Seatwork 4 - Decentralized Operations

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CANDELARIO, XAVIER ACE

BSAI-2-1

SEATWORK 4

DECENTRALIZED OPERATIONS

Problem 1 (Working with a Segmented Income Statement)

Purple Associates is a consulting firm that specializes in information systems for construction and landscaping companies.
The firm has two offices one in Manila and one in Cebu. The firm classifies the direct costs of consulting jobs as variable
costs. A segmented income statement for the company's most recent year is given below:

Total Company Manila Cebu


Amount % Amount % Amount %
Sales 750,000 100% 150,000 100% 600,000 100%
Less variable expenses 405,000 54 45,000 30 360,000 60
Contribution margin 345,000 46 105,000 70 240,000 40
Less traceable fixed cost 168,000 22.4 78,000 52 90,000 15
Segment margin 177,000 23.6 27,000 18 150,000 25
Less common fixed cost 120,000 16
Net operating income 57,000 7.6

1. By how much would the company's net operating income increase if Cebu increased it sales by P75,000 per year?
Assume no change in cost behavior patterns.

CM = P 75,000 x 40%

CM = P 30,000

P 75,000 * 40% CM ratio = P 30,000 increased contribution margin in Cebu. Since the fixed costs in the office and in the
company as a whole will not change, the entire P 30,000 would result in increased net operating income for the company.

2. Refer to the original data. Assume that sales in Manila increase by P50,000 next year and that sales in Cebu remain
unchanged. Assume no change in fixed costs.

• Prepare a new segmented income statement for the company using the format above. Show both amounts and
percentages.

Total Company Manila Cebu


Amount % Amount % Amount %
Sales 800,000 100% 200,000 100% 600,000 100%
Less variable expenses 420,000 52.5 60,000 30 360,000 60
Contribution margin 380,000 47.5 140,000 70 240,000 40
Less traceable fixed cost 168,000 2.1 78,000 39 90,000 15
Segment margin 212,000 26.5 62,000 31 150,000 25
Less common fixed cost 120,000 15
Net operating income 92,000 11.5%
Problem 2 (Segmented Income Statement)

Sterling Company, a wholesale distributor of DVDs, has been experiencing losses for some time, as shown by its most
recent monthly income statement: Sales P1,500,000; Variable expenses, 588,000; fixed expenses, 945,000. In an effort to
isolate the problem, the president has asked for an income statement segmented by geographic market. Accordingly, the
Accounting Department has developed the following data:

Geographic Market
East Central West
Sales P 400,00 P 600,000 P 500,000
Variable expenses, as percent of sales 52% 30% 40%
Traceable fixed cost P 240,000 P 330,000 P 200,000

Required: Prepare an income statement segmented by geographic market, as desired by the president. Show both Amount
and Percent columns for the company as a whole and for each geographic market. Carry percentage computations to one
decimal place.

The company’s sales manager believes that sales in Central market could be increased by 15% if advertising would be
increased by P25,000 each month. Show computation to support your answer.

Geographic Market
Total Company East Central West
Amount % Amount % Amount % Amount %
Sales P1,500,000 100 P 400,000 100 P 600,000 100 P 500,000 100
Less variable 588,000 39.2 208,000 52 180,000 30 200,000 40
expenses
Contribution margin 912,000 60.8 192,000 48 420,000 70 300,000 60
Less traceable fixed 770,000 51.3 240,000 60 330,000 55 200,000 40
expenses
Geographic market 142,000 9.5 P 48,000 12 P 90,000 15 P 100,000 20
segment margin
Less common fixed 175,000 11.7
expenses not
traceable to
geographic markets
Net operating P 33,000 2.2
income
Incremental Sales (P 600,000 x15%) P 90,000
Multiply by: Contribution margin ratio 70%
Incremental contribution margin 63,000
Less incremental advertising expense 25,000
Incremental net operating income P 38,000

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