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    Running Head: Marketing Principles 0

    Uploaded by

    Ravi Kumawat
    Principles in a business

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    © All Rights Reserved
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    Running Head: Marketing Principles 0

    Uploaded by

    Ravi Kumawat
    18 views4 pages
    Principles in a business

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    Marketing principles 1891555

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    © © All Rights Reserved

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    DOCX, PDF, TXT or read online from Scribd

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    Principles in a business

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    18 views4 pages

    Running Head: Marketing Principles 0

    Uploaded by

    Ravi Kumawat
    Principles in a business

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Running Head: MARKETING PRINCIPLES

    MARKETING PRINCIPLES
    MARKETING PRINCIPLES
    1

    Table of Contents
    Marketing mix.................................................................................................................................2

    Product.........................................................................................................................................2

    Price.............................................................................................................................................2

    Place.............................................................................................................................................2

    Promotion.....................................................................................................................................2

    References........................................................................................................................................3
    MARKETING PRINCIPLES
    2

    Marketing mix

    Product
    Woolworths Company is selling many kinds of grocery products as the marketing mix part. All
    range of products is tested as well as approved through Woolworth’s specialists in relation to
    maintain the level of quality. The company has diversified the range of products (Duncan, 2018).
    It has enabled the organization to cater all round requirements of consumers like a one stop outlet
    for everyone.

    Price
    Woolworths’ leads to provide the premium brand within the chain of food, prices are mainly kept
    competitive within the market. It leads to serve customer’s segment mainly preferring low prices
    and premium prices (Patel, Trivedi, & Yagnik, 2020). The company works to automatically track
    purchases as well as provide the fuel discounts which remain application so there is requirement
    to retail receipts of paper.

    Place
    The company is operating huge number of stores within the nation. Organizations stores are
    operated by many online platforms. The company has developed the mobile application for the
    purchases. There are many retail chains which are utilizing the name of the brand. It is following
    the private label brands.

    Promotion
    Promotion has been the importance of the organization. The company provides extensive deals
    and facilities to the shoppers. It also provides the many away gift cards. This carries out the
    many extensive promotions through the online media. It has different online stores as well as
    provides the many discounts to attract at regular level huge crowd. The company has revamped
    the website as the important ecommerce online platform supporting the customers to shop at
    online level and delivery the products at home (Woolworths Group, 2020).
    MARKETING PRINCIPLES
    3

    References
    Duncan. S. (2018). Woolworths new concept store aims to get customers into the habit of
    shopping three times a day - and it comes with a cafe, kitchen and a price hike on staple
    groceries. Retrieved on: 02 December 2021 from: https://www.dailymail.co.uk/news/article-
    5972755/Woolworths-new-concept-store-aims-customers-habit-shopping-three-times-day.html

    Patel, J. D., Trivedi, R. H., & Yagnik, A. (2020). Self-identity and internal environmental locus
    of control: Comparing their influences on green purchase intentions in high-context versus low-
    context cultures. Woolworths marketing mix Journal of Retailing and Consumer Services, 53,
    102003.

    Woolworths Group. (2020). Our Businesses. Retrieved on: 02 December 2021 from:
    https://www.woolworthsgroup.com.au/page/about-us/our-brands

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