GRADED QUIZ - Elements & Process of Communication

WOLMER’S HIGH SCHOOL FOR BOYS
CAPE COMMUNICATION STUDIES GRADED POP QUIZ

Elements and Process of Communication
Name: _______________________________________ Date: __________________________
Teacher’s name: _______________________________
Instruction: this paper consists of eight (8) questions, answer ALL questions.
PART 1
The editor of a popular newspaper company in Jamaica decided to use the headline “MAN KILLED BY
TOILET (see story on page 29)” on the front page of the newspaper. As a result, this news editor came under
heavy criticism from the public, because when they (the public) read the story, it became clear that the man was
killed in the vicinity of the toilet (meaning beside the toilet), rather than by the toilet itself.
Based on the scenario above:
1.Explain what could possibly have been the editor’s/journalist’s rationale/reason for using this headline?
(2 marks)
2. State the official name given to this type of noise barrier. (1 Mark)
3. Explain how the news editor or journalist (through the use of this headline) managed to set himself/herself/
up for ineffective communication. (3 marks)
4. Advise the news editor of a possible way that he/she could have rectified the situation (prior to the paper
being printed and distributed. (1 Mark)
PART 2
5. Using your knowledge of the process of communication; describe the procedure in the creation of an
effective advertisement. (8 Marks)
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PART 3
1
Read the dialogue below and answer the questions that follow.
DAY 1
Daniel: “Please phone this number [handing a piece of paper to his domestic helper, Ms. Jen]and get
someone to investigate the effluvium emitting from the gorge?
[Ms. Jen took the paper and continued working.]
Carson: Do you think she understood your instruction?
Daniel: Of course, Son. My use of English was exact.
Carson: For sure, Dad. But…
Daniel: It is clear what you are insinuating…
DAY 2
Daniel [over the phone]: Ms. Jen, did you call for someone to check what is the cause of the smell coming from
the gully?
Ms. Jen: Sir, mi tyaad fi tell yuh stop use dem big words. Me neva know wah yuh did mean. And mi did
shame fi ask yuh. I does try my best to keep up wid di language, but sometime it haad.
6. Name two barriers that may have interfered with the communication process? (2 marks)
Barrier one:
Barrier two:
7. What steps could be taken to remedy the breakdown? (3 marks)
PART 4
8. Read the following scenario and answer the questions that follow.
A. Give TWO reasons why the students’ speech can be described as a language (2 marks)
Reason#1:
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Reason#2:
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B. Define the term register (2 marks)

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C. Identify the register being used in the scenario (1 mark)
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Total - 25 marks

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WOLMER’S HIGH SCHOOL FOR BOYS

CAPE COMMUNICATION STUDIES GRADED POP QUIZ

[Ms. Jen took the paper and continued working.]

Carson: Do you think she understood your instruction?

Daniel: Of course, Son. My use of English was exact.

Carson: For sure, Dad. But…

Daniel: It is clear what you are insinuating…

7. What steps could be taken to remedy the breakdown? (3 marks)

B. Define the term register (2 marks)

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