Voting Behavior
Voting Behavior
Voting Behavior
BACHELOR OF ARTS
(Political Science)
June 2020
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Republic of the Philippines
Mountain Province State Polytechnic College
Liberal Arts Department
Bontoc Campus
AUGOSTO B. CACAP
Research Adviser
LYDIA C. BUDOD
Chairperson
Final Defense : - - - - - -
LYDIA C. BUDOD
Chairperson, Liberal Arts Department
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TABLE OF CONTENTS
Page
Title Page………………………………………………………………....... i
List of Table………………………………………………………………... iv
List of Figure………………………………………………………………. v
INTRODUCTION…………………………………………………………. 1
Conceptual Framework……………………………………………... 6
METHODOLOGY………………………………………………………… 13
Research Design…………………………………………………….. 13
Treatment of Data…………………………………………………... 15
LITERATURE CITED…………………………………………………….. 16
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Chapter I
INTRODUCTION
Background of Study
One of the given rights and responsibilities of every citizen is the right to
suffrage. Suffrage rules regulate who can vote and this, in turn, influences the interests
served by elected politicians. While today we associate democracy with equal and
universal suffrage, historically the power to elect or appoint representatives was the
such as ownership of property, payment of taxes, residency and gender (Aidt, S. &
The 1987 Constitution of the Republic of the Philippines Article V, Sec. 1 speaks
of the right of every Filipino who are at the legal age to suffrage. Suffrage may be
exercised by all citizens of the Philippines not otherwise disqualified by law, who are at
least eighteen years of age, and who shall resided in the Philippines for at least one year,
and in the place wherein they propose to vote, for at least six months immediately
In the Philippines, the right to vote is being seen in the act of election. An election
is a democratic proves in which the citizens by the age of 8 and above formally decide
and vote on who has the right to hold public office and make public policies and
decisions concerning the people’s overall welfare. This kind of suffrage being practiced
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An electoral system which can also be called voting system is a system used to
determine the kind of necessary votes and also calculate votes and then translates these
votes into seats or positions in the government. Different electoral systems benefit
politicians so that they can campaign in a way to get the needed votes and it also benefits
the voters by giving them variety of choices which can influence their decision making
(Calilung, 2016).
embody the will of the people. The election process dictates the future of a nation
therefore it needs to be systematically executed and prove efficient for reliable result by
means of an electoral system. Electoral system, in layman’s term, convert the votes cast
during an election into seats in the government awarded to winning parties and favored
political aspirants. These systems determine how voters are to be tallied in order for the
allocation of seats.
Ayee (1997) asserted that elections are indispensable to democracies because they
election offers the citizenry an avenue to choose their representatives; it is an act which is
participating in the democratic system through voting as the single most important—and
In elections, qualified citizens cast a vote, with each vote considered of equal
value among peers regardless of social status, annual income, education and gender.
Hence, as election is a right regardless of factors and variables is a free will of the
individual.
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The wisdom of conducting elections is perceived as the democratic method of
amalgamating collective intelligence from the majority of the electorate. The opinion of
the masses is adhered to on whom they will allow the trust of the populace and grant
public assent on the authority to govern. Elections empower the people and enable them
to exercise control over the government that is “of the people, by the people, for the
capabilities of the political aspirant and determination for public service. The legitimacy
their authority.
Antwi (2018) argued that election in a democratic country being free and fair
elections are essential as it enables the masses to elect their preferred leaders. However,
given the necessity of this political ritual in conferring legitimate political authority, the
question of what shapes voters’ political preferences—mainly how and why citizens vote
—has long been germane in the study of political science. This political preference is
as a set of related personal and electoral actions, which may include participation in
electoral campaigns, voter turnout, and choosing for whom to vote (Bratton 2013).
Voters’ choices are likely influenced by a multiplicity of factors. For example, research
have shown that the electorate may determine their votes on the basis of one or more of
the following considerations: (1) the performance of the government in power, (2) the
personality of candidates, (3) the voters’ positions or orientations on specific issues, (4)
partisanship or party affiliation, (5) the state of the economy, and/or (6) the identity or
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ethnic background of the candidate. These considerations are shaped by short-term and
long-term influences. The short-term influences are specific to a particular election and
are susceptible to substantial shifts from one election to the next. Examples of this
include the state of the economy, the government’s performance, or the candidate’s
personality. However, other factors, such as party loyalty are more stable in the long-run.
Ball and Peters (2005) also stated that mass media is a potential influencer on
voters choice. The mass media, particularly radio and television, have grown increasingly
politicians have effectively utilized social media platforms like Facebook and Twitter to
convey their campaign messages to the populace. The media plays a crucial role in
making information readily available to the voters, upon which they base their voting
decisions. Nonetheless, the media has also become a channel for spreading false stories,
which tend to negatively affect the electoral behavior of voters (Antwi, 2018).
particular social group, as well as the economic and social position of the group
(Anderson and Yaish 2003; Thomassen 1994; Heywood 2002). Thus, people who share
the same identity as far as their social class, religion, region, or ethnicity are concerned
tend to vote as a bloc, in such a way that voting for a particular candidate or party
becomes an inherent extension of the voter’s social identity (Andersen and Heath 2003).
Consequently, social groups vote for the candidate or party that is perceived as
representing their interests or that is most likely to prioritize their needs (Adjei 2012).
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Moreover, through political socialization, the political culture, values, and norms
of the older generations are passed along to the younger generations (Sarlamanov and
Jovanoski 2014). This socialization is most intense in childhood, during which most of
the political attitudes are formed. At this early stage, the basic values that determine the
political lives of voters are learned within the family, primarily through the relationship
between parent and child. Thus, people inherit their political preferences from their
families, and tend to vote as their families do (Sarlamanov and Jovanoski 2014).
identity for various categories of voters. For example, Heywood (2002) and Evans (1999)
are of the view that social class remains an important factor influencing electoral choice.
political parties or issue positions. Accordingly, people vote for candidates not
necessarily because of the candidate’s traits, but rather they vote for a candidate because
of his or her position on certain issues or party affiliation. In essence, it suggests that
(Campbell, Converse, Miller, and Stokes 1960). Furthermore, it indicates that voter
choice is primarily based on party loyalty and not on evaluations of the candidate’s
Niemi and Weisberg (1984) argue that while parties and candidates can influence
electoral outcomes, issues in their view are the major determinant of voter choice because
all parties and candidates put up issues during the campaign on which the electorate to
makes a choice. However, they equally admit that, there are instances when voters make
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up their mind as to which party or candidate they will support before the campaign even
starts.
Likewise, it can be noted that there have been actions of alternate political parties
and change of preferences. Miroff, Seidelman, and Swanstrom (1999) identify campaign
messages, the mass media, and the personality and image of individual candidates as the
main factors that determine voters’ choice in American elections. They posit that
although most voters may have partisan affiliations with particular parties, the majority of
the voters are not blind loyalists and could be moved to vote for other parties if they find
Hence, in this study, the foregoing grounds would speak of the goal of
investigating what could have been the factors that shapes the political preferences and
political science and sociology. As the factors that influence voters’ preferences are better
understood, politics get closer to the ideal of creating a “common good” for the people,
settling issues and ensuring social welfare and integrity. Therefore, whenever politics,
which is the only method in this framework, has left it to other methods to fulfill these
goals, the price was paid by the “human suffering” which is always the price for wrong
politics. This study aims to understand the factors that influence the political choices of
voters and the extent of their influence. It is believed that the data obtained in this study
will contribute to the literature of political science and of other relevant areas.
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Furthermore, it will give interested parties an opportunity to better understand the voter –
Conceptual Framework
Political Socialization
politics. People are taught to participate or not to participate. They are taught what is
proper behavior, how to interact with other people and with government. In developing
countries people may be taught they have a right, perhaps even a duty, to participate. In
people acquire motivations, information, norms, attitudes, and values about their society,
economy, political system, and their role or place in these. People become members of
their political system through political socialization. They learn what is expected of them
and how to live and interact with society and the political system.
Political socialization is the gradual learning of the norms, attitudes, and behavior
accepted and practiced by the ongoing political system. ”Its goal “is to train or develop
individuals that they become well-functioning members of the political society,” that is, a
person “who accepts (internalizes) society’s political norms and who will then transmit
Calilung (2016) listed the agents for political socialization to include family,
school, religion, peer group, the mass media and the government. The direct family is the
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most powerful and lasting agent of political socialization (Hyman, 1959). The political
beliefs of most individuals are deeply influenced by the behaviours and beliefs they
judgments for themselves, they have absorbed perceptions about politics from
conversations overheard within the family. Secondly, schools can be the state’s most
valuable agent of political socialization. Schools offer the opportunity for sustained and
high controlled contact with the students while they are at the extremely impressionable
Churches help develop strong belief systems that guide a person’s views on social
policies such as abortion as well as larger worldview. Political beliefs among religions
vary. Traditionally, Roman Catholics and Jews have been characterized as being more
liberal and Protestants more conservative. In the Philippines, the Catholic Bishop
Conference of the Philippines has been vocal on some socio political issues.
As the importance of parent’s diminishes and after formal schooling ends, peer
fact, if both parents work, children may be socialized more by peers than by families.
Meanwhile, the Mass Media – televisions, radio, newspapers and magazines, and the
Internet have an influence on the views of adults and children alike. For most people, the
media are the major sources of political information and strongly influence our beliefs.
The world we experience through media can control our actions. For example,
suburbanites are frequently afraid to go downtown because their knowledge of the city
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Further, the government itself is an agent of socialization. Many government
activities are intended to explain or display the government to the public, always
socialization (deliberate government policy to teach culture) generally fail if their values
behavior and preferences of the youths in choosing their leaders. Political socialization
would be the basis for the different indicators to know the factors that affect the
Voting Behavior
difficult to say what elections mean, it is also difficult to predict voting behavior. There
are many influences on voting behavior, particularly in short term. One of these
influences is the state of the economy. Particularly in a Third World country like
Philippines, during elections there is always a very strong link between the government’s
income. Hence, Filipino administrations always try to create a false sense of economic
Rule (2014) defined voting behavior as an encompassing behavior for both the
actions and inactions of people regarding electoral participation, as well as for whom to
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support if one decides to engage in the voting process. It is defined as a set of related
personal and electoral actions, which may include participation in electoral campaigns,
voter turnout, and choosing for whom to vote. Therefore, the study of voting behavior
constitutes an attempt at unpacking the context in which voters make decisions about
candidates and parties. Such a study opens a window to the minds of the millions of
is an expression of self-interest on the part of voters. They select parties in the same way
that consumers select goods or services that are offered for sale. The problem with this
theory is that candidates are “sold” through voting, political campaigning, and
propaganda. This being so, election results do not reflect the interests of the mass of
voters. Frequently, elections merely reflect the resources and finances of the competing
parties.
Downs theorizes that people will vote if the returns outweigh the costs; in other
words, if the stakes are important enough. Accordingly, the poor and uneducated are the
least likely to vote; while the middle-aged, better- educated professionals are most likely
to vote. The difference in voting behavior between upper-class voters and working class
nonvoters is based on the belief by the former that their votes will make a difference. In
terms of age, those who are less likely to vote are the young voters, that is, those 18-25
years old. In terms of residence, rural residents are less likely to vote than city dwellers.
Usually the social categories used are: Class voting which include blue-collar workers
tend to vote for parties that have close connections with the labor unions. The middle and
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upper classes are more politically conservative; Regional voting which include Filipino
voters have a pattern of voting for candidates who belong to their own island groupings:
such as those exhibited by the Iocanos, Ilongos, Bicolanos, and Cebuanos; Religious
blocs which is predominantly Catholic, all elected Presidents have been Catholic. The
only exception was a Protestant General; but he was elected because he was the official
candidate of the administration party, and was therefore supported by the major Catholic
“kingmakers” of the administration; Age groups which include young voters who do not
necessarily for radical parties. Instead, they vote for what is most attractive to their
generation, during a particular campaign season. For example, in the 1992 presidential
elections, for the first time, Filipino youth voted as a bloc, in favor of an independent
reformist candidate who mirrored the independence of mind, energy, and iconoclasm of
the youth; Gender which include women who are not necessarily more traditional and
conservative than men; Ethnic minorities, however there is yet no significant voting
pattern among the voters in the Autonomous Region of Muslim Mindanao (ARMM) and
the Cordillera Administrative Region (CAR); and the Urban voting which include the
voting pattern in big cities is dictated by the presence of students, squatters, and factory
workers. Cities serve as concentrations of the working class votes from the factories and
squatters areas, and the student votes from the colleges and universities (Santiago, 2002).
Voting behavior in this study is the concept that is being dealt for. It talks of the
factors affecting the preferences of the youths in choosing the political leaders.
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Input Process Output
The inputs of the study include the following concepts: political socialization;
voting behavior; and, the survey questionnaires to gauge the factors and the extent of
factors affecting their voting behavior . The factors affecting the voting behavior of the
voters in Banao, Bauko, Mountain Province will be assessed through a quantitative date
assessment tool after the floating of the survey questionnaires, tallying of the answers and
the analysis using the statistical tool. Basing it from the result of the quantitative data
gathered, the factors and the extent or impact of the factors affecting the voting behavior
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Statement of the Problem
This study seeks to investigate the factors or the variables that affect the voting
1. What are the factors affecting the voting behavior of the voter in Banao, Bauko,
Mountain Province?
2. What factor greatly influence the voting behavior of the youths in Banao,
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CHAPTER 2
Research Design
This study will be using a quantitative research design. Bryman (2001) argues that
quantitative research approach is the research that places emphasis on numbers and figures in the
collection and analysis of data. Imperatively, quantitative research approach can be seen as being
scientific in nature. The use of statistical data for the research descriptions and analysis reduces
the time and effort which the researcher would have invested in describing his result.
This study will focus on the factors as identified using the agent of political socialization
determined by the 2015 census was 1,824.This represented 5.87% of the total population of
Bauko.
Bauko, officially the municipality of Bauko is a 4th class municipality in the province of
people. Bauko is politically subdivided into 22 barangays, divided into upper and lower areas.
The research will focus on 5 selected barangays of Bauko wherein the population was
determined by 2015 census. The study shall be accommodating 100 sample respondents. The
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Data Gathering Tool
The data collection tool is a researcher-made survey questionnaire that will gauge the
factors affecting the voting behavior of the voters in Banao, Bauko, Mountain Province and the
extent of effect of the factors on their voting behavior. The concepts on the survey questionnaire
Since the survey questionnaire is modified and researcher-made, it will undergo a validity
test by the researchers’ professors who are specializing in political science. Once tested valid, the
This research study will be abiding by the formal procedure and will observe ethical
considerations. Before the formal gathering of the data needed for the study, the researcher will
be sending first a formal letter to the Punong Barangay Banao, Bauko Mountain Province asking
him a permission to let the researcher undertake the study in the barangay. An explanation of the
The researcher will also write formal letter to the target participants requesting them to
answer the questionnaires. Scripted in the formal communication will be the objective of the
research study as well as the importance of their participation in the attainment of such objective.
Also, within the formal communication will be the assurance for the participants that their
answers will be treated with confidentiality as well as informing them that they will not be forced
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Once the permission will be granted, the researcher will be administering the survey-
questionnaire. The researcher will also be setting the schedule according to the time that the
Treatment of Data
The data collected from the survey-questionnaire will be tallied and will be treated
statistically. It will be tabulated, interpreted and analyzed using frequency counts and weighted
mean.
Using the formula below, the weighted mean will be computed to know the factors
affecting the voting behavior of the voters in Banao, Bauko, Mountain Province. This will give a
general level deducted from the participant’s knowledge and awareness of the different attributes
Table 1 presents the statistical limits that will be used to determine the factors affecting
the voting behavior of the voters in Banao, Bauko Mountain Province basing it from the
computed weighted mean. The weighted mean will be patterned on the range given then with the
proper description.
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Table 1. Statistical limits used to determine the factors affecting the voting behavior of voters
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Appendices A
(Formal Communication)
01 June 2020
SIR:
Warm greetings!
I, John Ben L. Gawec, a graduating students of Mountain Province State Polytechnic College, is
conducting a research study entitled, “Factors Affecting the Voting Behavior of the youths in
Banao, Bauko, Mountain Province.”
In this regard, I am humbly asking for your approval for me to conduct the research study in your
barangay. Rest assured that all the information to be gathered will be treated confidentially.
Your truly,
NOTED:
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Appendix B
(Survey Questionnaire Form)
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