Ramping Bible: Business Goals

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RAMPING BIBLE

A Service Book Dedicated To Your Massive Success

Business Goals
As far we have studied your website and try to analyse your business model. We have found
you have to create massive band awareness, brand promotion through social media. You have
to outreach to other influencer in Social Media Channels to promote & establish authority in
Social Media. One of the good points all the speakers you are associated with are extremely
good influencer. After that, you may create valuable written piece of content in your website,
optimize SEO to generate organic traffic. For event ticket sales, event promotions you have to
build funnels and have to run ad campaign. You already created video contents (Youtube) &
audio contents (Podcast). We would like to describe your goals as follows -

1. Social Media Optimization/ Analytics


2. Social Media Paid Ad Campaign (Event Promotion, Boost
Reach, Engagements)
3. Search Engine Optimization (Create Organic Traffic, Build
Authority, Dominate Niche)
4. Influencer Marketing, Outreach, & Brand Promotion
5. Email List Building
6. Sales Funnel Creation for Product Sales or Get More
Subscriptions
7. Conversion Tracking, Sales Analytics, CBO Scaling Forecast,
Split Test etc.

1. Social Media Optimization


Now, let us have a quick overview of the services we will offer for Social Media
Optimization.

Facebook
Type of Work Frequency
Account As Required
Management/Optimization
Timeline Posts 10 - 15
Posts Sharing in Groups As Required
Group Creation 1 Time
Group Join Monthly
Targeted Page Likes Satisfactory
Video Sharing (Provide by You) As Required
Call to Action As Required
Event Creation As Required
QNA Creation As Required
Facebook Analytics Monitoring Monthly

Instagram
Type of Work Frequency
Profile As Required
Management/Optimization
Image Sharing/Posts 10 - 15
Targeted Instagram Follower As Required
Increase
Stories, Reports As Required
Videos Sharing/IGTV As Required
Comments/ Likes Management As Required
Instagram Analytics Monitoring Monthly
Hash Tag Research
Outreach Other Influencer As Required

Twitter
Type of Work Frequency
Profile Management/ As Required
Optimisation

Tweets Creation 10 - 15

Retweets As Required
Background Image Creatives As Required
Sponsored Tweets As Required
Hashtag Trends Research As Required
Twitter Analytics Monitoring As Required

Pinterest
Type of Work Frequency
Profile Management/ As Required
Optimisation

Pins Creation 10 - 15
Boards As Required
Pinterest Analytics As Required

Linkedin
Type of Work Frequency
Profile Management/ As Required
Optimization

Post Creation/ Sharing 10 - 15


Targeted Connections/ Outreach As Required
Company Page Creation As Required
Page Pro Pic/ Banner Creation As Required
Linkedin Performance Review As Required
Sharing in Groups As Required

Youtube
Type of Work Frequency

Youtube Channel Optimization As Required


Youtube Keyword Research As Required

Video Upload (Provided by You) As Required


Channel Banner Updation As Required
Youtube Analytics Review As Required
Comment Moderation As Required
Meta & Description As Required
Optimization, Thumbnails
Targeted Subscribers, Views As Required
Increase

Tools to be purchased/ Cost

1. Hoot Suite (Will Have a Trial Run, After That $92/ Month )
Or, Social Baker* ($193/ Month) – Very Important/ Can’t Replace the Need
2. Around 10 Posts in Every Social Media (Total 50) Described Above = $400. Main
task will be analytics, growth of audience, & devise action plans accordingly
3. Hence Total Cost Including Tools = $492 - $593.

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2. PPC Ad Campaign
For PPC Ad Campaign for any special events, product sales etc. you have to pay $400 or 10% of
Your Total Ad Spend (Including Every Platforms) Monthly Whichever is Higher. However, for post
reach engagements, posts boosts, sponsored tweets just add $100 Excluding Ad Spend to Social
Media Optimization Cost.

1. Facebook + Instagram Ads


2. Twitter Ads
3. Youtube Ads
4. Linkedin Ads
Tools Needed – However, Social Media Ad Campaigns Already Covered in Social Baker mentioned
in previous chapters. However, to have the same feature in Hoot Suite it will be more costly. So, no
extra investment needed in Tools.

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3. Search Engine Optimization


You may considered as Search Engine Optimization as our specialization. We may optimize
your website using WIX SEO. https://pang-burn.com or https://www.thewarofideas.org/
(SEO Needed here as it is mainly article based website) are built using WIX builder. Search
Engine Optimization services can be described as follows –

SEO Foundation
Type of Work Frequency
Keyword Research As Required
Keyword Cannibalization As Required
On – Page Optimization As Required
SEO Audit As Required
Report Weekly/
Monthly
Competitor Research As Required
Content Creation 3 – 4 Blog
Posts/ Month
Link Building/ Link Velocity As Per
Requirement
Out Reach (Attract Extra Cost) As Required
Guest Post (Attract Extra Cost) As Required

Off- Page (Old School Link Building)


Type of Work Frequency
Directory Submission 5 – 10 / Month
Social Bookmarking Or as per
Blog Commenting requirement
WEB 2.0 When We
Forum Submission reverse engineer
PDF Submission the Link Profiles
Article Submission of your
Video Submission Competitors
Classified Submission
QNA Submission
Profile Submission
Image Submission
Infographic Submission
New Age Link Building
Type of Work Frequency
Press Release (Attract Extra Cost) 2 – 3 / Month
Outreach (Attract Extra Cost) As Required
Guest Post (Attract Extra Cost) As Required

Blackhat SEO
Type of Work Frequency
Negative SEO Build some
malicious
backlinks on
your competitor
we don’t suggest
as it is beyond
our ethics
CTR Manipulation (We suggest Need SERP
this one only) Empire tool we
suggest but extra
cost is here. Its
required when
you are targeting
some extremely
competitive
keywords
PBN/ Pseudo PBNs Usage very
carefully / Over
usage may harm
and impose
penalty. Costly
Google Authority Stack Discontinued
from December
2020. Google
don’t reward
any backlinks
from its own
sites.

we are providing guaranteed SEO services that will make your website authoritative.

Tools Required/ Final Cost –


1. Ahrefs - $82/ Month (Required for Organic, PPC keyword Research) (Suggested).
2. Good News you may rely on Rank Tracker only ($30) else we may arrange if you are looking
for cost cutting
3. Our Service charge = $400. Hence, Total $400 + $82 + Link Negotiation/ Press Release Cost/
Guest Post Cost ($100 - $200) = $582 - $682

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4. Influencer Marketing, Outreach


No extra cost for social media outreach it is included in Social Media
Optimization Package and for Blogger Outreach it is included in SEO
Package. You urgently need influencer marketing that is identifying
some influencers from similar niche or something else across the
globe and promote your brand.
Tools Required –
1. Ninja Outreach ($189/ Month) (We may arrange a group buy but the problem is that
do not have the full functionality). We will arrange Buzz Sumo (Group Buy) – Not
very important we may setup an Email Outreach Environment rather.

5. Email List Building


You urgently this one also to engage readers/ subscribers. We will
charge an one time setup cost ($100). For Email copies it depends on
number of emails. We will charge $8/ Email Copy.
Tools Required -
Active Campaign – Costly
Moosend/ Mailer Lite – Lower Costs
Sendinblue – Medium Cost
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6. Sales Funnel Creation for Product


Sales or Get More Subscriptions
This services we think you are not looking for right now and may be
discussed at later.
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7. Conversion Tracking, Sales


Analytics, CBO Scaling, Split Test etc.
No extra cost.
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Conclusion
1. Price is negotiable and depends on amount of work done and your
budget. Simply, there always be +/- as per your need & budget.
2. We never assure full refund if you are not satisfied with our work. We
assure a part refunds only.
3. We will have the minimal fee of $500 (One Time) for setup the
environment for you.
4. 30 days to setup and have some trial runs and understand your goals or
tactics better. Devise further strategy.

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