The Growth of Tourism

THE G R O W T H
OF TOURISM
W hat comes to
your mind when
you hear the word
"growth of
tourism"?
The growth of tourism means the
growing number of tourists from
one period of time to another.
Growth is not always increase, but
even may
be decrease.
WHY I S THERE A
GROWTH I N
TOURI SM?
Since the 1950s tourism has become
25
more and more popular. This is due to

20
a number of reasons: advances in 5
10
technology meaning that travel is now 5
easier, quicker and more affordable. 0

2008 201 201 201 2022
the growth of the internet means it is 0 4 8
GROWTH
easier than ever before to book I NTEREST
holidays.
Modern tourism developed largely as a result of
urbanization in Western Europe. Prior to this,
societal divisions, responsibilities and
allegiances led to the great majority of people in
Western Europe being born in small communities
and living and dying in these same tightly
focused relatively small communities.
THE
TOURISM
EN V IR O N M EN
T
To u r i s t M a r k e t
TRANSPORTATION
AND
COM M UNI CATI O
N
HOST
POPULATI ON
AND CULTURE
SERVICE
AND
FACI LI TI E
S
ATTRACTION
S
Information,
promotion
and
direction
• However, the great majority of people lacked the
ability or desire to travel away from their birthplace
(Mason,
1990). Frequent travel was confined to the small elite,
the ruling class made up of large landowners, church
leaders and monarchs and their entourage.
• When urban settlements expanded from about 1750 in
Europe, the old bond to land and land-owners was broken.
Large
numbers of people left their place of birth and moved to
these rapidly growing settlements. Here, by 1800, employment
opportunities were in factories, where for the first time
workers received wages and despite long hours of work had
A variety of important factors contributed to the
development of tourism during the nineteenth
and early part of the twentieth century. Mason
(1990) suggested five major reasons for the
growth of tourism. These are as follows:
●Improvements in transport technology, which led to cheaper

and more accessible travel. Railways and ocean liners
appeared
in the nineteenth century and cars and aircraft in the first half
of
the twentieth century.
●An increasing desire to travel. This was related partly to
improvements in education and also to greater overseas
travel,
This greater access to recreation
activities was accompanied by a
rapid rise in car ownership,
particularly in North America in the
1950s and Western Europe during
the late 1950s and early 1960s.
In the last quarter of the twentieth century, the
relationship between demand and supply in tourism
was based largely on the dynamics of people’s
perception, expectations, attitudes and values
(Prosser, 1994). As Prosser argued, tourism had
become very much a fashion industry, in which there
were very close links between tourism demand and
the concepts of status and image.
As Prosser argued, tourism had become very much
a fashion industry, in which there were very close
links between tourism demand and the concepts of
status and image. This ensures that as societies
that generate tourists frequently change their
motivations, expectations and demands, tourism is
a notoriously fickle industry.
For example,
throughout much of the period from the late 1950s to
the late 1980s getting a suntan was central to a large
number of people’s expectation of a holiday. This ‘getting
bronzed’ mentality appeared endemic and eternal at the
time.
However, this desire only dated back to the lifestyle of
leisured classes on the Cote d’Azur, France in the
1920s (Prosser, 1994).
Not only have people’s motivations and
expectations of holidays changed, but
also there is an important geographical
aspect to this. Where tourism
experiences can be obtained is itself
subject to variations in demand and,
hence, supply.
Data
L im it a t ion s
Tourism has grown
massively as an industry
over the past century
for a variety of reasons:
Advances in travel technology - There are a wider
range of ways to travel as a tourist and these
methods are widely available. You can be a tourist
using a car, a boat and most importantly an
airplane.
Motorways have linked places together, budget
airlines such as Easyjet and Ryanair have brought
prices down and increased traffic volumes.
People have more disposable income now - this is
income that people have to spend on themselves.
This is partly because of salary rises and partly
because the price for essential goods such as food
and clothing has fallen. Many families now have 2
income earners rather than one; they have fewer
kids and often have a car. All of these factors
increase the likelihood of people becoming
tourists.
The availability and type of holiday
has increased - mass tourism and
package holidays have opened up
markets to huge numbers of people.
Extreme and ecological tourism are
also becoming popular, further
swelling the choice.
THAT' S
ALL
THANKYOU
!!

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THE G R O W T H

more and more popular. This is due to

a number of reasons: advances in 5

technology meaning that travel is now 5

easier, quicker and more affordable. 0

the growth of the internet means it is 0 4 8

●Improvements in transport technology, which led to cheaper

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