Binoy A George - Original

CURRICULUM VITAE
BINOY ABRAHAM GEORGE

Present Address:
Po Box 669
Kingdom of Bahrain
Mobile: +97333882915/66717238
E-mail: binoy_george_2000@yahoo.com
OBJECTIVE
Seeking a challenging Middle level management career in a professional & progressive organization where
skills in leadership, strategic planning, and new business development will be fully utilized.
From 1st Oct 2018 till now
Nass foods
www.nasscorporation.com
Company Brief: One of the major food service & Retail player in the kingdom of Bahrain with the distribution
of brands like Sliver fern, Afg meat, Midamar processed & chilled meat.
Sales Manager for HoReCa/Retail Division.
Reporting to General Manager Food Division.
Key Responsibilities
 Dealing with complete HoReCa & Retail channels (Star hotels, standalone Restaurants, Street cafeteria
& Eateries/Hypermarket, Modern Trade&) Down Trade
 New Business development & penetration.
 Ensuring new product line are added to existing customers.
 Ensuring market intelligence for the competitor’s activities are updated.
 Binding up the customers with annual/quarterly product contract.
From 1st Feb 2016-30sept-2018
www. Fakhroo.com
Company brief: One of the biggest distributors of Philips, whirlpool, Elekta & FMCG. MFB represents in FMCG
business brands such as Eastern condiments, Melam Chings, Rkg, kernel sunflower oil, Btw snacks, Palm top & khadir
rice.
Category Manager for Retail & HoReCa segment.

Reporting to General Manager Consumer
 Over all responsibility of FMCG department including P&L.

 New Business development & penetration Modern trade, DTS & HoReCa.
 Ensure execution of sales strategies, plans &targets.
 Ensuring the brand presence & development.
 Negotiating with the principals for the prices, promotion activities & investment.
 Finalizing the actual turnover & A&P support with the principals
 Plan & implement the sales target for all of the FMCG product lines to achieve the topline &
bottom line profitability of the organization.
 Monitoring & controlling the ATL & BTL activity spend.
 Coordinating with the principals for monthly procurement.
 Arranging the logistics & facilitating the warehouse to receive the products.
 Dealing with MOH for any products detention.
 Dealing with all the rebate agreement & finalizing the space allocated per category wise.
Ashraf’s Distributor W.L.L
www.ashrafsbahrain.com
Company brief: One of the biggest distributors of Electronics, Homeware, Gift registry cooperate &professional
solution & FMCG. Ashraf’s represents in FMCG business brands such as freshly frozen, Irish Dairy board, Perrier, Iffco,
Olitilia, SanPellegerio &Acqa Panna.
From 1st June2015 -31st Jan 2016
Sales Manager for Retail (Modern Trade & DTS) & HoReCa segment (Chill & frozen + beverage + dry
commodities)
Reporting to General Manager
 Over all responsibility of HoReCa & Retail segment brand wise.

 Developing of exiting business & ensure new channels in the Retail & Horace segment.
 Ensuring the brand presence & development.
 Negotiating with the principals for the prices, promotion activities & investment.
 Finalizing the actual turnover with the principals for Retail & HoReCa segment.
 Dealing with all the special prices for HoReCa & special promotion for retail segment.
 Monitoring & controlling the A&P spends.
 Coordinating with the principals for overseas monthly procurement.
 Dealing with all the rebate agreement & finalizing the space allocated per category wise.
Jawad Business Group
March 2013-May2015
www.jawad.com
Company Brief: - One of biggest distributor of FMCG in the Kingdom of Bahrain. The business has interests in
five strategic groups - Convenience stores; FMCG Distribution; Fashion and Home Retail; Coffee Shops; and
Restaurants. JBG also represents several blue chip brands in its FMCG business such as Americana, Frito Lays,
New Zealand Dairy Board, Highland Spring water, KDD juices and dairy products, Tilda rice, Snapple, Perfetti,
Hershey’s, Danone dairy products, Ferrero etc.
Sales Manager –Chill & frozen division Modern trade & DTS Channels. (Chesdale, Anchor, Americana,
Emborg &Datschaub)
Reporting to Divisional & Country Manager
Key responsibilities:
 Overall responsibility of Chill & Frozen department.

 Designing launch plan & trade promotion activities according to the market needs.
 Listing, promotion, pricing, expiry, stock holding, planogram,& advertisement is the
major KPI’s of the existing role.
 Brand Analysis & Brand review with all the Divisional & Brand Manager every quarterly.
 Preparing departmental reports like sales, claims, expiry & promotional activities &
presenting to the senior divisional Manager & principal agents.
 Dealing with all the rebate agreement for B & C class customers & finalizing the space
allocated per category wise.
Bahrain Maritime and Mercantile Intl, Bahrain (BMMI)
September2002 – Feb 2013
www.bmmigroup.com
Company Brief:-BMMI is a major sales and marketing, logistics and supply chain group. BMMI specializes in
the distribution, wholesaling and retailing of food and beverages, and represents a leading portfolio of
globalhousehold name brands in the GCC. Major principals represented by BMMI FMCG & Beverages include
American garden, Kellogg’s, Colgate-Palmolive, Yardley, Jergens, Henkel, Japan Tobacco, Red Bull, Heineken,
Diageo, Anheuser Busch, Bacardi Martini, Brown Foreman, Scottish& Newcastle, Pernod- Ricard, Interbrew,
Southcorp, Moet et Chandon, Rothschild etc.)
Various positions handled within BMMI
Key Account Manager - Beverages Division (Alcohol) (Jan2006-Feb 2013)
Reporting to Sales Manager& Beverages Manager
 To have face to face contact with Key accounts (Hotels, High End Restaurants & Clubs) ensuring their
maximum potential spend. To accept overall responsibility for these Key accounts on a daily basis. To
ensure Sales Targets & KPI are achieved, within designated Key accounts.
 To actively research potential new customers, within designated market sectors. This may include cold
calling, qualifying, mail shots, research, proactive targeted campaigns, new business appointments and
existing business appointments.
 Well-developed presentation skills with the ability to present comfortably at board level.
 To utilize the information in Oracle to analyze trends in purchase activity per customer, to help identify
opportunities and assist with range selling.
 To source out Pos materials for the customers, as well as to arrange the brand launching in clubs, hotels
& other permitted places and to organize the events like wine tasting & hops festival.
Retail supervisor (3 shops) –Beverage Division (Sept2002 till Dec 2005)
 Managing the day today shops activities.

 Handling & maintaining Bulk dealing activities.
 In store marketing activities.
 Maintaining the KPI’s of the shops.
 Theming & Maintaining Brands activities- displays & promotions.
Reporting: Retail Manager, wine manager/Beverage Manager
Spinney’s Dubai L.L.C.
www.spinneys.com
Company brief: One of the leading trading organizations based in U.A.E. with its presence all over gulf primarily in
F.M.C.G. (Food & Non-Food) retail / Wholesale distribution with exclusive chain of Supermarkets
Period: October 2001 to August 2002
Position : “Asst. Sales Coordinator”
Reporting to : “Supervisor Grocery”
 Ordering & dealing with suppliers to ensure smooth operation.
 To ensure high level of customer satisfaction by way of conducting customer / end user satisfaction
surveys on a periodic basis.
 Ensuring reordering level and placing the orders .
Educational Qualifications:
 B-Tech in Hotel Management & Catering Technology from Nagpur University (India)
 Awarded Level 2 Intermediate Certificate in WINES & SPIRITS from WSET (London)
 Diploma in sales & marketing from WLM (U.K)
 Certificate course for IMS Internal Auditor training (TUV Nord Middle East).
 Internal auditor for IMS (ISO –9001, 140001, OHSAS & 18001) within BMMI.
PC Skills:
1. Comfortable working on windows 2000& oracle.
2. MS Office 2000 (Word, Excel, PowerPoint, Plotter)
Personal Details
Date of Birth : 24 July, 1978
Marital Status : Married
Linguistic aptitude : English, Hindi & Malayalam
Driving License : Possess Bahraini driving license
Professional Reference:
Shall be provided, if required BINOY AABRAHAM GEORGE

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CURRICULUM VITAE

BINOY ABRAHAM GEORGE

From 1st Oct 2018 till now

Sales Manager for HoReCa/Retail Division.

Reporting to General Manager Food Division.

From 1st Feb 2016-30sept-2018

Category Manager for Retail & HoReCa segment.

 Over all responsibility of FMCG department including P&L.

Ashraf’s Distributor W.L.L

From 1st June2015 -31st Jan 2016

Reporting to General Manager

 Over all responsibility of HoReCa & Retail segment brand wise.

Reporting to Divisional & Country Manager

 Overall responsibility of Chill & Frozen department.

Bahrain Maritime and Mercantile Intl, Bahrain (BMMI)

September2002 – Feb 2013

Various positions handled within BMMI

Key Account Manager - Beverages Division (Alcohol) (Jan2006-Feb 2013)

Reporting to Sales Manager& Beverages Manager

Retail supervisor (3 shops) –Beverage Division (Sept2002 till Dec 2005)

 Managing the day today shops activities.

Reporting: Retail Manager, wine manager/Beverage Manager

Spinney’s Dubai L.L.C.

Period: October 2001 to August 2002

Position : “Asst. Sales Coordinator”

Reporting to : “Supervisor Grocery”

 Ordering & dealing with suppliers to ensure smooth operation.

 Ensuring reordering level and placing the orders .

 Diploma in sales & marketing from WLM (U.K)

1. Comfortable working on windows 2000& oracle.

2. MS Office 2000 (Word, Excel, PowerPoint, Plotter)

Date of Birth : 24 July, 1978

Marital Status : Married

Linguistic aptitude : English, Hindi & Malayalam

Driving License : Possess Bahraini driving license

Shall be provided, if required BINOY AABRAHAM GEORGE

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