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    Case Study On Kent Ro Purifiers

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    Sahana Sivakumar
    Dr. Mahesh Gupta founded KENT RO Systems in 1999 to pioneer reverse osmosis water purification technology in India after his children got sick from impure drinking water. He designed the first RO purifier at home and faced challenges establishing the company due to lack of capital and competition. In 2006, Dr. Gupta realized the importance of marketing and hired actress Hema Malini as a brand ambassador, which helped KENT become a renowned brand and earn 30 crore rupees in revenue that year.

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    Case Study On Kent Ro Purifiers

    Uploaded by

    Sahana Sivakumar
    321 views1 page
    Dr. Mahesh Gupta founded KENT RO Systems in 1999 to pioneer reverse osmosis water purification technology in India after his children got sick from impure drinking water. He designed the first RO purifier at home and faced challenges establishing the company due to lack of capital and competition. In 2006, Dr. Gupta realized the importance of marketing and hired actress Hema Malini as a brand ambassador, which helped KENT become a renowned brand and earn 30 crore rupees in revenue that year.

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    Dr. Mahesh Gupta founded KENT RO Systems in 1999 to pioneer reverse osmosis water purification technology in India after his children got sick from impure drinking water. He designed the first RO purifier at home and faced challenges establishing the company due to lack of capital and competition. In 2006, Dr. Gupta realized the importance of marketing and hired actress Hema Malini as a brand ambassador, which helped KENT become a renowned brand and earn 30 crore rupees in revenue that year.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    321 views1 page

    Case Study On Kent Ro Purifiers

    Uploaded by

    Sahana Sivakumar
    Dr. Mahesh Gupta founded KENT RO Systems in 1999 to pioneer reverse osmosis water purification technology in India after his children got sick from impure drinking water. He designed the first RO purifier at home and faced challenges establishing the company due to lack of capital and competition. In 2006, Dr. Gupta realized the importance of marketing and hired actress Hema Malini as a brand ambassador, which helped KENT become a renowned brand and earn 30 crore rupees in revenue that year.

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    CASE STUDY ON KENT RO PURIFIERS

    A leading name in the water purifier industry, KENT RO Systems Ltd., was the pioneer in
    introducing the revolutionary Reverse Osmosis Technology in India. Founded in 1999,
    Dr. Mahesh Gupta put in a lot of efforts and hard work to the brand of water purifiers to
    all new heights. 

    Dr. Gupta always wanted to do something of his own and planned to work on oil
    conservation. He also started a small company in his backyard, SS Engineering, which
    focused on developing products that saved oil.

    The introduction of water purifiers was more of an accident. When on a vacation, both
    the children of Dr. Gupta suffered from jaundice, all because of unhealthy drinking
    water. On a thorough research, Dr. Gupta found that the UV purifiers, which most of the
    people used in those days were not appropriate to remove dissolved impurities in
    water. This led to a number of research and experiments, after which Dr. Gupta
    designed an RO purifier at home by importing membrane and pump from the US. This is
    how the revolutionary idea of Reverse Osmosis water purifiers was born.

    Impressed by the product, Dr. Gupta decided to design more purifiers using the same
    RO technology. This was easier said than done. Many people were of the opinion that
    the purifiers were too expensive. After the launch of the company, he faced a lot of
    competition from some of the established brands.  Lack of capital, problems with
    permits are some of the reasons why the journey of KENT RO Systems Ltd., had been
    stagnant

    The company was growing slow which is the reason why by 2006, Dr. Gupta realized
    the importance of advertising and marketing the product. Considering the product, they
    needed a renowned personality, who was also a mother to be the brand ambassador of
    the company. This is when they decided to rope in Hema Malini for advertising and
    marketing purposes. Gradually, the entire nation recognized KENT as a renowned
    brand. This was also the year when KENT earned a revenue of  ₹ 30 crores.

    Hence the entrepreneur in this case study- dr. Mahesh gupta identified a problem of lack
    of good quality and efficient water purifiers which led to him experimenting, mobilising
    necessary components, and coming up with the solution of RO purifiers highlighting the
    process of entrepreneurship. He also realised the importance and value of advertising
    and promotion and strategically marketed his product to gain immense profits.

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