Research Paper on Google 1

Organizational Analysis Paper on Google

Nawaz Shareef Pinjari

October 10, 2020

Organizational Theory

Campbellsville University
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Introductory, History and Background:

Larry Page and Sergey Brin made Google's public debut in 1998 in Google Search, the most commonly known

internet search engine. In 1996, the first BackRub algorithm was created by Larry Page and Sergey Brin from

the University of Stanford, California, with the assistance of Scott Hassan and Alan Sternberg. In 2003, the

search engine became popular and migrated to Mountain View. The business began its government work in

2004 and rapidly became one of the world's biggest media corporations in the process of rapid growth. In 2002,

Google introduced Google News, in 2004, in 2005, Google Maps for 2008, and Google+ for 2011, as well as

other products. Google released the Google News program. In 2015, Google was the chief partner of Alphabet

Inc. 2015, the year 2015. 2015. In 2015. The search engine has experienced a range of enhancements to battle

architecture, change returns constantly, and render the cycle of indexation scalable and speedy. The search

results became customized around 2005 and Google then began automating suggestions. All forms of 2007

content are the products of a quest created by global search. Google has collaborated for the Space Department,

Compuserve, Sun MicROS, the news channel, and Sky UK, for instance. Google.org was set up in 2005, as a

charitable offshoot. Google has been interested in a court prosecution in the United States in 2019 covering

URL and search lines and under the United Kingdom tax avoidance system. Googles started work at Stan Ford

University, Stanford, California in 1996 on Larry Page and Sergey Brin. The concept originally applied to Scott

Hassan, the anonymous artist. He created the most significant coding for the first search engine, but quit Google

when it began a robotic career in 2006. It was established in Hassan. In the study hunt, the website evaluated

the mathematical dimensions of the worldwide Web, and displayed its related function as a big diagram. The

Developer, Terry Winograd, called on him to adopt this protocol, and Page insists that web sites linked to the

website be searched based on the premise that these connections are valuable for the entire newspaper. Page

told Hassan who began to write a postcode to incorporate the concepts. The name of the work was BackRub

and the academic bursary from the National Science Foundation’s Brin entered the study project soon. During

the summer of 1995, they met for the first time at the San Francisco College when Page was part of Brin's last

learning band. Brin and Page worked at the public library initiative at Stanford. The SDLP's goal was to

improve the ability of a large, interconnected and accessible public library and to be funded by certain federal

entities through the National Science Foundation. (Alakurt, & Bardakci, 2017).
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Organizational Strategy:

Google is an information technology world leading brand. Search engines, doodles, Chrome toolbar, Google

Maps, and webstore also turned many of the online items into a family identity. In addition to a mobile-friendly

search engine and application, the vast power of Google focuses on many ends of personal life. Google isn't yet

25 years old, but in this brief time it has experienced tremendous growth. The online universe is growing, and

every month more users are being introduced. The company faced all of the obstacles and predictions, taking

into consideration its financial success over the previous five years. Publicity is at the core of the corporate

Power of Google, on which its popularity rests. Advertisement is the foundation of the success of their whole

company model. In the meantime, though, Google has also spread to newer locations. Alphabet, the Google

parent corporation, has expanded its activities to include fields that are not connected even to its main internet

market. Google has changed the way we view knowledge, but it has still continued in a variety of other ways to

build different benchmarks. The company's HR department has been commonly known and blamed for its

abusive tactics. Google's marketing campaign has been described as coercive in some markets. Nevertheless, in

light of the other problems confronting the technology environment aside from intensified oversight, the

organization manages to grow stronger. This relied on technical advancement to achieve a market share rapidly

rather than use aggressive business technologies. The product of its engineering drive is an effective search

engine and a quicker web browser. Their success is focused largely on the efficacy of their web-related goods.

Google's commercial fields, including tablets and Chromebooks, have also grown into modern. It also deals

with many automotive manufacturers on autonomous driving. (Fastré, Belghazi, & Neal, 2017). The future is

full of obstacles and other problems will obstruct rapid growth apart from the consumer data rules and rivalry.

The field of technology is moving more rapidly. It can keep on improving. But Google has certainly played a

significant role in transforming websites and made internet browsing quick and convenient. Differentiation is

Google's standardized approach based on the concept of Michael Porter. This specific strategic strategy has a

large impact on the sector. The business sells goods to everyone worldwide. The general strategic

differentiation approach includes the production of unique skills, which render the organization successful. The

singularity of Google's offerings separates itself from the rivals. Innovation, for example, maintains this
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individuality. Innovation complements the strategic strengths found in the Google LLC Wonk study. The

standardized differentiation approach needs Google LLC to retain its specific competitive edge. For the

business to start innovating, it is of vital importance. An important strategic goal is the creation of new goods or

further upgrades to established ones. In the face of intense and hostile rivalry from other technology firms,

Google can, therefore, maintain its market advantages while using the conventional identifying strategic

approach. Google's standardized differentiation approach, which draws on the concept of Michael E. Porter,

allows the business to be a market leader. (Steiber, & Alänge, 2013). Highly successful technologies, for

example, guarantee a leading global market share. Such leadership is essential to fulfill Google's mission and

views. The convergence of aggressive growth approaches for consumer expansion, business creation and

product production leads to Google's ability to retain its leading role, while maintaining the financial stability of

the organization in effect.

Organizational design:

Google has long developed a cross-functional or team-based organizational structure. The traditional

organization consists of low-level employees, supervisors, mid-level executives over supervisors, and

particularly senior managers. Sang Kim Tran. (2017). That is the spatial technique in management. Decisions

are taken at the top and workplace guidelines are set down. The Google hierarchical cross-functional structure

seems like the approach of a policy team. Google preserves the atmosphere of a small business by encouraging

all workers to make decisions and encourages the idea that all workers play an equally essential role in the

growth of Google. Knowledge and concepts are more relevant than names in this kind of framework. In 2015,

CEO Larry Page of Google revealed a significant restructuring of Google's organization. In 2015. A large

holding group consisting of separate business companies, including Google was founded by Alphabet, which is

a corporation. Another such device will be the Google Search Engine and associated businesses, including

Chrome, Gmail, and YouTube. To name a couple. Nine other firms are now related to Google. Google's

updated framework helps the organization to concentrate on innovative concepts and initiatives without losing

its key accomplishments. Waymo, a Google self-driving vehicle and rising numbers of hardware firms, has

several significant ventures from smart home devices to cell phones. Google provides a cross-functional
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framework, a network organizational system, and a large amount of flattery. This flatness is a structural

defining factor that supports the growth and competitiveness of the business. The organizational organization of

Google performs the role of grouping employees. The organization includes, for example, a division of

distribution activities, an engineering & design division, and a stock selection community. The corporation also

utilizes goods for staff sorting. The business integrates workers in the production of Pixel smartphones, for

example. With alternative items, Google LLC also manages classes. The organizational framework of the

business is often very square. A flat hierarchical framework helps the staff, departments, or classes of Google to

circumvent middle management and explicitly interact with upper management. Thanks to its flatness, workers

will collaborate and exchange details through teams. This design function is focused on producing positive

outcomes from all market fields of Google. This aspect of corporate culture is incorporated in the growth plan

for human resources to encourage an understanding of employee success. For one, training systems are

intended to enable staff to continually enhance their efficiency and not to produce average results. In this

regard, the business culture of Google embraces the intellect of the employees, and allows citizens to perform

well. Google takes a realistic approach to human capital growth through the organizational philosophy. This

cultural trait relies on the successful usage of experiential learning to develop workplace awareness, abilities,

and abilities. Theoretical abilities at Google LLC are not adequate. Employees will know as they work in the

company of Google LLC. This aspect of the organizational culture is incorporated in action by regulations that

encourage workers' involvement in initiatives and innovation. Such tests explore innovative concepts to help

product creation technologies that impact Google's marketing mix or 4P. Thus, the organizational culture of the

organization enhances the experience of workers, including on-the-job preparation and preparation to lead to

human resources skills.

Organizational Culture:

The internal climate of Google is not common, owing in part to the impact of the corporate framework. The

system and society communicate fundamentally in order to shape the organization's organizational capacities

and characteristics. Transparency includes knowledge exchange to improve the corporate operations of Google.

Matrix management, transparency will be accomplished. The corporate culture of Google allows workers the
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right to offer their thoughts and views, for instance in meetings with superiors. Innovation, too, is the center of

Google LLC, motivating all staff to bring creative concepts into practice. Moreover, Google's staff follow this

business ethos through intellectuality. The goal is to inspire workers to aspire for excellence. The organization

frequently encourages employee involvement in initiatives and studies to explore innovative concepts. The

corporate climate of Google produces a moist networking environment. Warmth is an essential consideration

for exchanging knowledge and the happiness of workers. The corporate atmosphere of the organization

preserves a small-scale family climate that encourages individuals, even executives such as Larry Page, to

quickly exchange ideas. Google's organizational culture also promotes technological success through

exchanging innovations and the opportunity to adapt rapidly to the global demand for IT, cloud computing,

Internet infrastructure, and consumer electronics. The cultural aspects of Google depend on enhancing

employee efficiency. Through its corporate structure the group expects successful inspiration. For starters,

Google's organizational culture allows employees to step outside of the box and search for fresh approaches in

order to find answers to daily consumer problems. This promotes human resources help of corporate culture

with a variety of approaches, such as Google's standardized approach and aggressive development approaches.

Community funding for the internet, multimedia ads, cloud infrastructure resources, hardware and software,

and consumer products are a strong feather in the foreign business. (Kalaichelavan, Malik, Husnu, & Sreenath,

2020). Google has a creative corporate philosophy. The organization also emphasizes the value of workplace

transparency to foster a creative mindset. The consequent creativity is important to the strategies of Google to

bid for various sectors. In the online advertisement market, for example, the company is innovating its technical

tools and services. This cultural function refers to data sharing among Google employees. The purpose of the

organization in promoting transparency is to distribute useful information which can help more innovation. For

starters, organizational culture allows individual workers to communicate at all periods during their working

days and enhance the expertise they utilize in their job. In addition, the business management approach of

Google promotes this cultural aspect by offering suitable formats that promote such contact.

Conclusion and the selected organization for improvement:

Google provides what an executive can anticipate in terms of market capitalization as one of the biggest

businesses in the United States. Bikes and hybrid cars are issued to staff for workshops, game centers, eco

gardens and ecological facilities. Google is dedicated to improving its workers 'lives and actively finds

opportunities to enhance Googlers' safety, well-being, and social values. In order to keep the staff comfortable

and safe, Google provides nearby hospitals, nurses, emergency care, and medical security. Googlers may fly

without concern; all their staff and their vacations are protected by travel benefits and medical assistance.

Google provides one of the most creative job atmosphere environments for its workers. Google is so rooted in

creativity that it has set forth nine engineering concepts. One of the values allows Google staff to devote 20% of

their time on new projects, which they enjoy. This theory gives birth to goods and apps like Google News,

Google Notifications and Google Maps Street View. Google looks only for the brightest and best in mind, and

its workers are also connected to many outstanding workers and logical thinkers. Being with other innovative

minds encourages productive working environments, teamwork, and perturbing creativity. Google aims to

ensure workers connect to the world's people. In the apps and innovations they operate on, Google workers

have a significant effect on our culture. The human race would definitely profit from such innovations, for

example, with self-driver vehicles, travelers will be put to sleep whilst they are riding. The incident statistics are

uncanny; a total of 1,7 million miles of injuries have been reported, all of which were described as humanly

incorrect. Google introduces modern wearable devices as a tool to monitor the blood glucose amount, which is

of tremendous value to diabetics. Google is one of the best-known emerging businesses in the country, while

workers did not want to use Google Plex, they give greater job chances. The business also provides

development in the sector, be it for middle or senior management. Google now provides a plan for a global

education leave that encourages staff to take leave and seek additional training. Google includes all this

preparation. Google's insistence on creativity is renowned. It's got thousands of inventions today. Per year, it

spends billions on science and innovation. It allows the company to develop its audience, but it does more

important and significant stuff for mankind. Google has developed several valuable goods and services and is

still exploring and evaluating innovative concepts instead of relying solely on one market and business. These

innovations can continue to make the human environment more secure and generate new ways where millions

will gain. The good financial performance of Google represented the fast increase in the general development
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of Internet advertisement and in particular the popularity of Google. Analysts have credited a change in

marketing spending to the internet and away from mainstream media like newspapers, magazines, and TV to

part of that growth. The growth of Google, primarily powered by Online ads of keywords, provided it with a

firm foothold in the fight for the hegemony of digital Web services. The distribution of video material was one

of them. Google also introduced Google Images, enabling individuals to search the close-down text of TV

shows. Google provides everything an employee can demand from one of America's leading businesses in

terms of market capitalization cycle and hybrid vehicles for workshops, gaming centers, sustainable gardens,

and eco-conscious facilities. Google aims to ease the lives of its workers and actively finds opportunities to

enhance Googlers' safety, well-being, and spiritual standards.

References

Alakurt, T., & Bardakci, S. (2017). Seeing Google through the Eyes of Turkish Academicians. Turkish Online

Journal of Distance Education, 18(3).

Fastré, G., Belghazi, S., & Neal, R. (2017). Google, Making Information Accessible: The Search Engine That

Changed the World. 50Minutes.com.

Google grows on people: Bottom hyphen; up leadership and minimalist management inspire innovation.

(2013). Strategic Direction, 29(9), 16–18.

Kalaichelavan, K., Malik, H., Husnu, N., & Sreenath, S. (2020). What Do People Complain About Drone

Apps? A Large-Scale Empirical Study of Google Play Store Reviews. Procedia Computer Science, 170,

547–554.

http://www.google.com/about/company/ (Google Company n.d.)

Sang Kim Tran. (2017). GOOGLE: a reflection of culture, leader, and management. International Journal of

Corporate Social Responsibility, 2(1), 1–14.

Steiber Annika, & Alänge Sverker. (2013). A corporate system for continuous innovation colon; the case of

Google Inc. European Journal of Innovation Management, 16(2), 243–264.