Google's success is attributed to its distinctive competence, scope, and resource deployment. Its distinctive competence includes a wide variety of features beyond just search that are difficult for competitors to replicate. Its scope involves heavy investment in R&D and acquisitions to develop new innovations that attract more users and revenue. Its resource deployment identifies goals like creating new features and efficiently allocates resources like money, time and people to achieve those goals without waste.
Google's success is attributed to its distinctive competence, scope, and resource deployment. Its distinctive competence includes a wide variety of features beyond just search that are difficult for competitors to replicate. Its scope involves heavy investment in R&D and acquisitions to develop new innovations that attract more users and revenue. Its resource deployment identifies goals like creating new features and efficiently allocates resources like money, time and people to achieve those goals without waste.
Google's success is attributed to its distinctive competence, scope, and resource deployment. Its distinctive competence includes a wide variety of features beyond just search that are difficult for competitors to replicate. Its scope involves heavy investment in R&D and acquisitions to develop new innovations that attract more users and revenue. Its resource deployment identifies goals like creating new features and efficiently allocates resources like money, time and people to achieve those goals without waste.
Google's success is attributed to its distinctive competence, scope, and resource deployment. Its distinctive competence includes a wide variety of features beyond just search that are difficult for competitors to replicate. Its scope involves heavy investment in R&D and acquisitions to develop new innovations that attract more users and revenue. Its resource deployment identifies goals like creating new features and efficiently allocates resources like money, time and people to achieve those goals without waste.
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1.
Explain how each of its strategic components – distinctive competence, scope,
and resource deployment – plays role in Google’s success.
Distinctive competence refers to the core skills and practices that
increases the competitiveness of an organization. It played an important role in Google’s success because it made them different or distinct from others. They have their own core of skills and practices that their competitors find difficult to follow. One example of its distinctive competence is the high-end and wide variety of features they offer- not limited to search engine only but also to news, shopping, local businesses, interactive maps, discussion groups, as well as blogs, web-based email and voice mail, a digital photo-management system, and many more. Another strategic component they have is the scope. Scope, in business, is defined as the combined objectives and requirements needed to complete a project and is also important in order to save both time and money. Since the founders of Google plans to follow their proven recipe for success which is to compete head to head with the service providers and to develop new features and services, they have invested more on R&D and acquired new IT assets. Although this may increase their expenses, the investment is expected to bring more information and develop further innovation that would generate more users and income.
And lastly, resource deployment. Its purpose is to help the business
optimize the utilization of resources across the organization. In Google’s situation, resource deployment played an important role because they identified first their goals- which to create more features and services, and from there they have successfully laid out plans so that no money, time and human resources are wasted.
2. In what ways is Google prepared to respond to both organizational opportunities
and organizational threats in the U.S. market?
Google prepared to respond to both organizational opportunities and
organizations threat through their strategic planning. They respond to the latter by diversifying extensively through acquisitions and key or strategic alliances. They respond to the former, on the other hand, by improving its technology by adding variety to its own online offerings such as acquiring new IT assets, innovating an automated universal language translator for translating documents in any language, personalizing home pages that allows users to design automatic searches, developing unique algorithm for just every form of activity in the firm, and also by attracting talented and creative employees and providing them with a working environment that will foster the kind of productivity and innovation for which they were hired.
3. How can Porter’s generic strategies approach help explain Google’s U.S. strategy?
Poster’s Generic Strategies Approach includes cost leadership,
differentiation, and focus. Cost leadership in Google’s US strategy is through their distinctive competence by which their offerings are different from their competitors along their most valued dimensions. The next one is differentiation which can be used in combination with cost leadership strategy. In Google’s US strategy, they adopt differentiation by emphasizing their unique product features and by addressing the consumers’ growing concerns. Lastly, the focus strategy. Google adopts the focus strategy in terms of offering the best value. They adopted it by emphasizing over the scope and design of the product features that could best match the customers’ needs and requirements. Through those strategies, Google created a strong foothold that made them different from other brands.
4. Identify situations in which Google might use tactical, operational and
contingency planning.
Google might use tactical planning in situations, like for example, when they release a new features or products and hiring someone such as a famous celebrity in endorsing it and/or for the promotional campaigns. Operational planning when Google, for example, is planning to upgrade the quality of their features or products and in order to improve users’ satisfaction. Lastly, contingency planning. Google might use this to address unforeseen or emergency situations like for example, when key employees resigned or extended their absence.
