Show Using Diagram and Other Analysis The Cases of 1, 2, and The 3, Price Discrimination?

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Show using diagram and other analysis the cases of 1 st, 2nd, and the 3rd, price discrimination?

Price Discrimination involves charging a different price to different


groups of consumers for the same good. Price discrimination can
provide benefits to consumers, such as potentially lower prices,
rewards for choosing less popular services and helps the firm stay
profitable and in business. The advantages of price discrimination
will be appreciated more by some groups of consumers.
Price discrimination is most valuable when the profit that is
earned as a result of separating the markets is greater than the
profit that is earned as a result of keeping the markets combined.
Whether price discrimination works and for how long the various
groups are willing to pay different prices for the same product
depends on the relative elasticities of demand in the sub-markets.
Consumers in a relatively inelastic submarket pay a higher price,
while those in a relatively elastic sub-market pay a lower price.
There are three types of price discrimination: first-degree or
perfect price discrimination, second-degree, and third-degree.
These degrees of price discrimination are also known as
personalized pricing (1st-degree pricing), product versioning or
menu pricing (2nd-degree pricing), and group pricing (3rd-degree
pricing).
First-degree discrimination, or perfect price discrimination, occurs
when a business charges the maximum possible price for each
unit consumed. Because prices vary among units, the firm
captures all available consumer surplus for itself or the economic
surplus. Many industries involving client services practice first-
degree price discrimination, where a company charges a different
price for every good or service sold.
Second-degree price discrimination occurs when a company
charges a different price for different quantities consumed, such
as quantity discounts on bulk purchases.
In the diagram, the seller charges 5.20 per unit for the customers
buying quantity 4, and 7.60 per unit for the customer buying
quantity 2, which is less.

Third-degree price discrimination occurs when a company


charges a different price to different consumer groups. For
example, a theater may divide moviegoers into seniors, adults,
and children, each paying a different price when seeing the same
movie. This discrimination is the most common.
Third degree price-discrimination is sometimes known as direct
price discrimination. Because a firm directly sets different prices
depending on distinct groups of consumers (e.g. age) The
alternative is indirect price discrimination where consumers can
choose depending on their behavior, e.g. bulk buying gets lower
average cost
For example, a seller would identify two groups of customers
(group A and group B) with different price elasticity of demand
( PED) as in these diagrams.

To maximize profit, the seller would set the price for each group at
a level where MC = MR. This means: it will charge a higher price
to the group a with a more inelastic PED, it will charge a lower
price to the group with a more elastic PED
Price discrimination is good for sellers and possibly bad for
others, it certainly results in increase in revenue for the seller,
whether this is seen as fair or unfair depends on what happens to
the extra revenue. The use of price discrimination means that
some or all of the customer surplus is converted into revenue for
the seller, for e.g.: the seller increases revenue at the expense of
the consumers. However, the extra revenue could be used to
improve products, or invest in more efficient production methods
which might lead to lower prices.

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