Scribd Logo
Upload

Welcome to Scribd!

  • 114 views

    Google Related With Organizational Theory

    Uploaded by

    anjali shilpa kajal
    Google has evolved significantly since its founding in 1998. It began as a small startup and has grown to become one of the largest technology companies in the world. In 2015, Google restructured into a holding company called Alphabet to separate its core businesses like search from more experimental "moonshot" projects. This allows each business unit to be more focused while providing transparency around investments. Alphabet continues to push innovation across many industries through its various companies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Google Related With Organizational Theory

    Uploaded by

    anjali shilpa kajal
    114 views21 pages
    Google has evolved significantly since its founding in 1998. It began as a small startup and has grown to become one of the largest technology companies in the world. In 2015, Google restructured into a holding company called Alphabet to separate its core businesses like search from more experimental "moonshot" projects. This allows each business unit to be more focused while providing transparency around investments. Alphabet continues to push innovation across many industries through its various companies.

    Original Description:

    This ppt has a detailed information about google work, size,environment, complexity.

    Original Title

    google related with organizational theory

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Google has evolved significantly since its founding in 1998. It began as a small startup and has grown to become one of the largest technology companies in the world. In 2015, Google restructured into a holding company called Alphabet to separate its core businesses like search from more experimental "moonshot" projects. This allows each business unit to be more focused while providing transparency around investments. Alphabet continues to push innovation across many industries through its various companies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    114 views21 pages

    Google Related With Organizational Theory

    Uploaded by

    anjali shilpa kajal
    Google has evolved significantly since its founding in 1998. It began as a small startup and has grown to become one of the largest technology companies in the world. In 2015, Google restructured into a holding company called Alphabet to separate its core businesses like search from more experimental "moonshot" projects. This allows each business unit to be more focused while providing transparency around investments. Alphabet continues to push innovation across many industries through its various companies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 21

    ORGANIZATION THEORY

    MOB - II

    Presented by Group 4

    Anjali Chanchal
    Ankit
    Manish Mishra
    Saloni Bhagat
    Smriti
    Utsav Sinha
    Introduction
    Google LLC is an American multinational technology company that specializes in Internet-related services
    and products, which include online advertising technologies, search engine, cloud computing, software, and
    hardware. It is considered one of the Big Four technology companies, alongside Amazon, Apple, and
    Facebook.

    Mission
    To organize the world’s information and make it universally accessible and useful

    Vision
    “To provide access to the world's information in one click.”

    • The company's nature of business is a direct manifestation of this vision statement. For
    example, Google's most popular product is its search engine service.
    Key People

    CEO CFO Founders


    Pichai Ruth Porat Larry Page &
    Sundararajan Sergey Brin
    Dimensions of Organizational

    CONTEXTUAL DIMENSION

    STRUCTURAL DIMENSION Vision


    Complexity Effectiveness
    Size
    Formalization Strategy
    Technology
    Centralization Environment
    Design Option
    Evolution
    Organogram
    Dimensions Of Organization Structure And Size
    In

    No. of employees : 114,096

    Dimensions Organization Structure Comparison with Size

    COMPLEXITY HIGH COMPLEXITY Positive

    FORMALIZATION LESS FORMALIZED Positive

    CENTRALIZATION HIGHLY CENTRALIZED Negative


    Organisation Effectiveness
    The efficiency with which an association is able to meet its objectives. This means
    an organization that produces a desired effect or an organization that is productive without waste.

    Innovative Firm
    (Highly Flexible, Low control)

    More focus on PEOPLE

    More focus on MEANS rather


    than ENDS
    Miles and Snow’s Strategic Types
    Applying framework to Google
    • Analyzer
    • attempts to maintain a strong position in market
    • R&D to expand new product

    • Prospector
    • highly flexible with innovation
    • finds new market opportunity

    STRATEGY GOALS ENVIRONMENT CHARACTERISTICS

    Analyzer Stability and Changing Moderately centralized


    flexibility

    Prospector Flexibility Dynamic Low formalization and


    decentralized
    Miller’s Integrative Framework

    Strategic dimensions applicable for Google:

    Innovation-
    Google sets itself apart from competitors through the uniqueness of its products through
    innovation.
    For example: Google Search – Its algorithm evolves over time to ensure competitive
    advantage against Yahoo!, Bing and others.

    Market Differentiation-
    A corresponding strategic objective is to develop new products or continue improving
    existing products based on customer preference, which create customer loyalty.

    Breadth-
    Google offers a wide variety of products to huge customer base
    Caters national as well as international geographic locations.
    Google’s Intensive Growth Strategies
    Market Penetration (Primary)
    ○ The strategic objective - acquire more customers
    ○ Also, the generic strategy of differentiation ensures competitive products that enable competitiveness in penetrating markets and
    increase the company’s market share.

    Product Development (Secondary)


    ○ The strategic objective - develop products to increase revenues.
    ○ Innovation is at the core of the company, considering its technological nature.
    ○ Eg: Tablets, laptops, cloud services, mobile applications, and new Pixel devices.
    ○ Differentiation through its product design and development processes to support the company’s competitive advantage.

    Market Development (Supporting)


    ○ The company’s objective - attract customers in new market segments through new uses of current products.
    ○ Eg: Google aims to offer its products to more areas worldwide.

    Diversification (Supporting)
    ○ The objective - achieve growth through new businesses, especially in other markets or industries where the company has
    insignificant or absent operations.
    ○ Eg: Google’s 2006 acquisition of YouTube to establish significant presence in the video hosting service market, and expand the
    company’s online advertising presence.
    Technology

    Google has an
    ENGINEERING
    TECHNOLOGY.

    It has low formalization and


    high centralization with a
    moderate span of control.
    Organization Environment

    DIMENSION IN GOOGLE ENVIRONMENT

    Complexity High High environmental uncertainty

    Formalization Less Dynamic

    Centralization High Less complex


    Unstable and complex
    Abundant
    (organic structure)
    Burns & Stalker

    CHARACTERISTICS MECHANISTICS ORGANIC

    Task definition Rigid Flexible

    Communication Vertical Lateral

    Formalization High Low

    Influence Authority Expertise

    Control Centralized Diverse


    Stru
    Comparison Environment Organic
    Dimensions ctur Technology
    with Size Structure
    e

    High ENGINEERI
    HIG
    COMPLEXITY Positive environmental NG
    H
    uncertainty TECHNOLO
    GY
    LES
    FORMALIZATION Positive Dynamic Unstable &
    S
    low Complex
    Less complex formalization,
    high
    CENTRALIZATIO HIG centralization
    Organizational Design

    Five basic elements of an organization:


    Evolution of Google
    Google Evolution: A Look Back At Google’s 22 Year Journey From Beta To World Dominance

     Among the list of biggest corporations in the world sits 1998: Google Beta
    Google, a company with over 100,000 employees and 1999: Google
    a portfolio that just about nobody can compete with. 2000: Google Adwords
    2001: Google Images
     As much as Google dominates the world in 2020, it
    wasn’t always that way. 22 years ago the company 2002: Google News
    looked very different. It was funded with only $100,000 2005: Google Video
    and run by a few dozen employees when it began its
    2006: Google Weather
    journey in 1997 with ambition that seemed like an
    intangible dream. 2004: Google Autocomplete
    2005: Google Maps
     The search engine giant Google’s core businesses were search, ads and apps. But over the
    years, Google diversified away from its main businesses and ventured into several blue sky projects
    like biotech, self-driving cars, smart homes and wearable technology.
     As Google moved to new markets and businesses, its investors were concerned about how the
    money from the cash cow businesses of Google were being wasted on such yet to be profitable
    projects.
     With the intent to spell clarity on the amount of investments in each of its business, the company
    announced that it would be restructuring with the creation of a new holding company called
    ‘Alphabet’.
     Post the restructuring; Google would become one of the subsidiaries of the new parent Alphabet.
    Google would retain its search and advertising, YouTube, Chrome and Android businesses.
     Other business entities, such as Calico, Nest, Google Ventures, Google Capital and Google X
    would be managed under the holding company Alphabet, separately from Google business.
     Larry Page would be Alphabet's new CEO, while Sergey Brin would serve as the company’s
    president and Sundar Pichai would be the new CEO of Google.
     Now, Sundar Pichai has replaced Larry Page as the CEO of Alphabet Inc.
     But analysts cautioned that, with the restructuring, Alphabet’s blue sky projects would be under close
    scrutiny from investors. If these projects failed to drive revenues, investors could call for pulling the
    plug on the funds invested on these projects, thereby thwarting the spirit of innovation at Alphabet.
    GREINER CURVE
    References

    ● http://panmore.com/google-generic-strategy-intensive-growth-strategies

    ● https://youtu.be/n_Cn8eFo7u8

    Back

    You might also like