Pay Per Call Masterclass: Building Your Business

Pay Per Call Masterclass
Building Your Business

Easiest Path to Success
1. Drive calls into networks as an affiliate using online advertising

2. Create multiple network relationships and load balance calls
3. Find direct call center buyers as soon as possible
4. Reduce dependence on networks until they are your backup
5. Create self-serve buyer network / vertically integrate
6. Create your own assets or brands to power the platform
7. Test Radio, TV, and OOH
8. Bring on affiliates of your own
9. Possibly start your own network business depending on goals
Set Up an LLC or Corporation
● Shield yourself personally from liability

● Do it online
○ Wyoming
○ Nevada
○ Delaware
● Get an EIN online

● Open a bank account
● Get a corporate debit card
● Keep personal and corporate expenses separate

● Find an accountant or service
○ Comparison shop
○ Cheap and easy is possible
Why Affiliates Fail
● 6 Month revolving door

● Managing cash flow
○ Financial discipline
○ Save as much as possible
○ Build credit
■ Get Amex / Ink ASAP
● Pick your vertical

○ Focus your energy
● Invest in relationships and events

● Have a plan
○ Actually write it out
○ Follow it, and re-assess
Establishing a Testing Budget Traffic Source Approx. Minimum Budget
Brokering $0+
● Assume you will lose money at the start
● Determine target cost per caller Online $500+
○ Review campaign payouts
○ Multiply by 3x to get online potential spend per source Out of Home $2,500+
● What types of traffic sources are you going to work with? Print $1,000+
○ Research other people’s campaigns
○ Research search keyword cost per click Radio $3,000+
○ Talk to account managers to see what’s working
Television $5,000+
Choosing Your First Campaign
● What’s available / popular?

○ Checkout groups, chats, networks, etc
○ What offers are the highest volume?
○ What is your background, what do you know?
● Caller Demographics
● Customer Intent
● Geographic area
○ Local Marketing
○ Nationwide Marketing
○ International
Become an Affiliate, Learn to Drive Traffic
● Find your first network

● Test 3-5 offers based on Account Manager feedback
○ See if they have Adwords ‘call only’ landers for you
○ If you have to make your own, get feedback
○ Run your ad-copy by other marketers
○ Ask for tips and suggestions
● Test small, see if you can generate calls

● Test hundreds of combinations
● 300% of payout should be minimum budget per campaign

● Divide your budget among multiple traffic sources
● Listen to 100% of your calls

● Hire media buyers to expand your campaigns
Expand Relationships and Load Balance Calls
● Search groups, forums, websites, etc

○ Find Networks with complimentary offers
○ Apply and negotiate
● Configure load balancing in your tracking platform

○ Use duplicate call routing
● Review results
○ Compare conversion rates
○ Negotiate more
○ Negotiate some more
● Listen to your calls from all buyers

Establish Direct Buyer Relationships
● Create your own contracts / IOs

● Create pitch powerpoint
○ Why Pay Per Call is better than outbound
● Find direct call center buyers as soon as possible

○ Seek them out on forums, groups, trade shows
○ Cold call call centers
● Actually visit the call centers

○ Yes, in-person visits
● Hire advertiser business development team

Create Self-Serve / Micro Buyer Networks
● Find smaller direct buyers in regional area

● Add them into your routing plans to augment your revenue
● Use networks and brokers to handle overflow
● Create a repeatable process
● Hire a business development person to do this for you
Create Your Own Brands and Assets
● Create individual sites for each vertical you’re in

○ Find solid .com names
■ Bustaname.com
○ Create great content - find writers

○ Create social media following using your data
○ Invest in link building and SEO
○ Drive traffic to landing pages on these domains
● Buy dropped domains and convert them into blogs

○ Use Archive.org to recreate content
● Acquire small content sites that need polish and traffic

○ Flippa.com
○ Cold call
Expand and Test New Traffic Sources
● Google => Bing

○ Domain / pop with Keywords
● Facebook => Instagram, Snap, Native

● Alternative mediums
○ Test Radio, TV, and OOH
Leverage Affiliates to Scale
● Bring on affiliates of your own

○ Create list of offers (Spreadsheet)
○ Post offers in groups, forums, etc
○ Promote offers on content sites
● Hire affiliate managers

● Hire QA team
● Implement accounting and billing solution
● Start slow to prevent issues

Start Your Own Network Business
● Depending on your goals start a network

● Highly recommend calling it an agency
○ Easier access to bigger brands
○ Internal traffic narrative
● Exhibit at trade shows

● Sponsor events
● Build an affiliate audience
● Leverage all your hard work into growth
● Focus on QA
● Be careful with payment terms

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Pay Per Call Masterclass

Building Your Business

Easiest Path to Success

1. Drive calls into networks as an affiliate using online advertising

Set Up an LLC or Corporation

● Shield yourself personally from liability

● Get an EIN online

● Keep personal and corporate expenses separate

Why Affiliates Fail

● 6 Month revolving door

● Pick your vertical

● Invest in relationships and events

Establishing a Testing Budget Traffic Source Approx. Minimum Budget

Choosing Your First Campaign

● What’s available / popular?

Become an Affiliate, Learn to Drive Traffic

● Find your first network

● Test small, see if you can generate calls

● 300% of payout should be minimum budget per campaign

● Listen to 100% of your calls

Expand Relationships and Load Balance Calls

● Search groups, forums, websites, etc

● Configure load balancing in your tracking platform

● Listen to your calls from all buyers

Establish Direct Buyer Relationships

● Create your own contracts / IOs

● Find direct call center buyers as soon as possible

● Actually visit the call centers

● Hire advertiser business development team

Create Self-Serve / Micro Buyer Networks

● Find smaller direct buyers in regional area

Create Your Own Brands and Assets

● Create individual sites for each vertical you’re in

○ Create great content - find writers

● Buy dropped domains and convert them into blogs

● Acquire small content sites that need polish and traffic

Expand and Test New Traffic Sources

● Google => Bing

● Facebook => Instagram, Snap, Native

Leverage Affiliates to Scale

● Bring on affiliates of your own

● Hire affiliate managers

● Implement accounting and billing solution

● Start slow to prevent issues

Start Your Own Network Business

● Depending on your goals start a network

● Exhibit at trade shows

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