Introductions: Business Diary: Paul Trible, Paul Watson
Introductions: Business Diary: Paul Trible, Paul Watson
Introductions: Business Diary: Paul Trible, Paul Watson
1 Introductions
a new business
Before you read
1 Answer these questions.
a) What is the first thing you do when you go to work or college?
b) What do you do at lunchtime?
Reading
Read this article adapted from the Financial Times and answer the questions on the next page.
level of difficulty
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Paul Trible and Paul Watson are Richmond, Virginia. start the business, they asked 20
founders of Ledbury, a company The company has two full- friends from their business school
that makes luxury shirts. Their time employees. They don’t have 25 to invest money. The friends also
company is in Richmond, USA. 15 official meetings. They talk to wear the shirts and introduce their
5 The first thing they do every each other. At lunchtime, they go colleagues to the company. For
day when they get to work is to the shop to talk to customers. example, an investor who works
check customer e-mails. They do They spend 25 per cent of the in a large insurance company in
about 95 per cent of their business day on the phone with their web 30 Houston wore their shirts, and
online, selling about 4,500 shirts 20 designer. The website takes a lot in the past four months they got
10 a month. They sell 5 per cent of time and money. about 12 more customers from
of their shirts in the store in To raise money ($300,000) to there.
2 Complete these sentences about the article using is, isn’t, are
or aren’t.
a) Paul Trible and Paul Watson are the founders of the company.
b) Ledbury based in the USA.
c) There 20 employees, there are two employees.
d) Most of their customers online.
e) There a meeting every day.
Over to you
Talk about a company that you know. Say:
• what it is called
• where it is based
• what it sells or makes
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• who the founder or chief executive is
• how many employees there are.