Basic Education Department

Senior High School (SHS)

900 San Marcelino St., Ermita Manila, Philippines
Tel No.: 5242011 loc.203/134

MODULE IN
ENTREPRENEURSHIP
( APPLIED TRACK for grade 12 students )
2nd sem.2021-2022

Prepared by:
Ms. Iana ryne adorable, mba, lpt
 Table of Contents

DepEd Most Essential Learning Competencies (MELCs) …………….………... 4

Foreword …………………………………………………………………...………………………… 6

Guidelines …………………………………………………………………………………….……... 7

MODULE 1 – 1st Quarter (Midterm)

UNIT 1 – CORE CONCEPTS OF ENTEREPRENEURSHIP

CHAPTER 1 Understanding Entrepreneurship (Week 1-4)

Lesson 1 Defining Key Terms………………………………………………………………... 10

Lesson 2 Salient Features of Entrepreneurship……………………………………… 17
Lesson 3 Theories on Entrepreneurship…………...………………...…………….... 22
Lesson 4 Misconceptions and Importance on Entrepreneurship…...……. 29

CHAPTER 2 Entrepreneurial Character Traits, Skills, and

Core Competencies and Career Opportunities (Week 5-6)

Lesson 5 Character Traits Common to Successful Entrepreneurs……….…… 37

Lesson 6 Skills, Core Competencies and Career Opportunities in Entrepreneurship …43

2
 Table of Contents

UNIT 2 – PRELIMINARY ACTIVITIES OF ENTREPRENEURIAL VENTURE CREATION

CHAPTER 3 The Environment of the Entrepreneurial Venture (Week 7-8)

Lesson 7 The Physical, Societal, Industry Environment …………………………….45

Lesson 8 Nature and Type of Entrepreneurial Venture …………………………….51

MODULE 2- 2nd Quarter (Finals)

CHAPTER 4 Market Identification (Week 9-10)

Lesson 9 Market Segmentation and Consumer Behavior………………………........57

Lesson 10 The Concept of Needs, Wants and Branding ………………………......... 66

UNIT 3 – ENTREPRENEURIAL VENTURE EXPLOITATION

CHAPTER 5 Business Plan (Week 11-14)

Lesson 11 Introduction to Business Plan ………………….……….......…………….…………… 71

- Small Business Ideas and Start-Ups

- Creating and Designing Logo
- Selecting Appropriate Taglines
- Sample Business Plan

Sources…………………………………………………………………………………………………...………….…….…… 89

3
DepEd SHS MELC- Most Essential Learning Competencies

4
DepEd SHS MELC- Most Essential Learning Competencies

5
 Basic Education Department
Senior High School (SHS)
900 San Marcelino St., Ermita Manila, Philippines
Tel No.: 5242011 loc.203/134

ENTREPRENEURSHIP
Module-New Normal Entrepreneurship for Grade 12 ABM Students
Specialized Subject: First Edition, 2021
Author: Iana Ryne Adorable, MBA, LPT

Foreword

The Department of Education (DepEd) maintained creating modules for blended learning a collective effort
which requires participation from teachers who will be using these in the upcoming school year. This
Module is protected by Republic Act No. 8293-Intellectual Property Code of the Philippines. An act
prescribing the intellectual property code and establishing the intellectual property office, providing for its
powers and functions, and for other purposes.

For students and educators, the COVID-19 Pandemic is a challenge for all, one for which there is no pre-
configured playbook that can guide appropriate responses. Education leaders must swiftly design responses
and with specific contexts in mind as the pandemic runs its course. This module provides a general
introduction to the nature of entrepreneurship and explains how the business function fits within the firm
overall. It is designed primarily as substitute to face to face learning and for ease of comprehension,
enabling high readability especially for Grade 12 students, while offering a depth of perspective that is
useful to daily life.

About this Module

This module was written for you to accomplish at home. It was carefully designed so that you can work at
your own pace and allow self-discovery of the concept through activities that you will perform. Activities
were also selected to allow independent learning which also aims to develop students’ reading
comprehension skills through understanding written texts. Entrepreneurship is perceived to be the symbol
of innovation, determination, perseverance, and achievement. Considering the learning competencies that
they need to develop, the explanations of topic in the different lessons are made simple with concrete
examples, diagrams and pictures to facilitate learning process.

This module is divided into four chapters. Module 1 is for Midterms; it consists of Chapter 1, it discusses
about Understanding Entrepreneurship, Chapter 2 describes the Entrepreneurial Character, Traits, Skills,
and Competencies. Chapter 3 covers the Environment of the Entrepreneurial Venture. Module 2 is for Final
term; it consists of Chapter 4 determines key concepts of Market, Segmentation and Branding, Lastly,
Chapter 5 provides guidelines in creating a Business Plan. Every lesson feature learning activity and each
chapter ends with a test.

6
 HOW TO USE THIS MODULE

Before starting the module, I want you to set aside other tasks that will disturb you
while enjoying the lessons. Read the simple instructions below to successfully
enjoy the objectives of this kit. Have fun!

1. Follow carefully all the contents and instructions indicated in every page of
this module.
2. Write on your notebook the concepts about the lessons. Writing enhances
learning, that is important to develop and keep in mind.
3. Perform all the provided activities in the module.
4. Let your facilitator/guardian assess your answers using the answer key card.
5. Analyze conceptually the post-test and apply what you have learned.
6. Enjoy studying!

PARTS OF THE MODULE

Expectations - These are what you will be able to know after completing the
lessons in the module.

Pre-test - This will measure your prior knowledge and the concepts to be
mastered throughout the lesson.

Looking Back to your Lesson - This section will measure what learnings and skills did
you understand from the previous lesson.

Brief Introduction- This section will give you an overview of the lesson.

Activities - This is a set of activities you will perform with a partner.

Remember - This section summarizes the concepts and applications of the lessons.

Check your Understanding - It will verify how you learned from the lesson.

Post-test/Chapter Test - This will measure how much you have learned from the entire
module.

7
 EXPECTATIONS

The 21st century is considered as entrepreneurial era. According to World Bank, as

many as 3 million more Filipinos will either be jobless or fall into poverty this year
due to the health and economic crises caused by the COVID-19 pandemic.
Entrepreneurs are found everywhere and even in the different social media platforms
nowadays. Entrepreneurship education focuses on developing real-world skills that
may help students to lead exceptional lives in a rapidly changing world. There is no
universal definition of entrepreneur. Being an entrepreneur means different things to
different people. But form a management perspective, the entrepreneur is someone
who identifies opportunities, plans, and assumes risks of a business to possess a
positive impact on the society. We live in a world where the future is uncertain, and
it belongs to creators and innovators. And that’s why it’s important to learn and
study entrepreneurship.

It creates opportunities, ensures social justice, instills confidence, and stimulates the
economy. Entrepreneurship education is a superb lifelong learning process. The
entrepreneurs are often known as a source of new ideas or innovators and bring new
ideas in the market by replacing old with an invention.

Lifeline during Covid19; With strict lockdowns and high unemployment during the
pandemic, Filipinos were forced to rely on e-commerce activities or online shopping
and selling to meet their needs.

Today, starting your own online selling business is just a matter of few clicks.
However, without proper research, strategy, and planning, setting up a successful
online business is not possible. This course deals with the concepts, underlying
principles, processes, and implementation of a business plan. The preliminaries of
this course include the following: 1) discussion on the relevance of the course; 2)
explanation of key concepts of common competencies; 3) explanation of core
competencies relative to the course; and 4) exploration of career opportunities.

8
IMPACT OF THE CORONAVIRUS PANDEMIC IN
IMPLICATIONS FOR BUSINESS
The world of entrepreneurship has changed dramatically in the last few months due to the global
pandemic. There is no doubt; COVID-19 will have an enduring impact on society long after
lockdown is over. Around the world, economies are cautiously reopening. Businesses are keeping
one eye firmly on the here and now but also tentatively looking ahead to what is shaping up as a
great reset. How do consumers buy? Are marketers responding? How should they respond? And
how might marketing change after the crisis?

Many current behavioral trends could persist toward touchless payment systems like mobile
payment and tap-to-pay at the payment portals like Online Banking, GCash, Pay Maya etc. In some
situations, as the community quarantine lessen its tight measures, consumers will be excited to
return to normal but also worry about social interaction since there are no vaccine readily available
in the market. Leaders will need to assess the broader situation and understand the perceptions and
behaviors of their specific customer segments. The long-term impact of the pandemic on
consumers’ views of business is that we can already see many companies adjusting their
messaging, incentives, and value propositions. Consumers will monitor, remember, and appreciate
brands’ empathy like donating to food banks, providing free products for medical personnel, or
continuing to pay employees, especially those on the front lines.

Booming Industry of Online Selling

Ever wonder why, upon opening your Facebook or any social media sites suddenly turns into a
persuading and mouth-watering “Big Menu” of selling food, drinks or any other items, gadgets,
clothing, and merchandise. It took a pandemic, but Facebook Marketplace is of increased interest
to brands and retailers. Many people are jobless, and it is becoming more interesting to vendors
looking for any way to grow and diversify revenue. People can use Facebook Marketplace to sell
items in their community and even stronger advertising for online companies such as Shopee and
Lazada. Customers have grown weary of marketing messages that are blasted at them in an effort
to sell. Companies must continually seek out ways to engage with customers and provide multiple
avenues to sell. Filipinos will certainly adapt to whatever situation is to come, hopefully in
innovative and inspiring ways.

Entrepreneurship has generated considerable excitement and interest for various reasons. It
promotes job generation and distribution of wealth, as a solution to poverty. It creates an opening
for innovation in products, services, and processes.

9
__________________________________________________________

LEARNING OUTCOMES
At the end of this chapter, the learner should be able to:

define entrepreneur and entrepreneurship.

describe the salient features of entrepreneurship.
discuss the different theories on entrepreneurship.
distinguish between entrepreneurial venture and ordinary small business activity.
determine factors that contribute to the misconceptions on entrepreneurship.
identify the sources if entrepreneurial ideas.

10
MODULE 1-CHAPTER 1-LESSON 1 UNDERSTANDING ENTREPRENEURSHIP (WEEK 1)

Pre-Test: Class Recitation- 2-Word Game related to the word “Entrepreneurship”

INTRODUCTION

While the ongoing pandemic has limited people's mobilization, it also impacted
some businesses and their operations. Even with the flexible working arrangements,
not all businesses can embrace this change because of the nature of the companies,
and perhaps, the lack of resources as well. Both businesspersons and employees face
the harsh truths of the pandemic in terms of financial stability and source of income.
So, it is time to innovate and venture new options available that are also appealing
during this time.

The Importance of Logistics and Delivery Applications

You have a business, and everything seems perfect until you realize that something
is missing with your plan: how to deliver your items to your customers?

Here are some of the most widely used delivery applications and logistics in the
country that help entrepreneurs worldwide.
• LBC
• J&T Express
• 2GO Express
• FedEx
• JRS Express
• Ninjavan
• DHL Express
• Lalamove
• Grab Express

11
MODULE 1-CHAPTER 1-LESSON 1 UNDERSTANDING ENTREPRENEURSHIP (WEEK 1)

Entrepreneurship: “The art of observing correct practices in managing and operating a

self-owned wealth-creating business enterprise by providing goods and services that are
valuable to the customers” – (Aduana, 2016)

An Entrepreneur- One who organizes, manages, and assumes risk of a business or

enterprise (Merriam-Webster dictionary)

French word - “Entreprendre” which means to undertake.

(American Heritage Desk Dictionary): A person who organizes, operates, and assumes the
risk of business ventures.

A person who strongly advocates and correctly practices the concepts and principles of
entrepreneurship in operating and managing the self-owned business venture.

People who: Buy a local franchise outlet, open a small retail shop, Operate a self-employed
service business

People who introduce a new product or operational change in an existing organization

Entrepreneurs are Innovators- a new idea, method, an introduction of something new.

Typical Characteristics of Entrepreneurs

o Original thinkers-Innovators
o Risk takers
o Take responsibility for own actions
o Feel competent and capable
o Set high goals and enjoy working toward them
o Passion and action-orientation
o Self-reliance and desire for independence

Definition of Terms:

• ENTREPRENEURSHIP – The art of observing correct practices in managing and

operating a self-owned wealth-creating business enterprise by providing goods and
services that are valuable to the customers.
• ENTREPRENEUR– a person who organizes manages and assumes risks of a business or
enterprise.
• ENTERPRISE – a project/ systematic purposeful activity or a business organization.
• RISK – a possibility of loss, injury; something that creates a hazard
• INNOVATION – a new idea, method, an introduction of something new.

12
MODULE 1-CHAPTER 1-LESSON 1 UNDERSTANDING ENTREPRENEURSHIP (WEEK 1)

SMALL BUSINESS

• Refers to a business or enterprise that correctly adopts and practices the principles of
entrepreneurship.
• Owned by one person with a limited workforce of not more than 20 persons.
• (SME’s) Small and Medium Enterprises Promoted by both government and non-
governmental organization NGO) in desire to improve the lives of the Filipino people
through entrepreneurship.

WHAT GOVERNMENT AGENCY IS RESPONSIBLE

FOR BUSINESS REGISTERATION?

1. Department of Trade and Industry (DTI) This is where you register if your enterprise
is a single proprietorship.

2. Securities and Exchange Commission (SEC) If your enterprise is a partnership or a

corporation

13
MODULE 1-CHAPTER 1-LESSON 1 UNDERSTANDING ENTREPRENEURSHIP (WEEK 1)

ROLE OF ENTREPRENEURS IN ECONOMIC DEVELOPMENT

“MULTIPLIER EFFECT”

- Capital formation/Income generation

- Generation of employment.
- Improvement in standard of living.
- Harnessing managing potentials and sense of purpose.

ACTIVITY 1- 25-Item Entrepreneurial Self-Test

DETERMINING IF YOU HAVE THE TRAITS TO BE AN ENTREPRENEUR
1. I am persistent,
2. When I am interested in a project, I need less sleep.
3. When there is something I want, I keep my goal clearly in mind.
4. I examine mistakes and learn from them.
5. I keep New Year’s resolution
6. I have a strong personal need to succeed.
7. I have new and different ideas.
8. I am adaptable.
9. I am curious.
10. I am intuitive.
11. If something cannot be done, I find a way.
12. I see problems as challenges.
13. I take chances.
14. I will gamble on a good idea even if it is not sure thing.
15. To learn something new, I explore unfamiliar subjects.
16. I can recover from emotional setbacks.
17. I feel sure of myself.
18. I am a positive minded person.
19. I experiment with new ways to do things.
20. I am willing to undergo sacrifices to gain possible long-term rewards.
21. I usually do things my own way.
22. I tend to rebel against authority.
23. I often enjoy being alone.
24. I like being in control.
25. I have a reputation for being stubborn.

14
MODULE 1-CHAPTER 1-LESSON 1 UNDERSTANDING ENTREPRENEURSHIP (WEEK 1)

Scores per answer

YES : 3 POINTS
MAYBE : 2 POINTS
NO : 1 POINTS
60-75 : You have the qualities of an entrepreneur
48-59 : You have the potential but need to push yourself
37-47 : You may not want to start a business alone.
Below 37: Self-employment may not be for you.

CHECK YOUR UNDERSTANDING

1. Briefly define entrepreneurship in your own words.

___________________________________________________________________

___________________________________________________________________

___________________________________________________________________

___________________________________________________________________

2. Relate the result of the 25-Item Entrepreneurial Self-Test.

___________________________________________________________________

___________________________________________________________________

____________________________________________________________________

___________________________________________________________________

15
MODULE 1-CHAPTER 1-LESSON 1 UNDERSTANDING ENTREPRENEURSHIP (WEEK 1)

REMEMBER
• Entrepreneurship is a risk-taking venture. It could improve standard of living and create
wealth, not only for the entrepreneurs, but also for related businesses.

• Entrepreneurship also helps drive change with innovation, where new and improved
products enable new markets to be developed.

POST-TEST
Explain the role of the entrepreneurs in economic development and
elaborate on its multiplier effect in business and livelihood.
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________

HOMEWORK
Answer lesson assessment page 7-8 of your book- ENTREPRENEURSHIP IN
THE PHILIPPINE SETTING by Nick Aduana (10 Items)

16