The Walt Disney Studios: Strategy Management

MANAGEMENT OF STRATEGY
The Walt Disney Studios
STRATEGY MANAGEMENT
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Table of Contents
Answer 1:.........................................................................................................................................2
Answer 2:.........................................................................................................................................2
Answer 3:.........................................................................................................................................3
Answer 4:.........................................................................................................................................3
Answer 5:.........................................................................................................................................4
Answer 6:.........................................................................................................................................4
References........................................................................................................................................5
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Answer 1:
Four hallmarks in relation to Tentpole strategy includes carry the brand, character,
experience, and services. The tentpole strategy created through the organization Walt Disney was
good as well as effectively consolidated. Overall strategy supported in performing effectively
within the cinemas around the globe. Every business through the Mouse Empire i.e. Disney,
Disney Studios, etc. produces the business as well as production of huge budgets. These have to
fill the demand with quality which supported them to remain what they are. It is the core reason
as why they pay additional level of attention while effectively producing the movies. Overall
tentpole Disney Studio strategy has enabled the organization to minimize risk, divide level of
risk, and reduce the expenditure between entire account of Disney and it is why reports present
that one in case of ten films have green numbers regarding the continuous level production
organizations and fight with criticism which is typical. This has been identified that Disney
Studio is pursuing appropriate tentpole through identifying anticipations of audience as well as
keeping the reasonable time gap between movies of big budget. If it exceed the present tentpole
movies number every year then it could not be enough capable to keep the level of movies
demand and quality level which might influence the financial situation (Bernardi, & Hoxter,
2017). Tentpole strategy is filled when they have the intellectual property and capability to
afford it. Disney Studio could improve the financial performance having the appropriate level of
decision in relation to releasing dates of movies, keeping the own versions as well as conducting
the appropriate gaps between movies.
Answer 2:
Tentpole methodology of Disney has been fruitfully at genuine level by the Disney
Studios lifetime. System worked within the past time may not be an effective process pushing
ahead as they carry the particular advantages and disadvantages.
Tentpole film has consolidated what the studio believes is the best exertion. This uses the
best, actors, performers, directors, and writers. It is the one that has full money related studio
sponsorship which cost more than 100 million dollar to form the subsidized promoting effort and
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ties within the auxiliary pay delivering ventures such as toys, amusement parks, and film may be
start or part of the progression.
Leeway of system is that movies of tentpole pull within the film going clients which
consider the motion pictures more the occasion as opposed to film they require to see. 200
million dollar film is certain than $20 million film to have the components which appeal to
moviegoers to have the exception level of incentives for them. If a film fails then they would
have to take a fall influence of just Disney Studios. Overall with the strategy of streaming stages,
methodology is not as strong as it utilized to be. On account of solace as well as accommodation
that streaming stages provide does not coordinate the film goer. Role of creating the smaller
budget movies involves create the self-reliance, creative freedom, and ensure the quick turn-
around. It supports in achieve the benefits very early in compare to the others.
Answer 3:
 Focus on tentpole movies
 Producing as well as marketing the big budget motives is important. Think about the
audience that asks do you have to see it now and do you have to see it on a big screen. If
answer in relation to these questions are no then rethink about the decision to move on
with movie.
 Create small movies compelling enough to create the individuals to go and see them.
 No co-financing: Let’s bet on ourselves
 Mix of existing and new properties: Find the right level of balance between pursuing new
properties and existing properties (Ergül, 2018)
Answer 4:
Most of the movies are targeting the people with age group of 6 years to 15 years. These
are moving to another age group with the movies support toy story 4 and star wars. All these
movies are sharing deliberately integrity in place of marketing. These are making involving films
such as Indiana jones portraying women struggle within that decade (Gallagher, 2014). These
created the deliberate challenges as they have different studios as opposed to one studio that can
be focused on movies type that is a main disadvantage. When see the file diversity users are
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gaining which is providing the competitive benefit such as surfing within the blue ocean where
no other studios are focusing on the content diversity so it is main benefit. Movies of Disney are
targeting the children and adults happiness and with the movies it is securing screen whether
automated or relied on the stories so Disney has the advantages within the market.
Answer 5:
Disney has the effective culture in which it backs the project wholeheartedly. Disney
studio does not enlist partners to finance files. Disney supports the work and bears the risk which
comes with it. Overall it in turn hands more fortune when any projects gain success. Through
creating the sequels of old successful projects it highly focus on new launches at regular level to
remain relevant within the market and keep up to date to ensure effective audience preferences
and needs. It works to maintain the right balance between new projects and existing projects
(Wills, 2017).
Answer 6:
For example, this is important and necessary to merge the two products within the single
brand. Marketing platform is the important collaborative brand which enables to focus on the
trustworthy and insightful practices to maintain the approachability feeling which customers
love. Another example refers that visual guides’ blends level of simplicity as well as visual
elements in relation to present their brand within the way which is very easy to understand.
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References
Bernardi, D., & Hoxter, J. (2017). Off the page: screenwriting in the era of media convergence.
Univ of California Press.
Ergül, H. (2018). Popularizing Japanese TV: The cultural, economic, and emotional dimensions
of infotainment discourse. Routledge.
Gallagher, M. (2014). Stallone and Hollywood in Transition. In The Ultimate Stallone

Reader (pp. 97-120). Columbia University Press.
Wills, J. (2017). Disney culture. Rutgers University Press.

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MANAGEMENT OF STRATEGY

The Walt Disney Studios

Gallagher, M. (2014). Stallone and Hollywood in Transition. In The Ultimate Stallone

Wills, J. (2017). Disney culture. Rutgers University Press.

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