Assignment Submission Form: (Please Start Writing Your Assignment Below)
Assignment Submission Form: (Please Start Writing Your Assignment Below)
Assignment Submission Form: (Please Start Writing Your Assignment Below)
Student Name PG ID
Amit Mishra 62210088
Question: 2)
Managerial interpretation:
1. The R2 value is 0.65 which means the model explains about 65% of the variation in our
dependent variable.
2. There is a strong correlation, which does not necessarily mean that there is causation of one
factor because of the other but there is a relation (positive) between the two. However,
because the size of the store intuitively causes greater brand image and footfall, the bigger
size of the store most probably is the cause of higher monthly sales.
3. The root mean square error is low which means that the error is not significant in reference
to our fit line. Also, the data is normally distributed.
4. The p-value of the data is low, which means that we can safely reject our null hypothesis
(there is no causality between the two variables).
5. Covariance is very high which means that the variables are very strongly correlated.
Question: 3)
The retail industry wisdom of Rs 500 per month per sq. ft is not applicable to CCD because the upper
limit of 95% of the confidence interval is 498.64 which is still less than 500.
Question: 5)
Predicted Monthly sales (INR) = 32249.334 + 311.0897*Store Size (in Sq. Ft.)
For Store size = 200 sq. ft: Monthly sales (INR) = 32249.334 + 311.0897*200 = 94467.274
Similarly, for: 500 sq. ft: Monthly sales (INR) = 32249.334 + 311.0897*500 = 187794.184
Question: 6