Scribd Logo
Upload

Welcome to Scribd!

  • 379 views

    MCQ On Customer Acquisition: 1. Customer Relationship Management Is About

    Uploaded by

    Simer Fibers
    This document contains a 15 question multiple choice quiz about customer acquisition and retention concepts. The questions cover topics like the stages of the product lifecycle, definitions of terms like cross-selling and upselling, metrics for measuring customer loyalty and share of wallet, and factors that influence search advertising quality score. The answers to each question are provided at the end.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    MCQ On Customer Acquisition: 1. Customer Relationship Management Is About

    Uploaded by

    Simer Fibers
    379 views6 pages
    This document contains a 15 question multiple choice quiz about customer acquisition and retention concepts. The questions cover topics like the stages of the product lifecycle, definitions of terms like cross-selling and upselling, metrics for measuring customer loyalty and share of wallet, and factors that influence search advertising quality score. The answers to each question are provided at the end.

    Original Description:

    Marketing Analytics

    Original Title

    Chap 9_MCQ

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document contains a 15 question multiple choice quiz about customer acquisition and retention concepts. The questions cover topics like the stages of the product lifecycle, definitions of terms like cross-selling and upselling, metrics for measuring customer loyalty and share of wallet, and factors that influence search advertising quality score. The answers to each question are provided at the end.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    379 views6 pages

    MCQ On Customer Acquisition: 1. Customer Relationship Management Is About

    Uploaded by

    Simer Fibers
    This document contains a 15 question multiple choice quiz about customer acquisition and retention concepts. The questions cover topics like the stages of the product lifecycle, definitions of terms like cross-selling and upselling, metrics for measuring customer loyalty and share of wallet, and factors that influence search advertising quality score. The answers to each question are provided at the end.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 6

    MCQ on Customer Acquisition

    1. Customer Relationship Management is about

    a) Acquiring the right customer


    b) Instituting the best processes
    c) Motivating Employees
    d) All of the Above

    2. CRM technology can help in

    a) Designing direct marketing efforts


    b) Developing new pricing models
    c) Processing transactions faster
    d) All of the above

    3. From the product life cycle perspective, a company’s profits usually


    peak during the:
    a) Introduction
    b) Development
    c) Maturity
    d) Decline
    4. In which of the following stages of the product life cycle do sales peak?
    a) Introduction
    b) Development
    c) Maturity
    d) Decline

    5. Cross Selling means:


    a) Selling new product
    b) Public Relations
    c) Reversal of a sale
    d) Selling other products to existing customer

    6. What is upselling?
    a) a sales technique where additional products or services are added to the original
    purchase
    b) a sales technique where a new product or service is suggested to a customer
    c) a sales technique where the most products are sold in one transaction
    d) a sales technique where new customers are targeted to increase a company's sales
    revenue

    7. In paid search advertising using Google AdWords which of the


    following is a main element of Quality Score that impacts the position
    the ad is displayed

    a) Click through rate


    b) Call to Action
    c) Content Network
    d) Quality Score
    8. Percentage or number of customers who move from one level to next level
    in buying decision process is called

    a) Conversion Rates
    b) Marketing Rates
    c) Shopping Rates
    d) Loyalty Rates

    9. Customers lifetime purchases that generate net present value of future


    profit streams is called

    a) customer lifetime value

    b) customer purchases value

    c) customer cost incurred

    d) customer relationships

    10. Which of the following statements best defines share of wallet?

    a) The percentage of a customer's discretionary income spent at a specific company or on a


    specific product.
    b) The percentage of customers' discretionary income spend on a category of expenses, such
    as gas or entertainment.
    c) The number of times a customer shops at a location, divided by the total number of times
    they shop in that category.
    d) The percentage of customers' spending within a category on a specific product or
    company.
    11. If an average customer spends $450 a month on groceries and they
    spend $225 at your grocery store, what is your share of wallet?
    a) Data Irrelevant
    b) 33%
    c) 100%
    d) 50%

    12. Information related to the Size of wallet is usually gathered from which
    source of data:
    a) Primary Source
    b) Secondary Source
    c) Both
    d) None of the Above

    13. The sum of all sales made to the focal customer by all companies selling
    that type of product or service comes under which of the following
    categories?
    a) Size of wallet
    b) Share of wallet
    c) Both
    d) None

    14. Which of the following metrics is used to measure the Customer


    Loyalty?
    a) Share of wallet
    b) Size of Wallet
    c) Defection Rate
    d) Survival Analyses
    15. Which of the following measures the number of years the customer has
    been with the company?
    a) Acquisition Rate
    b) Retention Rate
    c) Defection Rate
    d) None of the Above
    Answers
    1D
    2D
    3C
    4D
    5D
    6A
    7A
    8A
    9A
    10 C
    11 D
    12 A
    13 A
    14 A
    15 C

    You might also like