PUREGOLD PRICE CLUB, INC.

A CASE STUDY OF
PUREGOLD PRICE CLUB, INC.
UNIVERSITY OF CALOOCAN CITY

Carpio, Nathalia, Laconsay

Catiloc, Regie Ann, Lagaras
Chaves, Darlyn Rose,
Cadinas David, Jelovee
Reign, Otida Dian, Rick,
Puno
Gadil, Marielle Charlotte, Mentillosa
Isaac, Charlotte, Quiatchon
Manalo, Lady Jaydine, Mariano
Perfas, Erjenel, Campos
Villareal, Alyssa Ashley, Mariscotes

BSA 1-C

Prof. Rizza Mae Salinas

Managerial Economics

November 2021
 BRIEF SUMMARY OF THE REPORT AS AN ABSTRACT

Convenience Store, according to Merriam Webster is a small, often franchised market

with extended hours of operation. People have necessities in order to survive and live, including
food, water, clothing, and sanitation especially during this time.

Puregold Price Club, Inc. (hereafter "Puregold" or "the Company") is a chain of

supermarkets in the country trading goods such as consumer products on a wholesale and retail
basis. It was established on its first Puregold hypermarket opened in Mandaluyong City on
September 8, 1998. In December of the previous year in 2001, it began expanding by opening
two more hypermarkets in Manila and Paranaque are two cities in the Philippines. It also
launched its loyalty program in 2004, which was termed "Tindahan ni Aling Puringǁ is a name
given to a group of people. Between 2007 and 2010, Puregold opened three new stores per year.
Between 2002 and 2006, activities were established in both North and South Luzon. In the
Philippines, Puregold opened its first convenience store in 2001, according to Valens Research
(2020).

This study was designed to gain understanding and knowledge about Puregold Price
Club, Inc. (PPCI), and having solutions to the problems. In this light, PPCI will be positioned as
a national grocery chain with a reputation for providing innovative services. One of the
company’s target markets is individual consumers who need or want convenience shopping is a
must-have in order to achieve this goal. On the other hand, local retailers or entrepreneurs of
mini-marts, grocery stores, and sari-sari stores who would like to think of themselves as PPCI ‘s
business partners. They want to be associated with someone who has achieved great success.

The mission of Puregold Price Club, Inc. is to Provide Products, Services and Business

Opportunities to Every Filipino Family. Their vision is to be the most

―Customer-Orientedǁ Hypermart offering a One-Stop Shopping convenience and Best Value to
our Customers. ―Sa PUREGOLD, Always Panalo!

Puregold had business partnerships and acquired different companies in the Philippines
such as S&R Membership Shopping, Parco Supermarkets, LAWSON Japanese Convenience
Stores, FoodPanda Delivery Services, and Metro Mart Delivery Services.
 The main strategies that Puregold utilizes for their price determination are Loss-Leader
pricing, Everyday Low Pricing (EDLP), Sale Pricing, Loyalty Discount Programs, and
Observing the Competition. The replenishment and distribution of Puregold are Direct to store
delivery, Cross dock facilities, and Store to store transfer.

In this study, the selection maker ‘s values are also taken into account when reaching
business goals. Also, aspects of running a family business are discussed.

However, despite all these concerns, the business is not completely at standstill. Opportunities
abound for industry to explore. There is the potential to increase economies of scale through the
emergence of new technologies that will reduce operating expenses, to introduce new methods
for offering new products and services, such as e-commerce and Ebusiness technology, and to
anticipate an increase in demand for better services as buyer ‘s lifestyle improves.

Successful convenience stores continue to reinvent products and services in direct

reaction to changing consumer demands, driven by market competition. Mobile ordering,
messaging, pump-side delivery, and other services are gaining popularity, complementing loyalty
programs as a strategy to consumers. Puregold explored developing a retail app and allowing
customers to view advertisements digitally online. As a result, they will be able to place orders
online for pickup at the store.
 INTRODUCTION

Company background

Puregold Price Club, Inc. (hereafter referred to as "Puregold" or "the Company") was
founded on September 8, 1998, and its first Puregold hypermarket opened in Mandaluyong City
in December of same year. It began expanding in 2001 by opening two more hypermarket shops
in Manila and Paranaque. In 2004, it also started its loyalty program, which was dubbed
"Tindahan ni Aling Puring." Puregold continued to expand at a rate of three new stores each year
between 2002 and 2006, establishing operations in both North and South Luzon.

Reader's Digest Asia named Puregold the Most Trusted Brand in the Supermarket
Category in 2008. A new format named "Puregold Jr." was created to speed up market coverage.
The term "supermarket" was first used in the fourth quarter of 2008. By mid-2009, the Company
had established itself as the Philippines' second-largest hypermarket and supermarket retailer in
terms of net sales. By 2010, it had 62 outlets under its belt and had introduced a new model
dubbed "Puregold Extra." Puregold was named one of the top 500 retailers in the region's 14
economies by Retail Asia Pacific in the same year and will continue to be so in the future.

Puregold opened the most stores in company history in 2011, with 38 new locations,
bringing the total number of locations to 100. Puregold acquired a related retail company, Kareila
Management Corporation, with 6 S&R Membership Shopping Warehouses (modeled after
Costco and Sam's Club in the United States), opened 31 new Puregold organic stores, and
acquired the Gant Group of Companies, dubbed "Parco supermarkets," with 19 stores in the
following year.

Puregold purchased Company E Corporation, a grocery company with 15 locations, in

2013 and created 40 new locations. S&R has opened two warehouses in Davao City and
Mandaluyong Province. Puregold later merged with Company E and the Gant Group of
Companies.

Puregold established 28 locations in 2014, including one S&R location and four S&R
New York Style Pizza/quick service restaurants (QSR). It also formed a joint venture company
called PG Lawson, Inc. with Lawson, Inc. and Lawson Asia Pacific Pte Ltd. PG Lawson intends
to establish and run a Lawson convenience store chain throughout the Philippines, with a goal of
 500 shops by 2020. Puregold owns 70 percent of the investment, while Lawson owns 30 percent.

Puregold opened 15 hypermarkets, 11 supermarkets, 1 S&R Warehouse, and 10 quick

service restaurants in 2015. T opened 15 hypermarkets, 8 supermarkets, 2 extras, 1 minimart, 2
S&R Warehouses, and 7 quick service restaurants in 2016.

By the end of 2016, Puregold had 329 stores around the country, including 147
hypermarkets, 100 supermarkets, 29 additional, 1 minimart, 12 S&R warehouse clubs, 23
S&R-QSRs, 9 NE Bodega outlets, and 8 Budgetlane stores.

PUREGOLD also owns Entenso Equities, Inc., a holding company for two companies,
Ayagold Retailers, Inc. and San Roque Supermarkets, among others. One Puregold branch is
operated by PPCI Subic, Inc. at Subic Bay, Olongapo City. Purepadala, Inc. was formed by
PUREGOLD in 2018 to handle the Company's remittance operations.

By the end of 2020, PUREGOLD has 501 outlets around the country, including 244
hypermarkets, 100 supermarkets, 28 extras, 31 minimarts, 20 S&R warehouse clubs, 46 S&R
Quick Service Restaurants, two Merkado branches, and 30 San Roque supermarkets.

Mission and Vision

Mission

Our Mission is to Provide Products, Services and Business Opportunities to Every Filipino Family.

We Establish Lasting Relationships with Our Suppliers and Business Partners.

We Strive to Promote the Personal and Professional Development of our Employees.

We Commit Profitable Results to the Stockholder

Sa bawat araw, PUREGOLD, kasama mo!

Vision

To be the Most ―Customer-Orientedǁ Hypermart offering a One-Stop Shopping convenience and

Best Value to our Customers. Sa PUREGOLD, Always Panalo!
Product/Service Offered to Consumers

Puregold Price Club, Inc. is a company located in the Philippines that trades consumer

goods (canned goods, housewares, toiletries, dry goods, and food products, among many other

things) on a wholesale and retail basis. The company is in the retailing business. Puregold Price

Club, the Company's hypermarket, offers a variety of food and non-food products to both retail

customers and resellers.

Puregold Price Club Inc. is expanding its online grocery shopping service capability in

response to the Covid-19 epidemic. Online grocery shopping via the Puregold mobile app will be

available in 100 Puregold locations by the end of 2020, up to the current 40.

The Puregold Mobile app, which acts as a SALLY (shopping ally) for clients. For devoted

Puregold consumers, the app's major feature is a cart-free food shopping experience. Shoppers can

order groceries via the app in two ways: by scanning the barcode of the product or by typing

particular phrases into the search tab. There are three payment options available at checkout:

GCash, Debit Card or Credit Card, and Pay-In Store. A customer service person will call you to

complete your order after it has been placed. Then, on your Mobile app, track the status of your

order until it's available for pickup at your preferred Puregold location. Delivery is now available

in Metro Manila and other parts of Luzon, according to a recent software update.
Potential Customers

Figure 1. Demographic Segmentation

Individual consumers are one of the Puregold Price Club INC target potential customers. A

following of individual consumers who prefer convenience shopping is a must in order to help the

company's growth. It can be classified based on an almost infinite number of factors. Age, gender,

ethnicity, religion, education level, marital status, household income, and occupation are some of

the most common customer demographics for business purposes. On the other hand, these are the

group of customers who contributed significantly to the success of Puregold Price Club INC:

● Age

On the basis of age, anyone aged 3 to 65 years old and above is considered a potential
customer of Puregold Price Club INC as long as they are able to purchase Puregold products.
Children aged 4 to 7 require parental advisory upon shopping.

● Gender
Gender is one of the most important factors influencing consumer purchasing behavior.
Puregold Price Club INC welcomes both male and female customers, as well as LGBTQ
customers, because their mission is to provide products and services while also valuing their
customers.
● Ethnicity

Ethnicity or cultural group, such as Caucasian, African-American, Asian, American, etc., are
all welcome and allowed to shop.

● Religion
Regarding the religion, everyone is welcome to Puregold and is treated equally and
respected by the corporation.

● Education Level
One of the most essential things Puregold recognizes is the demands of students, who are
prospective consumers since Puregold can fulfill their school needs. They are one of the
reasons Puregold continues to develop since students choose to purchase their products.

● Marital Status
Whether a person is married, divorced, or widowed, they can still be a potential customer at
Puregold.

● Household Income
Whether a family's income is high or low, they are still potential customers of Puregold
because Puregold offers a wide range of affordable products.

● Occupation
There is no significant job position requirement to enter Puregold, as long as they are capable
of purchasing products.
 ANALYSIS

Reasons for Growth/Success

Puregold began to prosper as a result of its hypermarket model (having all items on one
level rather than numerous floors) and Lucio and Susan Co's combined business acumen. They
gradually moved beyond simply selling basic supplies and began assisting sari-sari store owners
through their Tindahan ni Aling Puring (TNAP) program.

❖ Expansion

Puregold grew its retail network organically and via strategic acquisitions. To expand its market
penetration in the country, the corporation introduced the following:

● Puregold Jr. Supermarket (2008) - a smaller store (in terms of size) than the normal
Puregold Supermarkets.

● Puregold Extra (2010) — a smaller shop than the Puregold Jr.

These two new types of supermarkets were located outside of malls as stand-alone stores or as
anchor tenants of commercial complexes. To support its rapid expansion, the company continued
to extend its countrywide branch network and welcomed new commercial prospects.
Apart from the expansion, Puregold had business partnerships and acquired different companies
in the Philippines such as:

● S&R Membership Shopping

● Parco Supermarkets

● LAWSON Japanese Convenience Stores

● FoodPanda Delivery Services

● Metro Mart Delivery Service

 ❖ Creative Store Layout

Having a creative store layout is important for independent grocery stores. Puregold used store
shelving to showcase the most popular products and those that are on sale. They become more
creative with their layouts and make it convenient for customers to shop by placing the
best-selling items upfront.

❖ Go Digital (Puregold Mobile)

People love apps. Puregold considered making an app for the store and allowing customers to
view ads digitally online. So they can place orders online for store pickup.

❖ Offers Deals and Programs

Everyone loves to feel like they are getting a good deal. Puregold offers deals frequently, so
people will come in to see what is on sale and also to get a reward or bonus points on TNAP,
PERKS AND SUKI SIM. TNAP, PERKS AND SUKI SIM are part of Puregold‘s mission to
provide not only quality products and topnotch services, but also profitable business
opportunities for every Filipino family. Members of this program will enjoy the benefits such as
the instant Ka-Asenso Welcome Kit, a points-rebate redemption program to enjoy on purchases;
free delivery; call/order pick-up service; exclusive promo deals, and special invites to events.

Puregold Revenues

Profits at Puregold Price Club increased 17.3 percent to P3.99 billion in the first half of
2021, up from P3.4 billion the previous year due to strategic cost controls. Puregold reported a 7.1
percent drop in net sales at P76.18 billion in a stock market filing in August 2021. The Puregold
Outlets network accounted for 72 percent of overall sales, with S&R Membership warehouse
clubs and S&R New York Style Pizza stores accounting for the remaining 28 percent. However,
the decrease in sales for the first half of 2021 was offset by a 7.5 percent increase in income from
operations, which reached P6.14 billion in the first quarter of the year due to cost controls.

In comparison to previous years, Puregold consolidated net income of Php 8.05 billion in
the full year of 2020, representing an 18.9 percent increase over the same time in 2019. Puregold
was one of the most profitable corporations in the first half of 2020, as consumers stocked up on
food and other necessities. Earnings have increased by 20% in the first half of 2020.

In terms of Puregold's massive success, as of the end of June, the company has launched 15
new organic stores, out of a planned 30 to 40 additional Puregold stores. In addition, S&R
intends to establish two further warehouse clubs in the second half of 2021.

Production and cost structure

Production Process

Puregold has secured all permissions, licenses, and approvals required by national and
local government units, as well as other government agencies, to develop and/or lease
supermarket facilities and manage them. The company is aware of recent or anticipated
government regulations that may have a major detrimental effect on the firm's business
operations or financial status.

Puregold Price Club, Inc. is a Philippines-based firm that trades commodities on a

wholesale and retail basis, such as consumer products (canned foods, housewares, toiletries, dry
goods, and food products, among others). The Company engages in the retailing industry. The
company operates through a hypermarket called Puregold Price Club, which sells a variety of
food and non-food items to both retail customers and resellers. Puregold Junior is a supermarket
chain run by the Company's subsidiary Puregold Junior Supermarket, Inc. Its Puregold Extra is a
small retail format that provides a variety of items from 3,000 to 5,000 stock keeping units
(SKUs) from the Company. It operates through a network of stores located throughout the United
States. Its store sells food, clothing, home goods, and furnishings. It operates over 280 outlets
and more than 20 food service booths.
Distribution Method

For Puregold, replenishment and distribution are undertaken as follows:

● Direct to store delivery – A significant amount of the Company's inventory, as well as

other supplies and materials, are delivered directly to the Company's stores by
suppliers. Given the volume of business, the Company can order truckloads. With a
3-day lead time from the PO date, orders and item delivery are received on time.

● Cross dock facilities – Approximately 12% of suppliers who are unable to deliver
directly to the Company's store submit their items through the Company's two
outsourced cross-dock facilities for further distribution to Puregold stores.

● Store-to-store transfer – Although all of the Company's stores have a stockroom

on-site with storage capacity for additional inventory, there are hypermarkets with vast
warehouses that may accept products meant for neighboring small-format stores.
Goods are shifted from a major store to a small store as needed.

S & R sends buyers all around the world to find the greatest items. Approximately 60-65 percent
of the product sold by S&R is purchased and imported directly by S&R. It presently runs 5
distribution hubs on its own.

The Company's supplier base is diverse, with over 3,000 regular suppliers ranging from local
suppliers such as San Miguel Corporation, Universal Robina Corporation, Monde Nissin, to
worldwide firms such as Nestle, Unilever, and Procter & Gamble. The company selects its
suppliers based on a variety of criteria, including product assortment and quality, the Company's
market shares in a specific supplier's location, brand reputation, supplier capacity, Company
business plans and budgets, logistics possibilities, and compliance with the Company's
commercial principles. The majority of S&R's products are sourced from multinational
merchants that serve membership clubs all around the world. The majority of its items are
sourced in the United States.
Cost Structure

PRODUCT FACTORY PUREGOLD %INCREASED

SABA SARDINES ₱15.00 ₱18.00 16.65%

LUCKY ME PANCIT CANTON ₱11.80 ₱12.30 4%

EMPERADOR LIGHT 1L ₱134.00 ₱141.40 5.8%

MARLBORO RED (per pack) ₱119.00 ₱134.00 11.2%

BEAR BRAND 900G ₱275.00 ₱280.60 2%

SAFEGUARD 130G ₱40.50 ₱41.45 0.1%

ARGENTINA MEAT LOAF 150G ₱17.43 ₱18.00 3.17%

LUCKY ME INSTANT MAMI BEEF ₱7.75 ₱8.00 3.1%

MEGA PRIME WHOLE MUSHROOMS 198G ₱27.25 ₱36.30 24.02%

GREEN CROSS SOAP 85G ₱21.80 ₱22.70 3.95%

Table 1. Cost Structure

Puregold purchases their product in a specific brand factory and re-sell it. When they put
on sale the product that Puregold purchases, they increase their price to gain profit. For example,
the product above;

Puregold increased the price of (1) Saba Sardines from php15 to php18, they increased it by
16.65%. (2) Lucky Me Pancit Canton from php11.80 to 12.30, Puregold increases it by 4%. (3)
Emperador Light 1L from php134 to php 141.40, it increases the price by 5.8%. (4) Marlboro
Red (per pack) from php119 to php134, increased by 11.2%. (5) Bear Brand 900g from php275
to
280.60, increased by 2%. (6) Safeguard 130g from php40.50 to php41.45, increased by 0.1%. (7)
Argentina Meat Loaf 150g from php17.43 to php18, increased by 3.17%. (8) Lucky Me Instant
Mami Beef from php7.75 to php8, increased by 3.1%. (9) Mega Prime Whole Mushroom 198g
from php27.25 to php36.30, increased by 24.02%. (10) Green Cross Soap 85g from php21.80 to
php22.7, increased by 3.95%.

Price Determination

Puregold Price Club Incorporated is the Philippines' second-largest food store (following
SM Supermarket), serving both consumers and resellers. It sells consumer items through its 291
retail locations. Its Puregold shops generate 82 percent of income, while its S&R brand generates
18 percent.

But just like other wholesalers and retailers, Puregold utilizes such strategies in setting up
the prices for their products. One factor that affects their price determination the most is the
supply and demand of the products. Here are the main strategies that Puregold utilizes for their
price determination:

Loss-Leader Pricing

Puregold uses this strategy to sell high-demand products at certainly low prices even if it
means losing profit on that specific item. The reason behind this strategy is to encourage one
stop shopping. In addition, the purpose is to attract bargain-hunting customers. Those bargain
hunters are likely to purchase other things, if simply for convenience, which is how the business
stays successful.

For example, a liter of fresh milk costs P93, and a dozen eggs cost P110; with the use of loss
leader pricing, Puregold can offer both goods as staples for P199 pesos.

Everyday Low Pricing

Everyday low pricing (EDLP) is one of the most common price strategies used by most
wholesalers and retailers in relation to loss leader pricing. Furthermore, EDLP is the primary
price determinant of Puregold. The corporation employs EDLP in order to give cheaper pricing,
sales,
and discounts on their products without regard to time limitations or shopping events. This
benefits the customers as they can buy their commodities at a lower price anytime, and also the
corporation as they can sell more products faster due to their lower price offers.

Sale Pricing

Sale pricing as the most basic price determinant of wholesalers and retailers. Puregold uses
sale pricing to offer discounts for certain products. The discounts include: Buy 1 Take 1,
Percentage Sales, Seasonal Discounts, and Price Bundling for Wholesalers, Overstock Sales, etc.

Puregold uses sale pricing mostly due to overflowing stocks, less consumption of
products, to attract customers to buy bundles, and also to make some products that are about to
expire profitable.

Loyalty Discount Programs

Puregold utilizes this strategy in relation to their program for the wholesalers and retailers
―Tindahan ni Aling Puring (TNAP)ǁ. The program offers loyalty discounts for the sari-sari store
owners, for them to buy more products for their retail store while considering a very friendly
price. The program requires an application to avail the membership and loyalty discounts. This
advantages the small retailers as they can buy more products at cheap prices, and the corporation
itself as they can sell a bundle of products faster.

Observing the Competition

The competitors ‘price determinants are one of the main strategies to consider for pricing
the products. Puregold as one of the most successful supermarkets wisely considers this. Being
competitive with other markets helps them to be consistent on top against other markets. The
corporation uses this determinant to keep in line with other markets and for them to become a
basis on how low they can set their prices for their products.
Market Strategy

Puregold, being one of the country's largest grocery chains, understands how to capitalize
on market opportunities. The corporation is exploiting the ordinary sari-sari store as a leverage,
according to "The PHILIPPINE STAR" business section, B-12, published May, 2012. The
projected number of sari-sari stores in the nation is 800,000, accounting for the lion's share of the
country's retail business. Creating an alliance with the lesser players rather than attempting to
remove them is one of the better strategies available. Locals prefer to shop for groceries and
supplies at these handy establishments rather than sari-sari stores. This type of marketing is
financially sustainable but ethically risky since it produces negative perceptions among most
small-to-medium retail businesses. It's a two-edged sword; it represents growth in the local
economy while causing conflict in the local retail community.

Puregold's method of aligning itself with sari-sari store owners provides a solid financial
certainty. It already has a program called "Aling Puring," via which sari-sari store owners may
access Puregold's massive goods inventory—most likely at a discount. With this, small
entrepreneurs would source their items in Puregold, diminishing Puregold's competitors in some
way.

Advertisement

Puregold presently uses a wide range of advertising mediums, including TV commercials,

billboards, social media, and even their ecommerce site. The corporation is aware that in order
for them to stay in the competition, their public relations must be enhanced. Puregold advertises
itself through its internet presence, general and local periodicals, and social networking
platforms.

Air-time Promotion Advertising

Puregold is currently collaborating with GMA 7's "Eat Bulaga," a noontime entertainment
television program. Puregold considered extending sponsorships in TV programs with strong
audience ratings, which increased the store's exposure through mass media. Through Eat-Bulaga,
Puregold presents its programs such as "Tindahan ni Aling Puring" and "PERKS." Given the
number of people that watch the show, this strategy allows them to become well-known
throughout the country. Through Eat Bulaga, Puregold has become known with their catchphrase
―Sa Puregold, Always Panaloǁ.

Online Advertisement (Puregold Mobile)

To maintain the relevance, Puregold strengthened its social media presence in response to the
present global circumstances, which has pushed them to focus their attention on the internet.
Puregold has 2.3 million followers on Facebook, and 37.4 thousand subscribers on YouTube. In
relation to this milestone, Puregold has also gone digital. They utilized their online presence by
developing an application in partnership with Globe which was launched in January, 2020 called
Sally or ―Shopping Allyǁ currently ―Puregold Mobileǁ. The application provides the customers
a remote and cart-free supermarket shopping. From the comfort of their own home—or, more
broadly, from anyplace with an internet connection. This app features store pick- ups and door to
door delivery which adds convenience for the customers.

Discounts/ Promos’/PERKS card

One of the strategic plans of Puregold Inc. is their way of giving out discounts to their
customers. They offer a variety of discounts in relation to what their customers ‘needs and wants,
for example when they launched the Puregold Perks Card in 2001 many customers took this as
an opportunity to shop. This said program rewards its shoppers with points every time they shop
at any Puregold store nationwide. And with enough points shoppers can experience these
following privileges; Shop for items at a discounted price, a chance to accumulate as many
points as possible with every purchase following the minimum qualified amount to spend and
Avail of promos exclusive to Puregold Perks Card holders. With these said privileges many
consumers actually hooked to buy more product than what they actually needed.

Tindahan ni Aling Puring (TNAP)

These strategic plans of puregold helped many small business and sari-sari stores to grow
and even to earn more. These said program is a tailored, all-inclusive membership program that
enables sari-sari store owners and other small company owners to enhance their prospective net
profits up by the following reasons; obtaining points through the purchase of goods (the points
earned can be used to purchase more), Providing consumers with reduced costs and special
promotions on home, fashion, fresh, and other grocery items, getting all the products they
purchased delivered to them for free. Also providing them with their own "Prepaid Loading
Business" using Puregold's Super Suki Sim powered by Globe Telecom for extra money. They
also offer financial support through Puregold's My Puhunan Plus Program. And last ensuring the
continuity of their business Puregold's Pioneer Insurance policy. These said programs catch the
eye of many sari-sari stores and small business owners which leads to the bloom of TNAP
Program to grow to over 2 Million current members.

CONCLUSION

Puregold is one of the most successful retail companies in the Philippines, it provides the
needs and wants of its consumers. One of their good qualities is having a good relationship with
their consumers, is that they give different kinds of products that are necessary in our lives. As a
person who consumes a lot of products this company gives satisfaction with their work and their
workers. In this study a lot of information can be seen on how this kind of company can continue
to work for decades. This study provides further details about their work. The prices of the
products also depend on its demand and it shows how price can be determined. By giving data
that have their own references the information in this study is reliable, as a company who
imports a lot of products marketing strategies is needed. Which this company executed properly
and wisely. The demand of the products can affect the supply and the price.

Companies like Puregold have a lot of information that others don't know about, for
example, the question ―How does this company continue to provide its consumers the needs
that they need? Having issues with products can also happen, but as a company Puregold has its
own way to give this problem a solution. Expanding their locations to aid make consumers shop
even in hard to reach areas was also their top priority. We can ‘t also forget the fact of how
Puregold uses their advertisements wisely, through online and visual advertisements. And, the
capability of such corporations to provide lots of jobs for their respective branches is such a point
of view to look at, and how such a huge corporation operates and continues to deliver what
people need.
 Puregold also offers a variety of products and services to their consumers through low
discounts and programs to help some of their consumers to build or establish their own store.
Puregold also utilizes the usage of modern gadgets and internet and builds and establishes their
own app to help customers shop even in the comfort of their own home. All these following
reasons are some of the ways of how and why Puregold was still in the top.

Taking everything into account, Puregold as a corporation interests this group the most.
Understanding the way Puregold operates also gives us a new point of view especially on how
they price their goods and services. Making this study gives us a lot of new information which
we think are relevant to our current age. Information that we are ready to share to everyone
willing to read this paper. We believe that this study can become a great contribution to society
and the economy. This study will serve as a guide to people who want to learn more about how
Puregold operates as a corporation. With this study consumers can now distinguish or they can
learn about the products, history, and management of the said corporation.

There are so many ways or methods on how to properly build a company, but we also
learned that nothing can beat a company with a passion to give, aid and understand what people
‘s want. That is why Puregold stays at the top of the most successful wholesale and Retail
Corporation. Throughout this study we can see how Puregold starts their journey from just one
location to being one of the successful corporations with 501 outlets in the country. This study
can give more details about this company as well as their works and ideas on how to come up
with a lot of products.
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https://business.inquirer.net/298487/puregold-expands-online-shopping-services-store-network.

PGolds.Ps. (2021, November 11). Puregold Price

Club Inc. https://www.reuters.com/companies/PGOLD.PS

Online Quick Guide. (2020, May 24). How to shop groceries online using Puregold Mobile App.
https://onlinequickguide.com/how-to-shop-groceries-online-using-puregold-mobile-app/

Lucas, D. (2012, May 28). Puregold buys Parco supermarket

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