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ASSIGNMENT SUBMISSION FORM

Course Name: Statistical Methods for Management Decisions


Assignment Title: Assignment 3 (CCD)
Submitted by: Amit Mishra, Section-F

Student Name PG ID
Amit Mishra 62210088

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the ISB Honour Code.
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(Please start writing your assignment below)


Question: 1)

(i) Form: The association between store size and


monthly sales can be described with a linear
equation.
(ii) Direction: Positive value of correlation ‘r’
indicates a positive association/direction.
(iii) Strength: Does the association appear to be
strong, moderately strong, or weak? A high
enough value of ‘r’ indicates that there is a
strong relationship between the store size and
the monthly sales.

Question: 2)

Managerial interpretation:

1. The R2 value is 0.65 which means the model explains about 65% of the variation in our
dependent variable.
2. There is a strong correlation, which does not necessarily mean that there is causation of one
factor because of the other but there is a relation (positive) between the two. However,
because the size of the store intuitively causes greater brand image and footfall, the bigger
size of the store most probably is the cause of higher monthly sales.
3. The root mean square error is low which means that the error is not significant in reference
to our fit line. Also, the data is normally distributed.
4. The p-value of the data is low, which means that we can safely reject our null hypothesis
(there is no causality between the two variables).
5. Covariance is very high which means that the variables are very strongly correlated.

Question: 3)

We can do a hypothesis test to verify our claim.


Null Hypothesis: Ho = the sales are not based
on store size.
Test: P-value is way less than alpha even at 99%
confidence, so it is safe to assume that the
monthly sales are based on store size
Question: 4)

The retail industry wisdom of Rs 500 per month per sq. ft is not applicable to CCD because the upper
limit of 95% of the confidence interval is 498.64 which is still less than 500.

Question: 5)

Predicted Monthly sales (INR) = 32249.334 + 311.0897*Store Size (in Sq. Ft.)

For Store size = 200 sq. ft: Monthly sales (INR) = 32249.334 + 311.0897*200 = 94467.274

Similarly, for: 500 sq. ft: Monthly sales (INR) = 32249.334 + 311.0897*500 = 187794.184
Question: 6

1) The correlation value between


the store size and monthly sales is
0.8101, indicating a strong
relationship between the two
variables.

2) The correlation value between


the monthly sales and predicted
monthly salary is 0.8101 which is
not surprising because the
predicated monthly salary is the
outcome of the fit line.

3) There is a weak correlation


between monthly sales and
residuals monthly sales.

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