RICH BLITZ BOAT RENTAL AND TOURS

RATIONALE

Bohol is one of the most visited place by the tourist in our country. It is a place where

you can find a very nice beaches and even attractive tourist spots to discover.

Indeed ,Pamilacan Island in Baclayon, Bohol is one of them. It is a place of relaxing

and adventure. Many of our tourist visit Bohol , just to explore and discover the beauty

of nature. Tourist from all over the world.

Panglao International airport is fully operating last year 2018. It is a good

opportunity for a boat owner to pursue in such kind of business venture. There is an

increase of need on Boat rental due to increase of tourist that may be in coming . There

are many tourist that may come to Bohol because of the good tourism standing of our

Province. The Government of Bohol really promotes tourism .

Based on the research, Asian Tourists are on the top such as Chinese, Korean and

Japanese. Other International guest came from other country like US and Europe. They

mostly visit Panglao Island like Balicasag and Virgin island and Pamilacan Island in

Baclayon , Bohol. These Island have a good beach and astonishing view that can be

offered to our guest.

Because of the increase of tourists visitor in our place, RICH BLITZ BOAT RENTAL

AND TOURS come up with an idea to put up a business that suit to respond the needs

of the tourists. This venture offer a rental of boat for those who wants to explore and

discover the beauty of nature as well as the wild dolphin on the sea and seeking a
comfortable zone that ease for relaxation. This venture offer a services to the guest for

island hopping, dolphin watching and other activities for an affordable price.

SHORT DESCRIPTION OF THE MARKET

A. Target Market

1. Local tourists- these includes the guest from neighbouring place who wants to

relax and have fun together with their families and friends or even loves ones.

2. International Tourists- these tourists coming from the different side of the worlds

who are adventurous and loved the nature. They seek relaxation and

comfortable accommodation .

3. Balikbayans- These are local tourist but people who worked abroad and going

home for a moment just for a vacation sometimes just to relax and have fun.

B. ECONOMIC PROFILE

The economic profile of the target market includes those individuals who loved

the nature of the sea like island hopping just to relax and enjoy together with their

families and friends. Target market have the same goal which is relaxation and

comfortable accommodation. The target market are from middle class to high

class of the society since they can afford to have relaxation for sometimes.

c. CUSTOMER CHARACTERISTICS TOWARDS ISLAND HOPPING ADVENTURES

The guest of RICH BLITZ BOAT RENTAL AND TOURS are those who loved sea

adventures like island hopping, dolphin watching and even snorkelling. These are the

people who seek relaxation from work, comfortable accommodation and bonding with

families.
d. RIGHT REASON OF AVAILING THE SERVICES

Panglao International Airport has been operating and fully functional. This means that

the tourism business in Bohol is getting strong. It creates more impact to the investors

and even the people here in Bohol. With the increase of tourist in our place particularly

Pamilacan Island in Baclayon, Bohol, these creates an idea to come up with this

business. It is a business that creates an innovative guest relation protocol to serve

them. This is a big opportunity for us new entrepreneur to explore and discover new

phases of business that involve guest relation and customer service satisfaction is

guaranteed.

C. SHORT DESCRIPTION OF THE SERVICE

RICH BLITZ BOAT RENTAL AND TOURS will operate at Baclayon and Panglao

Route and vice versa, Pamilacan island route to Panglao , Virgin island, and

Balicasag island and vice versa. It offers an affordable rent to its guest yet

relaxing and enjoyable ride for an island hopping adventures. It also includes

dolphin watching and even snorkelling adventure too.

RICH BLITZ BOAT RENTAL AND TOURS will cater those tourists who wants to

visit Pamilacan Island and also Panglao Island like Virgin island and Balicasag

Island. Our venture will assure the quality of customer services through a

accommodating staff and well trained boat operator of our pumpboat. The staff

can communicate well to the guest especially to our international guest who
wants to have a English Speaking staff for them to communicate well. The boat

can carry a passenger of 6-8 passenger per trip. The boat has also the safety

vest for the guest and the operator with the mask for the island hopping

adventure. It is always present on the boat every time there is a trip for the guest

just to ensure the safety of the guest.

Each trip will cost P2,500 basic rate plus add- on on the other services offered.

There is an additional fee anytime there is an extra activities to be done on the

island hopping. The following table shows the rate for the services offered:

No. DESCRIPTION OF SERVICE AMOUNT

1 ISLAND HOPPING back and fort- pamilacan to baclayon P 2,500.00

pier

2. ISLAND HOPPING back and fort- panglao to baclayon pier P 3,000.00

3 ISLAND HOPPING back and fort- pamilacan, virgin island, P 5,000.00

balicasag island to baclayon pier

4. ISLAND HOPPING back and fort- pamilacan to baclayon P 3,500.00

pier with dolphin watching and snorkelling

ISLAND HOPPING one way -panglao to baclayon pier with P 2,500.00

ISLAND HOPPING back and fort- pamilacan, virgin island, P 2,500.00

balicasag island to baclayon pier with snorkelling only

Note: The amount may vary when it reach to the maximum

number of guest.
 c. FUTURE SERVICE PLAN

1. Product Improvement

RICH BLITZ BOAT RENTAL AND TOURS will be upgraded to the new

equipments used by the guest. It includes the gadgets to be used on exploring

the sea like the gas tank and complete gear. The company will look also of the

possibilities on having a souvenir shop for guest to have a” Pasalubong item”

for their love ones. The pumpboat will also be changed to a higher engine

calibre..

2. COMPETITIVE SURVIVAL

Boat rental business in Pamilacan Island is increasing. That’s why, our

company always think of new ways and strategies on how to be the best. Our

services will be upgraded and have a research on new ideas on how to compete

with others. Try to be a good observer. Offer a good service accommodation to

its guest. With excellent guest service that we can offer to our beloved guest.

Avoid delayed services to its guest.

d. PROMOTION

RICH BLITZ BOAT RENTAL AND TOURS. intends to maintain an extensive marketing

campaign that will ensure maximum visibility for the business in its targeted market.The

following are the promotional activities should be implemented in order to have

bookings for the island hopping and able to promote our business to the public.
 1. Establish relationships with event planners that host beach events within the

targeted market.

2. Implement a local campaign with the Company’s targeted market via the use

of flyers, local newspaper advertisements, and word of mouth advertising.

3. Develop an online presence by developing a website and placing the

Company’s name and contact information with online directories. Also

Facebook online selling can be used.

4. Calling Cards.

SWOT ANALYSIS

STRENGTH WEAKNESS

 WELL TRAINED CREW  Bad weather

 CAN SPEAK IN ENGLISH CREW  Old equipment

 GOOD RELATIONSHIP WITH THE 

CLIENTS

 EXCELLENCE CUSTOMER

SERVICE

 EASILY BE CONTACT

 ONLINE COMMUNICATIOn

OPPORTUNITY THREATS
  Enter competition

 Rising of income of the target guest  engine failure

 Growing demand  too much competition

 expansion  seasonal business

Business Requirements

a. EQUIPEMENTS NEEDED

b. THE VESSEL in good condition

c. PERMITS AND LICENSES

PROJECTED SALES AND COST PLAN

Forecast Demand and Expenses

WEEKLY

It was assume that every service has a trip at least once in a week based on

experience and research.

DESCRIPTION OF SERVICE AMOUNT No. of trip/ Amount

fort- pamilacan to baclayon pier

ISLAND HOPPING back and P 3,000.00 1 P 3,000.00

fort- panglao to baclayon pier

ISLAND HOPPING back and P 5,000.00 1 P 5,000.00

fort- pamilacan, virgin island,

balicasag island to baclayon pier

ISLAND HOPPING back and P 3,500.00 2 P 7,500.00

fort- pamilacan to baclayon pier

with dolphin watching and

snorkelling

ISLAND HOPPING one way - P 2,500.00 1 P 2,500.00

panglao to baclayon pier with

ISLAND HOPPING back and P 2,500.00 1 P 2,500.00

fort- pamilacan, virgin island,

balicasag island to baclayon pier

with snorkelling only

Note: The amount may vary

when it reach to the maximum

number of guest.

total P28,000.00

Forecasted expenses- weekly

Staff salary ( 2 staffs) 500 per trip x 3 trips x 5 P 7,500.00

gasoline P56/liter @4 liter per trip P 3,360.00

(56x4x 3x5)

Miscellaneous ( snacks , P 3,000.00

etc)

total P 13,860.00

SALES

INCOME EXPENSES PROFIT

WEEKLY P28,000.00 P 13,860.00 P 14,140.00

MONTHLY P 112,000.00 P 55,440.00 P 56,560.00

YEARLY P 1,344,000,00 P 665,280.00 P 678,720.00

Note: Permits and licenses s not yet deducted in the

yearly income.