Ratio Analysis: Activity Ratios
Ratio Analysis: Activity Ratios
Ratio Analysis: Activity Ratios
Activity ratios:
Often referred to as asset utilization ratios or turnover ratios. They indicate how well
the assets are being utilized.
Receivables’ turnover =
This ratio helps to interpret the credit terms of the company. A high ratio means
high collection period which means too much money is tied in the market, and a low
ratio means strict credit terms which might hamper sales. Thus it should be close to
the industry norms.
Inventory turnover =
It should be close to industry norms. Too high means money is tied and the
inventory could be obsolete and too low means firm has inadequate inventory in
hand which can hurt sales.
It reflects the average amount of time the firm takes to pay its bills.
Total assets turnover =
It reflects the effectiveness of the firm’s use of its assets to generate revenues. Low
ratio means that the company has too much capital tied up in its assets and too
high ratio means that the firm has too few assets for potential sales. Thus it should
be close to the industry norm.
It suggests how well the fixed assets are being utilized. Low ratio means that too
much money is tied in the capital and high ratio means that assets are obsolete or
there might be capital expenditures to increase capacity to support the growing
revenues.
It reflects the usage of working capital for per dollar of sales per dollar of working
capital. Some firms may have very low working capital because of outstanding
payables equaling or exceeding inventory or receivables, which in turn will lead to
high ratio.
Liquidity ratios:
Current ratio =
It is the best know measure of liquidity. Higher the ratio, more likely the firm is to
repay the short term obligations. Ratio of less then one means negative working
capital and the firm is facing liquidity crisis.
Quick ratio =
Cash+ marketable securities + receivables/ current
liabilities
It is a more stringent measure as it does not include inventory and other assets
which might not be very liquid. Higher the ratio better it is.
Cash ratio =
It reflects the number of days of the average expenses the firm can pay with its
current liquid assets. The daily expenses here are cash expenses on cost of goods
sold, SD & A and R& D. if the items are taken from the income statement then
NCCs’ should be added back.
It is the length of time taken to convert the investment in inventory back into cash
through the sales of that inventory. High conversion cycles mean too much capital
is tied in the sales process and is undesirable.
Solvency ratios:
They tell us about the financial leverage of the firm and its ability to pay its long
term obligations.
Debt to equity =
The total debt will be total long term debt and interest bearing short term debt. This
ratio suggests the reliance on debt.
Financial leverage =
Interest coverage =
It is a more meaningful ratio for companies which lease a large portion of their
assets, i.e., airlines.
Profitability ratios:
How well the firm is able to generate profit from its sales.
The analyst should be concerned if this ratio is too low. The net income should be
from continuing operations.
Now we will take a look at the operating profit ratios which concentrate on how
good the management is in turning their efforts into profits.
Pretax margin =
EBT / revenue
There is other set of ratio which deals with the return to the common equity,
preferred equity and debt financers.
Return on assets =
This method is a bit misleading as interest is excluded but total assets include debt
as well as equity. Another variation is:
Return on assets =
It is the same as total assets as it include long term and short term debt, preferred
equity, common equity. The interest expense to be added back is the gross interest
not the net interest. Analyst should be concerned if this ratio is too low.
Return on equity =
The analyst should be concerned if this ratio is too low. This is also called return on
total equity.
DuPont analysis
This analysis breaks down ROE into function of different ratios and helps the analyst
to study the impact of leverage, profit margins and turnover on shareholder returns.
There are two variants of this system:
For equity the average and year end values can be used.
The first ratio is net profit margin and second is equity turnover.
Thus we can come to a conclusion that if the ROE is low than it might be because of
poor profit margin or poor asset turnover or too little leverage.
This approach breaks down the net profit margin into further components and the
new equation becomes:
ROE = net income/EBT* EBT / EBIT * EBIT/ revenue* sales/ assets * assets / equity
The first ratio is called tax burden, second is the interest burden and third is the
EBIT margin.