Introduction to

Data Science
A Beginner’s Guide
TABLE OF
CONTENTS

Overview 01

What Is Data Science? 03

The Industry Applications Of Data Science 04

Real-Life Examples Of Data Science 07

Data Science Terminologies 09

Must-Have Data Science Skills To Get Hired 12

Some Interesting Stats On Data Science 14

Start Your Journey To Becoming A Data 15

Science Expert
OVERVIEW
The applications and adoption of data science across industries have been gaining
momentum over the past decade. With the constant increase

A 2018 report of Deloitte Access Economics shows that 76% of businesses plan to
raise their spending on data analytics and data science capabilities within the next
two years.

In another study, research and consulting firm MarketsandMarkets predicts that by

the end of 2024, the data science market size will grow to $140.9 billion from $37.9
billion in 2019, at a CAGR (Compound Annual Growth Rate) of 30.0%.

Key factors driving the growth of the data science market include the increasing
adoption of data-centric business strategies, the growing need for actionable
insights, and the dramatic emergence of innovative technologies such as Wi-Fi
connectivity, sensors, and IoT (Internet of Things), which generate massive amounts
of data every second.

The world today produces 2.5 quintillion bytes of data, thanks to 306.4 billion
emails, over 5 million Tweets, and 95 million videos and photos that people
share on Instagram every day. According to recent estimates, by 2020, our digital
ecosystem will be approximately 44 zettabytes, and by 2025, people will be
generating about 463 exabytes of data per day.

The dramatic influx and accelerated production of large-scale data, or Big Data,
opens up numerous opportunities for modern organizations looking to use data
to improve productivity, reduce costs, and increase profitability through business
intelligence gained by processing the raw data they collect on a day-to-day basis.

A majority of companies around the world, however, are facing severe talent
shortages and are struggling to fill data scientist vacancies as the supply of
professionals with skill-sets needed for data science roles is far below industry
demand.

Global management consulting firm McKinsey & Company forecasts a 50 percent

supply gap in the coming years compared to the demand for data scientist
professionals.

1 | www.simplilearn.com
The acute talent shortfall makes data science one of the least-saturated, highly-
employable, handsomely-compensated job sectors, holding abundant opportunities
for aspiring data scientists seeking a rewarding career.

The data science handbook below will provide you with all necessary information
relevant to data science, including an introduction to data science, its industry
applications, real-life use cases, key terminologies, and the skills you need to land a
job. Let’s get started.

2 | www.simplilearn.com
WHAT IS
DATA SCIENCE?
Data science techniques involve the expertise required to collect, shape, store,
manage, and analyze data for data-oriented decision making, explains Northeastern
University’s Professor of Data Science, Dr. Martin Schedlbauer.

The data scientist applies machine learning (ML) algorithms to audio, video, images,
text, and numbers to develop AI (Artificial Intelligence) systems, which produce
insights that business analysts can translate to add value to an organization’s
bottom line. A combination of mathematical knowledge, statistical computing, and
programming skills, data science has a beneficial impact on both consumers and
companies alike.

A study by the McKinsey Global Institute shows that data science can increase
retailer profit margins by 60%, and services based on location data can provide
end-users with an economic surplus of $600 billion.

This means that data science allows consumers to buy goods and services at
a lower price than expected. For instance, if a person budgeted $500 to buy a
smartphone and then gets the same model for $400, his/her economic surplus
amounts to $100.

Data science applications offer innumerable business benefits, and companies that
are implementing the ground-breaking technology are already taking advantage of
it. For example:

One hundred million dollars - that’s the money Southwest Airlines Co. saved by
minimizing the idle hours of its planes.

United Parcel Service, Inc. saved 9 million gallons of fuel by optimizing its fleet, and
the U.S., Internal Revenue Service, saved 2 billion dollars by enhancing its ability to
identify improper payments and fraud.portion of the prime procedures where data
science has figured out how to cast its wonderful enchantment.

3 | www.simplilearn.com
THE INDUSTRY
APPLICATIONS
OF DATA SCIENCE
Not only the technology sector, today, every industry aims to exploit
data, and that is bringing data science to the forefront.

Below is a list of industries that are leveraging data science

techniques and applications to drive business value.

Healthcare
By integrating machine learning algorithms, statistics, analytics,
and pattern recognition, data science improves the efficiency of the
healthcare industry.

A survey conducted by the Journal of the American Medical

Informatics Association shows that the healthcare sector’s demand
for professionals with data science skills is surging.

Data scientists are in demand because of their inherent ability to

process and analyze massive laboratory and clinical datasets using
deep learning technology.

In addition, data science applications are at the core of smart

healthcare wearables. This enables data scientists to quickly detect
and track health issues, reducing risks, and enriching the quality of
human life.

Finance
Information and numbers drive the banking and finance industry.
Therefore the sector is always proactive in adopting data-driven
technologies, and data science is no exception.

4 | www.simplilearn.com
Data science techniques help financial institutions extract actionable
insights from large data sets, promoting sustainable development and a
healthy economic environment.

The role of data science in the financial sector is diverse, and it includes
customer experience analysis, detection of fraudulent behavior,
identifying credit or debit card misuse, personalized recommendations,
and risk assessment.

Manufacturing
With the advent of Industry 4.0, the demand for data scientists in the
manufacturing sector is hitting a record high.

As traditional industrial and manufacturing practices are getting

automated at a rapid pace, the need to adopt data science is also
increasing, enabling smart factory solutions.

Using AI-powered predictive analytics, data scientists are helping

the manufacturing industry with preventive maintenance, such as
troubleshooting potential equipment issues, which reduces delays and
speeds up production.

Energy Sector
Be it exploration, production, transportation, or logistics; the energy
sector often encompasses projects that are high in cost.

Because of various external factors, such as the global economic

environment and political situations, the sector is also exposed to severe
price fluctuations.

For this reason, leading energy companies are increasingly turning

to data-driven solutions, creating significant inroads for data science
applications.

By using predictive models, data scientists enable energy companies to

cut costs, lower risks, reduce their downtime, and optimize investments
while enhancing equipment maintenance capabilities.

5 | www.simplilearn.com
Pharmaceuticals
Leading pharmaceutical companies are using data science to
develop more stable solutions for planning and conducting
clinical trials.

Data science is helping pharmaceutical organizations predict and

evaluate the success/failure ratio of their clinical trials, minimizing
both risks and costs.

Many companies are also applying data science techniques to

identify the right candidates for trials based on medical history,

body structure, and other vital characteristics.

6 | www.simplilearn.com
REAL-LIFE
EXAMPLES OF
DATA SCIENCE
Here are some real-life examples of data science applications that
most people use in their everyday lives, maybe without realizing it.

Internet Search Engine

All search engines, including DuckDuckGo, AOL, Bing, Yahoo, and
of course, Google, use data science tools to provide personalized
search results in seconds.

Given the fact that Google has been known to handle over 20
petabytes of data each day if data science didn’t exist, the internet
search giant would not have been what it is today.

7 | www.simplilearn.com
Recommendations
We are all familiar with Facebook’s friend suggestions, similar-product
recommendations on Amazon, and individualized Netflix predictions
based on past searches.

These companies, out of billions of alternatives, suggest or

recommend only the products and services relevant to a particular
user, enhancing the user experience. Data science makes this possible.

Image Recognition
When Facebook users upload their images with friends, Facebook
instantly starts providing them with suggestions to tag their friends.
By applying face recognition algorithms, data science powers this
automated tagging feature on Facebook.

Be it Facebook, WhatsApp, Google, or any other application, data

science is at the root of all image recognition techniques.

Speech Recognition
Voice-based services offered by Google Assistant, Apple Inc.’s Siri,
Microsoft Cortana, and Amazon’s Alexa are the best examples of
speech recognition software.

These products, using data science, make life easier by enabling

users to perform tasks by merely speaking out. The user’s voice gets
converted into text automatically.

8 | www.simplilearn.com
DATA SCIENCE
TERMINOLOGIES
If you are planning to start your career as a data scientist, mastering
the key terminologies mentioned in this basics of data science
handbook is essential to ensure success in your professional and
educational path.

Familiarize yourself with the most important data science

terminologies listed below.

Data Engineer
Data engineers develop the infrastructure that facilitates the
collection, cleaning, and processing of data, which data scientists use
to generate insights.

Machine Learning
Machine Learning (ML), an AI (Artificial Intelligence) subset, refers to
techniques that data scientists apply to make computers (machines)
learn from inputted data. ML techniques generate results without
explicit programming rules.

Classification
Classification is a process to classify data into different classes. The
purpose of Classification is to determine the class/category under
which new datasets will fall.

Cross-Validation
Cross-Validation involves methods to validate the accuracy or stability
of machine-learning models.

9 | www.simplilearn.com
Clustering
Clustering refers to finding and segregating data points into groups
that have similar traits.

Deep Learning
An advanced machine learning form that mimics the human brain,
in-depth learning methodologies, based on ANN (Artificial Neural
Network), can detect objects, translate languages, recognize speech,
and make decisions from insights drawn from both unlabeled and
unstructured data.

A/B Testing
A/B testing, a.k.a. split testing includes processes that compare
versions of web pages, emails, or other digital assets, which helps
measure performance differences.

Hypothesis Testing
Introduced by Karl Pearson, Ronald Fisher, and Jerzy Neyman,
Hypothesis Testing refers to statistical methods that are used to make
statistical decisions. It is often applied in clinical research.

EDA (Exploratory Data Analysis)

EDA techniques help summarize the main characteristics of datasets
using visual methods. With Exploratory Data Analysis, data scientists
can “see” what data tells them beyond hypothesis testing or formal
modeling.

Data Visualization
Through visual elements, such as maps, charts, and graphs, data
visualization offers a graphical portrayal of data that helps data
scientists visualize and understand data trends, patterns, and outliers.

10 | www.simplilearn.com
Data Modeling
A process to produce descriptive diagrams of linkages between
different pieces of information stored in databases, data modeling is
among the key skills that data scientists must be proficient in to do
research design and data store architecting.

Data Warehouse
A core component of data-driven businesses, data warehouses
are relational databases that contain historical transaction data for
analysis and query. Data warehouses incorporate myriad frameworks
and tools that work holistically to make the data available for
extracting insights.

11 | www.simplilearn.com
MUST-HAVE
DATA SCIENCE
SKILLS TO GET
HIRED
Because of the present talent gap, data science is, at the
moment, the most in-demand and promising career option for
professionals with the right skill-sets.

Newcomers in data science, besides having in-depth knowledge

of mathematics, statistics, and programming languages such
as Python, R, and SQL, should also have industry-specific skills,
including:

Machine Learning
As a data scientist working for a large organization that generates
a massive amount of data, you should be well-versed in various
machine-learning techniques, including K-Nearest Neighbors,
Ensemble Methods, and Random Forest.

You can implement most of these techniques using Python or

R, but more importantly, you must be able to understand and
determine when to apply these different machine-learning
techniques.

Data Wrangling
In the early stages of your career as a data scientist, you will not
only be responsible for data analysis, but your job role may also
involve cleaning up dirty, imperfect, and messy datasets.

You would have to be good at dealing with data imperfections,

including timestamps versus unix time, missing values, and
inconsistent string and date formatting, such as ‘new york’ v/s
‘New York’, or ‘01/01/2020’ v/s ‘2020-01-01’.

12 | www.simplilearn.com
Data Visualization and Communication
Skills
Most organizations hire data scientists to boost their decision-
making capabilities.

To help businesses make data-driven decisions, you need to

be a specialist in data visualization with a thorough knowledge
of data visualization dashboards and tools, including ggplot,
d3.js.Matplotlib and Tableau. You should also have excellent
communication skills to share your findings with all stakeholders.

Critical Thinking
In data science, critical thinking skills enable you to approach
problems from diverse perspectives. It also empowers you to
analyze results, questions, and hypotheses effectively, which are
crucial to solving problems in the real world.

Developing critical thinking skills is vital because you, as a data

scientist, not only have to find insights, but you also need to
articulate relevant questions to understand how results translate
into actions required to take business-critical steps.

Problem-Solving
The ability to solve problems is one of the key roles of a
data scientist. You cannot become a successful data science
professional without the will and skill to solve critical problems.

Top-notch data scientists are outstanding problem-solvers who

can quickly identify problems and then find the most appropriate
methods to get the right solutions to those problems with the
resources available.

13 | www.simplilearn.com
SOME
INTERESTING
STATS ON DATA
SCIENCE
Data Scientist: The Sexiest Job of the 21st Century—Harvard Business
Review

The World Economic Forum forecasts that data scientists will emerge
as the number one role in the world by 2022.

According to LinkedIn, there has been a 650 percent job growth in

this field since 2012.

A report by the U.S. Bureau of Labor Statistics states that there will
be 11.5 million new job openings by 2026.

Job-search platform Glassdoor shows that the average salary of a

data scientist in the United States is $1,13,309 per annum.

All of this sounds divine, but where do you learn the key data
science skills needed to land a high-paying job?

14 | www.simplilearn.com
START YOUR
JOURNEY TO
BECOMING A
DATA SCIENCE
EXPERT
Now that you have a comprehensives overview of the field of Data
Science, the career opportunities that await you, and the skills you
need to get there, the next and most effective step towards achieving
your goal is to get certified and learn all you need to. Simplielarn is a
pioneer in online training and one of the world’s leading certification
providers in the most in-demand technologies today. We provide
various training and certifications, for all levels of professionals
(beginners to senior level) to equip you with the knowledge required
to forge a career path in data science.

Basic Courses
Data Science Certification Training - R Programming

Data Science with Python

Master’s Program
Data Scientist Master’s Program

Prost Graduate Program

Post Graduate Program in Data Science

Start scripting your career success story today.

15 | www.simplilearn.com
INDIA
Simplilearn Solutions Pvt Ltd.
# 53/1 C, Manoj Arcade, 24th Main,
Harlkunte
2nd Sector, HSR Layout
Bangalore - 560102
Call us at: 1800-212-7688

USA
Simplilearn Americas, Inc.
201 Spear Street, Suite 1100,
San Francisco, CA 94105
United States
Phone No: +1-844-532-7688

www.simplilearn.com