2000512J - Amber Aludra - Intermediate Assignment

Christian Dior, born January 21, 1905
from Granville, France—died October 24,

1957, Montecatini, Italy, is a French fashion
designer, whose creations dominated world
fashion in the decade following World War II.
On 12 February 1947, Christian Dior launched

his first fashion collection for Spring–Summer
1947. The New Look was a revolutionary
era for women at the end of the 1940s.
Dior was known for his extravagance in women’s wear His "New Look," was unapologetically feminine with
when women had been used to shorter and boxier skirts, skirts long, gown-like and opulent. The look featured
which had their roots in the war-time rationing of fabric. small shoulders, a cinched waist, and a voluminous skirt.
Dior Fall 2018
Ready-To-Wear
France's Legion of Honour in
recognition of how she has brought
feminism and activism to the
Swarovski Award for fore as part of her role at Dior
Positive Change at the
2017 Fashion Awards
“We should all be feminists”
Dior’s latest range for Fall 2018 delved
even further into politics. This season,
Chiuri elaborately reproduced magazine
covers and protest art of the late 1960s.
The set was inspired by France’s landmark 1968

uprisings, which began with a series of student
protests against such topics as capitalism,
consumerism and conservative sexual values.
The runway lineup opened with Ruth Bell in a
There were plenty of colorful plaids, checks
graphic sweater that read, "C'est non non non et
and patterned fabrics, like a navy-and-red tar-
NON!" (translated to "It's no no no and NO!"), a
tan-esque tulle skirt with a polka dot underlay.
slogan that is as relevant today as it was in 1968.
models
From 1997 to 2011, John Charles Galliano became
the creative director of Dior, who is now the creative
director of Paris-based fashion house Maison Margiela.
Saddle bag
First conceived in 1999 by former director John

Galliano and debuted in the spring/summer 2000
collection, the Saddle bag was quickly propelled
into the mainstream by celebrities slinging their slice
of Galliano’s Dior aesthetic over their shoulders.
Paris Hilton in 2002

After a few years, the Saddle eventually ceased
production. But it was Beyoncé who catapulted the
Saddle firmly back into the global fashion lexicon when,
in 2014, she was spotted grasping hers once again.
Two decades later and, considering fashion’s current

fondness for all things 1990s, Maria Grazia Chiuri,
current creative director of Dior, marked the Saddle 2.0’s
first outing at the Dior autumn/winter 2018 runway.
“I reconsidered it as an object capable of
characterising the identity of those who wear it,”
Chiuri explains of the design process. “The Saddle
bag is an emotive object that becomes a symbol of
individuality, capable of instantly communicating
something of the personality of those who choose it.”
From the initial sketch to the choosing of the perfect
shade and texture, to completing the piece with the
classic Christian Dior logo, the ‘It’ bag was conceived
through careful design and forward-thinking style.
The Saddle is skilfully and precisely stitched and

meticulously quality controlled down to the tiniest detail.
The Dior saddle bag was a thinly
veiled influencer ad campaign.
Under Federal Trade Commission laws in the US, and

Competition & Markets Authority rules in the UK, any posts
that are paid for or products gifted by a brand, must include
a clear notice that the post is an advert, or sponsored post.
Fashion influencers seem to be sporting the new

#ad
saddle bag. But the strange thing is that very few of
them disclosed that it was actually a gift from Dior.
design problem
Since the campaign went live last week, web
searches for Dior Saddle bags are up nearly
1,000 per cent. Celebrities seem to be obsessed.
https://www.vogue.com/fashion-shows/pre-fall-2021/christian-dior/slideshow/collection#85
https://www.lvmh.com/houses/perfumes-cosmetics/parfums-christian-dior/
https://www.businessoffashion.com/articles/news-analysis/christian-dior-1905-1957
https://www.liveabout.com/christian-dior-fashion-designer-13549
https://www.harpersbazaar.com/fashion/designers/g5139/christian-dior-1940s-photos/?slide=3
https://www.dior.com/en_int/products/couture-M0446CTZQ_M747-saddle-bag-brown-dior-oblique-jacquard
https://highxtar.com/dior-wants-to-patent-its-saddle-bag/?lang=en
https://www.dior.com/en_int/products/couture-M0447CTZQ_M879-mini-saddle-bag-white-dior-oblique-jacquard
https://www.vogue.com/fashion-shows/fall-2018-ready-to-wear/christian-dior/slideshow/collection
https://www.vogue.com/fashion-shows/fall-2018-ready-to-wear/christian-dior/slideshow/collection#20
https://www.theguardian.com/lifeandstyle/2018/oct/30/ten-feminist-protests-that-would-make-great-films-and-what-
we-can-learn-from-them
https://fashionista.com/2018/02/dior-fall-2018-review
https://www.vogue.com/fashion-shows/fall-2018-ready-to-wear/christian-dior/slideshow/collection#9
https://hypebae.com/2018/10/dior-saddle-bag-history-john-galliano
https://www.vogue.co.uk/article/maria-grazia-chiuri-on-dior-saddle-bags
https://www.purseblog.com/celebrities/beyonce-pulled-dior-saddle-bag-back-closet/
https://www.vogue.com/fashion-shows/fall-2018-ready-to-wear/christian-dior/slideshow/details#50
https://www.dior.com/en_int/products/couture-M0446CMTY_M932-saddle-bag-gray-crinkled-sheepskin?objec-
tID=M0446CMTY_M932&query=saddle%20bag&queryID=2f047ef9d42a855720b231f81af7d9cd
https://www.fashionphile.com/christian-dior-monogram-floral-saddle-bag-pink-321486
https://aeworld.com/fashion/the-making-of-the-dior-saddle-bag/
https://www.refinery29.com/en-gb/dior-saddle-bag-influencer-disclosure
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Christian Dior, born January 21, 1905

from Granville, France—died October 24,

On 12 February 1947, Christian Dior launched

The set was inspired by France’s landmark 1968

First conceived in 1999 by former director John

Paris Hilton in 2002

Two decades later and, considering fashion’s current

The Saddle is skilfully and precisely stitched and

Under Federal Trade Commission laws in the US, and

Fashion influencers seem to be sporting the new

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