The Deccan Group

Without water life cannot sustain

Nor can virtue without rain.
- Thiruvalluvar

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The World we are living in differs from other planets because
of water. Every living creature needs water as envisaged
by Sage Thiruvalluvar that ‘THERE WILL BE NO WORLD IF THERE IS NO
WATER’. Increase in population, per capita consumption, industrial
activity, agricultural operation, environmental necessity, hygienic
condition and a host of other processes add to the demand day by
day.

Nature provides us usable water by means of rain and snow. Earth

stores it over and under the surface of the soil. The stored water can
be brought to the beneficiary’s place by the use of pump.

Hence in everyone’s life pump is indispensable. Because of this

importance pump occupies the second place as the largest
manufactured engineering product in the world. The first ofcourse
being the motor which drives the pump.
 For a long time, farmers in India had to irrigate their lands with buckets of
water, drawn by ox. ”There must be some way to change that“ , thought a young,
enterprising engineer, Late. Sri. K.K. Veluchamy . And thus was born, Deccan.

The Legendary Openwell

Submersible Pump was born

6
00 CONTENTS

04
DECCAN
11
INFRA
Deccan Group Glimpse of Infra
Founders Infrastructure
Management Info Institute of Engineering
Company Profile Design & Innovation
Group of Companies Why Deccan?

17
QUALITY
23
PRODUCTS
Awards Products
Deccan Quality Specifications
After Sales Service Think of Deccan
Deccan the First
Network

30
OTHERS
CSR
Milestones
Future
 Today Deccan is one among Asia’s largest
manufacturers of submersible pumpsets.

Welcome to
DECCAN GROUP
For more than three decades now, the name Deccan has been
synonymous with revolutionising India’s traditional pump
manufacturing industry. In this time, we have dedicated our
mission to making water, the earth’s most precious resource,
easily accessible to millions of farmers across the
country. Our unique product innovation improvisations such as
Vertical - Openwell Submersible Pumpsets , Mini Submersible
Pumpsets ( Sub Sevak) have been silent contributors to the green
revolution that reinvented India’s story of prosperity.

Today, our capabilities have taken us beyond India’s shores, to

over 37 countries worldwide. With a steady year on year growth
rate of 23% and facilities to manufacture more than 100,000
pumpsets a year, we are today among Asia’s leading pump
companies.

Our growth story has just begun...

4
DECCAN >>

5
 At the age of 13 as a young boy when he
himself endured that hardship of using Ox
driven bucket and lift method for drawing
water from well for irrigation, he dreamt of
developing a device that would alleviate the
sufferings endured by the farmers. This dream
became his ambition, his passion.

LATE. SRI. K.K.VELUCHAMY B.E. (HONS)

Founder, Deccan Group of Industries

FOUNDERS
Late. Sri. K.K. Veluchamy was born in an agricultural family The long years he spent in the agriculture belts of
at Kottur Devinaickanpatti, a remote village in Vedasandur, India helped him bring a unique understanding to farmers ‘
Dindugul district. Even as early as 13 years, he dreamt of requirements. He ensured that his company maintained an
finding a better way to bring water to the fields, than having active network with farmers from all over the country and
farmers depend on hard manual and animal labour. ensured that products from Deccan were backed by an
efficient yet low cost service network. There have been many
His dream led him to pursue engineering and he was times when service support has been offered free to farmers.
awarded a gold medal for academic brilliance in Electrical
Engineering. It was here that he delved into the finer He has inculcated in the company, a deep passion and
aspects of design and manufacture of submersible motors. commitment towards social responsibility. Today, the
The year was 1972. In 1981, he realized that dream and Deccan Group has grown to encompass many entities, from a
founded Deccan Industries, an exclusive production line for dedicated research institute to education institutions. The
submersible pumps along with his cousin Mr. P. Arumugam Darbari Elders Home is also part of the group and reflects its
and his friend Mr. M.S. Sundaram. care for the larger community.

To Sri. K.K. Veluchamy, it was not about merely designing His values form the edifice of Deccan Group of Companies
better pumps. It was about making a difference. This led today.
him to obtain the country’s first ISI certification by Bureau of
Indian Standards for submersible pumps. Since then, he had
been actively engaging himself in developing different pump
variants that conform to ISI standards.

More recognitions followed and in 1989, he received the

Udyog Patra Award for outstanding contributions to Indian
agriculture for manufacturing high quality agriculture
pumpsets. He is also the recipient of Lok Sabha’s Speaker
Award, Union Labour Minister’s Award, Union Rural
Development Minister’s Award among others for his
contributions to pump manufacture and labour welfare.

6
 MR.P.ARUMUGAM & MR.K.V. KARTHIK

Many of India’s leading Ratings, Research, Risk and Policy Advisory

companies have rated Deccan pumpsets as one of the most stable, safe
and debt free in the pump industry.

MANAGEMENT
Many minds have worked alongside the founder to developed an understanding of rapidly evolving technologies
create that solid foundation on which the Deccan Group of from around the world.
Industries exists. They bring with them diverse skill sets that
have helped us grow, sustain that growth and constantly He then joined his father and uncle and has since been
reinvent ourselves to meet growing market needs. working at all levels of the group. Mr.K.V.Karthik spearheads
research initiatives and has been responsible for several
Mr. P. Arumugam is a graduate of Mathematics who turned product improvisations. He works in close coordination with
his attention to the soil, than to numbers. He is a fellow the research team in areas of new product developments.
founder of Deccan Group and is the key driving force behind
our operations strategy. He also heads the Finance, Purchase, His global exposure has helped him gain several insights
Production Planning and Development divisions and is into global marketing strategies. He currently heads the
involved in devising the roadmap for Deccan. sales and marketing and research divisions at the group. His
enthusiasm and high energy levels are a constant source of
His management skills have helped us build a core team inspiration for team Deccan.
that works to deliver his strategic plans. He is committed to
ensuring that the group sustains its benchmarks of quality. The core management team is ably supported by a group
of professionals, each responsible for a particular area of
Mr. K.V. Karthik following an engineering degree from MIT operation. Along with an able team, we work to constantly
(Pune) pursued higher learning at Sheffield University, (U.K). elevate our standards in pump and allied light engineering
Here, he was able to hone his engineering skills and also manufacture.

7
 The aim of the group is to consolidate and
expand the continued development of
pumping solutions.

DECCAN CORPORATE OFFICE

COMPANY
Profile

DECCAN INDUSTRIES was started in the year 1981 with the a combined unit. The aim of the group is to consolidate and
first exclusive production line for submersible pumpsets expand the continued development of pumping solutions.
in the country. Then food sufficiency was the major
focus of the Indian government. ‘Food Sufficiency’ through The registered office and manufacturing unit of DECCAN
‘Green Revolution’ was made possible because of the INDUSTRIES is situated in the same premises on the national
installation of large quantity of pumpsets , especially the highway, Sathy Road just about 4kms away from the city
borewell submersible pumpsets. Now the group has four center and bus station. Incidentally Coimbatore is called the
manufacturing units and 1 technology centre with 140 pump city of Asia and is well connected with air, rail and
thousand square feet of built up area and 220 thousand road and has a pleasant climate with temperatures ranging
square feet of open space. The company is owned by the between 180 and 380c throughout the year.
founder’s family with family members actively taking part in
the management.

With an annual production of 50 thousand units, Deccan

is one of India’s leading pump manufacturers. Borewell
submersible pumps, Openwell submersible pumps, Jet
pumps and Centrifugal pumps are the major product groups.
Deccan innovative pumps have been widely
recognized in the market and the company is the largest
producer of vertical openwell pumps in the country.
In addition to supply of pumps in Indian market
‘Deccan’ pumpsets are being exported to many middle east
countries with NEMA/DIN standards..

Deccan is one among the few companies that produce a wide

range of stainless steel pumpsets. Components are made of
stainless steel for durability and robustness. Regular line of
production includes various sizes of pumpsets for tubewell
applications with rating upto 66 kW suitable for 50 or 60 Hz
operations. Motors and pumps are supplied individually or as

8
Group of
COMPANIES

DECCAN INDUSTRIES UNIT - I DECCAN INDUSTRIES UNIT - I I

Deccan Industries (Unit I) is the flagship company of the The Unit II of Deccan Industries is reputed to be among
group and is engaged in the manufacture of 3 “, 4”, 6”, 8” 10” the largest of its kind in India. It is primarily involved in the
and 12” submersible pumps for bore holes. manufacture of Vertical and Horizontal type openwell
submersible pumpsets.

DECCANPUMPS PRIVATE LIMITED DECCAN INDUSTRIES UNIT - I I I

Deccanpumps Private Limited is equipped with infrastructure This unit is equipped with infrastructure to manufacture
to manufacture a variety of pumpsets, such as Mini submersible a variety of pumpsets, such as Centrifugal Agri Monobloc
(Sub Sevak) & Tiny Submersible pumpsets. Pumpsets, Domestic Monobloc Pumpsets, regenerative and
self-priming pumpsets.

9
 DECCAN SERVICE UNIT RESEARCH AND TECHNOLOGY CENTRE

This is a fully functional service Centre that operates within The institute functions as an in-house arm and technical
the company with the facility to repair any pumpset within centre for Deccan group of companies and our four
24 hours. manufacturing units.

DECCAN ENTERPRISES REAL ESTATE & PROPERTY DEVELOPMENT

Deccan Enterprises is one of the largest distributors for Finolex Coimbatore, an established industrial city and an emerging
Cables and Wires in India. It is also a well known distributor of Tier-II IT hub offers immense scope for Real Estate & Property
BCH Electric Limited, one of the largest manufacturer of low development. Being an astute business group, Deccan has
voltage electrical and electronic controls in India. taken active interest and involvement in the acquisition
of prime lands and properties in and around Coimbatore.
Under its fold are Apartments, Commercial and Office
complexes etc.,

India’s largest testing facility for clear water

pumps is installed within our manufacturing
premises.

ORGANIC FARM

In keeping with the Group’s commitment to a greener planet,

farms has been instituted at vedasandur. Deploying modern
organic farming methods, the farms are spread over 120 acres
and include coconut, mango, tamarind plantations, etc.

10
INFRA >>

11
 INFRA
a Glimpse

Our testing facility is the country’s largest and all our products are routed through exhaustive testing processes before they reach
the market. We are the prestigious holders of the most models with BIS markings in the country. We are also the first in India to
obtain IS 14220 certification mark assigned for open well submersible pumps and first in South India to win IS 8034 for Borewell
Submersible Pumps.

12
INFRASTRUCTURE
The company has four manufacturing units with a total built of spares are the main criterion in the shop floor. Jigs and
up area of about 80000 sq. ft mostly roofed by concrete and fixtures are freely used to keep the standards and
another 120000 sq. ft is used for stocking. Apart from this a productivity. Utmost care is taken in the planning stage itself
land measuring about 2.5 hectares is available in the vicinity to keep the rejection at the lowest level and also to get the
of the company for future expansion and diversification. job done in minimum time with less effort. Computers are
The largest testing facility for submersible pumpsets in the installed at every stage to monitor the processes.
country has been commissioned in one of the units. Modern Generators of adequate capacity are installed for
methods are used for stocking and handling and even the uninterrupted power supply. Instruments of high accuracy
raw materials stored in the stock yard are through pallets. This are used along with standard gauges for inspection. Efficient
has helped the Industry to have an elegant look apart from engineers are provided at each level to monitor and contribute
making the handling easy. for continual improvement.

Environmental consideration has been taken care by FINAL PRODUCT TESTING

constructing a huge sump for rain water harvesting, the first All the products manufactured are subject to full hydraulic
of its kind in India. Trees are planted in the factory to have an test. Pumpsets are installed in test benches and are tested
echo friendly atmosphere. for head, discharge and current drawn. Full test as per Bureau
of Indian standard’s (BIS) recommendations are carried out
INCOMING AND INPROCESS INSPECTION on one in every ten pieces. Testing benches more than the
All materials or parts relevant to the manufacturing are required are installed for taking care of each and every
inspected at incoming area before they enters in store or ware pumpset for its performance and longevity. Since ample
house. Dedicated personnel at the incoming area verify the hydraulic test is conducted chances of a defective product
correctness of the material with the quantity in the purchase reaching the end user is minimized to zero level.
order. After this preliminary verification the material / parts
will be checked as per relevant applicable documentation VENDOR MANAGEMENT
(visual, mechanical or other checks) the results of the The company purchases most of its raw materials from
verification / check will be recorded in the incoming reputed vendors. During vendor evaluation process, their
inspection report. If the material/parts are below the required quality management system is thoroughly studied and
standards the materials / parts are rejected and intimated preference given to the one with ISO certification.
to the vendor and a standard sent seeking explanation. In At DECCAN, Vendors are considered as partners in
certain instances the vendors are instructed to supply development. Quality with delivery schedule is the major
materials with test certificates for mechanical characteristics. criteria in which vendors are rated.

During the machining process all materials / parts are subject

EMPLOYEE RELATIONS
to inspection. Components are accurately inspected for hole
An appreciated motivational system for employees is
diameters, whole diameters, height etc. Dedicated personnel
followed where remuneration is directly linked with
conduct random checks while the labours are motivated to
productivity. Incentives are awarded for producing with nil
check all the pieces. Non – conforming components / pieces
or few rejections. This way of remuneration and incentive is
are segregated in separate area for either re work or scrapped.
highly motivational and has been adopted by many other
industries. Internal and external training programs on
PLANT AND MACHINERY productivity, inspection, quality management systems,
The company is installed with all modern and precise and house keeping are conducted regularly. Employees are
machineries required to manufacture the pumps in high covered by group insurance schemes for accidental
caliber. Most of the works are done in the factory itself by coverage; in some instances med claim facility is also
using CNC machines for accuracies up to one micron. provided. The top management interacts with the
Special purpose machines are used to do jobs of intricate employees regularly and grievance of any sort is solved
nature. Interchangeability of components and suitability immediately. Since the inception of these welfare measures
ten years ago there has been zero instance of labour unrest.

13
 INFO INSTITUE OF ENGINEERING

INFO INSTITUTE OF ENGINEERING

Info institute of Engineering established by Dharbhari At Deccan, improvisation and innovation go hand in
Charitable Trust is governed by a team of well known hand. While product improvisation is a constant process,
Industrialists, Professionals and Academicians. Deccan innovations take place depending on market needs and
Pumpsets holds fifty percent share in the institution. demands. Our R & D efforts follow a system that begins on the
field of operations. We then create a database of all the areas
Deccan has established a strong Research and Development that can do with improvement.
arm at Info Institute of Engineering , that steers engineering
students towards high performing roles in new product Our specially instituted R & D centre then uses relevant
development. The institute functions as an in-house arm and tools to address these factors. The products that roll out of
technical centre for Deccan group of companies and has the R & D stable are then routed through exhaustive testing
helped the group make giant strides in terms of innovation mechanisms before they are introduced in the market. More
and improvisation. than 17 per cent of our annual turnover is invested in research
and development, ensuring that what comes out of Deccan is
A dedicated team of qualified professionals and research tested for quality and will stand the test of time.
analysts work to understand market dynamics and
accordingly work on product enhancements. The centre
employs engineers and research analysts with special focus
on mechanical, electrical and material development.

14
DESIGN & INNOVATION
The name “Deccan” is known
worldwide among the pump
industry arena, for its quality and
innovative products developed
and launched over the years.
We have won several awards and
recognitions for outstanding
contribution to the Indian
agriculture and pump industry.

OPENWELL SUBMERSIBLE PUMPS DOUBLE STAGE JET PUMPS

Deccan has developed vertical openwell submersible One of the rarest distinctions we hold is that we are the world’s
pumpsets. In market vertical type openwell submerisble first pump manufacturing company to create and develop jet
pumpsets are called “Deccan” type which has won several pumps without control valves. This naturally means there is
awards for the contribution to Indian agriculture and the more output from the same pump; this innovation has helped
pump industry. raise the benchmark of our jet pumps several notches higher
than the competition.
‘TINY’ SUBMERSIBLE PUMPS
A Uniquely designed product to be used in houses & other CLOSED WINDING SYSTEM
domestic purposes with latest technology, easily rewindable Introduced a unique style of its own in winding, a closed
motor, low voltage operation. system instead of open winding.

SUB SEVAK MINI SUBMERSIBLE PUMPS

Deccan has developed mini submersible pumps called
‘Sub-Sevak’. Single Phase Submersible Pumps is a special
innovation in the Indian pump industry.

15
 Why
DECCAN?

Heritage of more than 30 years. Experienced and committed engineers with the use of 3D
CAD system and Design facilities function tirelessly to meet
R&D technology centre at our Info Institute of Engineering the growing needs of the customers worldwide.
with more than 23 people mostly doctorates specialized in
electrical / mechanical / materials working in their respective Our ally captive foundries within the premises produce
fields. quality casting - both ferrous and non-ferrous – thereby
providing flexible manufacturing processes.
Our stainless steel sheet metal unit has excellent state of the
art manufacturing facilities for producing stainless steel parts. Government of India recognized export house.

Prestigious Winner of Udyog Patra award from the honorable More than 1200 models of pumps and motors.
President of India.
Innovator of openwell submersible pumps, mini
Lok Shree, Udyog Shree award winner for the outstanding submersible (subsevak) pumps, jet pumps without
contribution to Indian economic development. control valves, tiny submersible pumps and has been a part of
revolutionizing modern pump industry in India.
All the major pump components are processed, machined
and produced within our manufacturing premises to ensure Deccan has India’s largest testing facility for clear water pump
highest quality standards. sets.

Winner of 6 National Awards for outstanding contribution to India’s largest producer of open well submersible pumpsets.
Indian agriculture and high quality agricultural pumpsets.
Deccan in one among India’s top 5 pump brands and
Sold in more than 37 Countries and 28 States across India. known world over for its unique product innovations and
improvisations.
4 manufacturing units, 1 technology centre with the
latest CNC, automated machinery, with state-of-the-art Well-equipped laboratories with sophisticated equipments
technology. for testing new products and components.

5 star graded energy efficient pumps from the bureau of

energy efficiency.

All pump products from Deccan are built around DECCAN’s 5E Criterion.

16
QUALITY >>

17
 AWARDS
Six times national award winner for outstanding
contribution to Indian agriculture and high
quality pumpsets.

Over the years, quality has become an obsession at Deccan

Pumpsets. Not only has it become our ultimate goal, it has also
become our way of life. We pursue quality at every facet of our
company, be it in the production process, testing, after sales
support or service.

We have also been conscious to take the first steps

towards better quality. As early as 1986, we became a certified
holder of the Bureau of Indian Standards (BIS) for our bore well
submersible pumps – the first pump manufacturing company
in South India to gain such a recognition. In 1996, our open
well submersible pumps became the first in the country to be
stamped with the BIS certification.

18
We were India’s first pump manufacturing company to gain
compliance to ISI standards for open well submersible pumps
and South India’s first to obtain it for bore well submersible
pumps.

‘Gold medal’ and certificate ‘Udyog Shree’ award is being

are being presented to presented to Sri. K.K.Veluchamy,
Sri. K.K.Veluchamy, partner, partner, Deccan Industries, by
Deccan Industries, by hon’ble hon’ble union labour minister
union rural development minister Sri. Ramvilas Paswan for the
of state Sri. Uttambhai H. Patel for outstanding Contribution to
his outstanding contribution to economical development.
agriculture development and food
production.

‘Lok Shree’ award is being ‘Udyog Patra’ award is being

presented to Sri. K.K.Veluchamy, part- presented to Sri. K.K.Veluchamy,
ner, Deccan Industries, by hon’ble partner, Deccan Industries, by
Sri Rabi Ray, speaker - Lok Sabha Honourable Dr. Shankar Dayal,
for the outstanding contribution to Sharma President of India.
humanism by supplying quality
pumpsets and rendering humble
service to the agriculturists.

Award is being presented to Award is being presented to

Mr.P. Arumugam of M/s Deccan Mr.P.Arumugam of M/s Deccan
Enterprises for outstanding sales Enterprises for outstanding sales
performance from Finolex Cables performance from Finolex Cables
Limited. Limited.

We also hold the distinction of being South India’s first pump

manufacturing company to gain the ISO certification.

19
 We take
QUALITY
SERIOUSLY

Our stainless steel sheet metal unit has excellent All the major pump components are processed, machined
state-of-the-art manufacturing facilities for producing and produced within our manufacturing premises to ensure
stainless steel components. highest quality standards.

All our components are CNC machined for high precision and
an extreme hydraulic performance of the Pump.

20
AFTER SALES SERVICE
DECCAN pumpsets are sold throughout India and abroad keeping the pumpset with minimum maintenance.
by its distributors and dealers. The branches owned by the Every effort is taken to off-set the delay in getting
company are used for stocking, imparting technical the ordered goods from source. It is the policy of
knowledge among users, dealers and fitters, providing ‘DECCAN that customer should not suffer because of lack of
service backups and passing the advice, suggestions and spares. Apart from that the spares for pumpsets even for the
criticism from the end users to the concerned authorities for models that are produced 15 years back are available at the
improvement and upgrading. factory.

The job of DECCAN does not end with the sales but also to A fully functional service centre operates within the
see the customer getting the maximum benefit out of it. company with the facility to repair any pumpset within 24
As indicated earlier intense customer care is taken in hours. Branches, distributors and dealers are advised to have
sufficient spares at their authorized service centers.

Our pumps run 24 hours a day, 365 days a year

to provide a better means of living for millions
of farmers and the lands they depend on.

21
 Deccan is India’s Largest Manufacturer of Vertical
Openwell Submersible Pumps.

We are also the country’s largest producer of Mini

Submersible Pumps (Sub Sevak ) and Tiny Submersible
Pumps.

One among the two Pump Manufacturers in the

country to produce pumps upto 120 HP .

Pumps are manufactured with different materials of

construction like 100% Stainless Steel Pumps, Cast iron
pumps and Noryl pumps.

22
22
PRODUCTS >>

23
 PUMPS FROM 0.5 HP UPTO 120 HP.

24
25
 SPECIFICATIONS
Models Applications Salient Features Technical Data

Borewell Domestic. Hydraulic parts are made Head : Upto 250 m

Submersible Agriculture. of guaranteed NORYL parts Discharge : Upto 400 lpm
pumps (100 mm) Industries ….. with high scuff resistance. Motor rating : 0.37 to 4.5 kW.
Energy efficient motor. Power supply : Single or Three phase AC 50 c/s
Low voltage operation.

Borewell Agriculture. Civic Wide range of models. Head : Upto 330 m

Submersible water supply. Energy efficient motor. Discharge : Upto 5000 lpm
Pumps Domestic. Industries. Easily rewindable Pumpsets Motor rating : 2.2 to 90 kW.
(150, 200, 250 Marine platform. 130mm outer dia also. Power supply : Single or Three phase AC 50 c/s
mm) Fountain system.

“SUB SEVAK” Mini Agriculture. Latest technology. Head : Upto 100 m

Submersible Domestic. Easily rewindable. Discharge : Upto 1000 lpm
Pumps Apartment. Low voltage operation. Motor rating : 0.37 to 2.2 kW
Hotel…. Power supply : Single or Three phase AC 50 c/s

Openwell Major irrigation. Drip Latest technology. Head : Upto 360 m

Submersible irrigation. Sprinkler Energy efficient motor. Discharge : Upto 10000 lpm
Pumps systems. Rain Gun. Easily rewindable motor. Motor rating: 2.2 to 90 kW
Flood control. Booster Low voltage operation. Power supply : Single or Three phase AC 50 c/s
system…

Double Stage Individual House. Absence of control valve. Well Lift : Upto 75 m
Jet Pumps Horticulture. Vertical and horizontal Delivery head : Upto 20 m
Hotel. constructions. Discharge : Upto 30 lpm
Industries… Easily rewindable. Motor rating : 0.37 to 1.5 kW
Power supply : Single or Three phase AC 50 c/s

“TINY” Individual House. Latest technology Easily Head : Upto 30 m

Submersible Bungalow. rewindable. Low voltage Discharge : Upto 200 lpm
pumps Domestic…. operation. Compact. Motor rating : 0.37 to 0.75 kW
Vertical / Horizontal Power supply : Single phase 220V or
Mounting. Three phase 415 V AC 50 c/s

“ZIP” Domestic water Aluminum Motor body. Suction lift : 8 m

Self Priming Mini pumping. Gardening. Forged brass impeller. Operating Head : 45 m
Monobloc pumps Construction sites. Low voltage operation. Motor rating : 0.18 to 0.75 kW
Home Pressure Power supply : Single phase 220 V. AC 50 c/s
boosting systems.

Centrifugal Agri Agriculture. Sprinkler Low voltage operation. Operating Head : Upto 85 m
Monobloc pumps system. Drip irrigation. Ample capacity shaft. Discharge : 1900 lpm
Apartments. Greased ball bearings. Motor rating : 2.2 to 15 kW
Commercial complexes. High efficient motor. Power Supply : Three phase 415 V AC 50 c/s
Booster service.

Centrifugal Domestic. Apartment. Compact air cooled motor. Operating Head : Upto 32 m
Domestic Hotel. Construction site. Auto air releasing system. Suction lift : 8 m
Monobloc pumps Industries. Low voltage operation. Motor rating : 0.37 to 1.5 kW
Energy efficient motor. Power supply : Single phase 220 V or
Three phase 415 V AC 50 c/s

26
With more than 1200 models, our pumps find a perfect fit in farmlands, homes, flats, high rises,
ponds, fountains, dams... in short, wherever there is a need for water, Think of DECCAN.

27
 st
First to introduce a unique
style of its own in winding ,
closed winding system
instead of open winding in
submersible motors.

First to develop Openwell

Submersible Pumpsets and
get BIS certification mark
IS : 14220 for them.

First in South India to get BIS

certification mark IS : 8034
for Borewell Submersible
Pumpsets in the year 1986
itself.

First to introduce stainless

steel strainers for pumpsets
instead of brass which was
used earlier.

Products from First to develop integrated

Deccan are always guide vanes for radial
the result of intense flow pump casings used
for borewell submersible
research, customer
pumpsets.
analysis and market
understanding. First Pump Manufacturer
Over the years, in the world to create and
our variants have develop jet pumps without
control valves.
earned pride of
place wherever First to introduce wearing ring
they operate be it for radial flow pump casings
homes, farms or used in borewell submersible
industrial centres . pumpsets.

First in South India to win

ISO Standards for Pump
Manufacturing Industry.

First to introduce tiny

submersible pumps, a
uniquely designed product to
be used in houses & for other
domestic purposes with Latest
technology, easily rewindable
motor, low voltage operation.

First to develop single phase

submersible borewell pumps
called ‘Sub-Sevak’, a special
innovation in the Pump
industry.

First Pump manufacturer

to get ISI certification mark
for more than 357 models
in borewell and openwell
submersible pumps.

28
NETWORK
INTERNATIONAL Middle East

37
Others

Africa

South America
Australia

USA

COUNTRIES WORLWIDE

From having established a leading presence in the domestic we also manufacture submersible electric motors for specific
markets, we entered the fray of global competition, by export markets. These motors are so designed, to combine
venturing into the markets of the Middle East, Africa and with any submersible pump that conforms to NEMA standards.
Europe. We currently operate in 37 countries and envision reaching
more than 50 nations by the end of 2015.
Apart from stainless steel pumps, the mainstay of our exports,

NATIONAL Others

28
Karnataka
Punjab

Delhi

Assam

Andra Pradesh

Tamil Nadu

STATES ACROSS INDIA

In order to ensure that our domestic customers receive the All Deccan pumpsets are merchandised by our sales offices,
best of services, we have instituted branch offices and are also distributors and dealers to consumers in all twenty-eight
ably supported by dealer networks, where concentrations of states across India.
our markets are high.

29
 CORPORATE SOCIAL
RESPONSIBLITY
Whether it is paying attention to a new product
development that will enrich farmers’ lives or bring down
energy consumption, or putting up extra services for our
elders’ home, we take our commitment to society very
seriously.

In recognition for our commitment to a better society, we

have been conferred several awards, such as Udyog Patra,
Lakshree, Udyog Rattan and Bharatiya Udyog Jyothi.

We were also honoured by the President of India for

outstanding contribution to humanity and society.

Education Care for the Elderly

Eco-friendly Products Energy Efficiency

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Kanapathy Charitable Trust

Kanapathy Charitable Trust is our dedication to serve the

immediate community. One of the recent initiatives of the
trust is the Darbari Elders Home, a special care centre for
senior citizens . The trust also supports a school, free medical
care and a community hall at Kottur Devinaickanpatti in the
memory of K.K.Veluchamy.

Dharbhari Charitable Trust

Dharbhari Charitable Trust is the most recent addition to

our group of entities. This as primarily started to make
quality technical education affordable for rural engineering
students and those aspiring to gain a practical, technical
degree. Info Institute of Engineering has been established
as part of this trust. More such technical institutes are in the
making.

Eco–friendly

An old Deccan Pump is not just worthless rubbish, it is still a

valuable resource. Generally between 90 & 99% of our pumpset
construction materials/parts are 100% recyclable, further
endorsing our commitment to a smarter, safer planet. We
continue to innovate and improvise our pumpsets to keep the
pump LIFE CYCLE COST as low as possible.

Energy Efficient Pumps

Approximately 20% of the world’s total power consumption

is used for running of the pumps. As a result there is excellent
potential for environmental improvement. All Deccan
Pumpsets are designed highly energy efficient, saving upto
40% of energy compared to other pumpsets. The Bureau
of Energy Efficiency has certified our pumps with the 5 star
grade.

Organic Farming

We believe that each one can contribute towards

offsetting the carbon footprint and diminishing Global
Warming through afforestation & sustainable agricultural
practices. Towards this end, we have implemented Organic
Farming across 120 acres of land at Vedasandur in South India
that include coconut, mango, tamarind plantations, etc.,

31
 INNOVATIONS, MILESTONES & HISTORY

sqft

32
First manufacturer in
the world to produce
single stage Jet Pumps
to be used without
control values.

Launch of “R Series” in Openwell Pumpsets.

Commision of full fleged unit exclusive
for Research and Development at Info
Institute of Engineering.

>>
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 SHIFTING CIVILIZATION
WITH A TOUCH OF SCIENCE
AND NATURE
As a leading pump manufacturer and a company known for
its unique product innovation and improvisation, Deccan
combines the best technology with fresh ways of thinking
and continues to develop better pumpsets, systems, services
and standards for the future.

For Deccan, being number one means “being the best in terms
of quality and reliability”. The strategy is that if quality and
performance continue to improve, volume and revenues will
automatically follow and that is what it has always been in the
past and will also be in the future.

At Deccan, we constantly strive to improvise on the nuances

of production and when 30 years of small improvements
accumulate, they have become a revolution.

We see ourselves as creators of a highly specialized industry.

With more challenges taking place in the fluid management
industry, we are on the path to reinvent our capabilities in terms
of increasing our product range and innovating customized
products for specific purposes. We see ourselves playing an
increasing and responsible role in water conservation and
recyclability.

At Deccan, the future seems promising indeed …

Design Support - Deccan Corporate Communications

d+p : www.hitechsignatures.com

259, Sathy Road, Deccan Industries,

Ganapathy, Coimbatore - 641 006, India.
Phone : +91 422 2531141, 2531242,
Fax : +91 422 2531452
Email : deccan@deccanpump.com,
sales@deccanpump.com.

www.deccanpump.com

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