Strategic Plan Overruns
Strategic Plan Overruns
Strategic Plan Overruns
Driving Forces
Since Overruns is currently in the market recently, it will not be difficult for entrepreneurs to
convince people about their preferences. In addition, based on the market research conducted,
people eyeing for a good quality for affordable price.
Technological Change
Since Overruns and online shops dominate the market specially this pandemic, the resources
will be mobile devices and computer only. Less manpower needed for production and no other
mechanism.
The Overruns product that we are selling will undergo to any business guidelines to social
media. Since our market is also youth, we make sure that we get approval from the school
management and let the teachers and students know about our product.
Lack of sizes
Expensive price
Unable to do online orders
3. Customer Profiles
Demographic Profile
The Overruns business has a target market, our market will be the students and faculty
members of Maasin City National High School. We were able to do a research for the
marketable price for the students to buy our product.
Psychographic Profile
This study shows that Maasin City National High School students has different personality and
perception in wearing clothes. From the research conducted, some of the students would prefer
affordable clothes to wear, others would be something that is comfortable to wear.
- We prepared our business plan for Maasin City National High school and through online; we
make sure that we all got the approval from the school management to start the business.
Overruns will have a target date of July of 1st week for the actual business operation.
- The business of Overruns is composed of 4 members with one supplier of the product. After
collecting the funds, it will be the start of the operation of the business.
- We want to make sure that we can address all the opportunities that we may encounter in the
future since we just starting the business.