Magazine Elements v2

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Rock Sound, Issue 238 May 2018

Colour palette
The masthead is the same as in other Use of limited colours.
issues of the magazine. Red, purple and blue
This allows readers to easily find and mainly. More colours
recognise the magazine. in the photos

Puff, this shows


more information
about what is inside Central image, shows
the magazine. who the main article is
about.
Shows the band
members to be strong
Use of sans serif font
This shows it is modern
and up to date,
Strapline
qualities that the
readers would want.

Barcode

Feature article
Cover lines,
information about the
other bands
Date Line and Price line
The Big Issue, Issue 1502 Date line and issue number, small and in
same position as usual.

The masthead has a different placement to The colour palette uses the colours of water,
normal. It is still in the same place on the page greens and blues, to link to flooding – the subject
but is angled to show disruption and illustrate of the feature article.
the feature article. It is a simple colour palette and makes the
magazine look professional.
There is no puff or barcode. Feature article
No puff so as not to distract The price line is the same as other issues. It is in
from the powerful message the same location and in a circle. It is angled, like
and no barcode as it is not the masthead to show the disruption caused by
required. floods.
The central image takes up the whole page. It
adds lots of emphasis to the feature article. They The typography is all in The composition
have used an edited photograph. It incorporates sans serif. The text is all and layout add to
the masthead through the layout and colours. capitalized, the use of the impact of the
consistent fonts reinforces main story as the
Tagline is small and in the same position as other brand identity – the choices made
issues, so as not to distract from the feature elements are the same as visually show what
article. with other editions. the story is about.

More coverlines, showing what is inside the issue,


they are small and using a selected colour to not The image covers the whole page. It is a
detract from the feature article. photoshopped image but shows a wide shot of a
residential area from the sky. The placement of
elements makes the image more impactful as the
The mode of address is formal and using a masthead interacts with the water.
simple lexis. Indirect mode of address is used.

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