VEDANTU

• Vedantu is an Indian multinational online tutoring platform launched in 2014

based in Bengaluru, India. It primarily provides services to students from grades
4 to 12.

• Vedantu is India’s leading Edtech startup in the domain of online tutoring. It offers
personalized coaching for students in grades 6 to 12 with highly skilled teachers guiding
them. Vedantu's efficient, customized teaching methodologies include two-way audio,
video, and white-boarding technologies to enhance the learning outcomes with live
student-teacher interactions. The Bengaluru-based edtech company caters to students for
competitive examinations and co-curricular modules as well. The cooperative sessions
keep the students engaged according to the pace of the lecture, an aspect that is absent in
recorded video lectures and classroom education. Vedantu offers video sessions that
support even low internet bandwidth. With its powerful learning management tools and
holistic training approach, Vedantu appears to be the finest online educational service
provider in the K-12 segment.
 Vedantu Highlights

Startup Name Vedantu

Headquarters Bangalore

Founders Vamsi Krishna, Pulkit Jain and Anand Prakash

Sector Edtech
Founded 2011
Valuation $1 bn+ (November 2021)
Revenue $11.96 mn (Rs 93.7 crore in FY21)
Total Funding raised $290.9 mn (November 2021)
Parent Organization Vedantu Innovations Private Limited
Website vedantu.com
 VEDANTU - FOUNDERS AND TEAM

• Vedantu was founded by Vamsi Krishna (co-founder, CEO), Pulkit Jain (co-
founder, head of product), Anand Prakash (co-founder, head of academics)
and Saurabh Saxena.

Vamsi Krishna
• Vedantu co-founder and CEO Vamsi Krishna completed his B.Tech from IIT
Bombay in 2005 and co-founded Lakshya Institute — an educational enterprise
that prepares students for engineering and medical entrance exams — with three
more IITians: Saurabh Saxena, Pulkit Jain, and Anand Prakash. The four
individuals have mentored 10,000+ students and trained more than 200 teachers
through Lakshya. Vamsi, Saurabh, Pulkit, and Anand continued to work on
Lakshya for nearly eight years until it was acquired by MT Educare in 2012.

Pulkit Jain
• Vedantu co-founder Pulkit Jain has a Btech. in Chemical Engineering from IIT
 Anand Prakash

• Anand Prakash serves as the co-founder and Academic Head at Vedantu.

Prakash was the Manager of Abhishek Industries before he founded Lakshya
Institute and then Vedantu along with the other founders. Prakash is an alumnus
of IIT Roorkee, from where he completed his BTech. degree in Paper and Pulp
Technology.

Saurabh Saxena

• Saurabh Saxena is another co-founder of Vedantu. Saurabh Saxena served as the

Head of Academics and exited Vedantu in January 2018. Saxena was a
Chemical Engineering student at IIT Roorkee who completed his BTech from
the same college. Starting his career by founding Lakshya Institute, Saxena later
co-founded Vedantu. On exiting the company Saxena founded Uable, where he
is currently serving as the Chief Executive Officer. Saurabh had a brief stint as
the Director of Ekya Schools.
 VEDANTU - VISION AND MISSION

• With highly trained teachers and a technology-driven academic setup, Vedantu

ensures a great learning experience for each of its students. Vedantu focuses on
providing quality education and comprehensive analysis of students’ interaction
and engagement in the class through online assessments and tests; hence, the
progress of students is closely monitored. Through its instinctive, next-generation
platform WAVE (Whiteboard Audio Video Environment), Vedantu fulfills its
objective of fostering online education in an unparalleled manner.

• Vedantu's vision is to transform the teaching and learning experience through the
synergy of superior technology with worthy content and proficient teachers.
 VEDANTU - NAME, TAGLINE, AND LOGO

• The name ‘Vedantu’ is the result of combining the words 'Veda' and 'Tantu'. 'Veda' means
knowledge and 'Tantu' means network; thus, Vedantu acts as a network of wisdom.
Vedantu's tagline is “Live Online Tutoring”.
 VEDANTU - STARTUP STORY

• The story of Vedantu has the story of the four IITians and the story of Lakshya at its core.
It was Vamsi Krishna who took the initial initiative along with the other IITians and
founded the primary venture and named it "Lakshya" in 2006. IIT Roorkee Btech
graduates - Saurabh Saxena, Anand Prakash, Pulkit Jain, and Vamsi Krishna, started
Lakshya Institute with an aim to train for a wide variety of tests and exams. However,
they eventually realized that to up the game they needed something beyond the brick and
mortar institute and this would be done only by leveraging technology and the internet.
Such an institute would be online and scalable.

• They found that to establish an online education platform they would be needing
dedicated and skilled teachers. Therefore, they soon started working on it through
Lakshya. Finally, they sold Lakshya to MT Educare Ltd, which purchased 51% stakes in
the educational platform in 2012. Vedantu was formed in 2011.
 VEDANTU - FUNDING AND INVESTORS

• Vedantu has raised around $290.9 million in funding to date. Vedantu had
witnessed a total of 10 rounds of funding. This surge can be attributed to the
growing importance of the Edtech segment, courtesy of the COVID-19 pandemic.

• Furthermore, the company is aiming to raise $150 million from a fresh round of
funding in 2021, according to the sources close to the Vedantu on request of
anonymity. The round would be led by the existing investors that include Coatue,
Tiger Global, and Accel among others. The talks are at an initial and with no term
sheet disclosed as of now.

• Vedantu is finally successful in raising their new round, which helped the company
infuse around $100 mn on September 29, 2021. The earlier talks, which predicted
Tiger Global, Accel, and Coatue as investors, came out to be true.
• However, the round was actually led by Temasek-backed private equity firm ABC
World Asia, along with the contributions from other existing investors like Coatue
Management, Tiger Global, GGV Capital, and WestBridge. With this funding
round, Vedantu steered to emerge as a unicorn, becoming the 27th unicorn of India
in 2021 after Apna. Furthermore, Vedantu has seized the 69th spot among the
Indian startups that crossed the $1 bn mark.
 VEDANTU - BUSINESS AND REVENUE MODEL

• Vedantu operates on a B2C business model whereby the company provides

services like online live tutoring — using a virtual learning environment
called WAVE (Whiteboard Audio Video Environment) — to students in the
K-12 segment. Vedantu also offers online tutoring to students for various
competitive exams.

• A major portion of Vedantu's revenue come from providing education to the

students and the fees that come from the same. The company also sells
subscription ranging from Rs 100 to Rs 5,000 for live and interactive
sessions.
 VEDANTU - ACHIEVEMENTS

• Vedantu was recognized as the 'Best Organization to Develop Technology

for Education' by DNA Innovative Education Awards in February 2016. It
was also one of the winners of 'KINSES 2016 EduAwards'. Elets World
Education Summit awarded Vedantu the title of 'Online Education Startup
of the Year', and Praxis Media presented the 'Most Promising and Live
Online Tutoring Platform in India' award to Vedantu in 2015.

• The founders of Vedantu - Vamsi Krishna, Pulkit Jain and Anand Prakash,
were chosen to be the winners of the Comeback Kid title in the ET Startup
Awards in August 2020.
 VEDANTU - GROWTH AND REVENUE

• Vedantu generates revenue by providing paid educational services. Vedantu has recorded
Rs 93.7 crore in operational revenues recently in FY21. The revenue from operations
increased considerably from Rs 24.6 crore in FY20. The revenue from operations of
Vedantu before that, in FY19, was registered at Rs 10.44 crore.

• The total expenses of Vedantu also rose rapidly along with its revenues. The total
expenditure of Vedantu was recorded at Rs 736.13 crore in FY21, which rose from Rs
185.97 crore in FY20. The Vedantu expenses earlier grew by 66% from Rs 25.31 crore in
FY18 to become Rs 39.4 crore in FY19.

• Vedantu has also seen its losses pump up to Rs 150.13 crore in FY20, which was Rs 27.31
crore in FY19. These losses climbed again to stand at Rs 604.28 crore in FY21.
 Some of the growth highlights of Vedantu are:

• It offers more than 2.1 crore hours of live learning.

• Vedantu boasts of having 10+ lakh monthly Youtube views.

• It promises to resolve 25+ lakh doubts via the Vedantu app.

• Vedantu brings LIVE classes opportunities for students from across 57+ countries.

Vedantu offers subscriptions ranging from INR 100 to INR 5000 for different
grades and also provides courses for competitive examinations such as JEE,
NEET, NTSE, IMO, PSA, KVPY, and others. The company utilizes its revenue
for various operations like acquiring talented teachers,
advertisements and promotions, and employee benefits expenses to support its
growth.
 CASE STUDY

• Byju's was in final talks of acquiring the online tutoring platform, Vedantu. The
Edtech giant had already displayed a vibrant year of acquisition so doubts were
relatively lesser on the same. According to the reports, the Byju Raveendran-led
company had already offered an amount of $700-800 million for the deal, which was
pending necessary regulatory approvals. Vedantu has been among the most
prominent rivals of Byju's, and if the deal fleshed out, it would have been another
feather to the cap of Byju's, being the fourth major acquisition of the company so far.
However, Byju's acquisition of Vedantu was dismissed by the co-founder and chief
executive of Vedantu, Vamsi Krishna, who said that any talks of merger or
acquisition with Byju's are "100% inaccurate,” as per the reports on August 6, 2021 .
• Vedantu edtech company that was founded in 2014 which provides personalized education
to students across the company.
• In 2021 A company name Byju’s wants to overtake the Vedantu but Vedantu company
refused this proposal and Vedantu wanted to grow his business.
• So they call meeting and decided to increase the funds for growth of the company after that
they take credit from investors and banks Rs.700 crore.
• And invest that fund in the corporate infrastructure and their prediction is that they will get
the revenue of almost 7000 crore at the end of the financial year 2022.
• But in reality they generated revenue less than 100 crore (18 crore) and in present scenario it
is on the stage of bankruptcy.