I was pretty good at making home brew, so I thought it couldnt be too hard to make a yogurt maker

Len Light EasiYo Inventor

EasiYo, is a unique and ingeniously simple system for making fresh, delicious yogurt at home at a fraction of the price of store bought yogurt. Full of goodness, each spoonful of EasiYo yogurt contains billions of live cultures for your inner wellbeing. Simply perfect!

The EasiYo company philosophy: to provide the very best yogurt to the World
Len Light EasiYo Inventor

G E O T
The spirit of

THER

NESS

KIWI INGENUITY GIVES RISE TO YOGURT MAKER

EXTRACT FROM NORTH SHORE TIMES: FEBRUARY 1993

At No 30 in a Belmont suburban street, Yogurt Maker inventor Len Light and entrepreneur Kathy have been busy. Len began experimenting with yogurt 7 years ago. Only now is the tinkering starting to pay off with the mass production of EasiYo, a polypropylene flask for making yogurt at home. 12 years ago, Len met Kathy and they married. She was a business woman with a strong entrepreneurial streak, having had 6 businesses of her own. As if life was not busy enough, Len and Kathy had triplet girls (21), and a house-full of boys; Arthur (9), Peter (8), Richard (7), John (2) and David (1). Lens experiments were driven by his desire to find a cheaper way of producing bulk yogurt for his family without buying it from the supermarket. After some time he came up with the EasiYo Yogurt Maker a deceptively simple system for making delicious, inexpensive yogurt without fear of failure.

Back row from left: David, Len, Kathy, Ricky Front row: Arthur, Peter, Johnny

LEN THE INVENTOR

EXTRACT FROM THE NORTH SHORE TIMES: FEBRUARY 1993

Inventions were nothing new to Len, who once taught Maths and Physics at Westlake Boys High School. He patented his first design many years ago a machine to be towed behind a tractor, microwaving grass grubs on North Island farmland.

THE TASTE
We never set out to be clever says Kathy, We just wanted to make yogurt in a foolproof way. It just turned out to taste exceptionally good.

Easy Yogurt!
THE EASIYO LAUNCH AUCKLAND SEPT 1992

The EasiYo Yogurt Maker was launched at the Auckland Home Show, September 1992. In just 5 days, 600 Makers were sold. Len and Kathy knew they were on to a winner!

600
7

delicious and nutritious

THE FIRST SIX YOGURT FLAVOURS
The six original EasiYo Yogurt flavours launched in 1992 were: Passionfruit, Raspberry, Banana, Strawberry, Jaffa and Marshmallow

Achieving
THE VISION

GREATNESS
EXTRACT FROM LITTLE TREASURES MAGAZINE: FEBRUARY 1993

This remarkable family business grew from adventure, invention, love and the good old desire to keep the kids happy and healthy

As many kiwi blokes do when they put their thinking caps on, Len headed to the basement garage of their Belmont home. From here he invented the Yogurt Maker.

With homeshows in New Zealand proving to be a huge success, it was only 4 5 months from the launch of EasiYo before Len left his teaching job to focus on yogurt.

Kathy and Len started selling EasiYo through health shops and pharmacies across the country and six months later were approached by supermarkets wanting to stock the product. Within nine months EasiYo was on the shelves. EasiYo got too big for the basement garage and in 1993 the move was made to a factory in Glenfield. With an additional need for space, EasiYo moved into Parkhead Place, Albany in June 1995, then on to a bigger site at Cebel Place with 14 staff in November 1999. January 2010 saw EasiYo move to John Glenn Avenue, Albany. A 1700m2 plant with the capability to run 4 x production lines and store 1,000 pallets.

10

New Zealand

Growth in

Across t h e water ...

to Australia

AUSTRALIA BOUND MAY 1993

... and beyond

The move to Australia was a natural progression says Kathy. So many New Zealanders were going to Australia to live and take their Yogurt Makers with them. They wanted to know where they could get their EasiYo products.

LAUNCH: 1999

UK

ASIA
LAUNCH: 2005
12

USA
LAUNCH: 2009

1994
EASIYO A WINNER! 1994
EasiYo won the ECNZ cultured foods category of the Printpac-UEB Food Awards

The Yogurt Cookbook

1997

1994

2000

2005

14

FACT: The EasiYo cookbook was first published in 1994. To date, over 2.5 million copies have been printed.

MISS TEEN AUCKLAND

HYATT REGENCY, AUCKLAND: JUNE 1996

EasiYo sponsored Dayna Vawdrey in the Miss Teen Pagent, Auckland at the Hyatt Regency (pic with Dave Megrath)

A WINNING TEAM!
AUSTRALIA: 1996

Support for Elli Overton with EasiYo! Elli, an Australian World Cup swimmer and Gold Medalist in the 1994 Commonwealth Games enjoys EasiYo.

A BLAST

From the Past!

15

Just in time

FOR SUMMER!
GOODIES ICE CREAM
LAUNCHED NOVEMBER 1997

Chocolate and Vanilla flavour Homemade ice cream with a premium taste, low in fat and containing Acidophillus.

16

Evolut i on of our...

PACKAGING

1992
to 2010

Concept 92

Easy Yogurt!
The 90s

The 2000s

18

Logo

Our

Yogurt Makers

1996

2001

2008

Delicious Yogurt Made Easy!

1. Half-fill the yogurt jar with cool drinking water. Mix in the contents of the sachet. Top up with more water and re-shake.

2. Pour boiling water into the Yogurt Maker to the top of the baffle only.

3. Place jar inside. Put lid on Yogurt Maker. Leave 8-12 hours until set. Then store the yogurt jar in the refrigerator (4C).

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Yogurt Base & Culture Sachets

1992

1996

2000

2004

2005

FACT: In 1996 EasiYo called their sweet flavoured yogurt the Goodies Yogurt Mix Range. The flavours were Banana, Mango, Strawberry, Chocolate and Caramel Cremes. 20

1998

2000

2005

THE MILK WITH MORE!

LAUNCHED 1998

Strawberry, Chocolate, Lime, Plain and Iced Coffee flavours Calcium, Acidophilus and Fibre to turn that kid into a tiger!

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Real Fuit Pulps

1994 Ice Cream

2000

2005

1995 Jars and Lunchtakers

1998

2002

2010

1992

2002

22

1992

2002

EasiYo Premium

Ice Cream

Chocolate and Vanilla

THE EASIYO PHENOMENON

By the end of 1997, one-in-three New Zealand households had an EasiYo Yogurt Maker. This went to one-in-two in 1999.

24

We are converting our friends into eating your great product...and they absolutely love it! They just cant believe the taste and how easy it is to make, and are now true converts to the benefits of EasiYo and all the LIVE healthy cultures. Thank you so much EasiYo for bringing a taste of New Zealand to England!
Megan Rees Kiwi in London

Ive been enjoying EasiYo on a regular basis now for the past 4 years or so, and just love it. Getting a high amount of calcium every day is especially good too, as I am in my late fifties and need all I can get calcium that is! You cant beat the freshness and flavours of EasiYo. Thanks for the Great Product!
Judy Boniface Western Australia

I went on a holiday to New Zealand and stayed at a Bed & Breakfast where the lady gave us yogurt and fruit. It was so nice I asked her the brand and she told me she made it herself in your EasiYo Yogurt Maker. So I went and bought one! Since then Ive introduced it to my friends, and they love it also.
Pam Norris NSW

EasiYo is also great to have on hand to use for sour cream or cream cheese just a short strain, and off you go!
Cheryl Hensman India

My 9 year old twin boys make it themselves. It never lasts 2 weeks in our fridge, we are lucky to make it last 2 days!!!
Jeanette Rogerston South Australia

Thank you EasiYo for your wonderful products, keep up the great work!
Michelle Meads New Zealand

What people SAY

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Add to Yogurt

DIPS
DIP MIXES
FIRST LAUNCHED 1997

Sundried Tomato, Garlic and Cucumber, Onion and Chives

RE-LAUNCHED 2009

Tzatziki, Sundried Tomato, Guacomole, Red Pepper, Pesto and Onion and Chives

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Add to Yogurt
MOUSSE AND CHEESECAKE MIXES
LAUNCHED 2009

Mousses
and Cheesecake

Mousses: Vanilla, Chocolate, Strawberry and Lemon flavours Cheesecake: Plain

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A View to

the Future

FULL ECOMMERCE WEBSITE

LAUNCHED NOVEMBER 2007

Popular website for yogurt-related information, recipes, and online buying of EasiYo worldwide.

From November 2007

Over 2 million pages viewed! Average time spent on the site = 6 mins
Covers 6 world geographic regions and offers purchasing facilities in 5 currencies

Active consumer base of over 70,000 members

Viewed by 89 languages from 206 countries

Over 400,000 unique visitors

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L A T N S E D W
WESTLAND, HOKITIKA CONNECTS WITH EASIYO, AUCKLAND 2007
The West Coast is renowned for glaciers and rain forests and is home to Westland Milk Products which produces approximately 500 million dollars worth of dairy products each year and employs over 300 people.

From Northland to...

Most people remember Hokitka for greenstone, gold mining and perhaps the annual Wild Foods Festival. But the economic backbone to the township is Westland Milk Products. It backs on to the Hokitika River and forested snowstriped alps rise above.

Westland Milk Products sought expansion into the nutritional space by acquiring 100% of EasiYo Products Ltd in late 2009. With its unique value-added consumer products, branding and innovative Intellectual Property, EasiYo was a prime aquisition for Westland Milk Products to immediately gain international exposure in the FMCG category.

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There was a great product

A simple, cheap AND nutritious Home made yogurt may seem too ambitious So what meets these criteria To get good bacteria? EasiYo! And whats more, its delicious!
Emily Crocker

called EasiYo!
There once was a yogurt fanatic Whose own point of view was emphatic I LOVE EasiYo! So healthy, you know, And enjoyment is quite automatic!
Joy McDonald

There once was a lady of leisure In cooking she took no great pleasure She soon changed her mind EasiYo was her find Now shes known as the kitchens great treasure!
Jane Slade

There once was a lady in stress Who bulged out of her Christmas dress Low fat EasiYo Helped her weight to go That lady was me, I confess!
Lynda Margaret Whiteway

With delicious, theres words that do rhyme Like nutritious and ambitious and sometime For a dessert thats capricious And in no way pernicious EasiYo, it is surely sublime
Justine White

Father Christmas told all the Reindeer My tummy is too big this year If I shout HO HO HO! Would they leave EasiYo? Instead of the biscuits and beer?
Rita Teele

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Mum please, please give us a treat Theres nothing good in the fridge to eat. Youre wrong my dears For behind Dads beers Theres EasiYo. Thanks mum, thats neat!
Walter Frank