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    Project Brief: Client Lightbulb Co. - Lightbulblearning - Co Bio

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    where is my mind

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    Project Brief: Client Lightbulb Co. - Lightbulblearning - Co Bio

    Uploaded by

    where is my mind
    9 views1 page

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    lightbulbCoProjectBrief

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    Copyright:

    © All Rights Reserved
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    9 views1 page

    Project Brief: Client Lightbulb Co. - Lightbulblearning - Co Bio

    Uploaded by

    where is my mind

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    watch me work: real client projects

    a skillshare class

    Project Brief

    connecting young minds


    Client
    Lightbulb Co. | Lightbulblearning.co

    bio
    Lightbulb co. is a revolutionary learning center built around integrating learning and
    exploration with everyday life. Although their mission shoots for the stars, they approach
    learning with accessible activities geared towards children K-8th grade. Their approach
    focuses on core learning subjects (reading, writing, math, science, and art) positioned
    with important values such as family, community, courage, and curiosity. A science
    lesson could include a basic cooking lesson, or a challenge to build a fort with siblings.
    We’re all about blurring the line between life and learning and we’ve got the numbers to
    prove it works.

    project
    Lightbulb Co. recently went through a rebrand and are in need of new 8.5” x 11” trifold
    brochures. They have yet to finalize content, and are instead looking for a template that
    they can use once the content is written. They’ve provided placeholder copy, branding
    elements, stock photos, and related assets. They will probably print their brochures with
    Vistaprint, so while not required, you can use their guidelines for sizing. The logo and
    branding should be prominent but not overhwhelming; they are open to designer
    interpretation of their branding elements, and don’t want to push a certain direction too
    hard; in other words, you can take the lead. The copy font, “Minion” can be synced
    through TypeKit on the Creative Cloud, or a similar serif font can may be substituted.

    brand keywords
    Young, smart, bold, fresh, new, explore

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