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    RNF

    Uploaded by

    Bhaskar Saha
    marketing

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    RNF

    Uploaded by

    Bhaskar Saha
    1 views1 page
    marketing

    Original Title

    rnf

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    © © All Rights Reserved

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    DOCX, PDF, TXT or read online from Scribd

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    marketing

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1 views1 page

    RNF

    Uploaded by

    Bhaskar Saha
    marketing

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 1

    Now lets have a look at the inference from consensus mapping.

    1) The consumers usually visit a coffee shop to hang-out with their friends and unwind
    themselves to have a nice overall experience.
    More than 50% of the Indian population was under the age of 25 years, and thus
    constituted a huge consumer base for quick service restaurants, fast food chains and
    coffee outlets. The proliferation of the culture of ‘hanging out’ and rising frequencies of
    get-togethers and parties made this segment an ideal market for coffee chains.

    2) The coffee that is served well by the firms offers the consumers an upmarket sensation.
    Some may even feel Westernized as a result of the entire experience.

    3) The ambiance and the rest of the surroundings at a coffee shop are also important
    factors in a customer's choice to return to the same location.
    A unique ambience created by the brand not only encouraged groups of youngsters to
    meet and relax at the outlets, but also helped in creating brand awareness.

    4) Working professionals and students visit a café to unwind and spend hours consuming
    coffee and food. This explains the changing lifestyles, increased disposable incomes,
    expanding urbanization, and a high frequency of get-togethers that are becoming a part
    of the country's youth's lifestyle.

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