Group 1

MJAY: A pleasant morning, Ladies, Gentlemen and everyone in between. 5 groups were gathered today and we are
the first presenter for today’s activity. First task is to:

1. Create 5 mental maps of the 5 products of your choice considering strength, favorability, and uniqueness to
consumers

Insert TV Screeching

Mjay: Gabrielle, Apple, Kiolo, Nicole at Angelica , ipinatawag ko kayong lima upang gumawa ng isang advertisement.
Nakikita niyo ba ang limang produktong nasa likuran ninyo?

Sila: Opo

Mjay: Okay, Nicole – iaadvertise mo ang C2. Kiolo, sayo naman ang Dunkin’ Donut. Apple, Reno ang iaatas ko sayo.
Gabrielle, iendorse mo ang Listerine. At Angelica, beach walk naman ang sayo. Goodluck, housemates. Nicole,
magsimula ka na.

C2 DUNKIN DONUT RENO LIVER SPREAD LISTERINE BEACH WALK SANDALS

NICOLE – pg5 KIOLO – pg6 APPLE – pg7 GABRIELLE – pg8 ANGELICA – pg9
HEALTH AFFORDABLE BROWN TRUSTED ESTABLISHED
1. REFRESHING 1. RELEVANT 1. SMALL 1. GREAT 1. ACCESSIBLE
2. COOL 2. CONVENIENT 2. CANNED 2. STUNNING 2. AFFORDABLE
3. CLEAN 3. LOCAL 3. SAVORY 3. SHINING 3. AUTHENTIC
4. WELLNESS 4. ACCESSIBLE 4. TASTY 4. AVAILABLE 4. LOCAL
CHEAP 5. WORLDWIDE LOVED 5. DIVERSE 5. FAMOUS
5. CONVENIENT 6. POPULAR 5. APPROVED 6. CARE WHOLESOME
6. ACCESSIBLE FRESH 6. ADMIRED REFRESHING 6. UNISEX
7. VARIETY 7. FAVORITE 7. REGISTERED 7. MINTY 7. CASUAL
8. LOCAL 8. FRAGRANCE 8. TENDER 8. COOL 8. EXCEPTIONAL
9. AUTHENTIC 9. ECO-FRIENDLY INSTANT 9. MENTHOL 9. CLASSIC
SWEET FAMILY 9. AVAILABLE 10. SPICY 10. VARIETY
10. COMFORTING 10. REMINISCE 10. CHEAP 11. FRAGRANT FEET
11. EXCITING 11. CHILDHOOD 11. ACCESSIBLE 12. WARM 11. COMFORTABLE
12. FUN 12. HAPPINESS 12. ALTERNATIVE HYGIENIC 12. SMOOTH
13. FRUITY 13. CELEBRATED MORNING 13. GERM-KILLING 13. DURABLE
GREEN ORANGE 13. PAN DE SAL 14. PROTECTION 14. FLEXIBLE
14. DELICIOUS 14. DOUGHNUTS 14. SPREADABLE 15. BENEFICIAL 15. ODORLESS
15. TEA 15. BAKED 15. STUFFING 16. BREATH
16. CALMING 16. PASTRIES “PALAMAN”
17. COFFEE 16. NOSTALGIA
18. CELEBRITY
19. BUTTERNUT
20. YUMMY
21. GLAZED
22. ASSORTED

Nicole - C2: Okay, now is the time to take a deep breath! With C2, you may unwind in a natural way.

 HEALTH: You've always loved c2 for its optimal health advantages, wellness, and refreshing sensation. Green is
what you see, and cool and clean is what you receive.
 CHEAP: C2 is a very cheap, convenient, and accessible option. It comes in a variety of flavors that are pleasing to
the taste, and it is an authentic and local drink that originated in the Philippines.
 SWEET: What you're looking at is tea that was brewed and bottled on the same day with a sweet taste without
the sugar. It has a fruity flavor that ranges from classic and comforting to exotic and exciting, making your daily
routine more fun.
 GREEN: You will receive 100 percent natural green tea goodness. Yah! It is made entirely of real green tea leaves.
What you see is crystal clear, and what you get is real. It is a delicious tea that brightens your day and provides
more than just cooling and calming relief on hot days.

Mjay: Kiolo, ikaw na

Kiolo – Dunkin’: Which donut will win the election? My vote will go to Dunkin’ Donut. Why?

 AFFORDABLE: Dunkin' Donuts is relevant and convenient since it is an affordable option for high-quality and
flavorful donuts. It is popular worldwide and is also accessible to locals rather than companies that provide similar
services.
 FRESH: Dunkin Donuts delivers freshly baked donuts, as shown by the fragrance. They are also eco-friendly, which
attracts individuals to add them to their list of favorites.

-Jeremie Sanchez
 FAMILY: Dunkin' Donuts has been a part of our childhood. It reminds and makes us reminisce of happier moments
with our family, whether we were celebrating or felt lonely. The sweet delicacy from Dunkin' Donuts encourages
us to put a smile and happiness to our faces.
 ORANGE: Dunkin' Donuts is well-known for its butternut with an orange coating. They are also recognized for
selling assorted of food items such as baked pastries, coffee, and yummy glazed doughnuts. Dunkin' Donuts is so
well-known that even high-profile celebrities such as LeBron James, SB19, and others endorse it.

Mjay: Apple, in 3, 2, 1.

Apple – Reno: Do you want to be pampered and transported to the 1960s? Lucky enough, Reno Liver Spread got you!

 BROWN: Reno, as we all know as Filipinos, is brown in color and comes in a small can. It's also tasty and savory,
making it ideal for our breakfast, which is why it's so popular.
 LOVED: Reno is made of love, and the price is approved by all. It is also admired on a daily basis because the FDA
has already registered this product. We can also taste the tenderness and deliciousness of this product.
 INSTANT: Purchasing Reno is instant, and it's available in any market place, including one close to your home, so
we may readily purchase it if we need it. This item is ready to consume. Furthermore, it is cheap but easily
accessible, allowing anyone to use it in an alternative and variety of ways.
 MORNING: Reno has a special place in the Filipino pantry because we can use it for breakfast every morning, such
as in pan de sal to spread or stuff it. Reno evokes nostalgia in everyone and reminds us of our childhood
breakfasts when our parents bought this for us.

Mjay: Gab, maaari ka ng magsimula

Gab – Listerine: How clean is your mouth? Don’t ask me, try Listerine!

 TRUSTED: Because Listerine is widely available, it is well trusted. It provided our mouth a great, stunning, and
shining appearance which also comes in a diverse and variety of flavors that are beneficial and will take care of
our mouth, gums, and teeth.
 REFRESHING: In your mouth, Listerine will provide a refreshing sensation. The most popular flavor is menthol,
which gives you a spicy and cool minty vibe that will make your day seem fresh, fragrant, warm and complete.
 HYGIENIC: Listerine is a hygienic product with a germ-killing ingredient that will give protection from bacteria that
cause foul odor. Listerine is a beneficial mouthwash that effectively kills oral germs, decreases plaque
development, and aids in the prevention of gingivitis while also providing fresh breath.

Mjay: Magpapatalo pa ba si Angelica?

Angelica - Beach Walk: Are you looking for a slipper? Beach Walk sandals are here for you!

 ESTABLISHED: Beach Walk sandals has been established since it is a sandal that is both accessible and affordable
to all locals. It is also an authentic sandal that has been famous since 1957.
 WHOLESOME: Beach walk sandals are wholesome since they are made of exceptional, natural and classic rubber.
It's also unisex and casual, making it suitable for the entire family and available in a variety of colors.
 FEET: Beach Walk sandals are very smooth and comfortable on the feet. It's a good sandal since it's odorless,
durable, and flexible, making it a good Christmas gift for your family.

Mjay: Finally, Bigla-biglang pumapasok si Kuya e. Thank you for that wonderful advertisement, next task is to:

2. Illustrate by means of your own example (NO DUPLICATION ALSO) the Consumer Buying Decision Process

Mjay: and it will be presented by Yours Truly, Jeremie Sanchez.

Red Outfit for Christmas Party – JEREMIE pg11-17

1. Problem Recognition

Christmas is approaching, and Jeremie has several outfits to choose from, but he must wear red because that is the
theme for their Christmas party. He does not, however, have a Red Outfit to wear and is on a tight budget.

Mjay: Recognizing the need or problem for a service or product is the first stage in the consumer decision-making
process. So ayun nga, Jeremie's concern, as you can see, is that he doesn't have a red outfit for their Christmas party
at nagtitipid pa siya. As a marketer, gusto mong maniwala sila na yung concerns and needs nila, ikaw lang ang
makakasagot at makakapagbigay. Once they have identified their need, consumers will gather information to
determine how they may fulfill their need, which leads to step 2.

2. Information Search

Jeremie searches the Internet for "Great Ukay-ukay near me" to find thrift stores in his area. He also goes to the mall in
search of a red outfit that suits his taste and is also affordable. When he sees someone wearing a Red Outfit, he inquires
as to where they got it and how they feel about the brand.

-Jeremie Sanchez
Mjay: They may browse choices at a physical location or use online resources throughout the information stage, and
word of mouth may be helpful. Ayun nga no, Si Jeremie daw naghanap ng mga informations sa mga ukay-ukay, sa
mga mall, at sa mga taong nakasalubong niya na nakasuot ng magandang red na outfit. As a marketer, you should
provide Jeremie with the information he requires in the hopes that he would choose to buy your product or service.
Oh bongga. Next is:

3. Evaluation of Alternatives

Jeremie evaluates the thrift stores, malls, and brands he visited to determine if the clothing he purchased will go with
the rest of his wardrobe. He'd rather spend less money and choose clothing that are more in line with his personal taste.

Mjay: Prospective buyers have created criteria for what they desire in a product at this time. Bali ngayon,
nagkukumpara na yung customer mo na mas magandang alternative. Jeremie's options include thrift stores and
shopping at the mall. Your marketing materials as a marketer should aim to persuade them that your product is
superior, dapat mas bongga kumpara kay competitor specially in terms of price, quality, and/or style. This stage is
followed by:

4. Purchase Decision

Jeremie finds the right outfit at the Ukay-ukay Store, which is almost 75 percent off, rather than at the Mall, which is
branded. He bought the Red outfit and took it home after checking every part of the outfit at the thrift store.

Mjay: Ito na yung pinakahihintay ni Customer, yung actual na pagbili nila. After gathering all of the facts, feedback,
and benefits of the store, Jeremie decided to buy at the Ukay-ukay store. Congratulations dahil ginawa mo yung
trabaho mo ng bongga! The buyer, Jeremie, chose to buy your goods because it is the best alternative at magaling ka
sa pag-manage ng customer mo. The last stage will be:

5. Post-purchase Behavior

Jeremie fulfills his desire to obtain a reasonably priced red Christmas attire. He is pleased that he was able to find an
outfit that complimented his fashion sense and taste. He makes it a point to buy thrift garments from that store on a
regular basis because it is inexpensive and he likes what he finds.

Mjay: This is the customer's reflection, as well as yours as a seller. Jeremie has realized that he will make additional
purchases from your store, and if you want to keep your relationship with Jeremie going, you must guarantee that he
has a positive experience with both your shop and your items. Because of you, may outfit na si Jeremie sa Christmas
Party nila. Win-win Marquez diba, charot. Win-win Situation! Nakagain ka na ng profit, nagkaroon ka pa ng loyal
customer.

Mjay: Okay thank you self. Next task is to:

3. Explain the phrase, "Occupation influences consumption patterns"

Mjay: and it will be explained by Ms. Salazar and Ms. Salvador, in that order. Ms. Roanne, take it away.

-ROANNE - pg19

A customer's occupation influences his or her purchasing decisions, and they typically purchase items that are suited for
their profession. Their profession has a direct impact on the products and brands that they choose. Roanne, for
example, is a social media influencer and vlogger, whereas Mark works as a doctor at a prestigious hospital. Roanne, as a
YouTuber, purchases vlogging equipment, which is ideal for producing high-quality material, but Mark purchases
diagnostic equipment, which is critical to his profession. Roanne is also very mindful of what she wears in his videos,
which is why she always wears branded clothing, whereas Mark typically purchases a White Coat to assist patients
recognize him as their doctor.

Roanne: Here you can see the difference in the buying decisions of Roanne and Mark because they do not have the
same profession. In occupation Influences consumption patterns - ang kanilang propesyon ay may direktang epekto
sa produkto at tatak na kanilang pinipili. Naiimpluwensyahan ang kanilang pagdedesisyon sa pagbili base sa kanilang
trabaho. Hal. Si Roanne na isang social media influencer at vlogger, bilang isang youtuber shempre ang binibili niya ay
mga vlogging equipments like high quality camera, tripad, selfie stick etc. Na mainam para sa paggawa ng magandang
kaledad na contents. While, si Mark naman ay isang doctor sa isang prestihiyosong ospital. Ang mga binibili ni mark
ay diagnostic equipments, na kritikal sa kaniyang propesyon. And also mark typically puchases white coat to assist
patients to recognize him as their doctor. Kadalasang binibili nila kung ano ang angkop sa kanilang trabaho.

-MARIA – pg20

A low-income worker will not buy expensive items, but a high-income worker will dress neatly and luxuriously. Maria, for
example, is the School President, whereas Eloisa works as a janitor. Maria will purchase something distinctive and high-
end, whereas Eloisa will work with low-cost goods. The nature of a consumer's job influences their purchase decisions,
and they typically have diverse purchasing habits. This statement states that your profession influences your
consumption patterns or the way you buy categories of products such as foods, clothing, and appliances.

-Jeremie Sanchez
Maria: This part focuses more on the high income and low income. Where in, when you have a high income you can
buy things that you want without hesitation. A high salary brings more the achievement of your better life that you
were able to buy luxurious things. On low income, you are strictly doing a budget for yourself wherein you just focus
more on the things you need the most rather than the things you just like.

Mjay: Thank you for that Ms Salazar and Salvador. Now, Ms. Santiago, Santos, Sason, and Soriano will

4. Explain the phrase, "The family is society's most important consumer organization."

Mjay: Ms. Santiago, the floor is yours.

-JESSERENE – pg22

Families have a significant impact on consumer behavior, particularly buying patterns and routines. Family members
play a role in identifying products and making purchasing decisions. The father, mother, child, relative, and even the
entire family can make the decision. Their decision is also influenced by how many they will buy, what type they will buy,
and what their needs are. They are the most important consumer organization because most products that we see in
the supermarket caters to what a family needs.

Jesserene: Parents have a huge impact when it comes on how their child will be raised since parents are the first
teacher of the children. They are actually the first contributor so far as traits of the children is concerned. Like for
instance, a mother taught her son that he should be humble and be respectful to everyone and since that is the trait
that a mother wants for her son, then the son will obey what his mother's words and will be able to apply that traits
throughout his life. In conclusion, parents are the first one who molded us to be what we are right now, additionally,
even we have different perspectives to our parents, as their son/daughter, we should obey them because they just
want the best for us. Now let’s see how our family, especially our parents influenced us on our buying decisions. The
stage is yours, Miss Santos.

-PRINCESS – pg23

When children were young, they were usually influenced by how their parents taught them. Their parents influence
their attitudes, behaviors, and beliefs, as well as their shopping habits. They grew up believing what their parents
thought of them. Princess' mother, for example, is a strict parent, particularly when it comes to money. Princess was
certain that she should not purchase a new iPhone because her mother advised her not to spend their money on
unnecessary items. Princess obliged her mum and did not waste money on a new phone, like a good daughter should.
They will not purchase that product if their parents encourage them not to waste money on useless items.

Princess: So kadalasan, sa mga kabataan ngayon ay naiimpluwensiya sila or nakikiuso nalang sa kung ano ang nakikita
nila kahit hindi naman nila ito kailangan.

Halimbawa nalang dito Ako, Ang mama ko ay isang mahigpit na magulang (strict pagdating sa pera) so ako naisipan
kong bumili ng bagong cellphone kahit meron pa akong cellphone na magagamit. Dahil pinayuhan ako ng mama ko na
huwag gastusin ang pera sa mga bagay na hindi naman kinakailangan, hindi ako magpupumilit na bilhin yung
cellphone.

Tulad ng isang mabuting anak na babae hindi bibili ng produktong iyon sapagkat sabi ng kanyang ina na huwag mag
aksaya ng pera sa mga bagay na hindi naman kailangan. You have the right to speak now, Miss Sason

-REA – pg24

There are also times when families pass along their purchasing traditions. Rea's family, for example, has always
celebrated Christmas with lechon and menudo, as it is their Ancestors' tradition. As a result, they'll order Lechon and
make Menudo for Christmas every year. Their purchase tendencies on Christmas Day are influenced by their ancestors'
customs, which will be passed down to future generations.

Rea: Dahil sa tradition na nila na laging may lechon at menudo sa handaan tuwing pasko and dahil usually yon yung
mga handa din ng mga filipino, nakasanayan na nila na bumili ng mga ingredients sa pagluto ng menudo. as a result,
yung mga binibili nila alam na nila agad kahit walang listahan, alam narin nila kung magkano ang maaaring magastos
sa mga ingredients na gagamitin para sa menudo. Sanay na sanay na sila na pag babadget sa handaan tuwing pasko.
Miss Diana. It’s your turn, Miss Soriano.

-DIANA – pg25

And usually the person in charge of buying the grocery only buys the product that they've been using for a long time.

Diana: so nabanggit nga dito na, yung mga taga grocery natin sa bahay o yung mga taga pamalengke natin, yung
binibili nilang mga produkto ay yun talagang subok na nila, or yung mga palagi na nilang ginagamit o yung usual na
talaga. Syempre kumbaga mas kilala na nila yon, at kahit sino naman siguro, mas pipiliin yung mga goods or products
na matagal mo ng alam. Minsan kase diba nakakatakot ng mag try ng iba lalo na wala naman kasiguraduhan kung
sulit ba yung mga ibang produkto na yon. So minsan mag sstick ka na lang talaga dun sa mga nakasanayan mo na.

-Jeremie Sanchez
Lastly, even as adults, we are heavily influenced by our family in terms of our choices in foods, clothing and other
supplies.

Diana: dito totoo naman talaga diba, kahit matanda na tayo o kahit tumanda pa tayo, kung ano na yung mga
nakalakihan natin sa bahay, yung mga naituro satin na ginagamit at yung mga nakasanayan na natin yun na talaga
yung by instinct pa lang, yun na yung choice mo, kase dun ka na mas komportable o parang mas panatag ka ng
gamitin ulit. Mapadamit man yan, pagkain o mga bagay.

Mjay: Finally, the last task will be presented by Mr. Adachi, Ms. Sumaoang and Mr. Sanchez, me, and it is to:

5. Give an example for the topic "Absence of dissatisfiers is not enough to motivate a purchase; satisfiers must be
present"

Mjay: Mr. Adachi, please proceed

-AKIO – pg27

It's dissatisfying when you order a new phone and the packaging is missing. However, because the box is not the
source of the customer's satisfaction, it does not act as a satisfier or incentive. The satisfiers are a good camera, high-
quality features, and superb specifications. Because the buyer desires a high-end product that meets their requirements.

Akio: First, let me give you an example of a dissatisfier: When you order a phone and the box that comes with it is
missing. This would cause the buyer dissatisfaction with their purchase. However, the box is not the main reason why
the buyer bought it. So, even if you advertise that there’s a box that comes with your purchase it’s not enough to
motivate your target audience. The satisfier or motivator in this scenario is the phone’s excellent specification such
as: Good camera quality, face/fingerprint sensors and etc. Miss Sumaoang, take it away.

-ERIKA – pg28

It's even dissatisfying when you order a new automobile and they don't include free maintenance. However, the
free maintenance service is neither satisfying nor motivating. Advanced safety features, suitable for the family, large,
good interior, and smooth driving are some of the aspects that make the fresh new automobile so appealing.

Erika: The consumer is even more upset when the maintenance is not free, because they anticipated it would be. As a
result, they'll have to pay for maintenance out of pocket. When it comes to purchasing a car and its functions,
however, maintenance is not a source of dissatisfaction because the buyer wants a car that meets their needs. Mr.
Sanchez, please proceed.

-JEREMIE – pg29

When you order a new Automatic Washing Machine and it doesn't come with a free basket full of detergent and
cleaning solution, it is a dissatisfier. The free basket of detergent and cleaning chemical, on the other hand, does not
satisfy or motivate. The benefits include not having to exert more physical effort, not requiring a dryer, being simple to
use, and helping you preserve more water.

Mjay: Of course, you didn't buy the Free Incentives; you bought the Automatic Washing Machine. What you want is a
better washing machine than the one you have now, one that will help you make less movement, be user - friendly,
and conserve water for the environment. Same thing for the cellphone and car. However, as a marketer, you should
avoid causing dissatisfaction to your customers in order to gain their trust, as they may assist your company acquire
more sales by spreading the word that you have a fantastic product with additional incentives and benefits.

Mjay: That’s it, that is the presentation of group 1. Any concerns, questions, clarifications, suggestions or any violent
reaction? If none, I will give the floor to the next presenter.

-Jeremie Sanchez