VEDANTU INNOVATION Pvt.Ltd.

(Learn Live Online)

PROJECT REPORT

Submitted by
Shivani Sharma
<Register no.>

Under the guidance of

Prof.R.P.Pandey

in partial fulfilment of the requirements for the award of the

Degree of

MASTER OF BUSINESS ADMINISTRATION

Of

A . P . J . Abdul Kalam Technological University

(Institute Emblem)
(HRIT GROUP OF INSITIUTION)

(months & 2020-21)

 DECLARATION
I undersigned , hereby declar that the project “VEDANTU” submitted in
partial fulfilment for the award of Degree of Master of Business
Administration of “A P J Abdul Kalam Technological University” is a
bonafide record of work done by me under the guidance of
“Prof.R.P.Pandey”, “HRIT Group Of Institutions”. This report has not
previously formed the basis for the award of any drgree , diploma, or
similar title of any University.

Shivani Sharma

(SHIVANI SHARMA)

DATE:-
 CERTIFICATE
This is to certify that the report “VEDANTU” being submitted by
<name,roll no.> ,in partial fulfilment of the requirement for the award
of the Degree of Master Of Business Administration, is a bonafide
record of the project work done by “SHIVANI SHARMA” of “HRIT
Group Of Institutions”.

Prof. R .P .Pandey (Name)

(Designation) (Director)
 ACKNOWLEDGEMENT

Through this acknowledgement I express my sincere gratitude towards

all those people who help me in this project ,which has been a learning
experiences .

This space wouldn’t be enough my warm gratitude towards my project

guide Prof. R.P.Pandey for his effort in coordinating with my work and
guiding in right direction.

I escalate a heartfelt regard to our Institution Director Prof. Ajay Sir for
giving me the essential hand in concluding this work.

I would like to injustice to proceed without acknowledging those vital

support I received from my beloved classmate and friends , without
whom I would have been half done.

I also use this space to offer my sincere love to my parents and all other
who had been there,helping me walk through this work.

SHIVANI SHARMA
Vedantu has always believed in the concept of LIVE interactive
classes being a superior format for online learning which creates
greater learning outcomes. During lockdown, everyone is
talking about LIVE classes and it is the best time for us to drive
more adoption and strengthen our brand as the best destination
for LIVE classes. On top of adding new categories, we will use
the funds to invest into content and technology to create the
world’s best LIVE teaching-learning experience.”
 ABOUT VEDANTU

Vedantu, where Veda is “Knowledge” and Tantu is “Network”.

This makes the platform a knowledge network in which any
student can access a teacher directly and enable personalized
learning to take place at any place and any time.

It all began when Vasmi Krishna founded his first

venture "Lakshya" in 2006 with the help of three of his IITian
friends. The venture aimed at training students for a variety of
varied tests. Eventually they observed that the educational
sector in India requires a plethora of dedicated and skilled
teachers. Hence they worked on developing such a platform
through Lakshya. The platform was acquired by MTEducare, six
years later, in 2012.

Post this, began the preparation of the EDTech start-up we all

know as Vedantu. The online tutoring platform was officially
introduced in 2014. Presently the platform aims to enhance the
education structure through its exceptional online EdTech
platform
Vedantu is an online platform developed for the purpose of live
coaching. It facilitates live coaching classes for 6th to 12th-
grade students. The platform is also dedicated to the training
for several examinations such as the IIT foundation.
Additionally, online coaching sessions are offered for
competitive examinations such as JEE, IMO NTSE. To offer its
support to the 21st century’s education system, the platform
allows LIVE interactive online learning amidst the pupils and
teachers. It also offers individual as well as group classes. The
platform makes use of two-way audio, video as well as
whiteboarding tools which enables both the student as well as
the teacher to view, listen, write as well as interact in real-
time.
 Company’s Progress

The lockdown has definitely led to massive growth for the

Vedantu’s platform with its number of subscribers having
expanded exponentially over the past couple of months across
K-12 and competitive exams such as JEE and NEET.

Vedantu has been offering its services to 25 million students

each month. As reported by Economic Times, the platform has
stated that it registered a 220% growth in users to 2 million
unique students who have participated in their live classes over
the past three months.

In 2019, Vedantu launched its WAVE platform. This platform

adopts AI (Artificial Intelligence) and ML (Machine Learning) for
personalizing teaching as well as learning for each student and
has been developed for making LIVE classes more enticing and
engaging. One of the main challenges online education
generally encounters is the low completion rate of courses
because of less engaging content. This factor has been tackled
by Vedantu which extends its focus on LIVE interactive classes to
make its classes more entertaining and interactive for its users.
As reported by Livemint, recently in late June of this year,
Vedantu invested $2 million in an EdTech organization,
Instasolv, which is a doubt-solving app for high school students
as well as for IITJEE and NEET aspirants, as a step towards
enhancing their role in doubt solving.

Amidst the lockdown, Vedantu has taken up the initiative of

offering FREE LIVE Interactive Classes along with premium
content for Grade 1 -12 as well as competitive examinations like
JEE/NEET in order to ensure that the education of students isn’t
hampered owing to the lockdown.

As reported by Economic Times, presently with its latest capital

infusion, Vedantu is valued at USD 600 million, making it the
second most valued firm in the Indian Edtech sector,
after Byju’s, which is valued at USD 10.5 billion.
 Founder
Vamsi Krishna is the current CEO of Vedantu. A graduate from
the Indian Institute of Technology, Bombay, the man is a
prominent Tech Enthusiast, Edupreneur, as well as Tutor. Prior
to founding Vedantu, he had been the co-founder of Lakshya,
alongside his college classmates, which is the EDTech
organization that laid the foundation for the idea of Vedantu.
He also worked as a Management trainee at L&T for about a
year.
Pulkit Jain is a co-founder of Vedantu as well as the former co-
founder of Lakshya. He was also employed at EvalueServe till
2006. A graduate from IIT Roorkee, the man is presently an
inspiration for various young entrepreneurs for his
entrepreneurial journey.
Anand Prakash is yet another cofounder of Vedantu as well as
the former co-founder of Lakshya. A graduate from IIT, Roorkee
in Pulp and Paper Technology, the man is presently an account
academic head at Vedantu. Prior to Vedantu, he had served as a
manager at Abhishek Industries.
Now the founder and CEO of the EdTech firm “Uable”, Saurabh
Saxena, a graduate in chemical engineering from IIT Roorkee
was also a former co-founder of Vedantu.
 Recent Funding History

“Strong growth and category leadership of Vedantu in live

online tutoring -- these were the main reasons for us to gain
investor interest. It was a good opportunity to raise more
money and create a war chest.” - Vamsi Krishna, co-founder
and CEO of Vedantu.

Vedantu’s Investors

Vedantu has raised about $200 m in total funding across all its
funding rounds for a valuation of $600m.
In the month of February of this year, Vedantu raised $24
million in a funding round through investors headed by GGV
Capital, along with existing backers.

In the second week of April, Vedantu raised Rs 96 crore (around

$12.5 million) during its Series C1 round, which was led by
Chinese venture capital firm Legend Capital, with participation
from Omidyar’s Ohana Holdings LLC.

On April 20, Vedantu raised $6.8 million in new funding round

from South Korea-based KB Global Platform Firm.

In its latest funding round in mid-July, Vedantu raised $100

million in Series D funding, led by US-based Coatue
Management.
 Benefits of Live Online Tutoring

Here the benefits of vedantu live online tutoring are describe

below:-
 Personalized education LIVE from the comfort of
your home :-
Vedantu's strength is its core focus on personalized LIVE online
teaching. This ensures a student gets the entire attention of a
dedicated teacher and learns at his/her pace. The interaction
between the teacher and students is strong and two-way, which
is also monitored technologically for further improvement (if
needed). The student is encouraged to ask doubts/questions
unlike in a crowded classroom. And the student is much
comfortable in asking his/her doubts on Vedantu than
anywhere else, as teachers instill questioning skills along with
imparting theoretical knowledge. Enhanced engagement
between student and teacher on Vedantu guarantees better
understanding and recall for the student; unlike in a classroom
where teacher-student engagement is difficult to measure. And
of course, the student is learning from the comfort of his/her
own home – Learning happens best when the student's mind is
relaxed.
  Better than recorded lectures
The MOOCS revolution claimed to ensure that quality education
is available to all and this will solve the maladies that the
education system suffers from. However, the basic problem has
not been solved- that of assembly line education production.
The ensuing 'One Size Fits All solution' is still completely against
the very ethos of personalized education.
LIVE teaching is a very important component of personalized
education.

With Vedantu's respectable experience in teaching and

mentoring more than 10,000 students, we can safely claim that.
Especially in the K12 segment, a child lacks motivation and has
to be mentored apart from teaching. Neither a recorded lecture
nor the complete reliance on educational institution can help
here- it does not encourage or support serious learning. It may
serve the purpose of knowledge transfer but fails miserably in
engaging the student, to develop interest, to interact and
support at tricky points. To cater to the dynamic needs of a
young student, what is needed is a friendly and enthusiastic
teacher who can match the level of a child and explain every
concept in a way he or she understands. You'll agree, it is next
to impossible to achieve this in a recorded lecture or a crowded
class of 40 odd students.
  Time and Energy saving, Secured solution
Increasingly, security of children while commuting is at risk.
Parents are not comfortable if young students need to travel
long hours and distances for a professional coaching class,
wasting energy, taking health and security risks.
Vedantu offers a solution to this modern malady.
Now every student can get world class coaching support for
professional courses. He or she can completely bypass this
wasteful travel time and energy, and focus only on studies from
the comfort of home. Time saved is time earned for more
productive relaxing activities- a hobby, relaxing with family, or
that rare commodity for every student- plain rest.

 Anywhere- Anytime Learning

The conventional classroom method mandates that learning has
to be limited to a place and constrained by time. We believe,
learning should not be time bound. Nor should teaching be.
Vedantu breaks the shackles of time and place, liberating
learning and teaching from the limits of time and location. Now
even late at night, or early in the morning, a student has the
liberty to reach out for guidance and help... and teachers at
Vedantu will be all excited to lend their helping hands!
Every session conducted on Vedantu is highly personalized, the
pedagogy and lesson plans of the teachers are tailor-made to
meet the need of students. Moreover, the pace of the lecture is
governed by the grasping capabilities of the student. That is the
biggest strength of Vedantu's concept
 Key Features

Vedantu App is exclusively designed to enrich your online

learning experience with new innovative methods and
approaches. You can download the Vedantu app for pc or
stream it over your android mobile phones at your convenience.
The app uses interactive and online assessment sessions to
evaluate a student's learning ability and knowledge.
Some of the interactive features that make the Vedantu app a
wonderful learning tool are as follows:-

 Wave
Vedantu App provides unlimited access to live classes and
downloads through its newly launched Wave platform. The
experienced online tutors teach a wide arena of topics to
the students enrolled in various courses.
The two-way interactive system allows the students to
clarify their doubts and queries right away. The live classes
have an amazing streaming quality and are designed
exclusively to fit a usual time frame in which students can
attend it. Online live classes are assisted with artificial
intelligence and machine learning.

 Master Talks
Vedantu App, with its Master talks feature, holds regular
talk shows for its students where achievers talk about their
 achievements and motivate them. These personalities and
achievers share their experiences with them and encourage
them to succeed in their life.
 Free Study Material
The most exciting feature of this app is that it gives access
to free study material to its students and members.
The Vedantu Packages involve free availability of NCERT
Solutions, Previous Year Question Papers, Important
Questions, and other PDF material for download. Get your
kids or student's exam ready using the free study material
feature from the exclusive Vendatu app download.
 Child Safety
Vedantu app ensures holistic learning and development of
the students and kids by ensuring a safe platform for
education. The child safety team primarily emphasizes a
zero-tolerance policy against online bullying, defamation,
abusive language, etc. The team also moderates the chats
and filters the content that can prove harmful to a child's
developmentional capability.

 Hierarchy System
The classes are uniquely designed into a proper hierarchal
and systematic approach. The students are allotted into
batches, and every class consists of a master teacher-in-
charge and other multiple teachers.
Product Specifications
Vedantu App breaks away from traditional teaching methods
and provides an atmosphere of online learning with quality
education. With customizable course plans and live teaching,
students can get world-class education directly from the
comfort of their homes. It liberates the learning experience and
gives free study material, live classes, online lectures, quizzes,
etc. The staff is highly qualified, featuring IIT graduates and
Ph.D. holders with a wide range of experience.
A detailed look at the product
Vedantu live platform offers master education at its par. Even
the name Vedantu itself splits into two words, ' Veda' and
'Tantu,' indicating Knowledge Network. The app network
features more than 500 teachers who served the community of
more than 40,000 students. The live platform can be divided
into individual and group classes focusing on personalized
learning. The app makes regular up-gradation to the curriculum
and enhances the online learning experience.
After, Vedantu app download, you will realize that the app has
an all-round approach and accommodates a broad curriculum.
The teaching classes are divided into three main categories: pre-
school, Grade 1-12, and competitive exams. Therefore, with this
Vedantu app, you have complete access to an overall education
curriculum that fits a complete family educational setting.
Especially if you have kids in different classes, this is your one-
stop education platform.
 Product Functions

 Vedantu gives access to quality seducation anytime and

anywhere irrespective of a physical setting.
 It prepares the students for competitive exams with affordable
coaching classes and free content.
 Vedantu assists students for examinations by providing
exceptionally cheap and free access to reference and solution
books like RD Sharma, RS Aggarwal Solutions, HC Verma
Solutions, Lakhmir Singh Solutions, etc.
 Vedantu gives an in-depth knowledge of the topic and content
by providing micro-courses to the students in specific topics like
biomechanics, semi-conductors, etc.
 Pricing

Vedantu Fees Structure is very impressive and affordable,

preparing the students for their classes and competitive exams.
Vedantu Pro subscription guarantees unlimited access to the
detailed courses in the applications and a proper long-term
learning plan for JEE, NEET, or Board examinations. Vedantu
packages are divided into three categories, mainly K-12, Neet,
JEE, and topic-based. You can also opt for a seven-day free trial
before paying for a subscription plan to get a proper analysis of
the app and make your decision. If you are preparing for NEET
or JEE, your Vedantu Subscription price ranges from Rs 9000 per
month or a proper package of three months at an offer price of
Rs 8500.
Since the Vedantu Fee Structure is different as per the different
subscription plans, a standard 12 class package for board
preparation costs around Rs 2699 per month and Rs 2333 for
three months. Whereas a commerce plan is available at
Vedantu Fees of Rs 3499 a month or a three-month package for
Rs 3333.The app also offers a free trial for about 210 days for
classes 1-6, while the package for class 7 and onwards begins at
Rs 2699 per month.
 What makes Vedantu Superior

Superior teachers
Four Simple words to define our Teachers - Excellent People, Brilliant
Minds! At Vedantu, teaching is not just a profession. For our teachers, it
is a commitment and a matter of pride and responsibility. We do not
have any teachers who teach merely for money, year on year.
Our Elite group of teachers is a network of passionate individuals who
want to contribute towards better learning outcomes and performance
of students. Above all, we are a group focused on bringing happiness
and joy through learning.
Most of the teachers at Vedantu have cracked the toughest
examinations themselves and are well qualified and experienced. Who
else would know the value of hard work involved and students
psychology better than them!
In addition, we have put 10+ years of deep research on effective
teaching methodologies and the same is incorporated in the recruitment
and training processes for Teachers. You can always be rest assured that
students at Vedantu are in safe hands.

Cutting edge technology

Vedantu is a technology company at the core. RDX Team (Research
Develop and Explore) at Vedantu is creating technology in education to
bring forth a disruptive positive impact - to create more 'Teachers by
Choice', to make Quality education more accessible & affordable.
We have created cutting edge technology from the scratch to power the
following brilliant features on Vedantu :

 LIVE audio-video connection between Teacher & Student

at very low internet bandwidths.
Connecting two individuals live with audio-video communication
even at very low internet bandwidths requires complex and
sophisticated technology. We at Vedantu have mastered it.
Thousands of students residing in remote corners of India with
poor internet connection have already benefited with our
technology, something we are really proud of!

 Shared live learning environment (Whiteboard) between

student and teacher.
We realized that best learning happens when a teacher personally
sits with a student to discuss and teach him/her on a notebook
shared between them. This is precisely what shared Whiteboard
on vedantu replicates for student and teacher sitting thousands of
kilometres away. We have put in months of energy in creating
technology to make shared Whiteboard extremely seamless and
intuitive for both teachers and students. Both teachers and
students can not only write but also upload images to ask
questions and/or explain concepts.

 Replay of the every LIVE session between teacher-student

on Vedantu for the purpose of revision and review.
We understand that continuous revision is the best way for a
student to strengthen his/her concepts. Our technology enables
recording of each session between a teacher and student, which
can be available for the student to revise later. We also use this
recording to review the quality of teaching on Vedantu. Our
 technology optimizes session recordings to make it possible to
replay them at very low bandwidths even on mobile devices.

 Learning Management Tools

We have created tools for holistic learning management that
essentially includes teaching-learning content creation, sharing
and evaluation. The content can range from a simple object test to
creative assignments to session notes and yet have a lot of
variation within it. Teacher can also create and share audio-video
assignments/test to which the students can respond using either
web or mobile app.

 Reporting for Students and Parents Performance

Along with creating awesome learning management tool, our
geeks have also developed a comprehensive performance and
feedback reporting system. This would help teachers to share
regular feedback on student's academic performance and other
learning outcomes. It would also help students and parents to
realize the weak areas in advance and start with remedial action
well in advance.

 LIVE Session on Mobile Devices

We are sure, by now you'll agree with us on the technological
advancement that our RDX is working on to bring democratization and
personalization in education. We have raised the bar even a step higher
for ourselves and introduced LIVE learning on Android mobile devices.
Yes, the students can now take full-fledged LIVE sessions on their
mobile/tablet devices. We have now broken the shackles of time, place,
and devices for learning.
 Creative Thinking

 Vedantu should make there App Free Trial to test for 3

days period and arrive at a decision weather to purchase
the product.

 They should provide a Gadget. It will help to study the

video without any internet connection.
 Vedantu should provide a Mentor who will csall and will
tell about study and he/she will check your progress and to
clarify any kind of related to academics for 24*7.

 Vedantu can give Adaptive Learning which frequently

assess on different concepts in each subject and give
comprehensive report on key area where need to focus.This
is call as Personalised Learning Plathform.
 Vedentu might provide Parental Application To Track the
progress of the child with in depth analysis.

 Video lectures with 3D Visualization and in air projection

which leaves nothing to imagination.
 Suggestion

Vedantu should offer courses for students across different ages

and grades. They provide the following customized educational
content.

 Vedantu should give a comprehensive online tutoring

program that redefines how online tutoring is delivered.
Interactive, immersive, compelling, and personalized.

 Vedantu should use Cartoon Character’s and give a special

offering from Vedantu in collaboration with Cartoon
Character’s India. Crafted with love for children, aged
between 6-8 years.
 Vedantu should must be give classes from 4 to 10-
Conceptual and personalized learning programs, tailor-
made for every students’ learning speed and need.

 Vedantu must provide Test Prep- Consists of game

changing video lectures specially targeted to crack
competitive exams such as IAS, CAT, JEE (main &
advanced), NEET, Banking, and several states as well as
central government exams.

 Vedantu hosts learning programs in the most prominent

regional languages of India including, Hindi, Kannada,
Telugu, Malayalam, Gujarati, and Bengali.