Activity:

Applying Design Thinking

Instructions:

1. You will complete this activity in your PV groups.

2. Now that you have understood what Design Thinking is, you will apply its principles to flesh out the
problem that you identified in the previous session.
3. Keep handy the handout, Identify a Problem worth Solving that you filled earlier so that you can refer to
it as and when needed.
4. Next, answer the questions given below keeping in mind the problem worth solving that you identified in
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the previous session.

5. You have 40 minutes to fill up this questionnaire.
6. You need to submit this assignment as PDF on LearnWise.
7. In case you have any questions, get in touch with your facilitator.

Use the following questions to record your observations:

1. Where did you observe the customers?

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2. Were the customers in the setting where they usually face this problem when you observed them?

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3. Did you talk to the customers?

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4. What did you observe?

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Applying Design Thinking

5. Is there any other job that the customer would want to get done?

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6. Is there any other job that your product/service can do for the customer?
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7. Do you think you can solve any of the customers’ problems?

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Going back to Jason’s case that we covered earlier, let us see how Design Thinking would influence his
observation. The same set of questions have been used.

1. Where did you observe the customer?

Jason observed the customers in their neighborhoods when they came out of their houses to take
short walks or to chit-chat with their friends.

2. Were the customers in the setting where they usually face this problem when you observed them?
Yes, many of the customers were near the bus stops waiting for buses and expressed their anxiety and
discomfort in boarding these buses. They expressed how anxious they felt when they were forced to
avail these buses due to some pressing need which required them to go to other parts of the city. They
also expressed their frustration with the current facilities that were available to senior citizens such as
them.

3. Did you talk to the customers?

Jason spoke to the customers directly to gather first-hand knowledge of the problems faced by them,
so that he could come up with solutions to address these problems.

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 Activity:
Applying Design Thinking

4. What did you observe?

Jason observed that many senior citizens use walking sticks for support. They are also very cautious
about the weather and usually carry umbrellas as a precaution against sudden rains or the blazing
sun.

5. Is there any other job that the customer would want to get done?
In addition to getting buses which would not require them to lift their legs while boarding, the senior
citizens would also like the buses to have provisions to mount their walking sticks and umbrellas. This
will offer them the comfort of being seated without needing to hold on to the sticks/umbrellas that
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they might be carrying with them.

6. Is there any other job that your product/service can do for the customer?
Jason also observed that senior citizens tend to doze off once seated, and often get carried over. This
is quite a regular problem faced by senior citizens when traveling by themselves.

7. Do you think you can solve any of the customers’ problems?

Yes, Jason has already thought of solutions to address these public transport related problems that
the customers face, and he believes that he can solve their problems.

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Activity Darwin Latasa

Ralp Gumiling
Applying Design Thinking
Iellmar Isagani Barroga
Use the following questions to record your observations:

1. Where did you observe the customers?

Our group utilized social media, particularly Facebook to chat and to gather information
from the customer. We also used the google forms to interview the people to have an idea of
problems that they encounter.

2. Were the customers in the setting where they usually face this problem when you observed
them?
Yes, a lot of them experience the same problems whether they have something to donate
or not. They are experiencing anxieties due to unreliable posts on social media about the
donations. A lot of donors also got scammed and only caused the increase of fear to donate to
charities.

3. Did you talk to the customers

Our group directly spoke to customers to gather first-hand information about the
problems that they faced. With that, we would be able to come up with ideas and solutions to
address those problems.

4. What did you observe?

Our group has observed that massive quantities of donors are willing to donate but are
afraid of getting scammed due to multiple cases of scamming in social media such as Facebook.

5. Is there any other job that the customer would want to get done?
The customers also would like to donate to different charities aside from community
pantries. Some charities are willing to help in case of calamities that are not covered in
community pantries.

6. Is there any other job that your product/service can do for the customer?
The product of our group is an application that will connect different organizations and
charities that initiate donations and food relief programs. This application will help people to
decide what particular charities they want to donate their money to.

7. Do you think you can solve any of the customers’ problems?

Yes, our group has an idea of solutions that would help to address this particular problem
which is crucial in this pandemic. We are positive that we can solve this problem.