HARAMAYA UNIVERSITY

SCHOOL OF GRADUATE STUDIES

PERFORMANCE AND CHALLENGES OF VEGETABLE MARKET:
THE CASE OF KOMBOLCHA DISTRICT, EAST HARARGHE ZONE,
OROMIA NATIONAL REGIONAL STATE, ETHIOPIA

M.Sc. Thesis
By
Meron Yohanes

College: Agriculture and Environmental Sciences

School: Agricultural Economics and Agribusiness
Program: Agricultural Economics
Major Advisor: Jema Haji(PhD)
Co-Advisor: Belaineh Legesse(PhD)

June, 2015
Haramaya, Ethiopia
 ABBREVIATIONS AND ACRONYMS

BoARD Bureau of Agriculture and Rural Development

CASCAPE Capacity Building for Scaling up Evidence Based Best
Practices in Production in Ethiopia
CIAT International Center for Tropical Agriculture
CSA Central Statistical Agency
EHDA Ethiopian Horticulture Development Agency
GDP Gross Domestic Product
IHC International Horticultural Congress
LDCs Least Developed Countries
MSDF Ministry of State Farms Development
SCP Structure-Conduct-Performance
WB World Bank

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 TABLE OF CONTENTS
1. INTRODUCTION 6
1.1. BACKGROUND OF THE STUDY 6
1.2. STATEMENT OF THE PROBLEM 7
1.3. OBJECTIVE OF THE STUDY 9
1.4. SCOPE AND LIMITATIONS OF THE STUDY 10
1.5. SIGNIFICANCE OF THE STUDY 10
1.6. ORGANIZATION OF THE STUDY 10
2. LITERATURE REVIEW 12
2.1. CONCEPTS AND DEFINITIONS 12
2.2. APPROACHES TO THE STUDY OF AGRICULTURAL MARKETING 13
2.2.2. Institutional approach 14
2.2.3. Commodity approach 14
2.3. CHARACTERISTICS OF VEGETABLES AND ITS MARKETING 15
2.4. VEGETABLE PRODUCTION AND MARKETING IN ETHIOPIA 16
2.5. MARKETING CONSTRAINTS FACING SMALLHOLDER FARMERS 17
2.6.1. Constraints on production 17
2.5.2. High transaction costs 18
2.5.3. Lack of on-farm infrastructure 18
2.5.4. Asymmetry or lack of information on markets 18
2.5.5. Low quantity and poor quality 19
2.5.6. Transportation problems 19
2.5.7. Lack of markets in rural areas 19
2.5.8. Lack of barraging power 19
2.6.CONCEPTUAL AND METHODOLOGICAL FRAMEWORK 20
2.6.1. Conceptual framework 20
2.6.1.1. Structure-Conduct-Performance(S-C-P) 20
2.6.1.2. Market integration 23
2.6.1.3. Market supply 24
2.6.2. Methodological Framework 27
2.6.2.1. Measures of market concentration ratio 27
2.6.2.2. Measures of market integration 31
2.6.2.3. Analysis of factors affecting market supply 39
2.7. EMPIRICAL LITERATURE REVIEWS 41
2.7.1. Empirical literature on s-c-p 41
2.7.2. Empirical review on marketed supply 42
2.7.3. Empirical review on market integration 44

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 2.7.4. Empirical review on challenges and opportunity 45
3. METHODOLOGY 46
3.1. DESCRIPTION OF THE STUDY AREA 46
3.2. TYPES, SOURCES AND METHODS OF DATA COLLECTION 47
3.3. SAMPLING PROCEDURE AND SAMPLE SIZE 47
3.4. METHODS OF DATA ANALYSIS 48
3.4.1. Descriptive and inferential statistics 48
3.4.2. Econometric Model 50
3.4.2.1. Factors affecting market supply 50
3.4.2.2. Market integration 52
3.5. DEFINITION OF VARIABLES AND HYPOTHESIS 54
3.5.1. Dependent variables 54
3.5.2. Independent variables 55
4. RESULTS AND DISCUSSION 59
4.1. DESCRIPTIVE RESULTS 59
4.1.1. Demographic Characteristics of the Sample Households 59
4.1.2. Socioeconomic Factors 61
4.1.2.1. Land holding 61
4.1.2.2. Livestock ownership 61
4.1.2.3. Source off/non-farm income 62
4.1.2.4. Vegetables production 63
4.1.3. Institutional Factors 63
4.1.3.1. Extension contact 63
4.1.3.2. Access to credit 64
4.1.3.3. Access to market information 65
4.1.3.4. Market Distance 65
4.1.4. Demographic characters of traders 67
Stationarity and Co-integration test 77
Stationarity test 77
Long-run relationships and the short-run dynamics 78
4.2.5. Short run price transmission and speed of adjustment 82
4.4. MARKETING CONSTRAINTS 90
4.4.1. Marketing constraints facing framers in the Kombolcha Districts 90
4.4.1.1. Access to resource and support services 90
Access to land 90
Extension support services 91
4.4.2. Marketing constraints facing farmers 91
4.4.2.1. Lack of transport 92
4.4.2.2. Distance to market 92

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 4.4.2.3. Market information 93
5. SUMMARY , CONCLUSION AND RECOMMENDATIONS 94
5.1. SUMMARY 94
5.2. CONCLUSION 95
5.3. RECOMMENDATIONS 97
6. REFERENCES 99

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 1. INTRODUCTION

1.1. Background of the Study

Markets are important for economic growth and sustainable development of a given country, but,
emphases in development policies in agrarian countries have usually been placed on increasing
agricultural production to serve as a base for rural development. In the absence of well-
functioning markets, agricultural production can experience several drawbacks (Belay, 2009).
Horticultural crops play a significant role in developing country like Ethiopia, both in income
and social spheres for improving income and nutrition status. In addition, it helps in maintaining
ecological balance since horticultural crops species are so diverse. Further, it provides
employment opportunities as their management being labour intensive, production of these
commodities should be encouraged in labour abundant and capital scarce countries like Ethiopia.

For most Ethiopian smallholders, fruit and vegetable cultivation is not the main activity rather it
is considered supplementary to the production of main crops and the cultivation is on a very
small plot of land and is managed by a household. This low priority for horticultural crops
cultivation was mainly due to the traditional food consumption habits that favor grain crops and
livestock products in most parts of the country resulting in weak domestic market demand for
horticultural products. Horticulture production is an important source of income for smallholder
farmers and demand for the products is raising in both domestic and international markets thus
increase smallholder farmers’ participation in the market (Yilma, 2009).

The Hararghe highland is one of the highly populated areas in Ethiopia. As a result, intensive
horticultural production has become a means of promoting agro-enterprise development and
increasing the land productivity. Horticulture production gives an opportunity for intensive
production and increases smallholder farmers' participation in the market (Emana and
Gebremedhin, 2007).

Vegetables produced in the eastern part of Ethiopia are supplied to the local markets and to the
neighboring countries. Potato and onion/shallot are the most commonly marketed vegetables

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accounting for about 60% and 20% of the marketed products. The other products such as
cabbage, beetroots, carrot, garlic, green pepper and tomato are marketed at relatively smaller
quantities by few farmers (Bezabih and Hadera, 2007). The marketing of vegetables in Eastern
Ethiopia is characterized by seasonal gluts and shortages which in turn affect the marketing
behavior of producers, traders and consumers (Jema, 2008).

In Kombolcha Woreda of Eastern Hararghe Zone different vegetables are grown with different
intensities depending on environmental condition and level of marketability. In Kombolcha
Woreda 693,899 quintals of vegetables were produced in 2011/12 production season on 2,607.5
hectares of land (KWOARD, 2012). The most commonly grown vegetables are potato, cabbage,
carrot and beetroots in Kombolcha Woreda.

In Ethiopia, particularly eastern Hararghe zones have good potential in horticultural crops
production for which smallholder farming have diversified from staple food subsistence
production into more market oriented and higher value commodities. Despite this production
potentials and importance of horticultural crops for the country as well as the study area, there
has been limited study with regard to the performance of vegetables market and challenges of
the market.

1.2. Statement of the Problem

It is common to see imperfect markets in countries mainly depending on the primary agricultural
commodities. The problem is severe for countries like Ethiopia that obtain a big share of their
gross domestic product, employment opportunity, etc from a single industry. Diversifying the
agricultural products and its market base towards non-traditional high-value horticultural crops
could increase the earnings and reduce fluctuations.

Eastern Ethiopia, especially eastern Oromia has a comparative advantage of producing

vegetables due to its high domestic and export markets. East Ethiopia has access to export
markets in Djibouti, Hargesa, Wuchale, Bosaso and domestic markets in Harar, Dire Dawa,
Jijiga, etc. Despite this potential, the farmers in the area rarely utilize the opportunity to improve

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their livelihoods. The smallholder producers are price takers since they have little participation in
the value chain and imperfection of the marketing system. As a result, smallholder farmers have
repeatedly faced risk of unexpected fall in horticultural product prices.

It is well known that different household attributes put households under different production
and marketing potentials. The market performance and the challenges of the market that
households face might influence the households/ farmers participation decision and the extent
of participation, the type of vegetable crops they would like to grow and the size of farmland
they would like to allocate to a specific crop. This could be due to the fact that production and
marketing decisions of households are two sides of a coin. The two decisions go hand in hand as
farmers produce what they could sell at an available market. Knowing the interaction patterns
between the two decisions helps to understand what crop is sold at which market and whether the
intention of selling at a particular outlet increases or decreases the size of farmland allocated to
the specific crop.

Imperfections in markets and asymmetric market price information hinder the potential gain that
could have been attained under the existence of markets with complete information. In this
regard, marketing vegetable crops at farm-gate is an interesting process that has not been
investigated much. Both buyers and sellers usually do not have equal market information on the
vegetable prices at the central market. Under such circumstances, farm households selling
vegetable crops at farm-gate deal with the trade-off between selling their crop harvests at higher
possible prices and avoiding the risk of losing product quality if the transaction fails by holding
on to higher prices. An interesting issue in this regard is what factors determine the farmers to
participate in the vegetables market.

As efficient, integrated, and responsive market mechanism is of critical importance for optimal
area of resources in agriculture and in stimulating farmers to increase their output
(Andargachew, 1990). A good marketing system is not limited to stimulation of consumption,
but it also increases production by seeking additional output. However, there is a critical problem
that stands in the course of formulating appropriate policies and procedures for the purpose of

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increasing marketing efficiency. This has to do with lack of pertinent marketing information and
other marketing facilities, like storage, transportation, etc.

Potato and cabbage are major vegetable crop produced by the majority of farmers in Eastern
Hararge specially Kombolcha district (KWOoARD, 2012). Potato accounted for about 70% of
the vegetables marketed. About 75% of the potatoes were supplied from east Hararghe and about
25% from central Ethiopia including the Rift Valley and Shashemene. The supply from other
parts of the country is seasonal; often needed to bridge the gap between demand and supply. The
potatoes supplied from the central part of the country are considered inferior in terms of quality
and sold relatively cheaper. Kombolcha, Jarso and Haramaya districts supply sufficient quantity
of carrots, beetroots and cabbages and these commodities are not supplied from other sources.
About 94% of the vegetables marketed in Kombolcha were exported to Somalia.

This study has the purpose of investigating the vegetables ( potato and cabbage) marketing
challenges and factors affecting vegetables supply to the market, the market integration
between the secondary and reference market in Kombolcha district, and reducing the
information gap on the subject and by contributing to work better understanding on improved
strategies for reorienting marketing system for the benefit of small farmer development and
traders.

1.3. Objective of the Study

The general aim of this thesis is to examine the vegetables marketing system in the Kombolcha
district to draw policy recommendations that improve the performance of vegetables markets.

The specific objectives of the study are:

1. To analyze the market structure, conduct and performance of vegetable market;
2. To analyze the major determinants of marketable supply;
3. To analyze market integration between the secondary and the reference markets; and
4. To identify the principal constraints and opportunities in the marketing of vegetables

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1.4. Scope and Limitations of the Study

Attempting to analyze the entire vegetables and markets are an impossible action given the
limited resources and human skill. Thus, the research was narrowed down to concentrate on the
production area Kombolcha and major receivers Jigjiga . The types of vegetables were limited to
potato and cabbage for their increasing coverage and the marketing problem they used to face.

Moreover, these crops accounted for the major proportion of vegetable production and passed
through a number of marketing stages. Other vegetable crop types are left, because either their
production is limited, or they did not pass through a number of stages.

Different market levels, determinants of marketed supply, price discovery and bargaining
characteristics of producers, buying and selling strategies, and traders’ behavior in the marketing
process were seen.

1.5. Significance of the Study

The primary significance of the study is to all actors in the marketing system. Analysis of the
whole system and identifying clearly the challenges will benefit policy makers and implementers
in indicating the area of advantage for what should be done to improve vegetable marketing.

Apart from this, the study used Heckman two stage model to identify determinants and extent of
market participation, to adjust the selection bias.

Due to shortage of budget, and logistics, the researcher couldn’t cover all vegetables producing
PAs and vegetables markets found in the study areas. And also due to lack of secondary data on
all sample markets the study was unable to evaluate the market integration among all markets.

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1.6. Organization of the Study

With the above brief introduction of the research paper, the remaining part of the thesis is
organized as follows. The next main section reviews detailed literature on relevant topics on the
study of production, marketing, and challenges of vegetables. The successor deals with the
research methodology starting with description of the study Woreda and end up with definition
of econometric variables. The second from the last section explains results and discussions,
including data presentation on respondents’ socio economic characteristics, and econometric
analysis of detriments and extent of market participation. The final section obviously
summarizes the findings of the study with some recommendations.

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 2. LITERATURE REVIEW

In this chapter, the basic concepts of market, marketing, agricultural marketing, approaches to
the study of agricultural marketing, vegetables, characteristics of vegetables and its marketing,
vegetable production and marketing in Ethiopia, structure-conduct- performance, market
integration, measures of market concentration and integration and analysis of factors affecting
market supply are discussed.

2.1. Concepts and Definitions

Market: The word “market” has many connotations. Bain and Peter (1988), define “markets” as
a single arrangement in which one thing is exchanged for another. A market is also thought of as
a meeting point of buyers and sellers, a place where sellers and buyers meet and exchange takes
place, an area for which there is a demand for goods an area for which price determining forces
(demand and supply) operates. For McNair and Hansen (1956), “market is another name for
demand”. Others define market as a system or an atmosphere or a mechanism that facilitate price
fixation and thereby exchange of goods and services.

Marketing: In its simplest form is defined as the process of satisfying human needs by bringing
products to people in the proper form, time and place (Branson and Norvel, 1983).

Marketing has an intrinsic productive value, in that it adds time, form, place and possession
utilities to products and commodities. Through the technical functions of storage, processing
and transportation, and through exchange, marketing increases consumer satisfaction from any
given quantity of output Mendoza (1995). Kotler (2003) also stated shortly marketing as the task
of creating, promoting, and delivering goods and services to consumers and businesses.

Agricultural Marketing: It is defined as agriculturally oriented marketing. It embraces all

operations and institutions involved in moving farm products from farm to consumers Pritchard
(1969). It covers all the activities associated with the agricultural production and food, feed, and
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fiber assembly, processing, and distribution to final consumers, including analysis of consumers’
needs, motivations, and purchasing and consumption behavior (Branson and Norvell, 1983).

It is both a physical distribution and an economic bridge designed to facilitate the movement and
exchange of commodities from farm to fork. Food marketing (of branded foods) tends to be
inter-disciplinary, combining psychology and sociology with economics, whereas agricultural
marketing (of unbranded products) is more mono disciplinary, using economics almost
exhaustively (Kohls and Uhl, 1985).

Marketable and marketed surplus: Marketable surplus is the quantity of produce left out after
meeting farmers‟ consumption and utilization requirements for kind payments and other
obligations (gifts, donation, charity, etc). Marketed surplus shows quantity actually sold after
accounting for losses and retention by farmers, if any and adding previous stock left out for sales.
Thus, marketed surplus may be equal to marketable surplus, it may be less if the entire
marketable surplus is not sold out and farmers retain some stock and if losses are incurred at the
farm or during transit (Thakur et al., 1997). The importance of marketed and marketable surplus
has greatly increased owing to recent changes in agricultural technology as well as social pattern.
In order to maintain balance between demand for and supply of agricultural commodities with
rapid increase in demand, accurate knowledge on marketed/marketable surplus is essential in the
process of proper planning for procurement, distribution, export and import of agricultural
products (Malik et al., 1993).

2.2. Approaches to the Study of Agricultural Marketing

Different circumstances involved in the demand and supply of agricultural products, and the
unique product characteristics, require a different approach for analyzing agricultural marketing
problems (Johan, 1988). The major and most commonly used approaches are functional,
institutional and commodity approaches.

2.2.1. Functional approach

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Functional approach to study marketing is to break up the whole marketing process into
specialized activities performed in accomplishing the marketing process (Kohls and Uhl, 1985).
The approach helps to evaluate marketing costs for similar marketing middlemen and/or different
commodities and costs and benefits of marketing functions (Kohls and Uhl, 1985; and
Andargachew, 1990). The widely accepted functions are: exchange (buying and selling),
physical (processing, storage, packing, labeling and transportation), and facilitating
(standardizing, financing, risk bearing, promoting and market information). The exchange
function involves pricing, buying and selling which is a transfer of title between exchanging
parties.

2.2.2. Institutional approach

This approach focuses on the description and analysis of different organizations engaged in
marketing (producers, wholesalers, agents, retailers, etc) and pays special attention to the
operations and problems of each type of marketing institution. The institutional analysis is based
on the identification of the major marketing channels and it considers the analysis of marketing
costs and margins (Mendoza, 1995). An institutional approach for the marketing of agricultural
product should be instrumental in solving the three basic marketing problems, namely
consumers' demand for agricultural products, the price system that reflects these demands back
to producers and the methods or practices used in exchanging title and getting the physical
product from producers to consumers in the form they require, at the time and place desired
(Johan, 1988).

2.2.3. Commodity approach

In a commodity approach, a specific commodity or groups of commodities are taken and the
functions and institutions involved in the marketing process are analyzed (Kohls and Uhl, 1985).
This approach is said to be the most practical as it helps to locate specific marketing problems of
each commodity and improvement measures. The approach follows the commodity along the
path between producer and consumer and is concerned with describing what is done and how the

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commodity could be handled more efficiently. This approach will be used in this study as a
guideline to identify different aspects of the problem.

2.3. Characteristics of Vegetables and its Marketing

Being produced both by commercial and smallholder farmers’ vegetable production and
marketing is influenced by a number of factors that can be attributed to production, product, and
market characteristics. Kohls and Uhl (1985) identified the major attributes that inhabit
marketing.

Perishability: As vegetables are highly perishable, they start to lose their quality right after
harvest and continued throughout the process until it is consumed. For this purpose elaborated
and extensive marketing channels, facilities and equipments are vital.

This behavior of vegetables exposed the commodity not to be held for long periods and fresh
produce from one area is often sent to distant markets without a firm buyer or price. Prices may
be negotiated while the commodities are in route, and they are frequently diverted from their
original destination of a better price can be found. Sellers might have little market power in
determining a price. As a result, a great deal of trust and informal agreements are involved in
marketing fresh vegetables. There could not always be time to write everything down and
negotiate the fine details of a trade. The urgent, informal marketing processes often leads to
disputes between buyers and sellers of fresh fruits and vegetables. Producers are normally price
takers and are frequently exposed for cheating by any intermediary. Hence, these marketing
challenges are exactly faced by the vegetable producers of farmers surrounding Kombolcha
Woreda.

Price /Quantity risks: Due to perishable nature and biological nature of production process
there is a difficulty of scheduling the supply of vegetables to market demand. The crops are
subjected to high price and quantity risks with changing consumer demands and production
conditions. Unusual production or harvesting weather or a major crop disease can influence
badly the production and marketing system.

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Seasonality: Vegetables have seasonal production directly influencing their marketing.
Normally they have limited period of harvest and more or less a year round demand. In fact, in
some cases the cultural and religious set up of the society also renders demand to be seasonal.
This seasonality also worsened by lack of facilities to store.

Product bulkiness: Since water is the major components of the product, it makes them bulky
and low value per unit that is expensive to transport in fresh form every time. This, therefore,
exposed farmers to lose large amount of product in the farm unsold.

These listed characteristics of the product require a special complex system of supportive inputs.
It demands a regular marketing preparation process like washing, cooling, proper management
from the time of harvest until the produce is put on display. It is frequently believed a vegetable
not only remain attractive to the consumer it must also have a shelf life of few days after having
purchased by the consumer (Nonnecke, 1989).

2.4. Vegetable Production and Marketing in Ethiopia

Ethiopia has a variety of vegetable crops grown in different agro ecological zones by small
farmers, mainly as a source of income as well as food. The production of vegetables varies from
cultivating a few plants in the backyards, for home consumption, to large-scale production for
the domestic and home markets.

According to CSA (2012) the area under these crops (vegetables and root crops) was estimated
to be 359,950.13 hectares with a total production of 24,267,581.58 tons in the year 2011/12.
Root and tuber crops are by far the dominant product group. Potatoes (32%) stand out as the
important products, followed by taro/Godere (19%), garlic (12%), and onions (nearly 12%).
Potatoes are mostly found in the Amhara Regional State (51%) and Oromia (33%). Among
small-scale producers of vegetables, Ethiopian cabbage (Kale) takes the higher almost 50%,
followed by red pepper with a share of 31%, and green pepper 10%.

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Smallholder vegetable farms are based on low input – low output production systems. The use of
improved seeds and planting material of high yielding varieties and other inputs such as fertilizer
and plant protection materials is not common in the smallholder sector. Technical training and
extension services on improved crop husbandry techniques are not available. As a result average
productivity levels are low in the small scale farming sector (EHDA, 2011).

The Ethiopian Fruit- and Vegetables Marketing Enterprise (ETFRUIT for short) is a state trading
organization established in April, 1980 under the Horticulture Development Corporation (HDC)
of the Ministry of State Farm Development. ETFRUIT is a wholesale institution dealing with
domestic and export trade of fresh fruits, vegetables, flowers, processed horticultural products
and some slice crops. The marketing operation of the enterprise includes the collection of
products from production sites, transportation, storage, grading and quality control, packing and
distribution of these horticultural, floriculture and spice crops (MSDF, 1984).

2.5. Marketing Constraints Facing Smallholder Farmers

The aim of this section is to identify key constraints facing smallholder farmers in the study area,
such as lack of physical infrastructure, lack of market, and high transaction costs. Smallholder
farmers find it difficult to compete in the new market environment. They face enormous
constraints when it comes to physically accessing markets. They also lack market information,
business and negotiating experience, and a collective organization to give them the power they
need to interact on equal terms with other generally larger and stronger market intermediaries.
The result is poor term of exchange and little influence over what they are offered (Heinemann,
2002). Below follows a discussion of some of the common marketing constraints facing
smallholder farmers, as revealed through international experience.

2.6.1. Constraints on production

Producing for the market calls for production resources that include land , labour force and
capital. Poor access to these assets affects the way in which smallholder farmers can benefit for
opportunities in agricultural markets, and especially in terms of the volume of products traded

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and the quality of those products (Bienabe et al., 2004). Small-scale farmers lack regularity in
terms of producing for the markets due to insufficient access to production resources.

2.5.2. High transaction costs

High transaction costs are caused, inter alia, by poor infrastructure and communication services
in remote rural areas (Hease and Kirsten, 2003). Transaction costs also result from information
inefficiencies and institutional problems such as the absence of formal markets (Makhura, 2001).
Transaction costs include the costs of information, negotiation, monitoring, co-ordination, and
enforcement of contracts. Smallholder farmers are located in remote areas and are geographically
dispersed and far away from profitable markets. Distance to the market, together with poor
infrastructure and poor access to asset and information results high transaction costs. Since small
holders are poor, they find it difficult to compete in profitable markets due to the high transaction
costs. Traders with higher social capital are better able to enter more capital- intensive marketing
activities such as wholesaling and long-distance transport, whereas traders with poor social
networks face major barriers to entry into the more lucrative market segments (Kherallah and
Kirsten, 2000).

Minimizing transaction costs is the key to improving access to high-value markets in developing
countries, because high transaction costs will make it difficult for poor smallholder enterprise to
market their produce.

2.5.3. Lack of on-farm infrastructure

Smallholder farmers do not have access to on-farm infrastructure such as store-rooms and cold-
rooms to keep their products in good condition after harvest. Lack of access to facilities such as
post-harvest and processing facilities constitutes a barrier to entry into agricultural markets, since
the emphasis of buyers is more on quality. Access to storage facilities increase farmers’
flexibility in selling their products, as well as their bargaining power (Bienable et al., 2004).

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2.5.4. Asymmetry or lack of information on markets

Rural producers, and especially small farmers, have little information about the market demand
and price, which is costly to obtain. They may gather information through contact with other
actors in the commodity chain, but the accuracy of this information is not certified, since those
actors might to be exhibiting “opportunistic behavior” (Bienabe et al.,2004). Smallholder
farmers lack information about product price and times to sell their products, and about potential
buyers. This in turn reduces their ability to trade their products efficiently and to derive the full
benefit from the marketable part of their production.

2.5.5. Low quantity and poor quality

Due to their low endowment in production factors, such as land, water and capital assets, the
majority of smallholder farmers produce low quantities of products that are poor quality, which
leads to their products being neglected by output markets. Increasing concentration in the food
value chain is a global trend, caused by increasingly demanding consumers and concerns about
food safety, which tend to make it very difficult for smallholder farmers to enter high- value
markets in light of the low quantity and poor quality of their products.

2.5.6. Transportation problems

Most small-scale farmers have no means of transport to carry their produce to markets.
Transportation problems result in loose of quality and late delivery, which in turn lead to lower
prices, and this regarded as the greatest problem faced by emerging farmers (Louw et al., 2004).

2.5.7. Lack of markets in rural areas

Most smallholder farmers are located in rural areas where there are no formal agricultural
markets or agro-processing industries. They are compelled to market their produce to local
communities in their areas, sometimes at lower prices, or to transport their products to towns at a
higher cost.

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2.5.8. Lack of barraging power

The barraging power of the small producers is especially low since they have poor access to
market information and limited access to financial markets, which prevents them from selling
their products at the most profitable time. Their lack of bargaining power may lead them to
undervalue their production and obtain a smaller share of the added value created in the
commodity chain. Small farmers have particularly low bargaining power when they operate in
long supply chain, where the specificity of the product transformation assets leads to the creation
of oligopsony (e.g. the oil-palm and cotton sectors in West Africa) (Bienabe et al., 2004).

2.6.Conceptual and Methodological Framework

2.6.1. Conceptual framework

2.6.1.1. Structure-Conduct-Performance(S-C-P)

The development of reliable and stable market system has been an important element in
commercialization and specialization in the agricultural sector. In order to study the functioning
of markets many researchers have applied the Structure-Conduct-Performance (SCP) paradigm.

The structure-conduct-performance approach was developed in the United States of America as a

tool to analyze the market organization of the industrial sector and it was later applied to assess
the agricultural marketing system. It was designed by Edward S. Madson in pioneering work in
1939, and followed by Bain et al.(1987) as cited in Wolday( 1994).

The S-C-P approach analysis the relationship between functionally similar firms and their market
behavior as a group and provides a broadly descriptive model of the nature of various sets of
market attributes, and the relationship between them and performance. Its basic tenet is that,
“given certain basic conditions”, the performance of particular industries 30 depends on the
conduct of its sellers and buyers, which in turn is strongly influenced by the structure of the
relevant market (Scarborough and Kydd, 1992).

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Market structure

Market structure includes those characteristics of the organisation of the market that seem to
exercise strategic influence on the nature of competition and pricing within the market (Bain,
1986). The most salient characteristics of market structure according to Scarborough and Kydd
(1992) include:

1. The degree of seller’s and buyer’s concentration which refers to the number and size
distribution of firms in relation to the size of the market;
2. The degree of the product differentiation among outputs of the various sellers in the market;
and
3. Barriers to entry or freedom to entry and exit from the market: this refers to the conditions for
entry of new firms into the market or exit of existing firms.

Entry or the ease, with which an individual can join and leave business, is important to a
competitive market structure. This may refer to the process of setting a license or professional
qualification or skill or to the need of having a minimum amount of capital or other resources in
order to operate successfully. Lack of available capital could effectively restrict entry of new
firms if a large initial outlay is required (Staal, 1995).

Market conduct

Market conduct refers to the behavior that firms pursue in adopting or adjusting the market in
which they sell or buy. The major aspects according to Scarborough and Kydd (2004) include
pricing and selling policies and tactics, overt and tacit inter-firm co-operation, or rivalry, and
research and development activities.

The specified structural features of atomistic numbers, homogeneous product, and free entry and
exit require a form of conduct such that each firm must operate as if in isolation. The market
behavior of firms will determine whether or not they compete and whether they are acting
innovatively to improve market efficiency. Informal association between even a small numbers

22
of firms (collusion) can cause price distortions and seemingly independent firms can have joint
ownership (subsidiaries) (Staal, 1995).

Market performance

Market performance refers to the composite of end results which firms in the market arrive at by
pursuing whether lines of conduct they espouse-end results in the dimensions of price, output,
production and selling cost, product design, and so forth (Bain and Qualls, 1987). The principal
aspects of the market performance according to the same authors are:

1. The relative technical efficiency of production so far as this is influenced by the scale or size
of plants and firms (relative to the most efficient), and by the extent, if any, of excess capacity;
2. The selling price relative to the long-term marginal cost of production and to the long run
average cost of production (usually about the same as long-run marginal cost), and the resultant
profit margin;
3. The size of industry output relative to the largest attainable consistent with the equality of
price and long-run marginal cost;
4. The size of sales promotion costs relative to the costs of production;
5. The character of product, or products including design, level of quality, and variety; and
6. The rate of progressiveness of the industry, both products and technologies of production
relative to rate which are attainable and also economic in view of the costs of progress.

The above dimensions of marketing performance such as technological progressiveness

efficiency of resource use and product improvement and maximum market services at the least
possible cost must fit with goals of the agricultural marketing system in developing countries.
Due attention should be given to the interrelatedness between the categories of structure,
conduct, and performance in studying agricultural marketing efficiency.

23
 S-C-P MODEL

Producer

Urban Assemblers

Wholesalers Local market

Local traders Exporters Retailers

Consumers

Adopted from

2.6.1.2. Market integration

Market integration is considered an important determinant of food flow, availability,

accessibility and price stability. As Nyange (1999), puts it, the extent to which markets make
food available and accessible, and keep price stable, depends on the degree of market integration
across a region. Goletti and Christina (2000), define integrated markets as markets in which price
of comparable goods do not move independently. According to the Law of One Price(LOP), if
two markets are integrated, change in price in one market due to excess demand or supply shocks
will have an equal impact in the related market price. If this equilibrium condition holds, the two
spatially separated markets are said to be integrated. In other words, the Law of One Price
prevails between the two markets (Zanias, 1999; Sexton et al., 1991) or the two markets are

24
spatially price efficient (Tomek and Robinson, 1998). Otherwise, markets may have some
constraints on efficient arbitrage such as barriers to entry and information asymmetry (Barrett,
2001; Mohr et al., 2008) or imperfection competition in one or more markets (Faminow and
Benson, 1990). Hence, the study of spatial market relationships provides the extent to which
markets are related and effecicent in pricing.

The notion of market integration is often associated with the degree of price transmission, which
measures the speed of traders’ response in moving foods to deficit zones when there is an
emergency, or some catastrophe that leads to hunger in deficit zones (WFP, 2007). A number of
factors that lead to market integration have been identified (Rapsomanikis et al., 2005; Timmer,
2009).

Among the key factors, weak infrastructure and large market margins that arise due to high
transfer costs have been asserted as the main factors that partly insulate domestic market
integration. Especially in developing countries, poor infrastructure , transport and
communication services gives rise to large marketing margins due to high costs of delivering
locally produced commodities to the reference market for consumption .high transfer coast and
marketing margins hinder the transmission of price signals, as they may prohibit (Sexton, et al.,
1991;Bernstein and Amin, 1995). As a result, change in reference market price is not fully
transmitted to local prices, resulting in economics agents adjusting partially to shift in supply and
demand.

2.6.1.3. Market supply

Agricultural products differ from manufactured goods in terms of supply and demand.
Agricultural products supply is different because of the very seasonal biological nature while
their demand is comparatively constant throughout the year. In economic theory, it is stated that
human being is always under course of action of choice from a number of options. The basis for
the decisions could be issues ranging from household characteristic to the exogenous
unmanageable factors. A case in point here is market supply where researchers put each owns
point of determining variables.

25
The analysis can identify factors that determine market supply. A clear understanding of the
determinants helps to know where to focus to enhance production and marketable supply. The study
of market supply helps fill the gap for success of commercialization. There are different factors that
can affect market supply.

According to Wolday (1994) market supply refers to the amount actually taken to the markets
irrespective of the need for home consumption and other requirements where as the market
surplus is the residual with the producer after meeting the requirement of seed, payment in kind
and consumption by peasant at source.

Empirical studies of supply relationships for farm products indicate that changes in product
prices typically (but not always) explain a relatively small proportion of the total variation in
output that has occurred over a period of years. The weather and pest influence short run changes
in output, while the long run changes in supply are attributable to factors like improvement in
technology, which results in higher yields. The principal causes of shifts in the supply are
changes in input prices, and changes in returns from commodities that compete for the same
resources. Changes in technology that influence both yields and costs of production /efficiency/,
changes in the prices of joint products, changes in the level of price/yield risk faced by producer,
and institutional constraints such as acreage control programs also shift supply (Tomek and
Robinson, 1990).

A study made by Moraket (2001) indicated households participating in the market for
horticultural commodities are considered to be more commercially inclined due to the nature of
the product. Horticulture crops are generally perishable and require immediate disposal. As such,
farmers producing horticulture crops do so with intent to sell. In his study it was found that 19%
of the sample households are selling all or a proportion of their fruits and vegetable harvest to a
range of market outlets varying from informal markets to the large urban based fresh produce
markets. Typically, many of the households producing fruits and vegetables also have access to a
dry land plot where they commonly produce maize and/or other filed crops.

26
Wolday (1994) used about four variables to determine grain market surplus at his study in Alaba
Siraro. The variables included were size of output, access to market center, household size, and
cash income from other crops. In his analysis, factors that were affecting market supply of food
grains (teff, maize and wheat) for that specific location include volume produced, accessibility
(with negative and positive coefficients), were found significant for the three crops while
household size in the case of teff and maize still with negative and positive coefficients. Cash
income from other crops was insignificant.

A Similar study on cotton at Metama by Bossena (2008) also indicates that four variables affect
cotton marketable supply. Owen oxen number, access to credit, land allocated to cotton,
productivity of cotton in 2005/06 were the variables affecting positively cotton supply. Similar
study on sesame at Metema by Kinde (2007) also pointed out six variables that affect sesame
marketable supply. Yield, oxen number, foreign language spoken, modern input use, area, time
of selling were the variables affecting positively sesame supply and unit cost of production was
found to negatively influence the supply. Similarly, Abay (2007) in his study of vegetable market
chain analysis identified variables that affect marketable supply. According to him, quantity
production and total area owned were significant for onion supply but the sign for the coefficient
for total area of land was negative. For tomato supply, quantity of production, distance from
Woreta and labor were significant.

Similarly, Rehima (2007) in her study of pepper marketing chain analysis identified variables
that affect marketable supply. According to her, access to market, production level, extension
contact, and access to market information were among the variables that influence surplus.
Another study by Gizachew (2006) on dairy marketing also captured some variables that
influence dairy supply. The variables were household demographic characteristics like sex and
household size, transaction cost, physical and financial wealth, education level, and extension
visits. Household size, spouse education, extension contact, and transaction cost affects
positively while household education affects negatively.

According to Moti (2007) a farm gate transaction usually happens when crops are scarce in their
supply and highly demanded by merchants or when the harvest is bulk in quantity and

27
inconvenient for farmers to handle and transport to local markets without losing product quality.
For crops like tomato, farm gate transactions are important as grading and packing are done on
the farm under the supervision of the farmer. Therefore, households are expected to base their
crop choice on their production capacity, their ability to transport the harvest themselves and
their preferred market outlet. From these little reviews, it is possible for households to decide
where to focus to boost production and knowing the determinants for these decisions will help
choose measures that can improve the marketing system in sustainable way.

2.6.2. Methodological Framework

2.6.2.1. Measures of market concentration ratio

Competition plays a key role in harnessing the rivalry and the profit seeking of the market place
in order that it may serve the public interest (Khols and Uhl, 1985). Determining the presence or
absence of the requirements of the model of perfect competition can be used indirectly to assess
the economic efficiency of markets. Many studies concerned with the efficiency of agricultural
markets begin in this form of analysis. Following, three methods of measures of market
concentration are discussed.

Market concentration ratio

Considerable attention has been focused on market concentration as a measure of competition in

marketing. Concentration refers to the proportion of industry sales made by its largest firms. In
general, the more concentrated the industry sales, the more likelihood that the market will be
imperfectly competitive (Khols and Uhl, 1985).

Concentration ratio is one of the commonly used measures of market power, which in other
words, refers to the number and relative size of distribution of buyers or sellers in a market.
Concentration ratio measures the traded volume accounted for by a given number of participants
and is designated by the formula:
n
∑ Si
C= i=1

28
Where:
C = concentration ratio,
Si = the percentage market share of ith firm, and
r = the number of largest firms for which the ratio is going to be calculated.

Khols and Uhl (1985) suggest that as a rule of thumb, a four enterprise concentration ratio of 50
percent or more is indicative of a strong oligopolistic industry; of 33-50 per cent ratio denotes a
weak oligopoly, and less than that an un concentrated industry.

Despite wide application of concentration ratio as a measure of the ratio of market concentration,
there are limitations against the index. Scarborough and Kydd (1992) suggest that calculating
and using concentration ratios as a measure of market structure is subject to empirical,
theoretical and inferential problems.

In most LDCs, where firm records are usually not available publicly, it would be difficult to
determine such ratios on anything, but the most local of scales. Furthermore, this single measure
doesn’t reveal anything about the distribution of sales between the numbers of largest
enterprises, nor does it take in to account product differentiation or other possible monopoly
elements, and it doesn’t allow for the possibility of different degrees of oligopoly through time,
space market levels, functions and products.

Another problem associated with concentration ratio is the arbitrary selection of r (the firms that
are taken to calculate the ratio). The ratio doesn’t indicate the size distribution of r firms.
However, when the numbers of participants in an industry is large it will be difficult to organize
oligopolistic behaviour. Under such local circumstances, the concentration ratio given above can
be usefully determined (Scarborough and Kydd, 1992).

Hirschman Herindal Index (HHI)

The other method of measure of market power commonly used is Hirschman Herfindahl
Index designated by the formula:

29
 n
∑ Si 2
HHI= i=1
Where:
HHI = Hirschman Herfindahl Index,
Si = the percentage market share of ith firm, and
n= the total number of firms.

The index takes into account all points on the concentration curve. It also considers the number
and size distribution of all firms. In addition, squaring the individual market share gives some
more weight of the larger firms, which is an advantage over concentration ratio.

A very small index indicates the presence of many firms of comparable size, whilst one of 1 or
near 1, suggests that the number of firms is small and/or that they have unequal shares in the
market (Scarborough and Kydd, 1992).

Gini- coefficient

Gini-coefficient is a very convenient shorthand summary measure of concentration. It is done

based on Lorenz curve and is obtained, by calculating the ratio of the area between the diagonal
and the Lorenz curve divided by the total area of the half square in which the curve lies. It is this
ratio that is known as the Gini-concentration ratio or more simply as the Gin- coefficient, named
after the Italian statistician who first formulated it in 1912 (Todaro, 1998). Alternatively, Gini-
Coefficient is computed using the formula:
n
∑ (T i −T i−1)( F i +Fi−1)
G = i=1

Where:
G= Gini-coefficient
Ti-Ti-1= cumulative proportion of traders
Fi+Fi-1= cumulative proportion of the product handled by traders
n = number of traders (Bhuyan et al., 1988; cited in Wolday, 1994).

30
Gini-coefficients are aggregate inequality measures and can vary anywhere from zero (perfect
equality) to one (perfect inequality). In actual fact, the Gini-Coefficient with highly unequal
distributions typically lies between 0.50 and 0.70, while with relatively equitable distributions it
is on the order of 0.20 to 0.35.

However, although Gini-coefficients provide useful information based on Lorenz curve shapes, a
problem arises when Lorenz curves cross. It is problematic whether we can in this special case
claim that a higher coefficient means a more unequal distribution, so more careful analysis is
required (Todaro, 1998).

The other problem associated with Gini-coefficients is that it favors equality of market shares
without regard to the number of equalized firms. In other words, the coefficient equals zero for
two firms with 50 percent market shares, for three firms with 33.33 per cent market shares each,
and so on.

Several mathematical models that have been employed to analyze the performance of different
markets are discussed, among the different analytical techniques because of its simplicity for
calculation Concentration Ratio(C) was used in this study.

Marketing margins

Marketing margin refers to the difference between the retail price paid by the consumer and the
price received by the producer. This amount can be interpreted as the cost of providing a mix of
marketing services. In a perfectly competitive market, the margin should, on average and in the
long run, be equal to the cost of marketing including costs of capital with a competitive return to
labor, management, and risk. Marketing margins can be defined alternatively as the price of a
collection of marketing services which is the outcome of the demand for and the supply of such
services. The price of such services is determined by particular primary and derived demand
computing the total gross marketing margin (TGM) is always related to the final price or the
price paid by the end consumer and is expressed as a percentage:

31
 TGMM = Consumer price – Producer price×100
Consumer price
It should be emphasized that producers that act as middlemen also receive an additional
marketing margin. The producer’s margin is calculated as a difference:

GMMP=Consumer price – Marketing gross margin×100

Consumer price
NNN=Gross margin – Marketing cost×100
Consumer price

Where
TGMM = Total Gross Marketing Margin
GMMP = Gross Marketing Margin of the Producer
NMM = Net Marketing Margin

The above equation tells us that a higher marketing margin diminishes the producer’s share and
vice versa. It also provides an indication of welfare distribution among production and marketing
agents.

2.6.2.2. Measures of market integration

The concept of market integration has retained and increased its importance over recent years
particularly in developing countries where it has potential application to policy questions
regarding government intervention in markets (Alexander and Wyeth, 1994).

From the economic concept point of view, market integration concerns the free flow of goods
and information and thus prices over space, form and time and is closely related to, but distinct
from, concepts of efficiency (Barrett, 1996).

An alternative definition of market integration is that when a price shock takes in one location, it
will be perfectly transmitted to the other if and only if the two markets are integrated. Therefore,

32
prices in the two regions are said to be integrated, if they exhibit one to- one change (Goodwin
and Schroeder, 1991). Analogously, efficient inter temporal market integration implies that there
exist rationally speculative arbitrageurs who extinguish positive profit opportunities associated
with commodity storage across periods.

As a result, the price differentials between markets should be identical to the storage costs or
processing costs if there is market integration across time or form (Baulch, 1997). Among the
three forms of integration, measuring spatial integration causes most controversy and receives
most attention in the literature (Dahlgram and Blank, 1992; Faminow and Benson, 1990;
Goodwin and Schroeder, 1991).

Several methodologies have been proposed to examine spatial price relationships. However,
some of the early approaches have been unreliable or inadequate to measure spatial price
relationship correctly. Advances in time series econometrics over the last three decades have led
to the development of models that address some of the perceived weaknesses. In what follows,
we review three different methods: Simple Bivariate Correlation Coefficients, Ravallion method,
Co-integration and Error Correction model, each of which has been applied to test for market
integration across various goods and industries.

I. Bivariate correlation coefficients

Early research on market integration focused on measuring the co movement of two price series
in distinct markets. The correlation coefficient is a relative measure of the linear association
between two series. Though there are some limitations in using correlation coefficient to express
the relationship between time series variables, it is still one of the most popular, frequently used
and easy to calculate tools (Dahlgram and Blank, 1992; Tschirley, 1991).

The estimate of the correlation coefficient of price series between two markets can be estimated
as:

33
 ¿

¿
σ xy
ρ xy = ¿ ¿

σxσ y
¿

Where,
σ xy is the covariance between X and Y
t t

Xt is the secondary market price series at time ‘t’ and Yt, the terminal market price series at time
‘t’ and X and Y are the means of the series X and Y; respectively.

The coefficient can indicate the strength of the relationship between two series. A low
correlation coefficient is an indicator of a weak or non-integration of the two markets. A
correlation coefficient of above 60 per cent is an indicator of strong connection, between 30 and
60 per cent, a weak connection, and below 20 per cent no connection between the variables
(Goetz and Weber, 1987; cited in Admassu, 1998).

The correlation coefficient is commonly used owing to its simplicity. Useful information about
market integration can be obtained from the coefficient if carefully carried out and interpreted
with a good knowledge of the workings of the market (Alexander and Wyeth, 1994).

Despite wide application of the bivariate correlation as an index of market integration, the
approach has important weaknesses, as a tool for market integration testing. The most frequently
referred drawback is the existence of common trends within price series over time. The approach
produces high correlation results for markets with even no physical contact, road, or any other
means of transport connection. The high correlation could be the result of the common price

34
trends such as inflation, common seasonal variation due to similar climatic conditions, legal
factors simultaneously affecting prices, or other shocks among the markets (Heytens, 1986).

II. Ravallion method

In order to avoid the inferential dangers of received models using static price correlations,
Ravallion (1986) developed a new approach to market integration testing. Ravallion’s model
enables an investigator to distinguish between short-run (instantaneous) market integration and
the long run (i.e. equilibrium) integration, i.e., the end of short-run, disequilibrium dynamic
adjustment processes.

The model assumes that there are local markets from which price shocks originate and local
markets linked to the central one by traders. Assuming that local market prices (P i,..., PN) are
dominated by one central market price (P1), Ravallion (1986) constructed the dynamic model as:

n N n
k
P1t = ∑ a1 j p1 t − j+ ∑ ∑ b 1j
Pk − j+C 1 X 1 t +e1 t
j=1 k =2 j=0 t

n n
Pit =∑ aij P it − j + ∑ bij P1t − j+C i X it + eit
j=1 j=0

Where:
j (the number of lags) = 1, 2, ---, n;
K (the number of markets) = 2, 3, ----, N;
X= other factors,
aij and bij are parameters to be estimated, and elt and eit are error terms.

Assume there are a total of N markets including the central market. The idea behind Ravallion
model is to regress the current local market price on its own lagged prices and present and past
prices from the central market as well as on common trend variables like inflation and
seasonality. The central market price is taken as an exogenous variable in predicting the local
markets’ prices.

35
The relevant hypotheses of relationships tested are:
a. Market segmentation: central market prices do not influence prices in the ith local market.
This happens if bij =0, for j= 0, 1, ---, n.

b. Short-run market integration: A price increase in central market will be immediately passed on
to the local market price if bio = 1. There will also be lagged effects on future prices unless, in
addition to equation (b), aij=bij=0 for j= 1, 2, ---, n, and

c. Long-run market integration: Long run equilibrium is one in which market prices are constant
over time, undisturbed by any local stochastic effects i.e.

n n
∑ a ij +∑ bij =1
j=1 j=0

III. Co-integration and Error-correction model

Due to non-stationary nature of many economic time series, the concept of co-integration has
become widely used in econometric analysis. The concept of co-integration is related to the
definition of a long-run equilibrium. The fact that two series are co-integrated implies that the
integrated series move together in the long run (Golleti and Tsigas, 1991).

Testing co-integration of two price series is sometimes believed to be equivalent to detecting

long-run market integration. The co-integration-testing framework has been well developed by
Engle and Granger; Engle and Johansen. To use the co-integration procedure, several steps
needed to be carried out on the price series under examination. Before proceeding to the different
steps, consider the following basic relationship between two markets.

Pit =a+bo p jt +e t
(1)

Where:
Pit and Pjt, are price series in two markets i and j at time’t’

36
a= represents domestic transportation, processing, storage costs, etc.
b= the coefficient,
a and b are parameters to be estimated, and
et= residual term assumed to be distributed identically and independently at time t.

The first step is to pre-test the integrating orders of the series, i.e., each price series is tested for
the order of econometric integration, that is, for the number of times the series need to be
differenced before transforming it into a stationary series. A series is said to be integrated of
order ‘d’, I (d), if it has to be differenced ‘d’ times to produce stationary series.

The most commonly employed test for stationary and order of integration is the Augmented
Dickey Fuller (ADF) test.
n
Δp it =a+ bo pit −1+ ∑ bk Δp it −k +e t
k=1 (2)
The test t- statistics on the estimated coefficient of P it-1 is used to test the null and alternative
hypotheses. The null hypothesis is that the series P it is integrated of order 1 and the alternative
hypothesis is that the series is of order 0. In short, H 0: Pit is I (1) Versus H1: Pit is I (0). If the t-
statistics for the coefficient b0 is greater in absolute value than a critical value given by the ADF
critical value, then the null hypothesis is rejected, and the alternative hypothesis of stationary is
accepted. If the null hypothesis is not rejected, then one must test whether the series is of order of
integration higher than just 1, possibly of order 2. In this case the same regression equation is
applied to the second difference, i.e. the test will be repeated by using (RP it in place of Pit) i.e. by
applying the regression:
n
Δ 2 P it =a+b 1 ΔPit + ∑ bk Δ2 Pit −k +γ
−1 k=1 (3)
Where:
∆ 2 Pit= denotes second deference.

The ADF statistic therefore, tests the following hypotheses. H0: Pit is I (1) versus H1: Pit is I (0)
i.e. H0: Pit is I (2) versus H1: Pit is I (1), respectively. If the ADF statistic is not large and negative,
H0 is not rejected.

37
The second step is to estimate the long-run equilibrium relationship of the two time series, which
are of the some order of integration (co-integrating regression).i.e.

Pit =a=b o Pit +et

(4)

Where, et is the deviation from equilibrium and this equilibrium error in the long-run tends to
zero. This equilibrium error of the co-integration equation has to be stationary for co-integration
between two integrated variables to hold good.

Hence, the third step is to recover the residual from the co-integration regression and to test their
stationary. The most commonly employed test for stationary is the Augmented Dickey Fuller
(ADF) unit root test. To perform the ADF test, the auto regression equation must be estimated.

¿ n ¿
Δe t =a1 e t−1 + ∑ ak +1 Δe t−k +e t
k=1

(5)
¿

Where, e t is the first stage estimate of the residual for the co-integrating regression and e t is the
error term of equation.

The null hypothesis of the ADF test is a1=0. Rejection of the null hypothesis is that the series is
non-stationary in favor of the negative one sided alternative hypothesis means the two series are
co- integrated of order (1, 1) provided both series are I (1), i.e., the ADF test statistic is the t-ratio
¿

of the coefficient of e t−1

The other alternative test for stationary (Co-integration) is the standard Durbin Watson test
statistic from the first stage ordinary least square (OLS) estimate of the co-integrating regression.
It is designated as:

38
 t ¿ ¿
∑ (e t −e t−1 )2
CRDW = t=2 t ¿
∑ et2
t=1 (6)
The null hypothesis of no co-integration is rejected for values of CRDW, which are significantly
different from zero.

The fourth step involves the dynamic error correction representation of the co-integrated
variables. If two variables are integrated of the same order and thus can be co-integrated, then
there exists an error correction representation of the variables where the error corrects the long-
run equilibrium. This is also known as Granger Representation Theorem (Sinahory and Nair,
1994). The dynamic model is obtained by introducing the residuals in to the system of variables
in levels. Therefore, the Error Correction Model (ECM) is represented by the formula:
n
ΔP it =a0 +a2 ( Pit −1 −b 0 P jt −1 )+ a1 Δ Pjt + ∑ (δ 1 k ΔP it −k +δ 2 k ΔP jt −k )+ e t
k =1 (7)
It is evident from the above equation that the disequilibria in the previous period (t-1) are an
explanatory variable. Here it can be said that if in period (t-1) Pj exceeds the equilibrium price,
the changes in pi will lead the variable to approach the equilibrium value. The speed at which the
price approaches equilibrium depends on the magnitude of a2. Hence the expected sign of a2 is
negative. This test confirms that the errors correct to the equilibrium in the long run. Therefore,
the final test of market integration can be performed by testing the restriction a1 = 1, a2 = -1, and
the coefficients of any lagged terms be zero using F-statistic.

Co-integration testing has some alternative features that don’t exist in the other market
integration testing. First of all, a co-integration test doesn’t require the tested series to be
stationary thus, the controversy surrounding pre-filtering and stationary transformations can be
avoided. A co-integration test can be applied to any pair of series provided they are integrated of
the same order. Co-integration testing can also provide a method of testing whether one series is
exogenous or not and the direction of causality between markets, which is a problem in
Ravallion’s model.

39
Co-integration testing, it is still a popular methodology for testing market integration in the
recent literature. Co-integration tests have been applied to examine the market for food by
Baulch (1997). Goodwin and Schroeder (1991) used co-integration with rational expectations to
test regional U.S. cattle markets. Another study by Sinahory and Nair (1994), on pepper price
variation in the international trade, found that international prices of pepper have significant
influence on co- integration relations between Indian and Indonesian markets. Furthermore, co-
integration tests have been used to test for market integration in some developing countries. For
instance, Dercon (2004) applied co-integration testing to evaluate the effects of liberalization and
war on food markets in Ethiopia. Alexander and Wyeth (1994) offer reduced form of an error
correction mechanism to examine the Indonesian rice market.

Several mathematical models that have been employed to analyze the market integration are
discussed. Co-integration and Error-correction model will be used in this study.

2.6.2.3. Analysis of factors affecting market supply

In order to expand the leading role agriculture plays in economic growth and poverty reduction,
smallholder farmers need to improve their marketable supply. A higher marketable supply can
help farmers to participate in a high value markets by increasing their level of income. Therefore,
investigating the nature of marketable supply is a major component for competitive and
comparative advantage.

Heckit model

Heckman (1979) has developed a two-stage estimation procedures model that corrects for sample
selectivity bias. If two decisions are involved, such as participation and volume of supply,
Heckman (1979) two-stage estimation procedure is appropriate. The first stage of the Heckman
two-stage model is a ‘participation equation’, which attempts to capture factors affecting
participation decision. This equation is used to construct a selectivity term known as the ‘inverse
Mills ratio’ (which is added to the second stage ‘outcome’ equation that explains factors
affecting volume of supply. The inverse Mill’s ratio is a variable for controlling bias due to

40
sample selection (Heckman, 1979). The second stage involves including the Mill's ratio to the
vegetable supply equation and estimating the equation using Ordinary Least Square (OLS)
(Woldemichael, 2008).

Specification of the Heckman two- stage equation procedure, which is written in terms of the
probability of participation in vegetable market, and market supply of the product, is set as
follows.

The participation equation/the binary probit:

Y 1 i=β 1 i+ U 1i , U 1 i N ( 0,1 )
Y1i* = 1, if Y 1 i >0
Y1i* = 0, if Y 1 i ≤ 0
Where: Y1i = the latent dependent variable, which is not observed,
X1i = explanatory variables that are assumed to affect the probability of participation decision in
vegetables products market by the sample vegetable farmers,
β1i = vector of unknown parameter in participation equation,
U1i = residuals that are independently and normally distributed with zero mean and constant
variance, and
Y1i* = vegetable product market participation

The observation equation /the vegetable products supply equation:

Y 2 i ¿ β 2 i +U 2 i , U 2 i N ( 0 , δ 2 )Y2i is observed if and only if Y1i* = 1. The variance of u1i is
normalized to one because only Y1i*, not Y1i is observed. The error terms, u1i and u2i, are assumed
to be bivariate, normally distributed with correlation coefficient, ρ. β1i and β2i are the parameter
vectors.
Y2i is regressed on the explanatory variables X2i and the vector of inverse Mill's ratio (λi) from
the selection equation by ordinary least squares.
Where:
Y2i = Amount of vegetables supplied to market,
X2i = factors assumed to affect the volume of vegetable products supplied,
β 2 i = vector of unknown parameters in the marketed supply of vegetables equation, and

41
U2i = residuals in the observation equation that are independently and normally distributed with
zero mean and variance δ2.
f (X β)
λ=
F (X β)

2.7. Empirical Literature Reviews

2.7.1. Empirical literature on S-C-P

Rehima (2006) conducted study on pepper marketing chains analysis in Alaba and Siltie ones in
southern Ethiopia using marketing margin analysis found that the gross marketing margin
obtained by pepper retailers was 43.08% of the consumer’s price. The same study reported that
producer’s share and net marketing margins obtained by retailers were 50.7% and 29.47% of the
consumer’s price.

The study conducted by Gizachew (2005) in Ada’liben in district of Oromiya Region using
concentration ratio identified milk market to be weakly oligopolistic of 41.2%, where the four
firms dominated milk market. The dairy cooperative got 28.3% of market share and the three
processing industries combined have a market share of 12.9%. Intimate traders got net marketing
margin of 7.6% for butter and the dairy processing enterprises got the highest net marketing
margin (19.9% of retail price) while the least marketing margin (1.05% of the retail price) was
obtained by the dairy cooperative.

Solomon (2004) conducted a study using marketing cost and margin analysis on performance of
cattle marketing system in southern Ethiopia with special emphasis on Borena found that
butchers at Addis Ababa (Kera) market received relatively a larger share from total gross
marketing margin amounting to 69.5%, 63.4% and 61.6% for cattle supplied from Yabelo,
Negelle and Dubluk markets, respectively. Regarding producers’ portion, which is the portion of
the price paid by the end consumer that goes to the producers, he found that the highest
percentage was found for cattle supplied from Dubluk market (21.9%), and followed by Negelle
and Yabelo characterized with gross margins of 20.6% and 18.6%, respectively.

42
Yocab (2002) found that butcheries operating in Addis Ababa got total gross margins of 31.7%
from average purchase price; more over the study identified that the increase in the profit margin
was not transferred to the producer. He further noted that the producer’s share of the retail price
was decreased from 76% in 1983/84 to 55% in 1995.

Study conducted by Scott (1995) on potato marketing using marketing margin analysis in
Bangladesh indicated that producer’s price and margin were 1.27 and 67 %, respectively.
Similarly, study conducted by Pomerory (1989) on four fish markets using concentration ratio
(market share ratio) in Philippines found that 50% of the industry made 80% of the fish
purchases. In the Gulf of Nicoya study, Scheid and Sutinen (1981) reported that the fisher’s
share of retail prices was 41%, where as the wholesale and retail sector received 22% and 37%,
respectively.

2.7.2. Empirical review on marketed supply

Mamo and Degnet (2012) identified that gender and educational status of the household head
together with household access to free aid, agricultural extension services, market information,
non-farm income, adoption of modern livestock inputs, volume of sales, and time spent to reach
the market have statistically significant effect on whether or not a farmer participates in the
livestock market .The study uses binary logit to explore the determinants of smallholder
livestock farmer’s market participation using a micro-lever survey data from Ethiopia.

Ayelech (2011) identified factors affecting the marketable surplus of fruits by using OLS
regressions. She found that fruit marketable supply was affected by; education level of household
head, quantity of fruit produced, fruit production experience, extension contact, lagged price and
distance to market.

Adugna (2009) identified major factors that affect marketable supply of papaya in Alamata
District. Adugna’s study revealed that papaya quantity produced influenced marketable supply
positively. Similarly, Gizachew (2005) analyzed factors affecting dairy household milk market

43
entry decision using Logit model and marketed milk surplus using Tobit model in Ada’ha Liben
district in Oromiya region by using data from 61 sampled dairy households. His study revealed
that education level of the dairy household head, extension visits and income from non-dairy
sources had positive relationship with household milk market entry decision. Gizachew (2005)
also found that dairy cow breed, loan, income and extension visit, education level of spouse and
distance from milk market were related to marketed surplus positively; however, distance from
district and education level of the household head were related negatively with marketed milk
supply.

Abay (2007) applied Heckman two-stage model to analyze the determinants of vegetable market
supply. Accordingly, the study found out that marketable supply of vegetables were significantly
affected by family size, distance from main road, number of oxen owned, extension service and
lagged price.

A Similar study on cotton at Metama by Bossena (2008) also indicates that four variables affect
cotton marketable supply. Owen oxen number, access to credit, land allocated to cotton,
productivity of cotton in 2005/06 were the variables affecting positively cotton supply. Similar
study on sesame at Metema by Kinde (2007) also pointed out six variables that affect sesame
marketable supply. Yield, oxen number, foreign language spoken, modern input use, area, time
of selling were the variables affecting positively sesame supply and unit cost of production was
found to negatively influence the supply.

Wolday (1994) used about four variables to determine grain market surplus at his study in Alaba
Siraro. The variables included were size of output, access to market center, household size, and
cash income from other crops. In his analysis, factors that were affecting market supply of food
grains (teff, maize and wheat) for that specific location include volume produced, accessibility
(with negative and positive coefficients), were found significant for the three crops while
household size in the case of teff and maize still with negative and positive coefficients. Cash
income from other crops was insignificant.

44
2.7.3. Empirical review on market integration

Solomon (2004) conducted a study on integration of cattle marketing in southern Ethiopia using
monthly average price data of cattle from October 1996 to September 2002 of primary
markets( Yabelo and Dubluk), secondary market (Negelle) and border terminal market (Moyale)
by using co- integration and error correction model. He found that there was a spatial linkage
between cattle market in Borena rangeland. Moreover, he also identifies that there was no short
run integration but long run integration in these sample market.

Palaskas and Harris (1993), Bahrumshah and Habibulla (1994), Alexander and Wyeth (1994)
and Dercon (1995), have all applied co-integration and error correction models to test level of
market integration. The price changes in one market will be fully transmitted to other markets.
Markets that are not integrated may convey inaccurate price information that might distort
marketing decisions and contribute to inefficient product movement (Bahrumshah and Habibulla,
1994).

Wolday (1994), Mulat and Bekele (1995) and Asfaw and Jayne (1997) had undertaken market
integration studies on grain price by applied a co-integration and error correction approach found
that grain prices were strongly integrated in the long-run and markets were fully integrated in the
short-run.

Admasu (1998) and Solomon (1996) conducted a study on performance of coffee marketing in
Sidama , Illubabor and Jimma zones, respectively. Both of the study had used a cointegration and
error correction approach analysis and found that that local and central coffee markets were
integrated in the long run but there was no short run and full market integration between local
and central markets.

2.7.4. Empirical review on challenges and opportunity

Bezabih and Hadera (2007) identified pest, drought, shortage of fertilizer, and price of fuel for
pumping water as the major constraints of horticulture production in Eastern Ethiopia. Other

45
problems which they reported also include poor know how in product sorting, grading, packing,
and traditional transporting affecting quality.

Million and Belay (2004) indicated that, lack of market outlets, storage and processing problems,
lack of marketing information, capital constraints, high transportation cost and price variation are
some of the important constraints in vegetable production.

Dawit and Hailemariam (n.d) identified major production and marketing constraints to include
shortage of chemicals, shortage of commercial fertilizer, shortage of irrigation water, shortage of
quality seeds, low product prices, intensive influence of speculators and brokers in reducing the
bargaining power of farmers, poor market access, poor access to transportation, and intensive
competition among producers.

46
 3. METHODOLOGY

This chapter summarizes description of the study areas, source and data requirement, sample size
and methods of sampling and method of data collection. It also contains method of data analysis
(descriptive and Econometrics).

3.1. Description of the Study Area

This study is undertaken in Eastern Ethiopia in major vegetable growing Woreda (namely
Kombolcha Woreda of Oromia Regional State) which are known in vegetables production.
Description of Woreda is given below.

Kombolcha woreda is one of the nineteen Woredas found in East Hararghe Zone of Oromia
Regional State, Ethiopia. The Woreda is composed of 19 rural kebeles and 1 urban kebele.
Komblocha Woreda is located about 542 kms southeast of Addis Ababa and 16 kms northwest of
Harar town, the capital of East Hararghe Zone of Oromia Region. The Woreda is strategically
located between the two main cities Harar and Dire Dewa. In addition, due to its proximity to
Djibouti and Somalia, the Woreda has access to potential markets in the area.

The Woreda had total population of about 157,444, of which 77,659 were females in 2011(CSA,
2012). About 45.1%, 53.0% and 1.9% of the total population were young, economically active
and old age, respectively. Average family sizes for the Woreda was 4.9 persons per household.
The crude population density of the Woreda is estimated as 517 persons per km2.

Lowland and midland agro-ecological zones characterize the Woreda’s climate. The Woreda
receives mean annual rainfall of 600-900 mm, which is bimodal and erratic in distribution. The
main rainy season in the Woreda is from February to mid-May and from July to end of August.
The economy of the Woreda is dominated by traditional cash crop farming mixed with livestock
husbandry. The major crops produced in the Woreda include sorghum, maize, vegetables (potato,
cabbage, beetroot, and carrot), chat, groundnut, coffee and sweet potato (KWOoARD, 2012).
47
MAP OF THE STUDY AREA HERE

3.2. Types, Sources and Methods of Data Collection

The study used information on different variables such as data on vegetable production,
vegetables marketed, prices of vegetable supplied, distance to Woreda market, distance to all
weather roads, age of the household head, extension service, educational status of the household
head, family size, access to market information, credit facility, and type of sellers and
buyers. Survey was made to obtain these information.

The secondary data were collected from Central Statistical Authority (CSA), Bureau of
Agriculture and Rural Development (BoARD), Capacity Building for Scaling Up of
Evidence Based Best Practices in Agricultural Production in Ethiopia (CASCAPE) project and
other sources. Primary data were collected using informal and formal surveys, and from
key informants. The formal survey was undertaken through formal interviews with
randomly selected farmers and traders using a pre-tested semi-structured questionnaire for
each group.

3.3. Sampling Procedure and Sample Size

For this study, in order to select a representative sample a multi-stage random sampling
technique were implemented to select vegetables producer kebeles and sample farm
households. In the first stage, with the consultation of Woreda agricultural experts and
development agents, out of 19 of Kombolcha 4 vegetables producer kebeles were purposively
selected based on the vegetable crop production. In the second stage, from the identified or
selected rural kebeles, 4 sample kebeles namely Bilusuma, Kakali, Waltalemi and Kerensa were
selected randomly. In the third stage, using the household list of the sampled kebeles 123
sample farmers were selected randomly based on proportional to the population size of the
selected kebeles (Table 1 ).

48
Table1 : Sample size distribution in the sample rural kebeles

Name of selected kebeles Total number of vegetable producers Number of total sample
Bilusuma 214 43
Kakali 150 30
Waltalami 139 28
Kerensa 113 22
Total 616 123
Source: Own computation from OoARD and kebele administration data
TABLES SHOULD BE REAL TABLES NOT LINES
For this study, data from traders were also collected. The sites for the trader surveys were
market towns in which a good sample of vegetable traders existed. The lists of wholesalers
were obtained from the respective Woreda Office of Trade and Industry (OoTI) and for other
traders there is no recorded list. From 55 wholesalers, 12 wholesalers were selected randomly.
In addition, 8 retailers and 5 collectors were randomly selected constituting a total of 37
traders from Melkarafu and Harar markets.

3.4. Methods of Data Analysis

Descriptive statistics, inferential statistics and econometric analysis were used to analyze the
data collected from vegetable producers, traders and consumers.

3.4.1. Descriptive and inferential statistics

These methods of data analysis refer to the use of percentages, means, standard deviations, t-

test, χ2-test, F-test and maps in the process of examining and describing marketing
functions, facilities, services, and household characteristics.
DID YOU USE F-TEST?
Statistical models that were employed to analyze the performance of different markets are
presented below with its different analytical techniques.

49
i. Market concentration

Concentration ratio (CR) was used to estimate the concentration of firms as a characteristics of
the organization of the market that seem to exercise strategic influence on the nature of the
competition and pricing within the market. These are designed by formula:
n
∑ Si
C= i=1
Where:

C = concentration ratio,
Si = the percentage market share of ith firm, and
r = the number of largest firms for which the ratio is going to be calculated.

ii. Marketing margins

Margin determination surveys should be conducted parallel to channel survey. To determine the
channel, one asks the questions “From whom did you buy?” and “To whom did you sell?” Scott
(1995) pointed out to obtain information concerning the margins, agents have to answer the
question “what price did you pay?” and “what was the selling price?” The cost and price
information used to construct marketing cost and margin were gathered during field work
conducted. Computing the total gross marketing margin (TGMM) is always related to the final
price paid by the end buyer and is expressed as percentage (Mendoza, 1995).

Consumer price−Producer price

TGMM = ∗100
Consumer price
Where, TGMM = Total gross marketing margin
Producers' gross margin is the proportion of the price paid by the end user or end buyer that goes
to the producer.
Consumer price Marketing gross margin
GMMp= ∗100
Consumer price
Where, GMMp = the producers share in consumer price
50
The producer's share is the commonly employed ratio calculated mathematically as, the ratio of
producer's price to consumer's price. Mathematically expressed as:
Px MM
Ps = =1−
Pr Pr
Where: Ps = Producers share,
Px = Producer's price of vegetable,
Pr = Retail price of vegetable, and
MM = Marketing margin.

3.4.2. Econometric Model

In this part the supply function (Heckman two stage models) and market integration (Error
Correction Model) were discussed.

3.4.2.1. Factors affecting market supply

To investigate factors affecting vegetables supply (a continuous-valued choice about how much
quantity to sell) Heckman model was used.

Different studies employed different models in order to identify the factors that determine market
supply (Behrman, 1996; Bardhan, 1970; Strauss, 1984; Geoz, 1992, Vella, 1998; Minot, 1999;
Sigelman, 1999; Matshe 2004). The commonly used ones are the well known Tobit and
Heckman’s sample selection model. The disadvantage of the Tobit model is the assumption that
both the decision to participate and the amount of product marketed given participation are
determined by the same variables, and that a variable that increases the probability of
participation also increases the amount of product marketed. This problem can be overcome
using the Heckman’s sample selection model where a Probit model for the participation or
‘selection’ equation is estimated and a regression model, which is corrected for selectivity bias,
is specified to account for the level of the amount marketed.

In this study, the Heckman’s sample selection was also employed. First, the probability of
participation was modeled by Maximum Likelihood Probit, from which inverse Mill’s ratios
51
were estimated. In the second-stage, the estimated Inverse Mill’s Ratio (IMR) was included as
right-hand variable in the corresponding pepper supply function. The Probit model is specified
as:

The participation equation/the binary probit:

Y i=β i +U i , U i N ( 0,1 )
Where: Yi is a dummy variable indicating the market participation that is related to it as Y i =1 if
Yi > 0, otherwise Yi = 0

xi’ is unknown parameter to be estimated in the Probit regression model,

Ui is random error term

Then the parameters can consistently be estimated by OLS over n observations reporting values
for Yi by including an estimate of the inverse Mill’s Ratio, denoting i, as an additional regressor.
More precisely selection model is specified:

An econometric Software known as " STATA " was employed to run the model ( Heckman two-
stage selection). Before fitting important variables in the models ( Heckman two-stage selection)
it was necessary to test multicolinearity problem among continuous variables and check
associations among discrete variables, which seriously affects the parameter estimates. As
Gujarati, (2003) indicates, multicolliniarity refers to a situation where it becomes difficult to
identify the separate effect of independent variables on the dependent variable because existing
strong relationship among them. In other words, multicollinearity is a situation where
explanatory variables are highly correlated.

There are two measures that are often suggested to test the existence of multicollinearity. These
are: Variance Inflation Factor (VIF) for association among the continuous explanatory variables
and Contingency Coefficients (CC) for dummy variables.

Thus variance inflation factor (VIF) is used to check multicollinearity of continuous variables.

52
As R2 increase towards 1, it shows high multicollinearity of explanatory variables. The larger the
value of VIF, the more troublesome or collinear is the variable X i. As a rule of thumb if the VIF
greater than 10 (this will happen if R 2 is greater than 0.80) the variable is said to be highly
collinear (Gujarati, 2003). Multicollinearity of continuous variables can also be tested through
Tolerance. Tolerance is 1 if Xi is not correlated with the other explanatory variable, whereas it is
zero if it is perfectly related to other explanatory variables. A popular measure of
multicollinearity associated with the VIF is defined as:

Contingency coefficient is used to check multicollinearity of discrete variable. It measures the

relationship between the raw and column variables of a cross tabulation. The value ranges
between 0 - 1 , with 0 indicating no association between the raw and column variables and value
close to 1 indicating a high degree of association between variables. The decision criterion (CC <
0.75) is that variables with the contingency coefficient is computed as follows:

Where, CC is contingency coefficient, 2 is chi-square test and N is total sample size. As cited
in Paulos (2002), if the value of CC is greater than 0.75, the variables are said to be collinear.
Statistical package SPSS version 12 was used to compute both VIF and CC.

3.4.2.2. Market integration

This paper followed co-integration and ECM that examine integration to address the question
about market integration between the market prices differences in vegetables markets
(Kombolcha, Harar and Jigjiga).

Engle Granger cointegration tests

Cointegration tests consist of two steps. The first step is to examine the stationary properties of
the various prices. If a series, say Pt, has a stationary, invertible and stochastic after differencing
d times, it is said to be integrated of order d, and denoted by Pt = I(d). Second step is (Engle and
Granger (1987)) test, which is formulation test on residuals from regression of equation (18). To
investigate the long-run equilibrium relationship between two time series, the cointegration
model of Engle and Granger (1987) is used. The test for cointegration is similar in form to the

53
DF and ADF tests for the univariate case. Consider two price series, p t1 and pt2, that by
themselves are non-stationary at their level and must be differenced once to generate stationarity
process. A linear transformation of the two original series can result in a series that is stationary,
at the same order of integration I(d). Engle and Granger (1987) formulation tests on residual
from the cointegration regression as follows:
pt1= α+β1pt2+ et (18)
Where pt 1 and pt 2 are prices series of a specific commodity in two markets 1 and 2, t is time
(for this specific study it is month) and et is the residual error term assumed to be distributed
identically and independently. The residuals from the above equation are considered to be
temporary deviation from the long run equilibrium.

Cointegration is said to for variables where, despite variables are individually non stationary,
a linear combination of two or more time series can be stationary and where there is a long run
equilibrium relationship between these variables. Thus the regression on the levels of the
variables is meaningful and not spurious. The ADF unit root tests are then conducted on the
residual eˆt obtained from equation ():

Consider a pair of variables pt1 and pt2 each of which is integrated of order d their linear
relationship can be given by:

In order to conclude that the price series are cointegrated the residuals from the equation have to
follow stationarity. If the residual errors are stationary then the linear combination of the two
prices is stationary (cointegrated). If the t-statistic of the coefficient not exceeds the critical value
in Engle and Yoo (1987), the residuals, eˆt-1 from the cointegration equation () are stationary,
and thus the price series pt 1 and pt 2 are cointegrated. When cointegration between time series is
evident there is an identification of a single market.

Error Correction Model (ECM)

The model that differentiates between a long run and a short run relationship for time series
analysis has been widely known as the ECM (Engle and Granger, 1987). Since the series show

54
long-run relationship, the ECM should be applied to investigate further on short–run interaction
causality between variables. When non-stationary variables in a model are verified as
cointegrated, the following ECM model can be derived:

Where β1, β2 and B3 are the estimated short run counterparts to the long run solution. K
represents the lag length of the time, δ represents the speed of adjustment parameter, which
indicates how fast the previous moves back towards long run equilibrium in case of deviation
in the previous time period and the εt is stationary random process capturing other information
not contained in either lagged value of pt 1 and pt 2. The past value of error term in the equation
has an impact on the change of variable pt 1 and pt 2.

The results of error correction show that the coefficient of the lagged error term ( t -1 ) e was
found to be negative. If the two time series are cointegrated causality should exist in at least one
direction (unidirectional). The error correction term, et-1, is obtained from the cointegration
equation () and this term capture the deviation from long-run equilibrium.

3.5. Definition of Variables and Hypothesis

In the course of identifying factors influencing vegetables supply, the main task is to analyze
which factor influences and how? Therefore, potential variables, which are supposed to influence
vegetables, market participation and quantity of vegetables supply, need to be explained.

Accordingly, the major variables expected to have influence on both the farmers’ participation
decision and quantity supply are explained as follows:

3.5.1. Dependent variables

Decision to participate in Vegetable market (MRK_PART) : It is a dichotomous dependent

variable that represents the probability of market participation of the household in the vegetable
market that is regressed in the first stage of two stages estimation procedure. For the household

55
who participate in vegetable market the variable takes the value of 1, where as it takes the value
of 0 for the household who does not participate in the market.

Volume of Vegetable Sales (VEG_SALE): It is a continuous dependent variable in the second

step of the Heckman selection equation it is measured in quintal (100kg) and represents the
actual supply by vegetable farm household to the market in the survey year.

Price movement (PRI_MOV): The parallel movement in prices between markets or market
integration, which usually involves pair wise comparisons between price series, was estimated by
analyzing the integration of the secondary markets and terminal market prices using a time-series
data. Co-integration and Error Correction Model (ECM) will be employed to test the hypotheses
of market integration.

3.5.2. Independent variables

Based on review of literature, the following variables are hypothesized to affect vegetables
supply to the market.

Age of the household head (HH_AGE): It is a continuous variable and measured in years.
Aged households are believed to be wise in resource use, on the other hand young household
heads have long investment horizon and it is expected to have either positive or negative effect
on volume of vegetable sales. The expected sign is positive as age one of the parameters of
human capital. As an individual stays long, he will have better knowledge and will decide to
participate. Adugna (2009) who found that age of the household head have negative effect on the
elasticity of onion supply to the market.

Access to market information (MRK_ INFO): Access to market information is assumed to

have positive impact on marketable supply of vegetables. It is a dummy variable with a value of
one if a household head has access to market information and zero otherwise. The general idea is
that maintaining a competitive advantage requires a sound business plan. Again, business
decisions are based on dynamic information such as consumer needs and market trends. This

56
requires that an enterprise is managed with due attention to new market opportunities, changing
needs of the consumer and how market trends influence buying (CIAT, 2004). Therefore those
who have access to dynamic information will produce more vegetables for market. Muhammed
(2011) who found that if wheat producer gets market information, the amount of wheat supplied
to the market increases.

Sex of the household head (HH_SEX): A dummy variable taking zero if female and one if
male for variable to be considered. Sign will not be attached with the variable. Tshiunza et al.
(2001) determined that male farmers tended to produce more for market and therefore
participated in vegetable market more than female farmers participate.

Credit Utilization (CRD_UTL): This is continues variable which indicates credit taken for
vegetables production. Credit utilization would enhance the financial capacity of the farmer to
purchase the inputs, thereby increasing vegetable production and market share size and then the
competition. Alemnewu (2010) and Muhammed (2011) who found that if pepper and teff
producer gets credit, the amount of pepper and teff supplied to the market increased. Therefore, it
is hypothesized that credit utilization would have positive influence on level of production and
sales.

Income from non/off farming activities (OFF_INCOME): It is continues measured in terms of

amount obtained income from off and non-farming activities. This income may strengthen
farming activity on one side and may weaken it on the other side. Rehima (2007) who found that
if pepper producer have non-farm income, the amount of pepper supplied to the market
decreases. But for this study it will be assumed to have inverse relation with volume of vegetable
sales.

Frequency of extension contact (FRQ_CONT): It is a continuous variable measured by

number of extension contact and representing extension services as a source of information on
technology. It is expected that extension service widens the household’s knowledge with regards
to the use of improved technologies and has positive impact on vegetables sale volume. Ayelech

57
(2011) found that if fruit producer gets extension, the amount of fruits supplied to the market
increases.

Distance to the nearest market (MRK_DIST): It is the distance of the vegetables producer
households from the nearest market and it is measured in hours of walking time. The closer the
market, the lesser would be the transportation charges, reduced walking time, and reduced other
marketing costs, better access to market information and facilities. In this study distance to the
nearest market is hypothesized to affect volume of vegetables sales negatively. Similar issue was
studied by Ayelech (2011) on fruit market in Goma woreda identified that poor market access
has significant and negative effect on quantity of avocado and mango supplied.

Education of the household head (HH_EDU): It is a continuous variable measured in terms of

years of schooling. Education broadens farmers’ intelligence and enables them to perform the
farming activities intelligently, accurately and efficiently. Moreover, better educated farmers
tend to be more innovative and are therefore more likely to adopt the marketing systems. Formal
education enhances the information acquisition and adjustment abilities of the farmer, thereby
improving the quality of decision making (Fakoya et al., 2007). Astewel (2010) found that if
paddy producer gets educated, the amount of paddy supplied to the market increases, which
suggests that education improves level of sales that affects the marketable surplus. Therefore,
this variable is hypothesized to influence volume of vegetable sales positively.

Vegetable farming experience(FAR_EXP): It is the total number of years a farmer stays in

production of vegetables. A household with better experience in vegetable farming is expected to
produce more amounts of vegetables and, as a result, he is expected to supply more amounts of
vegetables to market. Farmers with longer farming experience are expected to be more
knowledgeable and skillful (Ayelech, 2011).Therefore, this variable is hypothesized to positively
influence vegetable market supply.

Farm size (FAR_SIZE): This variable is a continuous variable and it refers to the total area of
farmland that a farmer owns in hectare. In agriculture, land is one of the major factors of
production. It is assumed that the larger the total area of the farmland the farmer owns, the higher

58
would be the output. The availability of land enables the owner to earn more agricultural output
which in turn increases the marketable supply (Desta, 2004). Therefore, farm size and
marketable supply are expected to have direct relationship.

Livestock holding (LIV_HOLD): This is a continuous variable measured in tropical livestock

unit. Farmers who have a number of livestock are anticipated to specialize in livestock
production so that they allocate large share of their land for pasture. Study by Rehima (2006) on
pepper marketing showed that TLU showed a negative sign on quantity of pepper sales. On the
other hand, it is assumed that household with larger TLU have better economic strength and
financial position to purchase sufficient amount of input (Kinde, 2007). But for this study TLU
will be hypothesized to influences volume of vegetable sales negatively.

Quantity of Vegetables produced (VEG_PROD): It is continuous variable measured in

quintals. A marginal increase in vegetable production has obvious and significant effect in
motivating market supply. Therefore, this variable is hypothesized to have a positive effect on
market supply. Astewel's (2010) analytical result showed that, the quantity of paddy produced
jointly affected both the probability of market participation and volume of supply. Therefore it is
assumed to affect participation decision and market supply positively.

Household size(HH_SIZE): House hold size of a respondent is a continuous variable measured

in terms of number of family members in the household. As vegetable production is labour
intensive activity, vegetable production in general and market supply of vegetable products in
particular is a function of labour. Accordingly, families with more household members tend to
have more labor which in turn increase vegetable production and then increase vegetable market
supply. On the other hand, family size also decreases market supply because high proportion of
the product would be used for consumption. But for this study family size was expected to
influence positively the volume of vegetable supply to the market. Gezahagn (2010) who found
that family size have positive effect on the households’ gross income from groundnut production.

59
 4. RESULTS AND DISCUSSION

This chapter deals with the analysis of the survey data and interpretation of the analytical
findings. A structured questionnaire was administered to 123 sample households in Kombolcha
district with the main aim of investigating determinants of marketable supply. The questionnaire
was designed in such a way that it enables to collect data on personal and socioeconomic
characteristics of farm households as well as on opportunities and constraints of the vegetables
market. Four DA’s were participating in the data collection.

4.1. Descriptive Results

Of the 123 sample respondents 70 reported that they were participate in vegetables market ,
whereas the remaining (53 respondents) reported that they were not participate in the vegetables
market.

4.1.1. Demographic Characteristics of the Sample Households

The average family size of the sample farmers was about 11.25 persons. This average makes
differences in family size, where the largest family size was 18 and the smallest was 5. The
average number of family members was about 11.2 persons per household for participant
farmers, while it was about 10.5 for non-participant farmers the two tailed test was statistically
significant meaning the household size between the market participants and non-market
participants were different (Table 2). The survey result shows that 97.56% of the sample farmers
were married while 1.63% and 0.81% were single and divorced, respectively. With regard to
religious affiliation, 100% of the respondents were Muslims.

The age structure of the sample households shows that the average age of the participant and
non- participant farmers was almost the same (36 years). This implies that both participant and
non-participant farmers have had almost equal farming experiences.

60
The survey results show that 82.86 % of the participant farmers were 0-4 years of schooling, and
the remaining (17.14 %) were 5-8 (Table 2). On the other hand, the non- participant farmers
69.81% were 0-4, and 30.19 % were 5-8 years of schooling. The mean difference of educational
level for the two groups was significant at less than 5 percent significance level (Table 2). The
survey results show also that 97.56 % and 2.44% of the sample respondents were males and
females, respectively.

Table 2: Age, sex, religion, educational level, family size and farming experience of sample
Farmers by participation on vegetables market

Variable Participation on Vegetables market χ2/t-test

No Yes
Age
Mean 35.5 36.3
Standard deviation 7.53 6.70 0.2715
Family size
Mean 5.52 6.18
Standard deviation 1.70 1.66 0.0168**
Sex
Female 0 3
Male 53 67 0.127
Educational level
Mean 2.9 1.77
Standard deviation 2.54 2.37 0.0043**
Religion
Muslims 53 70 ---------
Farming experience
Mean 11.83 11.77
Standard deviation 6.44 6.07 0.4794
Source: Survey result, 2015

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4.1.2. Socioeconomic Factors

4.1.2.1. Land holding

The average size of cultivated land owned by the sample respondents were about 0.45 ha, the
minimum and the maximum being 0.25 ha and 1 ha, respectively. Participant farmers owned on
the average 0.48 ha of cultivated land. The corresponding figure for the non-participant farmers
was 0.42 ha. The mean difference of own cultivated land for the two groups was significant at 5
percent significance level (Table32).

Table 3. Average size of holdings (ha), by participation on vegetable market

Variable Participation on Vegetable market χ2/t-test

No Yes
Total land holding
Mean 0.42 0.48
Standard deviation 0.161 0.160 0.0412**
Source: survey result, 2015

4.1.2.2. Livestock ownership

Livestock are important assets for rural households in Ethiopia. They are used as sources of food,
draft power, income, and energy. Moreover, livestock are indices of wealth and prestige in rural
areas. All of the sample households reared livestock, which constituted cattle, small ruminants,
and pack animals. On average, the sample households kept about 1.96 animals (Table 4 ). The
minimum number of livestock kept was 0.26 whereas the maximum was 3.97.

Table 4. Livestock ownership of the sample households, by participation on vegetable market

Variable Participation on Vegetable market χ2/t-test

No Yes

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Livestock ownership
Mean 1.85 2.05
Standard deviation 1.01 0.98
0.1419
Source: survey result, 2015

4.1.2.3. Source off/non-farm income

Sales of chat, cash crops, and livestock are the major off-farm activities and cash income
sources for the households in the study area. About 12.86 % of participant and 79.25% of non-
participant sample households reported that they earned cash income from sales of khat whereas
about 84% of participant and 13.21% of non- participant farmers had no other source of income.
The average cash income from different sources was about Birr 1587.32 for the participant and
Birr 1564.71 for non-participant sampled households (Table 5).

Table 5. Sources of off- farm income by vegetables market participation

Variable Participation in vegetable market χ2/t-test

No Yes
Off farm income
Mean 1564.71 1587.32
Standard deviation 3238.96 4550.32 0.4872
Source of income
No source 13.21 89.29
Chat 79.25 12.86
Cash crop 5.66 0
Chat & cash crop 1.89 0
Fattening 1.43 0
Mill 1.43 0 0.000**
Source: survey result, 2015

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4.1.2.4. Vegetables production

The major vegetables grown in the study area are potato and cabbage. The average quantity of
vegetables production by the sample farmers was about 5,546 kg. This average makes
differences in production, where the maximum production was 28,700 kg and the minimum
production was 1,0,00 qt. The average production was about 64.45 qt per household for
participant farmers, while it was about 43.58 qt for non-participant farmers. The mean
comparison between the two groups in relation to annual vegetables production showed that the
difference between the two groups is statistically significant indicating that the market
participants had higher vegetables yields than non-market participants. The result is consistent
with the findings of Omiti et al. (2009) and Astewel (2010) who confirmed that increasing the
volume of production increases market participation (Table 6).

Table 6. Quantity of Vegetables produced, by Vegetables market participation

Variable Participation in vegetables market χ2/t-test

No Yes
Vegetables production
Mean 43.58 64.45
Standard deviation 38.38 44.51 0.0036**
Source: Survey result, 2015

4.1.3. Institutional Factors

4.1.3.1. Extension contact

Agricultural extension services provided by agricultural development offices are believed to be

important sources of information about improved agricultural technologies. About 97.56% of the
sample respondents reported that they had contact with agricultural extension agents. 97.14
percent of the respondents indicated that they had received extension advice on vegetables

64
market. Table 5 shows that 66.67% of sample household heads who were participate in
vegetables market had no contact with extension agents. The corresponding figure for non-
participant farmers was 33.33%. 4.29% 0f the participant farmers had no contact and 31.43% of
the participant household heads had less than or equal to 4 contacts per year with extension
agents on matters related to vegetables market and 44.29 % of them had 5 up to 7 contacts per
year and 20% of them had 24 contacts . Similarly, 88.66% of the non- participant respondents
had less than or equal to 4 contacts whereas 3.7% 6 contacts per year with extension agents and
7.55% sample households had no contact with extension agent.

Table 7. Number of extension contacts per year, by Vegetables market participation

Variable Participation in vegetables market χ2/ t-test
No Yes
Extension contact
No 33.33 67.66
Yes 43.33 56.67 0.730
Frequency of contact
0 7.55 4.29
1-4 88.66 31.43
5-7 3.77 44.29
24 ----- 20
0.0000***
Source: survey result, 2015

4.1.3.2. Access to credit

The main source of credit in the study area was relatives and friends. From the sample
households 4.88 percent sampled farmers had received while 95.12% do not receive credit. The
chi-square result shows that there is statistically significant difference at 5% level on credit
access. The average credit taken by 4.88 % of the total sampled household was Birr 40.83 per
household.

65
Table 8. Credit access by vegetables market participation

Variable Participation in vegetables market χ2/t-test

No Yes
Credit access
No 100 0
Yes 91.43 8.57 0.029**
Credit utilization
Mean 35.29 44.92
Standard deviation 186.35 185.13 0.3896
Source: survey result, 2015

4.1.3.3. Access to market information

About 82.11% of the sample respondents reported that they had access to information related to
vegetables market and 17.89 of the sample respondents had no access to information. Table 7
shows that 53.47% of sample household heads who were participate in vegetables market had
access to information. The corresponding figure for non-participant farmers was 72.73. 46.53 %
0f the participant farmers and 27.27 % of the non participant household heads had no access to
information related to vegetables market. The chi-square result shows that there is statistically
significant difference at 10 % level on vegetables market information access.

Table 9. Access to market information by vegetables market participation

Variables Participation in vegetables market χ2/t-test
No Yes
Access to information
No 27.27 46.53
Yes 72.73 53.47 0.098*
Source: survey result, 2015

4.1.3.4. Market Distance

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The mean distance to the market place in hours of walking time for the sample respondents
were about 1.88 hr, the minimum and the maximum being 0.75 hr and 6 hr, respectively. The
average for participant households were 1.90hr while for the non-participant households 1.85
hr (Table 10).

Table 10. Market distance by vegetable market participation

Variable Participation in vegetables market X2/ t-test

No Yes
Market distance
Mean 1.85 1.90
Standard deviation 0.11 0.09 0.3325
Source: survey result, 2015

Post harvest handling

Post harvest handling, which includes different activities like sorting, grading, packing,
storing, transportation, loading and unloading, is done by the farmers themselves or traders or
brokers. If vegetables are sold at the farm gate all aforementioned activities are performed by the
buyer (traders or broker). Most of the farmers use sacks, underground storage and ground
floor of their residential house as a store . There are high postharvest losses due to improper
harvesting, handling, packaging and poor facilities to market. The result of the sample farmers’
survey shows that 25.4% and 20.2% of potato and cabbage damaged before it reach to market
(Table 11). Survey result also shows that 43.8% of sample producers conduct sorting and grading
of vegetables by separating damaged and undamaged vegetables, cleaning and cutting when
needed before they take it to the market (Table 11).

Table 11. Post-harvest loss of vegetables in percent of production

Vegetables Mean SD χ2/test
Potato 25.4 14.5
Cabbage 23 18.3 0.07

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 Source : own computation from survey result ,2015

4.1.4. Demographic characters of traders

The average age of the sampled traders was 30 year with a range of 19 to 45 years (Table 12).

Table 12. Age, family size of the sampled traders

Variable Mean Min Max

Age 30 19 45
Family size 3.9 0 8
Source: survey result, 2015

Structure and conduct of vegetable marketing

The structure and conduct of a market have a big effect on its performance. Vegetables (potato
and cabbage) produced flows from different participants at different stages and forms.

Given that different marketing agents perform different functions within the vegetables
marketing chains, the efficiency with which these functions are carried out becomes an important
aspect of market performance. These two major aspects formed the basis for evaluating both the
effectiveness and the efficiency of the vegetables marketing channels in the study area. In this
part of the thesis marketing participants, their role and linkages, marketing channels, market
structure and conduct were discussed.

Marketing participants, their roles and linkages

This survey identified major market participants between farmers and consumers. Market
participants in the study area include: producer/farmers, collector, wholesalers and retailers.

68
Producers: producers or farmers produce and harvest their vegetables. They transport vegetables
(potato and cabbage) to the nearest markets( village market) or sold to collectors at farm gate;
secondary market and destination markets themselves, either carrying sack themselves over a
distance of 1.88 hours on an average. Alternatively , they sell to village collectors known as “
farmer traders” who assemble/ collect vegetables ( potato & cabbage) from large number of
farmers. Farmers also sell their products directly to wholesalers in destination market.

Table 13. Amount vegetables (potato & cabbage) sold from producer to different agents
Quantity in quintal Per cent
Vegetables Potato Cabbage
Producer sold to Village collector
Wholesaler 210 161
Retailer
Total
Source: Survey result, 2014

Village markets are markets which are the closest to the nearest of farmers, but has less
marketing facilities (electricity, storage, water, etc) and farmers sell large quantity of vegetables
to these agents. Regional markets are surplus markets, which are found in the woreda town
where, most of surplus agricultural products are transacted. Terminal or destination markets are
deficit markets which are found in town, and most of surplus products flow to these markets.

Table 14. Producer’s vegetables (potato and cabbage) production and selling

Variable Minimum Maximum Sum Mean

Vegetables Potato Cabbage Potato Cabbage Potato Cabbage Potato Cabbage
Production area in hectare .25 1 .45
Yields in quintal 3 2 100 250 3790 3012 31.06 24.68
Quantity sold in quintal 3 2 97 246 3460 2842 28.39 30.24
Selling price in quintal 450 250 750 500 55220 18250 452.62 192.10
Source: survey result, 2014

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As the Table 14 depicted, producers produce on average 31.06 and 24.68 quintal potato and
cabbage respectively and sold 28.39 and 30.24 quintal potato and cabbage respectively from a
production area of 0.45 hectare and sold at 4.52birr/kg and 1.92birr/kg respectively.

Brokers: Theses are agents specializing in negotiating buyers and sellers. They were operating
between bulk buyer and seller agents. Their major duty is on potatoes collection market due to its
wideness. They negotiate the farmer during production and force them to sell for the collector or
wholesaler they were dialed with. They disseminate information to the market participants and
influence trade. As the reward they got 10 birr/quintal.

Wholesalers: wholesalers are someone who buys large quantity of goods and resell to merchants
rather than to the ultimate customers. Wholesalers are the major actors in the marketing
channels. These were those participants of the marketing system who used to buy vegetables
(potato and cabbage) on a large volume than other actors did. They resell vegetables (potato and
cabbage) in Harar and Jigjiga towns and some quality potatoes were sent abroad (Somali land)
using tracks.

Retailers: retailers are agents that resell commodity to end users. The majority of vegetables
(potato and cabbage ) retailers are characterized by having road side shade and used to sell
vegetables purchased from wholesalers or farmer traders or farmers to ultimate consumers in
pieces after receiving large volumes.

Marketing channels

Marketing channel refers to the sequence of intermediaries and markets through which goods
pass in route from producer to consumer. It is an alternative route of product flows from
producers to consumers. The analysis of marketing channels is intended to provide a systematic
knowledge of the flow of the goods and services from their origin( producer) to the final
destination( consumer). Consequently effectiveness is defined in terms of the ability of the
marketing channels to offer proper service outputs or the right service in relation to consumer
preference i.e. quality product and minimum price.

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This section presents result for the identified marketing channels, activities carried along the
channels and the consumer preference that the channels are designed to meet. The potato and
cabbage market channels depicted below were constructed based on the data collected. The result
reveled that there are five major marketing channels obtained from trader’s survey.

Potato marketing channel

Five main alternative channels were identified for potato marketing. It was estimated that
112,219.2qts of potato were marketed in 2014/15. From the total quantity marketed 1137qts of
potato are supplied by sample respondents. From the quantity supplied by sample farmers around
12.2 qts traded outside the Woreda market and the remaining quantities flow through the
identified channel to consumers and exporters. The main marketing channels identified from the
point of production until the product reaches the final consumer through different intermediaries
were depicted in Figure ---.

As can be understood from figure -- the main receivers from producers were retailers and
wholesalers with an estimated percentage share of 32.95% and 52.2%, respectively. According to
volume of potato passed to different channels, the channel of producer – wholesaler– exporter
carry the largest volume followed by producer – collectors – wholesaler ; and producer –
retailer– consumer that carry a volume of 614.3qts, 315.6qts and 112.3qts in that order.

I. Producers Consumers (67Qts)

II. ProducersRetailersConsumers (112.3Qts)
III. ProducersWholesalersExporters (614.3Qts)
IV. ProducersWholesalersRetailersConsumers (6.3Qts)
V. ProducersCollectorsWholesalersExporters (315.6Qts)

Cabbage marketing channel

Five main alternative channels were identified for cabbage marketing. It was estimated that

71
73,455.2qts of cabbage were marketed in 2014/15. From the total quantity marketed 1330.5qts of
cabbage was supplied by sample farmers. From the total quantity around 27.87qts traded
outside the Woreda market and the remaining quantities flow through the identified
channels to consumers and exporters.

The main receivers from producers were wholesalers and retailers with an estimated percentage
share of 31.6% and 29.4%, respectively. According to volume of cabbage passed to different
channels, the channel of producer – retailer – consumer carry the largest volume followed by
producer – wholesaler – exporter; and producer – consumer that carry a volume of
390.6qts, 265.2qts and 176.16qts in that order.

I. Producers Consumers (176.16Qts)

II. ProducersRetailersConsumers (390.63Qts)
III. ProducersWholesalersConsumers (37.89Qts)
IV. ProducersWholesalers Exporters (265.21Qts)
V. ProducersWholesalersRetailersConsumers (101.87Qts)

As result computed indicates that the most that is 52.2 % and 31.6 % of the total potato and
cabbage produced have been sold to wholesaler respectively and 32.95 % and 29.4 % of the
total produced potato and cabbage were sold to retailers

Services given by vegetables (potato and cabbage) marketing channels

In this study, the effectiveness of the vegetables marketing channels were mainly assessed by
different services that the channels have offered in the market in order to maximize consumer
satisfaction. Most of these are: exchange functions (assembling and distribution); physical
function ( storage and transport). Regarding assembling and distribution, the distributions of
wholesaler and retailer shades as well as the availability of transportation services were taken in
to consideration. Result indicated that producer, wholesaler and retailers who targeted
consumers were built their shades places that could offer some convenience for transport,
loading and un-loading or at a central place that customers can easily visit in order to attract

72
more customers. With respect to storage, this study identified that traders store potato during
unstable price was observed in a market for short period to gem or benefit from price fluctuation.

Structure of the market

Market structure is a description of the number and nature of participants in a market. The
structure should be evaluated in terms of 1) the degree of market concentration 2) barrier to entry
(licensing procedure, lack of capital and policy barriers), and 3) the degree of transparency.
(Pender et al., 2004). In this study the structure of vegetables market is characterized using the
following indicators: market concentration and the degree of transparency (market information).

Degree of market concentration

Concentration ratio is used as an indicator of the relative size off the firm in relation to the
whole. Concentrations have been seen for wholesalers found in the study area due that they have
a direct impact on vegetables trade. Concentration was calculated as the sum of the percent
market share of the top four firms by taking capital of these agents in 2013/2014 from
wholesalers.

Table 15. Concentration ratio for market agent

Vegetables Marketing agent Concentration ratio top four firms (%)
Potato Wholesaler 54.24
Cabbage Wholesaler 55.88
Source: survey result, 2015
As shown on above table, applying the market structure criteria suggested by Kohls and Uhl
(1985), the potato and cabbage show oligopoly market . This suggest that there was market
concentration by few firms

Degree of market transparency

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Survey result indicated that 60%, 24%, 12% and 4% of the sample potato traders got price
information through personal observation, telephone, other traders and brokers, other traders and
telephone, other traders and telephone respectively. 56 %, 24 %, 12% and 8% of the sample
cabbage traders got price information through telephone, personal observation, other traders and
brokers ,other traders and telephone ,other traders and telephone and personal observation
respectively. It was observed that village collectors had limited information at destination
market. In this case price information was the main problem in the vegetables (potato and
cabbage) market. There was system of dissemination of market information; however it was not
transparent among traders in sample markets and farmers.

About 96% of the sample traders stated willingness to pay for information cost, if there were
well organized and transparent information center while 4% of them were not willing to pay for
information. However, in the sample markets, all traders had information through different
sources. They use a combination of sources of information as a source of information.
Moreover, 64%, 16%, 12% and 8% information on supply of potato obtained from personal
observation, telephone, other traders and brokers, other traders and personal observation, other
traders and telephone and personal observation respectively, and 64%, 16%, 12% , 4% and 4%
information on supply of cabbage also obtained from personal observation, telephone, other
traders and brokers, personal observation, other traders, telephone and brokers respectively.
While, 64%, 24%, 8% and 4% of demand information on potato were obtained from personal
observation, telephone, other traders and brokers, other traders, personal observation and
telephone respectively, 56%, 24%, 12% 4% and 4% information on demand of cabbage were
obtained from personal observation, telephone, other traders and brokers, other traders, personal
observation, telephone and brokers respectively.

Conduct of vegetables (potato and cabbage) market

Market conduct deals with the behavior of firms or patterns of behavior that firms follow in
adopting or adjusting to the markets in which they sell or buy. In this report conduct of the
vegetables market is analyzed in terms of traders’ 1) pricing setting 2) purchasing and 3) selling
strategies.

74
Traders’ price setting strategy

The method of price formation is critical importance. About 60% of the sampled traders set
purchasing price by negotiation or through colluding with other traders, 28% of the sampled
traders reported that purchasing price was set by the market and 12 % of the traders reported that
the purchasing price was set by the sellers. This indicated that the vegetable traders had no
significant role in price setting.

This informal survey result identified price setting practice, in such a way that, wholesalers
collect vegetables from farmers directly and put to their store and start to negotiate the farmer to
a predetermined price. On the other hand, producers had no power to present their produce to
wholesaler. Wholesaler didn’t offer them a good price and differentiated vegetables into good
quality and poor quality called ‘magasha’ locally. But after bought from farmers, they mix
together as a good quality and sold to the buying agent.

They also collected vegetables from collectors and farmer without any payment with a
predetermined price. No other traders permit to pay above the set price. Even if the farmers
refuse to sell their vegetables, nobody can buy above the set price. And on other traders would
buy the vegetables that other traders refused to buy from farmers due to low price offer. Because
the informal rules among traders nobody would violate the practice. Farmers will thus have no
option not to sell. Their vegetables will be damaged if it stays longer time. Therefore, farmers
were forced to sell at whatever price that is set.

About 44%,32%, 12% and 12% of the sampled traders set purchasing price one day before the
market day, at the evening of the market day, early in the morning of the market day and at the
time of purchase respectively following observed fluctuation of demand in the market. While
retailer set a purchasing price during buying from a supplier based on suppliers price. That is , if
the price of vegetables increase from what it was prevailed before, they were increase their
selling price to get a profit they want. In contrary to this, it was not significant to decrease
retailing price if supply price was decreased. On the other hand 36%, 32% ,20% and 12% of the
sampled traders set their selling price one day before market day, at the time of selling, at the

75
evening of market day and early in the morning of market day depending on the supply of
vegetables respectively.

Traders purchasing strategy

Collectors were collected vegetables from the farmers daily searching for where it is available.
They also negotiated farmers as their customers and follow the time vegetables (potato and
cabbage) were harvested to collect. But wholesalers use Kombolchas’ markets to purchase.
About 36%,32 %,16 % and 16 % of the sample traders purchased potato from farmers, farmers
and urban wholesalers , farmers, retailers, wholesalers and urban assemblers and wholesalers
respectively, and 60%, 24%, 12% and 4% of traders purchased cabbage from farmers, farmers
and wholesalers , farmers, retailers , wholesalers and urban assemblers and wholesalers
respectively. While 36%, 32%, 24% and 8% of the sampled potato traders sell to wholesalers,
wholesaler, retailer, urban assembler and consumer, consumer and urban assembler respectively,
and 52%, 24%, 16% and 8% of the cabbage traders sell to wholesalers, consumers, retailers and
urban assemblers respectively.

The informal survey indicated that many traders take advantage by cheating the farmers by
means of manipulating the weighting scale. The common local weight measurement for
vegetables (potato and cabbage) is kg.

Trades selling strategy

As survey result shown, traders set selling price 36%, 32%, 20% and 12% one day before market
day when there was information disseminated on the supply side, depending on the supply of
vegetables (potato and cabbage), if there was high demand and low supply observed they
charged their selling at the time of sell, they set their selling price also at the evening of the
market day and early in the morning of the market day depending on the supply of vegetables
respectively. Wholesalers and collectors were shown a negotiation to each other to set a selling
price when there was a supply shortage observed and during fasting time when there was
observed high demand.

76
Performance of the market

Marketing cost and profitability analysis

Method employed for the analysis of vegetables (potato and cabbage) market performance were
marketing margins by taking into account associated marketing costs for key marketing
channels. Hence, on the consideration of 2014/15 production year, costs and purchase price of
channel actors, margin at farmers, wholesaler’s and retailer’s level was conducted. The structure
of marketing cost reveled transportation cost was the highest cost for village collectors than other
actors.

Among vegetables (potato and cabbage) traders, informal survey revealed that commission
agents had lowest marketing cost because they buy vegetables at market place and wholesalers
receive all the vegetables at market place on time and cover other related cost. Farmer traders
/village collectors were relatively incurred highest cost of all other traders because they incurred
additional cost (transport) since they transport vegetables from farmers to the market.

Table 15. Marketing margin of traders( mean)

Traders Wholesaler Retailer Total

Potato Cabbage Potato Cabbage
Purchasing price 486.33 261.81 338.12 192.5
Labour cost 15 15 10 10
Loading and unloading 20 20 12 12
Transport cost 25 25 17 17
Pack material 15 15 10 10
Loss 2 5 3 7
Tax 10 10 10 10
Total marketing cost 573.33 351.81 400.12 258.5
Selling price 650 368.18 562.5 275
Gross marketing margin 163.67 106.37 224.38 82.5

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Net profit 76.67 16.37 162.38 16.5

Stationarity and Co-integration test

Econometric analysis begins by checking the Stationarity and non-Stationarity of data. For co-
integration relationship, it’s one of the assumptions that data must be integrated of either same
order or different order. Unit root testing procedures like Augumented dickey fuller (ADF) test is
then applied to discuss the Stationarity and non-Stationarity empirically. After this, co-
integration techniques are used to find out long run relationship between Harar and Jigjiga
cabbage and potato price.

Stationarity test

To test the Stationarity in monthly time series data for Harar and Jigjiga from September 2010-
December 2014, Augmented Dickey Fuller (ADF) test is performed with trend. ADF
(Augmented DickeyFuller) tests are most commonly used as unit root tests, these tests assume
that errors are statistically independent and have a constant variance (Enders, 1995). Therefore,
the stationarity tests for cabbage and potato price are presented here under.

Unit root test for cabbage

Table 16: Stationarity Test of Harar and Jigjiga cabbage price at First difference

Market ADF test Critical v. Critical v. Null hypothesis Stationary status

statistic at 1% at 5%
Harar -8.714(0.000) -3.580 -2.930 Rejected Stationary
Jigjiga -10.650 (0004) -3.594 -2.936 Rejected Stationary
Source: Own computation, 2015. Note: numbers in bracket indicates the significant level.

Unit Root Test for Cabbage

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Table 17. Stationarity Test of Harar and Jigjiga for cabbage and Potato price at their First
Difference

Cabagge Price Potato Price

Harar market Jigjiga Market Harar market Jigjiga Market
ADF test statistic -8.714(0.000) -10.650 (0000) -7.685(0.000) -8.965

Critical v. at 1% -3.580 -3.594 -3.580 -3.580

Critical v. at 5% -2.930 -2.936 -2.930 -2.930

Null hypothesis Rejected Rejected -2.600 -2.600

Stationary status Stationary Stationary Stationary Stationary

Source: Own computation, 2015. Note: numbers in bracket indicates the significant level.

As verified in table 17, after taking the first difference of Harar and Jigjiga prices for both
cabbage and potato market, they became stationary as confirmed by using ADF test. Therefore,
for both variables the null hypothesis of the unit root is rejected at 1% and 5% of significance
level at their first difference. It can be concluded that, the unit root test reveals that the variables
used in Harar and Jigjiga market for both cabbage and potato prices are stationary at the ADF
unit root tests. In order to continue with the analysis, all variables in each model should be
integrated in the same order which are these variables are integrated at the first order 1. Due to
this reason, the analysis will continue with the co-integration technique studying the long-run
relationship.

Long-run relationships and the short-run dynamics

Engle-Granger (Residual based) test for cointegration

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To test the presence or absence of co-integration between Harar price and Jigjiga regarding
cabbage and potato prices in different time period, further proceed and apply different co-
integration methods. With this regard, in order to analyze co-integration, an Engel-Granger test is
used.

It has been already seen that Harar and Jigjiga market cabbage and potato price series are
stationary at 1% and 5% of significance level at their fist difference integrated of order one, now
the long run equilibrium relationship test for both vegetables at Harar and Jigjiga market cabbage
are estimated by regressing the two market prices and saved the residual. This residual also
tested whether it is stationery or not. If it is stationery, it would confirm the presence of
integration between Harar and Jigjiga for cabbage and potato prices in long term separately.
Based on the mentioned procedure tests are shown as follow.

Table 18: The logarithmic Regression of Harar by Jigjiga cabbage price

. reg DlnHCabage DlnJCabagge

Source SS df MS Number of obs = 50

F( 1, 48) = 0.81
Model .014627493 1 .014627493 Prob > F = 0.3723
Residual .865536085 48 .018032002 R-squared = 0.0166
Adj R-squared = -0.0039
Total .880163578 49 .017962522 Root MSE = .13428

DlnHCabage Coef. Std. Err. t P>|t| [95% Conf. Interval]

DlnJCabagge .0898885 .0998024 0.90 0.372 -.1107777 .2905546

_cons .007935 .0190185 0.42 0.678 -.0303043 .0461743

Source: Computed from CSA monthly price data (September 2010 - December 2014).

Note: DlnHcabage which is a dependent variable is the lograthemic value of the price of cabage
for harar market over the given period of time after first differencing while DlnJCabagge is for
Jigjiga market in the same manner from the above regression table 18.

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Table 19: The logarithmic Regression of Harar by Jigjiga Potato price
. reg DlnHpotato DlnJPotato

Source SS df MS Number of obs = 51

F( 1, 49) = 2.21
Model .038387455 1 .038387455 Prob > F = 0.1436
Residual .851578797 49 .017379159 R-squared = 0.0431
Adj R-squared = 0.0236
Total .889966252 50 .017799325 Root MSE = .13183

DlnHpotato Coef. Std. Err. t P>|t| [95% Conf. Interval]

DlnJPotato .1589092 .1069224 1.49 0.144 -.0559594 .3737779

_cons .005842 .0184879 0.32 0.753 -.0313108 .0429947

Note: DlnHpotato which is a dependent variable is the lograthemic value of the price of potato
for harar market over the given period of time after first differencing while DlnJpotato is for
Jigjiga market in the same manner from the above regression table 3.

Lag Length Determination

Before running the estimation, choosing the optimum number of lags that should be included in
the model is the first task. Therefore, as indicated in the following table, based on AIC
(Akaike Information Criterion), FPE (Final Prediction Error), LIR (Sequential Modified LR  test 
statistic) and HQ (HannanQuinn) information  criterion, one lag I(I) is selected

Table 20: Lag length Determination for cabbage

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. varsoc DlnHCabage DlnJCabagge

Selection-order criteria
Sample: 10 - 52 Number of obs = 43

lag LL LR df p FPE AIC HQIC SBIC

0 34.6785 .00075 -1.51993 -1.48972 -1.43801

1 43.08 16.803* 4 0.002 .000611* -1.72465* -1.63403* -1.4789*
2 45.1083 4.0566 4 0.398 .000671 -1.63295 -1.4819 -1.22336
3 45.6769 1.1371 4 0.888 .00079 -1.47334 -1.26189 -.899929
4 50.1531 8.9525 4 0.062 .000778 -1.49549 -1.22362 -.758247

Endogenous: DlnHCabage DlnJCabagge

Exogenous: _cons

Table 21. Lag length Determination for cabbage

. varsoc DlnHpotato DlnJPotato

Selection-order criteria
Sample: 6 - 52 Number of obs = 47

lag LL LR df p FPE AIC HQIC SBIC

0 47.0429 .000504 -1.91672 -1.88709* -1.83799*

1 51.0894 8.093 4 0.088 .000503 -1.9187 -1.82982 -1.68251
2 56.2166 10.254 4 0.036 .00048 -1.96666 -1.81853 -1.57302
3 57.4877 2.5422 4 0.637 .000541 -1.85054 -1.64316 -1.29943
4 66.3063 17.637* 4 0.001 .000443* -2.05559* -1.78895 -1.34702

Endogenous: DlnHpotato DlnJPotato

Exogenous: _cons

Source: own computation, 2015 S*=recommended lag by each criteria

Since the optimum lag is determined according to the above criterion in the table 5 and 6, we can
run co-integration test accordingly. One of the conditions for testing co-integration for time

82
based data is that time series must be non stationary in nature and both series must be integrated
at same order for Stationarity.

After running the regression, for both vegetables, the next step is conducting stationarity for the
predicted residuals by using ADF test.

Table 22. ADF test result of the residuals for cabbage and potato
Variable ADF test Critical Critical v. Null hypothesis Stationary status
statistic v. at 1% at 5%
Residual -10.650 (0.000) -3.594 -2.936 Rejected Stationary
for
cabbage
Residual -8.965(0.000) -3.580 -2.930 Rejected stationary
for Potato

As can be seen from Table 22, the price of cabbage and potato for both markets have been found
significant at 1% significant level and residuals are stationery. This situation tells that the two
markets have long term relationship or in the long run they move together. Hence, it can be
concluded that the two variables for both vegetables are co-integrated and therefore a valid and
positive long-run relationship exist between Jigjiga and Harar market for cabbage and potato
price. Therefore, the result shows that the markets found long-term equilibrium relationship and
Jigjiga market price has very strong causal effect on Harar cabbage market price.

4.2.5. Short run price transmission and speed of adjustment

Following the stationarity of the residuals, the short-run analysis which is the Error Correction
Model (ECM) will be estimated for both vegetables. Therefore,

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Table 23. Error-correction model result for Cabbage

reg DlnHCabage DlnJCabagge DlnHCabage_01 resid_01Cabage

Source SS df MS Number of obs = 48

F( 3, 44) = 3.23
Model .148565994 3 .049521998 Prob > F = 0.0312
Residual .673840818 44 .015314564 R-squared =0.1806
Adj R-squared =0.1248
Total .822406813 47 .017498017 Root MSE = .12375

DlnHCabage Coef. Std. Err. t P>t [95% Conf. Interval]

DlnJCabagge .2200936 .1028295 2.14 0.038 .0128544 .4273328
DlnHCabage_01 -.2762138 .1354251 -2.04 0.047 -.5491452-.0032823
ECM .780596 1.156121 2.41 0.020 .4505869 5.110605
_cons -.0111751 .0205773 -0.54 0.590 -.052646 .0302957

Where: DlnHCabage is the logarithmic value of cabbage price at Harar market after first
difference; DlnJCabagge is the logarithmic value of cabbage price at Jigjiga market after first
difference; DlnHCabage_01 is the one lag logarithmic value of cabbage price at Harar market
after first difference and resid_01Cabbage is the one lag value of the residual which is ECM.

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. reg DlnHCabage DlnJCabagge DlnHCabage_01 resid_01Cabage

Source SS df MS Number of obs = 48

F( 3, 44) = 3.23
Model .148565994 3 .049521998 Prob > F = 0.0312
Residual .673840818 44 .015314564 R-squared = 0.1806
Adj R-squared = 0.1248
Total .822406813 47 .017498017 Root MSE = .12375

DlnHCabage Coef. Std. Err. t P>|t| [95% Conf. Interval]

DlnJCabagge .2200936 .1028295 2.14 0.038 .0128544 .4273328

DlnHCabage_01 -.2762138 .1354251 -2.04 0.047 -.5491452 -.0032823
resid_01Cabage 2.780596 1.156121 2.41 0.020 .4505869 5.110605
_cons -.0111751 .0205773 -0.54 0.590 -.052646 .0302957

Table 24. Error-correction model result for potato

. reg DlnHpotato DlnHpotato_01 lnJJPOPrc resid_01P

Source SS df MS Number of obs = 50

F( 3, 46) = 0.53
Model .029549768 3 .009849923 Prob > F = 0.6651
Residual .85778609 46 .018647524 R-squared = 0.0333
Adj R-squared = -0.0297
Total .887335858 49 .018108895 Root MSE = .13656

DlnHpotato Coef. Std. Err. t P>|t| [95% Conf. Interval]

DlnHpotato_01 -.1312348 .14928 -0.88 0.384 -.4317199 .1692503

lnJJPOPrc -.035828 .1077999 -0.33 0.741 -.2528179 .1811619
resid_01P .7325511 .7226979 1.01 0.316 -.7221644 2.187267
_cons .0715916 .2042654 0.35 0.728 -.3395732 .4827564

reg DlnHpotato DlnHpotato_01 lnJJPOPrc resid_01P

Source SS df MS Number of obs = 50

F( 3, 46) = 0.53
Model .029549768 3 .009849923 Prob > F = 0.6651
Residual .85778609 46 .018647524 R-squared = 0.0333
Adj R-squared = -0.0297
Total .887335858 49 .018108895 Root MSE = .13656

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 DlnHpotato Coef. Std. Err. t P>t [95% Conf. Interval]
DlnHpotato__01 -.1312348 .14928 -0.88 0.384 -.4317199 .1692503
lnJJPOPrc .35828 .1077999 -0.33 0.741 -.2528179 .1811619
resid_01potato .7325511 .418600 1.76 0.045 -.7221644 2.187267
_cons .0715916 .2042654 0.35 0.728 -.3395732 .4827564

Where: DlnHpotato is the logarithmic value of potato price at Harar market after first
difference; lnJJPOPrc is the logarithmic value of potato price at Jigjiga market after
first difference; DlnHpotato_01 is the one lag logarithmic value of Potato price at
Harar market after first difference and resid_01potato is the one lag value of the
residual which is ECM for potato.

Source: Computed from CSA monthly price data (September 2010 - December 2014).

Since long-run cointegration was detected for Jigjiga and Harar markets, Error Correction Model
(ECM) was estimated for these market’s price. As indicated in Table 8, Short-term price
transmission of cabbage for Jigjiga market was found significant at 5% for Harar market. Here
Degree of short- term price transmission is 1 Birr increase in the Jigjiga price causes an increase
of 22% of one ETB at Harar market. In addition the speed of price adjustment is 78.1% per
month.

Similarly, short-term price transmission of potato for Jigjiga market was found significant at 5%
for Harar market. Here Degree of short- term price transmission is 1 Birr increase in the Jigjiga
price causes an increase of 35% of one ETB at Harar market. In addition the speed of price
adjustment is 73.2% per month.

Results of the Heckman Two-Stage Model

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Table 25 summarizes the variables determining the market participation decision and volume of
marketed supply of vegetables. In order to check the existence of multicolliniarity among the
continuous variables, Variance Inflation Factor was used and the degree of association among
the dummy (discrete) explanatory variables was investigated by using Contingency Coefficient.
The test result indicated that there was no significant multicolinearity or association of variables
observed for the test.

Factors determining the market participation decision of households

In the first stage of Heckman sample selection model, the Probit maximum likelihood estimation
method was used to identify factors affecting the market participation decision of households. A
number of variables were hypothesized to affect the market participation decision of households.
Results of the Probit model showed that out of the 12 explanatory variables that were entered to
the model, seven of them, namely age , access to credit , total land owned , frequency of
irrigation, education level of households, frequency of extension contact and non-farm income
were found to significantly affect producers’ decision to sell vegetables . The results of the Probit
model are depicted in Table 25.

Table 25. Results of the probit model

Variable coefficient marginal effect Std.Err P >|z|
Age .102 0.16 0.044 0.021**
Family size 0.14 0.02 0.093 0.018**
Education -0.444 -0.07 0.123 0.000***
Total land 8.38 1.33 2.594 0.001***
Freqirr 4.158 0.66 1.05 0.000***
Extension 0.286 0 .04 0.069 0.000***
Credit 1.935 0.19 0.722 0.007***
Off farm -1.538 -0.24 0.446 0.001***
***: significant at 1% level; **: significant at 5% level
Age of the household head significantly and positively influenced market participation. An
increase in the age of household head by one year increases the probability of participating in

87
vegetables market by 0.16%, all other factors held constant. This implies that as an individual
stays long, he will have better knowledge and experience. The finding concurs with that of
Woldemichael (2008), who found older dairy household head could have more milking cows
increasing the probability of the household milk market entry decision.

Education level of the household head significantly and negatively influences market
participation. One year increases in household head’s education decrease the probability of
participating in vegetables market by 0.07 %, all other factors held constant. This can be
explained by the fact that as an individual access more education he/she is empowered with the
other skills and knowledge than farming that will spur individual to participate in the other
professions. The finding concurs with that of Holloway; et al. (2000) who found that education
of the household has negative coefficient and inverse relationship with market participation
decision

Total land holding significantly and positively influences market participation. An increase in
land holding by one hectare increases the probability of participating in vegetables market by
1.33 %, all other factors held constant. This implies that as the land holding increase the farmer’s
plant more vegetables yield increases, market participation also increases. This is in line with
Desta( 2004) who found that land enables the owner to earn more agricultural output which in
turn increases the market participation and marketable supply.

Frequency of extension contact significantly and positively influences market participation. An

increase in contact by one increases the probability of participating in vegetables market by
0.04 %, all other factors held constant. This implies contact with agents improves the
household’s intellectual capitals, which improves vegetables production and post harvest
management practices. Therefore, number of extension visits has direct influence on market
participation and sales volume. This is in line with Holloway et al., (2000) who shown that
visits by extension agent improve participation and volume decision of dairy sale.

Income from non- farming activities significantly and negatively influences market participation.
An increase in income of household head’s from off farm activities decreases the probability of

88
participating in vegetables market by 0.24%, all other factors held constant. This may be
explained by the fact that farmers who have better non-farm income does not have motive to
produce vegetables which is perishable by nature. The finding concurs with that of Rehima
(2006) who found that if pepper producer have non-farm income, the amount of pepper supplied
to the market decreases.

Credit access significantly and positively influences market participation. Increases in household
head’s access to credit increase the probability of participating by 0.19%, all other factors held
constant. This can be explained by the fact that credit is an important institutional service to
finance poor farmers for input purchase, payment of labor, cover transport and irrigation costs
and ultimately to adopt new technologies.

Frequency of irrigation significantly and positively influences market participation. Increase in

the number of irrigation increase the probability of participating by 0.66%, all other factors held
constant.

Family size significantly and positively influences market participation. An increase in size of
the house hold family by one person increases the probability of participating in vegetables
market by 0.02%, all other factors held constant. This implies that as vegetable is labour
intensive activity, larger family size provides higher labor to undertake vegetable production
and management activities easily which in turn increases vegetables yield leading to increased
market participation. The results is consistent with that of Woldemichael (2008) who found that
family size has a positive effect on probability of dairy household milk market participation
decision.

Factors influencing the extent of market participation

Table 26 shows Heckman outcome equation results. Family size, frequency of irrigation and
frequency of extension contact significantly influence the extent of market participation in
vegetables marketing.

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Table 26. Heckman second stage result

Variable coefficient Std.Err P>|z|

Family size 1.57 0.80 0.052**
Frequency irrigation 9.59 4.46 0.034**
Freq_ext -1.58 0.37 0.000***
Lambda -8.74 2.04 0.000***
***: significant at 1% level; **: significant at 5% level

Family size of the household head significantly and positively influences the extent of market
participation. An increase in a farmer’s family size by one person increases the proportion of
vegetables sale by 1.57qt. The households with the large number of family size are believed
to have cheap labor force used for the production and sales of vegetable which in turn increases
the proportion of vegetables sales. This is in line with Wolday (1994) who showed that
household size had significant positive effect on quantity of teff marketed. Similarly Bezabih and
Hadera (2007) have also witnessed that different sources of labor are employed in horticultural
production of eastern Ethiopia where family labor takes the lion share for labor allotments.

Frequencies of extension contact significantly and negatively influence the extent of market
participation. The result showed that a unit increases in the extension contact decrease the
proportion of vegetables sales by 1.58qt. This denotes that the limited training that extension
officers deliver and their involvement in many non extension activities such as input
distributions, collection of loans and taxes. Therefore, extension service given to the farmers may
push them to produce more cereal crops and this in turn reduces vegetables quantity produced
and supplied to the market. This result is in line with Jema (2006) where extension visit
significantly and negatively affected technical efficiency of vegetable producers in Kombolcha
and Haramaya districts.

Frequency of irrigation significantly and positively influences the extent of market participation.
An increase in the frequency of irrigation increase proportion of vegetables sales by 9.59qt. This
is because of that as the frequency of irrigation increasers the soil fertility decreases than before

90
as a result the productivity of the soil and yield of the product decrease and this decrease the
volume of vegetables sale.

The coefficient of Mills ratio (Lamda) in Heckman two-stage estimation is significant at

probability of 1 %. This indicates sample selection bias, existence of some unobservable
household’s characteristics affecting likelihood to participate in vegetables market and thereby
affecting volume of supply.

4.4. Marketing constraints

4.4.1. Marketing constraints facing framers in the Kombolcha Districts

4.4.1.1. Access to resource and support services

This section reports on the resource and support services accessed by the framers interviewed in
the survey. The resources discussed in this section are access to land, access to irrigation water
and extension advice as a support service.

Access to land

Among the resources playing a crucial role in agricultural productivity land is regarded as one of
the most important agricultural resource. It is widely acknowledged that access to land is the
most fundamental determinant of income-earning potential in rural areas. Although almost all
of the farmers in the sample who were interviewed had access to land for vegetable production,
the size of the plot was identified as a major constraint. The situation is exacerbated by the high
number of households on a single small plot.

Total land in Ha Number of respondents Percent

0.25-0.5 105 85.37
0.5-0.75 13 10.57

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 0.75-1 5 4.06
Source: survey data,2014

As indicated in table 4.1, most of the surveyed households that were producing vegetables were
doing so on plots smaller than 0.5 hectares. Very view of the farmers interviewed owned land
more than 0.75 hectare in size. The majority 85.37 (%) of respondents were not fully utilizing
their land due to lack of on-farm infrastructure. The farmers identified water and irrigation
infrastructure as being the major constraints causing under- utilization of the land.

Extension support services

Extension is an important means of bringing new technologies to farmers and identifying the
problems experienced by farmers in view of appropriate research. In the district the services are
close to the farmers. This serves to minimize transportation costs for farmers when they need to
enquire about services offered by the department. Personal visits to the field by the extension
officer are the most common form of extension services in the districts. From the survey, 82.93
% respondents indicated that they were less contact with extension officers. Only 11.38 % of the
farmers indicated that the extension officers’ visits were routine. The farmers indicated that they
were dissatisfied with the services being provided by the extension officers. There is no specific
record of the extension officers’ discussions with farmers, or of the conditions of the planted
crops or any information on the diseases or new farming techniques. Although an extension
service is delivered to the farmers, the quality of such service is questionable, since some farmers
also revealed that there is no follow-up from government officials.

4.4.2. Marketing constraints facing farmers

The marketing constraints discussed in this section are lack of transport, distance to market and
market information.

4.4.2.1. Lack of transport

Access to transport by farmers plays a significant role in their ability to access markets. The
quality of vegetables begins to go down from the moment of harvest and this decline continues

92
throughout the marketing process. Since vegetables are highly perishable, there is a sense of
urgency in marketing these products as quickly and efficiently as possible in order to maintain
their farm- fresh value.

The majority 71.5 (%) of the farmers interviewed did not have access to modern transportation
system, like vehicle to ship their products to the markets particularly in summer and they were
forced to hire transport from other people in their communities in order to market and purchase
their production inputs. however, it has also been found that some farmers find it costly to hire
transport, especially after harvesting, and consequently women often carry the produce on their
heads or in cart and wheelbarrows.

Farmers indicating lack of access to transport as the major constraint when it comes to accessing
markets in towns and consequently they are forced to sell their produce to local customers at
lower prices for fear of their fresh produce rotting.

4.4.2.2. Distance to market

It is well known that nearness to towns reduces transaction costs in agriculture, since farmers
need to access input and output markets. The more prosperous farmers in the Kombolcha district
indicated that when producing cabbage and potato in bulk, they sometimes supplied to fresh
produce markets in the Harar town which is situated 16 kilometers away. Majority of farmers
lack logistical infrastructure such as cold rooms, pack houses and refrigerated transport to keep
their products in good quality particularly for long distance markets. These long distance markets
offer low profit margins since farmers have to pay the transportation costs for the trucks that
come to collect their products at the collection point, and they also have to pay a certain
percentage to the market agent for marketing their produce.

The study found that farmers supplying to the agricultural markets seem to be located closer to
towns than those who do not. The proximity to the market gives farmers more opportunity to
access market information and agricultural services than farmers who are located far away from
town. Farmers located far from towns market their products to local markets, sometimes at lower
price.

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4.4.2.3. Market information

The more market information a household has, the lower its transaction cost will be, increasing
market participation (Makhura, 2001). 17.89 % of the farmers interviewed in district indicated
that they did not have access to market information, especially in respect of market price. These
farmers lack information about products prices, as well as quality requirements, the best place
and time to sell their products, and potential buyers.

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 5. SUMMARY , CONCLUSION AND RECOMMENDATIONS

5.1. Summary

The study aimed at assessing the structure, conduct and performance of vegetables (potato and
cabbage) marketing system, identify the major determinants of marketed supply in Kombolcha
district, identify and characterize the opportunities and constraints on market participants which
influence its performance. The specific objectives addressed by the study included; to identify
the major determinants of marketed supply ; assess the structure, conduct and performance of
the vegetables markets and marketing system; analyze market integration between the
secondary and the reference markets and also to identify the Constraints faced by traders in the
vegetables( potato and cabbage) marketing in Kombolcha.

The research questions answered by the study were ; how the structure, conduct, performance
of the vegetables marketing system is; what are the major determinants of the marketed supply ;
what does the market integration looks like ;What the existing and new opportunities for value-
addition for vegetables( potato and cabbage) that may influence the competitiveness of the
vegetables industry are and the constraints faced in vegetables marketing, in Kombolcha
district .

Data used for analysis in this work was collected using a formal survey from 123 sampled potato
and cabbage farmers and 25 vegetables traders during 2014. Data collected included information
on vegetables (potato and cabbage) participants and the level of their participation; the flow of
information on market conditions; the degree of partnership and relationship between buyers and
sellers; frequency of transactions; the points of transaction in vegetables buying and selling;
quantity and price of the traded vegetables product; marketing costs and margins; and
information on perceived strength and weakness of the vegetables business operation. The
study also used field visits and qualitative data collected from traders through informal
discussions and secondary information gathered from alternative sources.

95
The study utilized descriptive statistics and econometric model in analyzing the data collected
from Potato and cabbage farmers and traders in the study areas. In descriptive statistics, ratios,
percentages, means, and standard deviations were used in the process of comparing socio-
economic and institutional characteristics of the potato and cabbage traders of the study areas.
Structure-Conduct-Performance (S-C-P) model was also used to examine the causal relationship
between market structure, conduct, and performance. This is the most frequently used model in
agricultural economics for evaluating market performance and is based on the industrial
organization model. To identify the major determinants of the marketed supply of vegetables
(potato and cabbage) and the extent of market participation for the participant traders in the study
area Heckamn two stage model was used.

5.2. Conclusion

The results showed that vegetables (potato and cabbage) trade is very highly concentration and it
is controlled by few traders. The results show that, overall, the vegetables market is very
concentrated with a concentration ratio of ---% was observed for the Kombolcha district markets.

In terms of market transparency 60%, 24%, 12% and 4% of the sample potato traders got price
information through personal observation, telephone, other traders and brokers, other traders and
telephone, other traders and telephone respectively. 56 %, 24 %, 12% and 8% of the sample
cabbage traders got price information through telephone, personal observation, other traders and
brokers ,other traders and telephone ,other traders and telephone and personal observation
respectively.

Analysis of market conduct was analyzed based on traders price setting, selling and purchasing
strategy. Result indicates that 60% of purchasing price was set by negotiation, 28% was set by
the market and 12 % was set by the sellers. While 44%, 32%, 12% and 12% of the purchasing
price set one day before the market day, at the evening of the market day, early in the morning of
the market day and at the time of purchase respectively. 36%, 32%, 20% and 12% of selling
price was set one day before market day, at the time of selling, at the evening of market day and
early in the morning of market day respectively.

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According to the survey result, 36%, 32%, 16% and 16% of the sample traders was purchased
potato from farmers, farmers and urban wholesalers , farmers, retailers, wholesalers and urban
assemblers and wholesalers respectively, and 60%, 24%, 12% and 4% of traders was purchased
cabbage from farmers, farmers and wholesalers , farmers, retailers , wholesalers and urban
assemblers and wholesalers respectively. While 36%, 32%, 24% and 8% of the sampled potato
traders was sell to wholesalers, wholesaler, retailer, urban assembler and consumer, consumer
and urban assembler respectively, and 52%, 24%, 16% and 8% of the cabbage traders was sell
to wholesalers, consumers, retailers and urban assemblers respectively.

The result indicate that traders set selling price 36%, 32%, 20% and 12% one day before market
day , at the time of sell, at the evening of the market day and early in the morning of the market
day respectively.

Market performance was analyzed based on the marketing costs and margins. The results
indicated that Transport represented by far the largest component of marketing costs, accounting
for more than 50% of the total market cost.

The cost and difficulties of transporting perishable goods within volatile markets, using poor
roads, present the traders with many risks. In order to cover these risks, traders include for
themselves high profit margins. This often means that farm-gate prices bear little relation to
retail prices.

The major determinants of the quantity supply of vegetables were analyzed using Heckman two-
stage model. Based on the Heckman two-stage model, the study had identified the determinants
of participation decision on vegetables market and its effect on the quantity supply.

Age , family size, access to credit , total land owned , frequency of irrigation and frequency
of extension contact is the most important and significant variable influencing the decision to
Participate in vegetables market positively. However, education and non- farm income affected
vegetables market participation adversely.

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Moreover, family size and frequency of irrigation are the significant determinant factors of the
quantity of vegetables supplied positively. However, frequency of extension contact is the
significant determinant of the quantity of vegetables supplied negatively. The coefficient
associated with the inverse Mill’s ratio was significant, indicating that the influence of
unobservable factors in the farmers’ decisions to participate was significant.

The study used time series monthly secondary data that contains from September 2010 up to
January 2014 of 52 months to analyze the relationship between Harar and Jigjiga cabbage price
to identify the long run and short run market integration of the two cabbage markets. In order to
answer these objectives, econometric analysis such as Augmented Dickey Fuller unit root test,
Engel-Granger cointegration and causality tests as well as Error correction model have been
used. Based on this, the result indicated that in general cabbage price in both markets have been
seen as the upward movement trend in the study periods. Moreover, the ADF stationerity test
confirmed that the prices were not stationary at level. However, at first difference prices became
stationary and leading to the Granger causality and Error Correction Model (ECM) tests that was
performed accordingly.

5.3. Recommendations

In view of the above conclusion, this study makes the following recommendations about
Vegetables marketing in the study areas:

results of econometric analysis indicate that vegetables market participation decision is

positively and significantly affected by access to credit , farm size , frequency of irrigation
and frequency of extension contact . Therefore, these factors must be promoted in order to
increase the amount of vegetable production and also marked supply. Increasing the production
and productivity of vegetables per unit area of land is better alternative to increase marketable
supply of vegetables. Introduction of modern technologies for the efficient use of the irrigation
water, controlling disease and pest practices should be promoted to increase production.
Strengthening the supportive activities such as information centers and input supply systems
would also boost vegetable supply. In addition to that, building the asset base of the farmers and

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developing the skills what farmers have through experience increases vegetable supply to the
market.

Marketed surplus is significantly and negatively affected by to extension service. Therefore,

strengthening efficient and area specific extension systems supporting DAs by giving
continuous capacity building trainings and separating DAs extension work from other
administrative activities increases vegetable supply to the market

Proper method of handling, storing, transporting can keep quality of vegetables. Hence, it is
recommended to assign efficient extension system, updating the producer’s knowledge and skill
with improved production, handling, storing and marketing system that enables to increase
benefits of producers.

The finding of this study reveals that Harar and Jigjiga cabbage markets have been cointegrated
that indicates the positive long run relationship between the two markets. In addition, granger
causality test confirmed that Jigjiga cabbage market have been playing the leading role in price
formation and affects Harar cabbage price setting in the specified study period. This result
implies that cabbage price is determined by the level of demand created in an international
market because the export market via Jigjiga is the main driving factor to cabbage production in
Ethiopia as there is a very limited domestic use of the crop which could be affected by policy
issues and other external factors. On the other hand, the speed of price adjustment for Harar
market is about only 40.5% per month, this indicates that price adjustment performance is low.
This situation might be due to current price information distortion particularly for rural cabbage
markets. Finally, further research is needed on determinant factors of the speed of price
adjustment between different cabbage markets when there exists the price shocks.

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