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Bilingual PR Specialist

Sofia Alayon has over 15 years of experience in public relations and promotions, including roles at NBC Universal, Univision Communications, and Sony Music Entertainment. She has developed media strategies, secured placements in major publications, facilitated interviews, and executed marketing campaigns and media tours for artists. Her experience spans both mainstream and Latin media markets in the Northeast United States.

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79 views2 pages

Bilingual PR Specialist

Sofia Alayon has over 15 years of experience in public relations and promotions, including roles at NBC Universal, Univision Communications, and Sony Music Entertainment. She has developed media strategies, secured placements in major publications, facilitated interviews, and executed marketing campaigns and media tours for artists. Her experience spans both mainstream and Latin media markets in the Northeast United States.

Uploaded by

api-77253715
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as TXT, PDF, TXT or read online on Scribd
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SOFIA ALAYON/ 8406 109th Street, Richmond Hill, NY 11418/1-646-404-8702/APRmedi

agroup@msn.com

EXPERIENCE: NBC UNIVERSAL / PUBLICIST


10/09 – 5/10
• Develop Media Strategic Plans with VP to insure maximum coverage of station/pers
onnel events
• Drive NBC Local Media New York and Telemundo 47 branding across all external pla
tforms and new media
• Support VP with media queries and related partnerships
• Generate press releases and day-to-day press efforts for WNBC, WNJU and NYNonsto
p.
• Develop pitch ideas and secure placement in major publications of all station ac
tivities and personnel happenings.
• Facilitate interviews for on-air talent, coordinate station talent appearances.
• Update talent biographies and photos
• Maintain and update list of the new media platform contacts
10/07 - 10/09 UNIVISION COMMUNICATIONS / PROMOTION DIRECTOR/PUBLICIST
• Designed and Executed a proactive media & marketing strategy for the NY launch
• Managed staff
• Directed shows budget
• Managed all media and served as spokesperson for nationally syndicated radio sho
w
• Generated key placements with press releases and media alerts in; Crains Magazin
e NY Times, Billboard Magazine & Daily News
• Updated talent biographies and photos
• Facilitated interviews for the Host and handled all remotes and onsite appearanc
es
• Managed the execution of promotional activities and stunts
• Research, produced and booked guest for segments for TV and Radio show
12/03 – to 10/07 INDEPENDENT PUBLICIST
Clients: Sony Music, EPIC records, OLE Music, Perfect Image Reco
rds,
Machete Music/Universal Music and World Record Swimmer-Marcos Di
az
• Handled all NE media for the 2005 Daddy Yankee release
• Designed and executed media junket for Elvis Crespo's 2005
• In charge of entire Northeast marketing and media strategies for Don Omar's 2006
album release “King of Kings†handling all Latin and Mainstream media for this release
• Responsible for coordinating and executing NY media junket for Luny Tunes's 2006
release
• Coordinated successful media tour for Ivy Queens 2005 album release
• Executed media junket for El Vacilon-“ The Movieâ€
• Increased awareness of Latin urban acts by working closely with Magazine editors
• Independently coordinated and executed marketing, promotions and publicity for S
ports Figure Marcos Diaz –Manhattan 2X event
• Coordinated promotional media tours for various artists; Wisin y Yandel, Frankie
J and Michael Stuart.
12/94 -12/03 SONY MUSIC ENTERTAINMENT / NORTHEAST PROMOTIONS MANAGER
• Increased visibility of Latin artists with mainstream media
• Handled all video and radio promotions including video premiers for national tel
evision
• Coordinated all aspects of a press junket from hiring lighting and sound enginee
rs to designing backdrops
• Scheduled all promotional tours for all new artists
• In charge of promotional tour budgets for all artist
• Handled all sponsorships for special events as well as contest and album release
events
• Distribution of all press kits and singles to both Latin and Anglo media markets
• Serviced all radio stations for the entire Eastern Region
EDUCATION: John Jay College of Criminal Justice

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