Sop - HR

Born in a humble, liberal, and educated family, I was home to virtues such as ‘diligence’,
‘pursuitof knowledge’ and ‘empathetic outlook towards the world’. Even today, as I stand in a
leadershipposition steering businesses towards success, my decisions are impacted by these
valuesevery step of the way.
To be honest, studying Business wasn’t a life-long dream that I harbored. Having been
molded in a strongly competitive and meritocratic environment in school, I had developed an
inclination towards academics. On account of this, I was drawn to the stream of Science,
harboring the belief that it was the right vocation for a course of a successful life. My naïve
self was oblivious to the simple notion that success is an outcome of unceasingly doing what
you love, and doing it well. As a result, my undergrad journey in Biomedical Engineering was
not without bouts of self- doubt and frustration. However, while I struggled to cope in the
initial semesters, I trudged on, applied a little more year after year. In hindsight, I am glad I
got to grapple with dejection so early on in my life. It has made me infinitely resilient today.
Interestingly, it was also during these years that I discovered my love for the written word.
While the majority of my batch-mates took to becoming coders and engineering technicians, I
suffered from the oddest of the ambitions: a yen to explore. Consequently, in my first job out
of college, I undertook Editorial training in Academic Sciences. This helped me hone my
writing skills as well as get better at what is perhaps the most sought-after quality: that of
articulation. It was later in 2014, working as a Digital Content Manager in Eridanus, a
multinational agency, that I was tasked with leading and mentoring a team of 8 professionals.
It was here that I got a chance to understand the functioning of the Digital business. This also
helped me learn the fundamentals of Digital Marketing- from search and social to content and
display advertising. I also helped the partnered brands achieve their business objectives by
the way of creating effective marketing campaigns.
In the subsequent years, I rose through the ranks by diligently providing qualitative output
and coming up with relevant solutions. Today, I assume the role of a Creative Director in one
of UK’s top Digital Marketing firms, heading a team of three Managers and several
Executives. As a Creative leader, I strongly persevere to help my partnered clients in
achieving their marketing & business objectives. I aided them by devising multi-platform
communication strategies on Web, Search, and Social Media in order to generate strong
conversions. A testimony to my continued perseverance has been winning ‘Gold’ in Content
Leadership and Drivers of Digital awards for internationally eminent brands such as This
That Award in the previous year.
I have primarily assumed the role of a Creative professional in several organizations.

However, at this point in my career, I feel the need to gain systematic knowledge about the
workings of a business. Understanding this in a global context will allow me to mature from a
niche “specialist” to a well-rounded Generalist.
It has been my longest-standing ambition to become an Entrepreneur of a venture with

an international standing. In that light, Your University’s MBA program offers the ideal
launchpad to gain a holistic knowledge of Management studies. It would allow me to master
critical verticals such as the Accounting Tools, Logistics and Supply-Chain, and Corporate
Finance necessary to lead a successful business. I am particularly interested in learning all
about the statistical and programming tools used in the Business Analytics domain. This will
help me make generalized sense of data and gain valuable insights to help weed out
inefficiencies that directly impact the business revenue. While I have worked in Digital
Marketing agencies, I wish to learn and understand how various Marketing efforts directly
impact revenue. Learning how growth in a business setup can be directly attributed to the
marketing plans is particularly interesting.
All in all, I fervently believe that this program will help me gain a holistic understanding of
the functioning of an organization and mold me into a global, well-rounded business
professional. I believe that with my background and 7 years of professional work experience, I
will be able to add to the pool of multifarious talents and the unique mix in the class at the
Something School of Business, Your University.
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Born in a humble, liberal, and educated family, I was home to virtues such as ‘diligence’,

I have primarily assumed the role of a Creative professional in several organizations.

It has been my longest-standing ambition to become an Entrepreneur of a venture with

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