.00 -₱ 1,033.00
Total Non-Current Assets ₱ 11,363.00 ₱ 10,330.00 ₱ 9,297.00 ₱ 8,264.00
TOTAL ASSETS ₱ 314,747.53 ₱ 349,924.06 ₱ 399,572.59 ₱ 465,399.52
OWNER'S EQUITY
Genuillent,Beginning Capital ₱ 300,000.00 ₱ 314,747.53 ₱ 349,924.06 ₱ 399,572.59
Add: Net income ₱ 14,747.53 ₱ 35,176.53 ₱ 49,648.53 ₱ 65,826.93
TOTAL OWNER'S EQUITY ₱ 314,747.53 ₱ 349,924.06 ₱ 399,572.59 ₱ 465,399.52
56
SOCIO-ECONOMIC
57
Government
We help our government by providing taxes. This taxes helps our government to
maintain the economy and build infrastructure of our country. The business will pay right taxes
according to the prescribed tax rates set by the company.
Community
We will help our community by providing job opportunity to every people who needs a
legal job. By this we can help at least a little to the people of the community to have steady
income for them and help our local market by buying their raw materials to make our product.
Customers
We provide satisfaction for our customers and we will make sure that they will be
satisfied through providing good quality of a product just like what our company name means.
And ensuring that our product is freshly-made with employees proper hygiene and outfit.
Environment
We will help our environment by implementing proper waste disposal in the company
which may help to minimize environmental pollution and also set and raise awareness for the
people to dispose garbage and waste properly.
Employee
We will give a fair and right compensation on our employee and fairness in treating the
employee. We will also provide benefits and incentives that could help employee to be
motivated in doing their job.
58
APPENDIXES
59
60
Projected sales
Q1 Increase % Increase Sales Q2 Increase Sales Q3 Increase Sales Q4 YEAR1
Jan. ₱ 86,000.00 0.05 ₱ 4,300.00 April ₱ 90,300.00 ₱ 4,515.00 July ₱ 94,815.00 ₱ 4,740.75 Oct. ₱ 99,555.75 ₱ 370,670.75
Feb ₱ 86,000.00 0.1 ₱ 8,600.00 May ₱ 94,600.00 ₱ 9,460.00 August ₱ 104,060.00 ₱ 10,406.00 November ₱ 114,466.00 ₱ 399,126.00
March ₱ 86,000.00 0.15 ₱ 12,900.00 June ₱ 98,900.00 ₱ 14,835.00 Sept. ₱ 113,735.00 ₱ 17,060.25 December ₱ 130,795.25 ₱ 429,430.25
Quarter ₱ 258,000.00 0.1 ₱ 25,800.00 ₱ 283,800.00 ₱ 28,810.00 ₱ 312,610.00 ₱ 32,207.00 ₱ 344,817.00 ₱ 1,199,227.00
Projected Cost Of sales

Q1 Increase % Increase Cost ofSales Q2 Increase Cost ofSales Q3 Increase Cost ofSales Q4
Jan. ₱ 42,800.00 0.05 ₱ 2,140.00 April ₱ 44,940.00 ₱ 2,247.00 July ₱ 47,187.00 ₱ 2,359.35 Oct. ₱ 49,546.35 ₱ 184,473.35
Feb ₱ 42,800.00 0.1 ₱ 4,280.00 May ₱ 47,080.00 ₱ 4,708.00 August ₱ 51,788.00 ₱ 5,178.80 November ₱ 56,966.80 ₱ 198,634.80
March ₱ 42,800.00 0.15 ₱ 6,420.00 June ₱ 49,220.00 ₱ 7,383.00 Sept. ₱ 56,603.00 ₱ 8,490.45 December ₱ 65,093.45 ₱ 213,716.45
Quarter ₱ 128,400.00 0.1 ₱ 12,840.00 ₱ 141,240.00 ₱ 14,338.00 ₱ 155,578.00 ₱ 16,028.60 ₱ 171,606.60 ₱ 596,824.60
61
Market Share 86.67
Quarter 1
Trial Balance Unadjusted Adjusting entry Adjusted Balance Income Statement Balance Sheet
Dr Cr Dr Cr Dr Cr Dr Cr Dr Cr
Cash ₱ 302,199.53 ₱ 302,199.53 ₱ 302,199.53
Accounts Recceivable - - -
Inventory ₱ 128,400.00 ₱ 128,400.00 ₱ - ₱ -
Supplies ₱ 1,580.00 ₱ 395.00 ₱ 1,185.00 ₱ 1,185.00
Equipment ₱ 12,396.00 ₱ 12,396.00 ₱ 12,396.00
Accumulated Depreciation- Equipment ₱ 1,033.00 ₱ 1,033.00 ₱ 1,033.00
Genuillent, Capital ₱ 300,000.00 ₱ 300,000.00 ₱ 300,000.00
Sales ₱ 258,000.00 ₱ 258,000.00 ₱ 258,000.00
Tax and Licenses ₱ 3,969.00 ₱ 3,969.00 ₱ 3,969.00
Rent Expense ₱ 30,000.00 ₱ 30,000.00 ₱ 30,000.00
Salary Expense ₱ 62,736.00 ₱ 62,736.00 ₱ 62,736.00
Utilities Expense ₱ 6,000.00 ₱ 6,000.00 ₱ 6,000.00
Supplies Expense ₱ 395.00 ₱ 395.00 ₱ 395.00
Advertising expense ₱ 1,500.00 ₱ 1,500.00 ₱ 1,500.00
employee benefits ₱ 7,219.47 ₱ 7,219.47 ₱ 7,219.47
Feasibility Study ₱ 2,000.00 ₱ 2,000.00 ₱ 2,000.00
₱ 558,000.00 ₱ 558,000.00
Cost of Good sold ₱ 128,400.00 ₱ 128,400.00 ₱ 128,400.00
Depreciation expense- equipment ₱ 1,033.00 ₱ 1,033.00 ₱ 1,033.00
₱ 129,828.00 ₱ 129,828.00 ₱ 559,033.00 ₱ 559,033.00 ₱ 243,252.47 ₱ 258,000.00 ₱ 315,780.53 ₱ 301,033.00
₱ 14,747.53 ₱ 14,747.53
₱ 258,000.00 ₱ 315,780.53
62
Quarter 2
Cash ₱ 338,804.06 ₱ 338,804.06 ₱ 338,804.06
Inventory ₱ 141,240.00 ₱ 141,240.00 - -
Supplies ₱ 1,185.00 ₱ 395.00 ₱ 790.00 ₱ 790.00
Equipment ₱ 11,363.00 ₱ 11,363.00 ₱ 11,363.00
Sales ₱ 283,800.00 ₱ 283,800.00 ₱ 283,800.00
Tax and Licenses
Rent Expense ₱ 30,000.00 ₱ 30,000.00 ₱ 30,000.00
Salary Expense ₱ 62,736.00 ₱ 62,736.00 ₱ 62,736.00
Advertising expense
Feasibility Study
Employee benefits ₱ 7,219.47 ₱ 7,219.47 ₱ 7,219.47
₱ 598,547.53 ₱ 598,547.53
Cost of Good sold ₱ 141,240.00 ₱ 141,240.00 ₱ 141,240.00

₱ 142,668.00 ₱ 142,668.00 ₱ 599,580.53 ₱ 599,580.53 ₱ 248,623.47 ₱ 283,800.00 ₱ 350,957.06 ₱ 315,780.53
₱ 35,176.53 ₱ 35,176.53
₱ 283,800.00 ₱ 350,957.06
Quarter 3
Cash ₱ 389,880.59 ₱ 389,880.59 ₱ 389,880.59
Inventory ₱ 155,578.00 ₱ 155,578.00 ₱ - ₱ -
Supplies ₱ 790.00 ₱ 395.00 ₱ 395.00 ₱ 395.00
Equipment ₱ 10,330.00 ₱ 10,330.00 ₱ 10,330.00
Sales ₱ 312,610.00 ₱ 312,610.00 ₱ 312,610.00
Tax and Licenses ₱ - ₱ -
Rent Expense ₱ 30,000.00 ₱ 30,000.00 ₱ 30,000.00
Salary Expense ₱ 62,736.00 ₱ 62,736.00 ₱ 62,736.00
Advertising expense ₱ - ₱ -
Feasibility Study ₱ - ₱ -
₱ 662,534.06 ₱ 662,534.06
Cost of Good sold ₱ 155,578.00 ₱ 155,578.00 ₱ 155,578.00

₱ 157,006.00 ₱ 157,006.00 ₱ 663,567.06 ₱ 663,567.06 ₱ 262,961.47 ₱ 312,610.00 ₱ 400,605.59 ₱ 350,957.06
₱ 49,648.53 ₱ 49,648.53
₱ 312,610.00 ₱ 400,605.59
63
Quarter 4
Cash ₱ 457,135.52 ₱ 457,135.52 ₱ 457,135.52
Inventory ₱ 171,606.60 ₱ 171,606.60 ₱ - ₱ -
Supplies ₱ 395.00 ₱ 395.00 ₱ - ₱ -
Equipment ₱ 9,297.00 ₱ 9,297.00 ₱ 9,297.00
Sales ₱ 344,817.00 ₱ 344,817.00 ₱ 344,817.00
Tax and Licenses ₱ - ₱ -
Rent Expense ₱ 30,000.00 ₱ 30,000.00 ₱ 30,000.00
Salary Expense ₱ 62,736.00 ₱ 62,736.00 ₱ 62,736.00
Advertising expense ₱ - ₱ -
Feasibility Study ₱ - ₱ -
₱ 744,389.59 ₱ 744,389.59
Cost of Good sold ₱ 171,606.60 ₱ 171,606.60 ₱ 171,606.60
₱ 173,034.60 ₱ 173,034.60 ₱ 745,422.59 ₱ 745,422.59 ₱ 278,990.07 ₱ 344,817.00 ₱ 466,432.52 ₱ 400,605.59
₱ 65,826.93 ₱ 65,826.93
₱ 344,817.00 ₱ 466,432.52
Return On Investment
net income asset ROI %

Quarter 1 ₱ 14,747.53 ₱ 314,747.53 5%
Quarter 2 ₱ 35,176.53 ₱ 332,335.80 11%
Quarter 3 ₱ 49,648.53 ₱ 374,748.33 13%
Quarter 4 ₱ 65,826.93 ₱ 432,486.06 15%
64

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Lord’s Angels Montessori School, Inc.

City of Malolos, Bulacan

A Feasibility study Presented to the Faculty of

iv. INVENTORY CONTROL

Name Address Contact Number

Genuillent Food Industry- July 3O, 2018

1. PRODUCT/ SERVICE PLAN

1. NAME OF THE COMPANY

OBJECTIVES:Genuillent Company aims to attract and retain lots of customers, to ensure

2. FORM OF BUSINESS ORGANIZATION

The proponents decided their business organization to be that of a partnership.

Genuillent Company is merchandising type of business. We sell our own

2. SERVICE/PRODUCT FEATURES AND ATTRIBUTES

3. MAJOR CUSTOMERS OF THE SERVICE/PRODUCT

1. GENERAL MARKETING PRACTICES

b. CURRENT MARKET CONDITIONS

The product that the company is offering is something new in Malolos,

STRENGTHS S–O S–T

2. PROPOSED MARKETING PROGRAM

a. PRODUCT LINE/SERVICES OFFERED

The price of Croquette balls is Php 8.00.

Ingredients Price Quantity or Pcs Price/ Units Total

The proponents will start to market their product at Malolos Public

II. Opportunities and Threats

We have at least 2 supplier located at Malolos Bayan. The terms and

A. Product/ Service Strategy

232,793 City of Malolos Population

X 1.00 Decimal equivalent of the percentage of population of gender

X 0.41 Decimal equivalent of the percentage of who belong to income

X 0.28 Decimal equivalent of the percentage of who are between ages

VII. Tactical Implementation

Marketing Strategy: Market development

Marketing Budget, 2020

IX. Feedback and Control

Action Plan: Hiring personnel Timetable: December 2019

c. JOB DESCCRIPTION AND SPECIFICATION

Position : Owner / Manager

KEY ORGANIZATIONAL RELATIONSHIPS

Experience : At least one (2) year experience as a manager

Skill : Good manager/leader

PRINCIPAL FUNCTIONS AND RESPONSIBILITIES

KEY ORGANIZATIONAL RELATIONSHIPS

Experience : At least one (1) year experience as a salesperson

Skill : Product knowledge

PRINCIPAL FUNCTIONS AND RESPONSIBILITIES

KEY ORGANIZATIONAL RELATIONSHIPS

Skill : Active listener

PRINCIPAL FUNCTIONS AND RESPONSIBILITIES

KEY ORGANIZATIONAL RELATIONSHIPS

Experience : At least two (2) years of experience of being a production personnel

Skill : Able to multi-task

POSITION RATE BENEFITS

b. GENERAL COMPANY POLICIES

Conduct Towards Customers

Compliance with Requirements

2. Key areas to include

A. The Purpose and Values of the Business

D. Shareholders or other providers of money