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Mobile application and its global impact

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 International Journal of Engineering & Technology IJET-IJENS Vol: 10 No: 06 104

Mobile Application and Its Global Impact

Md. Rashedul Islam1, Md. Rofiqul Islam2, Tohidul Arafhin Mazumder3
1
Lecturer, Dept. of CSE, LU, Bangladesh, 1 2 3M.Sc Student,Högskolan i Borås, Sweden
Abstract-This paper presents the uses and effect of mobile certain tasks for the user. Mobile application is a new
application in individuals, business and social area. In and fast developing Segment of the global Information
modern information and communication age mobile and Communication Technology. Mobile application is
application is one of the most concerned and rapidly easy, user friendly, inexpensive, downloadable and run
developing areas. This paper demonstrates that how
individual mobile user facilitate using mobile application
able in most of the mobile phone including inexpensive
and the popularity of the mobile application. Here we are and entry level phone. The mobile application has wide
presenting the consequence of mobile application in uses for its vast functioning area like calling,
business sector. Different statistical data of the past and messaging, browsing, chatting, social network
present situation of mobile application from different communication, audio, video, game etc
parts of the world has been presented here to express the
impact. This paper also presents some effect of mobile In large number of mobile application some are pre-
application on society from the ethical perspective. installed in phone and others user can download from
internet and install it in mobile phone. This large
Key-words- Business consequence, Business promotion, number of mobile application market served by
Ethical views, Mobile application, social effect.
increasing no of mobile application developer,
1. INTRODUCTION publishers and providers. From the technical point of
view the different mobile applications are run able in
In the modern age of Information and communication
different managed platforms like iPhone, BlackBerry,
system, people are habituated to use computer and
Android, Symbian, windows; also some virtual machine
computer application. But Mobile Application uses and
such as Java/J2ME, BREW, Flash Light, Silverlight.
development is a new and rapidly growing sector.
There is a global positive impact of mobile application. According to application area, there are different
Using mobile application developed country are categories of mobile application.
becoming facilitate and people, society of developing
1. Communications: Internet Browsing, email IM
country are upgrading themselves and making a new
client, Social Networking
type of IT infrastructure. Mobile applications are
running on a small hand hold mobile device which is 2. Games: Puzzle/ Strategy, Cards /Casino,
moveable, easy to use and accessible from anywhere Action/ Adventure
and any place. Now a day, so many people are using
3. Multimedia: Graphics /Image viewer,
mobile application to contact friends, browse internet,
Presentations viewers, Video Players, Audio
file content management, document creating and
players
handling, entertainment etc. From everywhere user can
get facility of mobile application. People can do many 4. Productivity: Calendars, Calculators, Diary,
things of his daily life and business life. Not only the Notepad /Memo/Word Processors,
mobile application has an impact for user but also it Spreadsheets
plays an important role in business. Many business
companies are earning revenue using mobile 5. Travel: City guide, Currency converter,
application. The mobile application has an impact on Translators, GPS/Maps, Itineraries / Schedules
society. The mobile application run in a mobile , Weather
environment which usability depends on several factors 6. Utilities: Profile manager, Idle screen/Screen
such as: Screen resolution, Hardware limitations, saver, Address book, Task manager, Call
Expensive Data Usage, Connectivity issues, Limited manager, File manager
Interaction possibilities. Last few years the mobile
companies are trying to develop mobile device with 2.1. Past and Present of Mobile Application
more screen resolution, more storage, better At first the mobile application comes as a simplest way
connectivity which provide better environment for with our early cell phones, alarm clocks, currency
modern mobile application. calculators etc. At that time people just used mobile
2. MOBILE APPLICATION OVERVIEW application for receiving call messaging, doing simple
calculations etc. But the mobile application developers
Mobile applications are consist of software/set of all time kept focus on “Why Simple?” But they knew
program that runs on a mobile device and perform

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that, in the future the mobile application will explore copy with it. The main feature of this cell phone was it
with its vast feature and everybody will use it. had a fantastic platform which allowed running very
dynamic application based on internet. They have been
In 2000 the mobile application developers were talking
sold so many applications. Also Nokia launched its
about internet based mobile application. By those
Application Store. For example, Nokia using Symbian
mobile application people can connect them to internet
operating system and there is big application market
for their daily importance. There are some parts of the
named “Ovi Store”. Where we can finds so many
world where the mobile industry was running late like
applications for our daily needs. Also it is a great place
EUA. In that part of the world the mobile network were
for developer. Also Sony Ericsson has Android OS and
not so advanced. So, good expectation about mobile
Android Market.
application from that part is a funny thing. But if we
think about Europe, world biggest mobile company like The most application is based on Internet and serve
Nokia, Ericsson etc made their headquarters, from that fantastic feature. And then the internet use from mobile
area the mobile innovation came out. The main problem increase dramatically. Those mobile application are
is that those companies were making cell phone for the being design to help us in our daily life and allow us to
mobile operator also they were making the mobile connect with internet, interact with world, getting
application. But they may be slow things down. Those information from distance place, social communication
created a gap between developer and the customer. It using facebook or twitter, identifying location etc. You
was created a frustration for the developer whatever are going back to home so you can open air-conditioner
they developed, when it was coming or it never coming. using mobile before reach to home. Also you can get
alarm of your car or your home to you cell phone and
In America 6 years ago, a company announced that they
so on.
were launching a cell phone which will be change the
motive of market. They didn’t care about the list of In 2008 there was a milestone that the Mobile
request of the operator. They wanted to create a cell broadband subscriptions overtook fixed broadband
phone and mobile application which will be featured for subscribers for the first time [4][5]. But Mobile Web
the market, and finally they did. The iPhone, when it accesses are still now suffers from usability and
was released it became most wanted within last few interoperability problems.
years. And other cell phone companies are still trying to

Mobile broadband
subscriptions
overtook fixed
broadband

Fig-1: Mobile broadband subscriptions overtook fixed broadband in 2008 (From [5])
2.2. Present Uses of Mobile Application the people from developed countries including America
and Europe can’t imagine leaving home without
From the last few years every mobile company are
mobile. Not only the developed countries but also the
making the smartphone and feature phone. And
developing countries the mobile application uses rate
increasing the computing power of those mobile phone,
growth rapidly. The mobile application are using in
rapidly increase the smart mobile application. Most of

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different areas. We are going to explain some major According to a study by MobiLens [12], the number of
used area. mobile application user in US grew by 28% between
April 2009 and April 2010. Here is a table of growth
Let’s think about communication like internet
rate of all application categories in one year up to April
browsing, Voice chat, Facebook, Twitter etc. Now a
2010.
day every standard mobile has Facebook application.
User can share with their friends and family from
anywhere and any place like in car, in train. People can 300
Growth Rate (%)
use messenger for chatting. We can generate call to any 250
corner of the world with low cost using VoIP 200
application and internet.
150
Then we can talk about GPS System. Current position 100
locating in map, Road navigation, vehicle tracking etc
are the most uses application using GPS system. The 50
Google Map helps us to find out any place. 0
Using mobile commerce we can view product, select
product and order for product. Sometime mobile
application Mobile Wallet uses in restaurant or market
for completing payment. People can doing business
work using mobile application. Mobile banking and
eTicketing is another feature of mobile application. Fig-2: Growth rate of all application categories in one year up
to April 2010 (From [12]).
Some time we can use mobile application with support
of internet connection for controlling the home device The Nielsen company, released a survey in September
from remote place. Business people are doing business 2010 has been published a report of downloading and
from out of office. mobile application [7]. In that survey they shows some
important statistical data of the mobile application of 30
People can watch video and movie from YouTube
days.
directly using mobile application. They can play video
and audio. Kids can play game in mobile which is also According the survey, the following figure represents
one kind of mobile application. the uses rate of different category of mobile application.

Fig-3: Category of app used in 30 days at August 2010. (From [7])

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2.3. Future of Mobile Application 3.1 Business of Mobile Broadband/Internet

According to the previous study of mobile application All of the smartphone and feature phone have smart
uses we can see the mobile application uses rate environment and vast number of mobile application.
increase very dramatically. Before talking about mobile Most of the applications are connect people to the
application if we think about the uses of Smartphone world via Internet/ mobile broadband. For example,
then we can see that the uses of smartphone increase Google map, navigation, email, entertainment,
very rapidly. According to Wireless Expertise Ltd, gamming, mCommerce. So world wide mobile users
Market Report [14], in 2008, the global smartphone are use internet using mobile and the mobile operator
sales was 140 million, and the number of smartphones and other third party company doing business by
sold per year will be 422.96 million. Wireless Expertise providing broadband internet service.
expresses that by 2013 smartphone penetration will be
In last few year, the uses of mobile broadband rise
approaching approximately 28-30% of the total mobile
dramatically all over the world but not everywhere.
market in 2013.
According to a report [5] we can see that, in Asia &
Pacific and Europe the mobile broadband has a greatest
numbers of subscriptions.

Fig-4: Global Smartphone sale in differ year and future (From

[14])
Those entire smartphone users are using the smart
mobile application. Now a day most of the smartphone
has WLAN/WiFi. So user can connect to Internet or
local network with high data transmission rate. In
previous mobile application uses data we can see that
maximum used applications are social communication,
map navigation, search or entertainment. But, because Fig-5: Uses of mobile broadband in different region (from
of better connectivity in future the mobile application [5])
provider are going to make application for doing 3.2 Mobile Application Development Business
business. In near future we can get that kind of software
like desktop software for managing business, office In a year round a large number of smart phone being
automation, financial management etc. sold, so mobile application development is one of
fastest growing business. The smartphone or feature
phone or portable devices are easy to change setting
3. BUSINESS CONSEQUENCE OF MOBILE and make it customize. There are programs for
APPLICATION Blackberry, Androide, iPhone etc. Some Specialize
development companies make user friendly software or
Within last few year, smartphone and mobile template which, user can customize themselves for
application uses growth rate is so high. So the Mobile doing their own work like share with friend. Also those
and mobile application also has a great positive impact software uses for video game or any entertainment. The
on Business. There are different areas of business developer company charge for the software. More users
where the mobile applications play an important role. In will use their software, the user will promote the
following paragraph we have tried to discuss some software more and the company will earn more.
issue about business consequence of mobile application
There are mainly two types of Business model (store):
one is Native or on deck and another is Third party or
off deck. In one of research “Global Mobile

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Application Market (2010-2015)” [11], published that On the other hand, if we think from the developer or
In 2009 about 6.4 billion mobile application has been programmer point of view we can see that
downloaded from native and third-party application developer/programmer can earn a lot by developing the
store. In that some are free, some are paid and some are mobile application. Because of the mobile application
ad-supported. In that yeas the total revenues came development is an open market. IT people can learn the
around $4.5 billion with 2.5 billion download. Now the mobile application development and can achieve
Google, Nokia and other company entering in necessary skill. After that they can make mobile
application market space with news software which are application and earn money.
increase the usability of smartphone and mobile
3.3 Mobile Application Market
application. According to their research estimates [11],
the global mobile applications market is expected to be Different mobile operating system has provided by
worth $25.0 billion in 2015. different mobile company. And for those mobile, most
of the mobile company has own mobile application
The Wireless Expertise [14] published that, in 2013 the
market. For example Ovi market, iPhone application
global mobile app market including games will rise to
market, BlackBerry application market, Android market
$16.60 billion.
etc. From those online market, mobile users can
download many useful mobile application. Some
application are free or provided by company with
handset and some user has to pay for downloading. In
every year a large number of mobile application
downloaded by mobile user. So this is a big business
sector. In this business sector mobile manufacturer
company as well as network operators or mobile
application developer companies are earning huge
amount of money. Also for downloading those software
the smartphone user are using the mobile internet. Not
only the mobile application but also the user downloads
game, music and other entertainment material.
Fig-6: Mobile Application sales revenues in different year and
future (From [14]). According to a study by mobile application store
operator GetJar [15], the mobile application market will
The 2010 IBM Tech Trends Survey [10], conducted to reach $17.5 billion by 2012. By then, the number of
2000 IT developers and specialists acroos 87 countries mobile application downloads will have also grown to
and getting response. According to the survey, 55% IT nearly 50 billion from just over 7 billion in 2009.
professional expect that, mobile software application However, as Getjar founder and chief executive
development for devices such as iPhone and Android, officer Ilja Laurs made the bold prediction that "mobile
and even tablet PCs like iPad and PlayBook, will apps will eclipse the traditional desktop Internet," even
surpass application development on all other traditional going so far as to say that "mobile devices will kill the
computing platforms by 2015. desktop."

Fig-8: Global mobile apps market (From [15])

Fig-7: IBM Survey of mobile software application According to the survey we can see that the market
development (From [10]) mostly in Europe and North America and the market in

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Asia is growing. Seventeen percent of GetJar users 4. MOBILE APPLICATION’S EFFECT IN

already spend more time on Internet-linked mobile SOCIETY FROM THE ETHICAL PERSPECTIVE
phones than they do on desktop computers, according
Not only individuals or business, the mobile application
to Laurs.
also has a great effect in society. The whole society can
Not only Mobile Phone application but also the mobile be facilitate using mobile application. Some issues of
devisees like iPod application are another big market. social effect describe bellow.
The Mobile analysis firm Flurry on Thu, Apr 01, 2010
Quick communication:
released and statistical date [9] for showing the impact
of the iPod on mobile application development. Some mobile application like Facebook, Twitter,
According to the report 22% new applications starts Messenger, Skype, Google Talk are helps the society
registered with the company over the past 60 days people for communication to each other. They can stay
targeted the iPod. in touch where the geographical distance is not a factor.
So the social relation improves and make strong. And
this is good for family, friend and society.

Save time and increase productivity:

In society or in developed country people can do their
daily work like check email, contact with business
partner from any time in bus, train, car or walk. So, no
need to wait in room or office. In this way save the time
and people can get more time to work. The manpower’s
productivity of society or country is increasing
Fig-9: Impact of the iPod on mobile application development gradually.
(From [9]). Improve IT infrastructure in developing country:
3.4 Business Promotion or Advertising using Mobile In developing country the uses of mobile application
application improve the knowledge of people. Because, they are
The concept, Business promotion or advertising in accessing Internet from everywhere. As a result the IT
mobile application is not so old. Now a day this is infrastructure improves in any developing country.
another positive impact of mobile application for Increase Job vacancy:
business. Mobile application publisher, distributor and
service provider are getting large revenue by providing The mobile application development and mobile
ads as a part of mobile application. The advantage of application business make more job vacancy in society.
advertising in mobile application depends on the So many people can get job in this field. This is also
popularity of application and uses frequency of that good for society/country.
application. Less computer use less power consumption:
3.5 Business using Mobile application When most of the people will use mobile application
Here we are not talking about the business or earning for their daily simple work and getting facility from
money by developing or sale mobile application, we are mobile application, the computer uses will be less as
talking about some specific mobile application by well as the power consumption will be less.
which we can do business and earn money. There are Considerable Cost Saving:
many mobile applications by which the service
providers earn al lots money every month. For example, Mobile VoIP application can help people to making
Facebook, YouTube, Twitter, Skype and other VoIP international call from his mobile. As a result the
software etc. All over the world so many people using monthly expenditure reduced.
those software and the providers are earning the Entertainment:
revenue.
Using mobile application people in society can
If we think about the mCommerce, there are many entertained themselves.
companies all over the world doing business by
mCommerce, by this time general user getting facilities
by this.

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There are so many other social effect issues which all 6. DISCUSSION & CONCLUSION
are ethically good for the society. On the other hand
After all the limitation of mobile environment and
there are some bad effects of mobile application which
mobile application, the uses and popularity of mobile
are not ethically good for the society. Those issues as
application are increasing day by day. Most of the
follows:
people are trying to use mobile device and mobile
1. When the so many Internet based mobile application instead of desktop for easy task. Gradually
application is available to the teenager, they the uses of mobile applications are increasing
are wasting time by using Facebook, skype, corresponding to the use of desktop applications. All of
YouTube etc. The young generations are in the mobile manufactured companies and mobile
risk when they are using internet game or other application Developer companies are increasing the
bad application. capacity, quality and functionality. So the modern
mobile applications are more capable and more usable
2. Beside the uses of mobile application most of
for the user. And the global impacts of mobile
the people use mobile in every place like bus,
applications are going high.
train, office, college, university. Some body
feels disturb for them. In this paper we have tried to explain the so many
things about mobile application and business with some
3. Frequently use of mobile is bad for health.
data from modern market. And we think this paper will
help to other for further study in the mobile application
area.
5. MOBILE APPLICATION USES LIMITATION
One of the big challenges of mobile application is its
platform capability and limitation. Beside the REFERENCE
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