Sip PPT Guidelines 2022

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GUIDELIN

ES FOR
PREPARAT
ION OF
SIP
REPORT
2022
Contents of Project Report (40-50 pages)

1. Cover Page & Title Page


2. Certificate from Internal guide
3. Certificate from Company Guide
4. Declaration by Student
5. Abstract or Summary
6. Table of Contents
7. List of Symbols, Abbreviations etc.
8. Chapters
9. References or Bibliography
10. Annexure
Chapters in Project Report

1. Chapter-I: Introduction, Scope,


Objectives, Methodology,
Limitations
2. Chapter-II: Company Profile & Industry
Analysis
3. Chapter-III: Competitor Analysis
4. Chapter-IV: Customer Analysis
5. Chapter-V: Actual work done,
analysis and findings
6. Chapter-VI: Suggestions and Conclusion
7. Bibliography
8. Annexure
Chap-I (5 to 6 pages)

Introduction:
This is briefing about
the topic. It may be of 2
to 5 pages.

Scope:
Scope of the study
It may be 1 paragraph to 1 page.
Chap-1

Objectives:(1 paragraph)
1. Objectives must be designed on the
basis of topic.
2. For a good SIP the objectives
should not be more than 3.
3. It will start with ‘To’:
For example- To study the profile of customers
interested for Mutual Fund
Chap-1

Methodology: (half page to one page)


• Methods used for the SIP (Data
collection methodology –
primary/secondary)
• Sources of data collection (if secondary
data used)
Chap-II(Company Profile & Industry
Analysis)(10 pages)

COMPANY PROFILE:
• Type of firm, structure of the firm,
capital structure
• Financial performance.
• Total revenue, operating profit, Net
profit, Total Asset, Marketing
capitalization.
• Business Analysis :
• Basic objective – High sale low
margin
• High margin low sale – High value
product
• - Structure of company
• - Product details
• - Price
• - Place
• - Promotion
• - Customer segment
• - Positioning strategy
• - Branding strategy
(Sources: Secondary data with source
name in bibliography)
INDUSTRY ANALYSIS:

• Industry analysis – No. of players, Total


Market size, relative share of players,
nature of competition (Monopoly,
oligopoly, perfect), Differentiation
practiced by various players, Barriers in the
industry (Entry – Exit).
• 5 forces of competition – Porters Model
Analysis
• Emerging trends – PLC, rate of
growth, Marketing Dynamics,
Changes in need, innovation in
technology, changes in regulatory
environment.
• Product features matrix
• Differential competitor analysis
Out of the above mentioned
points, use whatever is applicable
as per your topic and company.
(Sources: Secondary data with source name in
bibliography)
Chapter III- Competitor Analysis (5-6 pages)

• Products of the company compared


with products of competitors
(Product features matrix)
• Differential competitor analysis
Chap-IV(Customer Analysis)(5-6 pages)
• Who is your Customer? (Current and
potential customers)
(competitor’s customer, non-customer of
product category).
• Who buys, influences and consumers the
product. Reference group.
• Types of customer for your product–
Economic, Cognitive, Passive, Impulsive.
• Specific Factors of your Product
influencing CB (Cultural, Social,
Personal)
• What customer buys? (Need satisfying
characteristic of your
product)
• How customer buys ? AIDA model of your
product.
• Buying decision making
process ,customer involvement,
habitual, dissonance
• Post purchase behaviour.
(Sources: Secondary data with source name in
bibliography)
• Where customer buy. B2B, B2C, Online, brick
n mortar. Distribution policy:
intensive or exclusive.
• When they buy. Timing of
requirement. Customer life cycle,
seasonal, festival etc.
• How they choose (Multi-attribute
models, perceptual mapping, conjoint
analysis).
• Why they prefer a Product? Competitive
advantage. Value comparison.
• How do they respond to company’s
marketing programs (Sensitivity test)
• Will they buy again? Satisfaction and
delight. CRM method of your
company.
• Emerging trends – Changes in
customer profile, cultural changes, and
demographic shift.
(Sources: Secondary data with source name in
bibliography)
Chap-V(Actual work done, findings and
analysis)(6-7
pages)

• Training experience in the organization


based on daily diary record maintained
during the duration of the internship.
• Analysis and findings.
• Challenges faced and learning
from the internship.
Chap-VI(Suggestions and Conclusions)(3-4
pages)

1. Your suggestions for the organization


based on your experience and learning
2. Conclusion
Bibliography(2 to 5 pages)

Examples:

1. Shapiro, A. H., The Dynamics and


Thermodynamics of Compressible Fluid Flow
- Vol.1, The Ronald Press Company, New
York, 1953, p.383-384.

2. Jiang, Z., Takayama, K., and Skews, B.


W., “Numerical Study on Blast Flow Fields
Induced by Supersonic projectiles
Discharged from Shock Tubes,” Physics of
Fluids, Vol.10, No.1, 1998, pp.277-288.
Annexure(2 to 3 pages)

Any data relevant to research


and not accommodated in
report
REPORT FORMAT:
1. The text should be typed on standard
white paper of A4 size.
2. Font used should be Times New
Roman and font size should be 12
pt.
3. One side printing is to be followed for the
entire report.
4. Double spacing is required on both
the title page and throughout the
paper.
5. Margins should be 1’’ cornering all sides of
the page.
6. Paragraph indentation should be set to
one half inch from the left side of the
page.
7. Each page should have a page header
consisting of the running head and the
page number as typed on the title page
in all capitals.
8. The report should be limited to 40-50
pages.
BINDING DETAILS:
1. A total of 2 copies of the report is
to be submitted to the placement
cell.
2. Report should be in hard binding.
3. Spiral bound report shall not be accepted.
PPT DETAILS:

1. The PPT should contain the topic,


objectives, sharing of real work
experience of the topic, key findings,
suggestions and conclusion.
2. The total no. of slides should not exceed 8.

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