Brand-Management Solved MCQs (Set-2)

Brand Management MCQs [set-2]
26. The series of procedure in which customer is focused , helps to access

brand's health and
A. brand audit
B. brand tracking
C. brand valuation
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D. brand evaluation
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te
Answer: A
a
27. q M
is as if ' making the brand come alive'.
c
A. brand personality M
B. brand image
C. brand audit
D. brand value
Answer: A
28. is a measure of the attachment that a customer has to a brand
A. brand loyalty
B. brand equity
C. brand recall
D. image
Answer: A
29. may be tested in two forms: Aided recall & Unaided recall
A. brand recall
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B. brand awareness
C. relevance
D. price
Answer: A
30. What is more important in brand equity?
A. quality
B. quantity
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C. customer perception
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D. customer experience
a
Answer: A
q M
c
M
31. Amul Masti Dahi is an example of:
A. line extension
B. brand extension
C. category extension
D. brand discontinuati on
Answer: B
32. helps consumers to justify their self worth to others or

themselves
A. cause marketing
B. brand reinforceme nt
C. global brands
D. brand enrichment
Answer: A
33. Another way of getting the brand revitalized is through the _

A. positioning
B. segmenting
C. targeting
D. repositioning
Answer: D
34. can be seen in the way the customer thinks, feels,

perceives the product along with its price and market position
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A. brand extension
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B. brand diversificatio n
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a
C. brand equity
q M
D. brand profit
c
Answer: C
M
35. Digital branding, in general need to have the consumer- specific
orientation addressed to consumers in a context
A. geographic
B. natural
C. confined
D. cultural
Answer: D
36. Brand Asset Valuator (BAV)
A. comparative
B. qualitative
C. quantitative
D. price
Answer: A

37. analysis aims to find the optimum positioning between low-
price-low- quality and High- Price-High-quality
A. market
B. brand
C. conjoint
D. price
Answer: C
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.c
38. ………defines what the brand thinks about the consumer, as per the
consumer
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a
A. brand attitude
q M
B. brand positioning c
C. brand relationship M
D. brand image
Answer: A
39. The comparison of brand equity from thousands of different brands

with several categories is called?
A. brand preference valuator
B. brand differences valuator
C. brand similarities valuator
D. brand asset valuator
Answer: D
40. _is the added value endowed on services and products.
A. brand value
B. brand strategy
C. brand equity

D. brand image
Answer: C
41. Four P’s was initially expressed by?
A. e j mccarthy
B. kotler
C. rob gray
D. mishkin
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Answer: A
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a perceptions and how well brand is
42. In BVA, the measurement of loyalty
respected is classified as?
q M
c
A. perceived esteem
B. esteem
M
C. energized esteem
D. energized similarities
Answer: B
43. Content Marketing consists of
A. slogans
B. blogging
C. jingles
D. logos
Answer: B
44. helps make purchasing
A. brand
B. branding

C. brand identity
D. brand essence
Answer: B
45. Which of the following statement is TRUE?

A. Brand-essence serves as a metric to evaluate buyer’s marketing
strategies.
B. Branding is a useless tool to differentiates the product and the producer
C. Brands give consumers a reason to share the opinions positively
D. Brand can be copied easily
o m
.c
A. a
te
B. b a
C. c
q M
c
D. d
Answer: C
M
46. The
model describes how to create intense, activity loyalty relationships

with customers.
A. brand positioning
B. brand resonance
C. brand value chain
D. brand identity
Answer: B
47. Under Keller’s Brand Equity Model For Building A Strong Brand "What
do I think or feel about you?" mean
A. brand identity
B. brand meaning

C. brand responses
D. brand relationships
Answer: C
48. A brand identify is the centring idea of business
A. organisation
B. community
C. personality
o m
D. marketing
.c
te
Answer: A
a
49. A brand is defined as an _.q M
c
A. tangible assets M
B. intangible asstes
C. long term asstes
D. short term asstes
Answer: B
50. "Just Do It" is a tagline of which brand?
A. puma
B. adidas
C. nike
D. louis vitton
Answer: C

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o m
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a
q M
c
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Brand Management MCQs [set-2]

26. The series of procedure in which customer is focused , helps to access

28. is a measure of the attachment that a customer has to a brand

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30. What is more important in brand equity?

32. helps consumers to justify their self worth to others or

33. Another way of getting the brand revitalized is through the _

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34. can be seen in the way the customer thinks, feels,

36. Brand Asset Valuator (BAV)

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39. The comparison of brand equity from thousands of different brands

A. brand preference valuator

B. brand differences valuator

C. brand similarities valuator

D. brand asset valuator

40. _is the added value endowed on services and products.

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41. Four P’s was initially expressed by?

43. Content Marketing consists of

44. helps make purchasing

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45. Which of the following statement is TRUE?

model describes how to create intense, activity loyalty relationships

C. brand value chain

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48. A brand identify is the centring idea of business

C. long term asstes

D. short term asstes

50. "Just Do It" is a tagline of which brand?

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