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    ACTIVITY 2 MARKETING STRATEGIES RAMIREZ Docs

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    John Paul Christian Ramirez
    The document discusses John answering questions for a marketing course activity. For the first question, John explains how marketing influences his daily life as a college student through buying food and other products. For the second question, John provides advice to a friend opening a coffee shop near campus, recommending the shop offer student discounts and conduct a survey to understand students' tastes and budgets.

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    ACTIVITY 2 MARKETING STRATEGIES RAMIREZ Docs

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    John Paul Christian Ramirez
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    The document discusses John answering questions for a marketing course activity. For the first question, John explains how marketing influences his daily life as a college student through buying food and other products. For the second question, John provides advice to a friend opening a coffee shop near campus, recommending the shop offer student discounts and conduct a survey to understand students' tastes and budgets.

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    The document discusses John answering questions for a marketing course activity. For the first question, John explains how marketing influences his daily life as a college student through buying food and other products. For the second question, John provides advice to a friend opening a coffee shop near campus, recommending the shop offer student discounts and conduct a survey to understand students' tastes and budgets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    30 views1 page

    ACTIVITY 2 MARKETING STRATEGIES RAMIREZ Docs

    Uploaded by

    John Paul Christian Ramirez
    The document discusses John answering questions for a marketing course activity. For the first question, John explains how marketing influences his daily life as a college student through buying food and other products. For the second question, John provides advice to a friend opening a coffee shop near campus, recommending the shop offer student discounts and conduct a survey to understand students' tastes and budgets.

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    Integrated Business Course

    Activity 2

    Name: John Paul Christian Ramirez Section / Campus: BSTM-1B


    Student No. 20201010-M Date: March 24, 2021
    Question:
    1. The marketing concept emphasizes satisfying customer needs and wants. How does
    marketing satisfy your needs as a college student? Are certain aspects of your life
    influenced more heavily by marketing than others? Provide examples.
     In my opinion, Marketing had influenced certain aspects of my life because it has
    to do with my daily living and how I execute a day in my life. Marketing as we all
    know that when we say the word marketing, the first thing that will come to your
    mind is business. We deal business in our daily life. And when we talk about
    business it is not just about selling or buying goods that we are usually doing. It
    has also Marketing because when we deal with each other needs, we constantly
    do this. We trade money as payment for the product ot item that we are
    purchasing. And for like for example in our daily life, we always need to buy food
    for a day to provide our necessities. And that has a lot to do with marketing as the
    seller market and promote his/her products to the customers and that’s how they
    earn money. And you as a buyer, you’ll should be more observant and careful of
    the products or items before you buy. That’s how I think that Marketing concept
    had influenced the aspects of each and everyone of us.

    2. One of your friends is contemplating opening a coffee shop near your college campus.
    She seeks your advice about size of the prospective customer base and how to market the
    business according to the four Ps. What strategies can you share with your friend to
    assist in launching the business?
     In my opinion, first! the idea of constructing of coffee shop near the school was
    an absolutely yes for me. Because us college students we usually take coffee in the
    evening or even in the morning class for us to stay active and attentive. And while
    evening we take coffee break for our reviews for our midterms or finals. And for
    the advice and business strategies that my friend need, I can say that we both
    know that college students near UCC are scholars. They took the scholarship in
    this university for them to save money and be practical in life. So the idea concept
    that first comes to my mind is that their product should be student friendly.
    Because if students has a discount, they won’t hesitate to buy the product as their
    daily needs. The second idea that I think that will provide my friend the good 
    idea to launch the business is that making a survey. Since the customers were
    mostly students, we must know first their taste and their budgetary preference.
    And this is how I think will be the strategies for putting up a small business for a
    fresh start.

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