Information Architecture

LEGEND

Webpage Primary Content Secondary Content Action

Header/Global Navigation

Home About Products Well - Being Center Community Shop Now

Category 01 Category 02 Category 03

Hero Section About The Brand Articles People Stories Product Listing

Catchy Heading Hero Image/Video This section will consist of the introduction There can be di erent articles divided in This section will consist of stories from This section will contain the list of all the
of Dr.Reddy’s Nutrition. Categories like: Health & Fitness, di erent people in terms of their Products. Buy Now will take them to the
Category Page Clinical Studies etc. journey with Dr.Reddy’s or their general Product detail page.
Shop now
approach towards nutrition.
Relavant Image/Video
Read Article
This page will consist of details and insights Read Story Buy Now
of a particular category. It will showcase the
product range of that category, with a buy now
Value Propositions CTA which redirects to product Detail page

Our Story
Buy Now Video/Podcasts
Social Media Presence New Arrival
Content pieces describing the values
This section will cover the whole story &
journey of Dr.Reddy’s Nutrition This section will consist of videos/podcasts
About Us of doctors or nutritionists. This section can cater to di erent social This section will focus on the new product
media posts from Dr. Reddy's Nutrition With a title, Image and description. Buy Now
Relavant Image/Video Product Page or influencers. (Live Instagram Cards) Will take the user to the product details page.
View Video/Podcast

View Post Buy Now

Product Showcase
This page will consist of all the details of the
Product, its benefits, its usage, etc. It will also
Showcase of di erent categories wih products Contain user stories and recipes. There will also
Mission Be a section of recommended or related products.
Self Assements
Clickable category tabs redirecting to
category page Buy Now
Partnerships Categories
This section will cover the mission of
Buy Now on every product Dr.Reddy’s Nutrition This section will contain di erent tools user
Can use for self assessment. Like:
A section containing partnerships of This section will consist of di erent categories
BMI Calculator, Short Quiz, etc.
Relavant Image/Video Dr.Reddy’s Nutrition with other brands Each category will navigate the user to a
(Brand Logos Mainly) category page

Expert Voice Purchase Flow

Browse Category

Phase 2
Other Services
Big Banner Video containing expert vides
& Live webinars. Forums
This section is dynamic, Can list down
Various services that DRL Nutrition has
Play Video Phase 2
To o er

User Stories
Anonymous Chats

Carousel of User-Stories with

image & description Phase 2

Our Community

Nutrition Diaries

Articles/Blogs

Blog Landing Page

LIST OF ALL PAGES:

Homepage Product Details Page Category Page Blog Details Page User Stories Page FAQS Page About Page Wellbeing Center Page Community Page

Shop Now Page Recipe Detail page Search Page T&C and PP page

Footer

News Letter Blogs Social Media Links Navigation Links Contact Info T&C and PP