Off Airport Road, Yerwada, Pune 411006.

www.creaticityonline.com https://www.facebook.com/CREATICITYOFFICIAL
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Why Creaticity!
KNOW OUR SPACE
SPACE
CHARACTERISTICS
➢ Spread over 10 acres

➢ Covered 60% Indoor and 40% Outdoorsy Area

Lower Ground Floor 14%
Ground Floor 28%
➢ The floor area distribution First Floor 30%
Second Floor 18%
inside the campus is Third Floor 10%
Total 0.38 mil sq.ft.

➢ Comprises of 7 Arcades/Buildings

➢ Operational retail space of 200,000 sq.ft. is dedicated

to Home & Living category
Homecity
Workcity
➢ Area Split into 4 cities
Foodcity
4
Playcity
 CLASSIFICATION
BY AREA
380,000 sq.ft. Total commercial area

Area
Distribution
Business-wise

5
Source: Exclusive in-house data
 HOME & LIVING:
BRAND CLASSIFICATION (Store-wise)

20%
Global

20 100+ 55%
Number Number National

of Stores of Brands

25%
Regional
6
Source: Exclusive in-house data
 HOME & LIVING:
CATEGORY-WISE CONTRIBUTION
Contribution by Category Top 5 Product Categories

Living is the single largest contributor with Sofas as the most-selling product
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Source: Exclusive in-house data
CUSTOMER FACTS
 PEOPLE
WHO VISIT US
Primary Home Consumer Secondary Home Consumer Secondary Consumer
Progressive Balance Seeker Cultural Enthusiast Exclusivity Explorer
• 28-35 years old • 35-45 years old (and older) • 18-25 years old
• Mostly married couples • Professionals/Businesspeople • Grad/Post grad students and
• Typical white collar • Alternate profession/interest young professionals
professionals/small business • Punaikers - they love the city • Open to alternative
owners professionals
• Migrants/Pune-ites as
• Typically well off/upper
• Children of Punaikers
middle class (double income)
opposed to Punaikers
• Cross categorize naturally at • Haunts places in groups
• Typically double income with Creaticity • Remarkably independent,
new purchasing power
• • Forms a group of like-minded curious and self-learners
Intelligent and smart decision
makers
people with similar interests • Expressive and image

• • Enjoys diversity of viewpoints conscious

Seeks balance between
aspired lifestyle along with
• Interesting brands catch their
Source: Exclusive in-house attention 9
research intelligent decisions
 VISITOR
FACTS
Quality Footfalls Typical Family Size
Family of 2 Family of 3 Family of 4+

35% 55% 10%

Nature of Cars

4,200 family visitors

every month 28% 65% 7%
Prestige cars Premium cars Luxury cars
Source: Exclusive in-house survey (Price < ₹10L) (₹10L < Price < ₹35L) (₹35L < Price) 10
Period: Jan 2020 – Dec 2021)
 VISITOR
FACTS
Male-Female Ratio Customers Coming from Across Pune

54%
Less than 5 km 43%
Between 5 and 10 km 29%
Male Between 10 and 15 km 18%
More than 15 km 12%
46%

Female

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Source: Google maps and Exclusive in-house survey
 VISITOR
FACTS

4.5 3.5 hr
2.5 ₹30k
3.6 31% 69%
93%
Average Average
Average Average
Customer Average Average Dwell Time
Number of Average Average Ticket Size*
Rating of Number of First Time in Campus
Stores Conversion people who
Overall Stores’ Customer
Visited Prior found what
Experience Visited Per Visit
to Purchase they were
Trip looking for

Source: Exclusive in-house survey

Sample size: 860 12
Survey Period: Aug ’21 - Dec’21 (Post lockdown - ) *includes Furniture, Furnishing, Home Décor and Household
 VISITOR
FACTS
Customer Enquiry by Category
3.6 Less than 3
stores are 37%
Visited by
28% consumers Average
Average Average Ticket
Average
Number of First Time Size is
people
Stores’ Customer
21%
More than 5 found what
Visited Per Between 3 & 5 Visit is
stores are they were
Trip stores are
Visited by looking for 13% 12%
Visited by
18% consumers is
54% consumers 7%
5% 5%
Sofas Wardrobes Recliners Décor & Beds & Interior Kitchens
Furnishing Matresses Designing

Source: Exclusive in-house survey

Sample size: 860 13
Survey Period: Aug ’21 - Dec’21 (Post lockdown - )
 CENTRE
SALES
₹40 Cr. Annual Sales (approx.) for the year 2021-2022

Source: Exclusive in-house data 14

Period: Jan 2021 – Dec 2021
COMPETITION FACTS
(compared to neighbouring Malls and High Streets)
 ACCESSIBILITY
(compared to neighbouring Malls)

1.Creaticity 2.Phoenix 3.Amanora and

Seasons Mall
Camp Camp Camp
(24 min 8.2 km) (27 min 10 km) (15 min 7.3 km)

Kalyani Nagar Kalyani Nagar Kalyani Nagar

(9 min 3 km) (10 min 4.1 km) (15 min 5.9 km)

Koregaon Park Koregaon Park Koregaon Park

(12 min 4.9 km) (14 min 6.1 km) (17 min 6.3 km)

Viman Nagar Viman Nagar Viman Nagar

(10 min 3.6 km) (01 min 0.5 km) (24 min 8.3 km)

Aundh, Baner Aundh, Baner Aundh, Baner

(28 min 13 km) (24 min 10.7 km) (46 min 19 km)

Average: Average: Source: Google Maps Average:

(average of peak and 16
(17 min 6.5 km) (15 min 6.3 km) non-peak hours) (23 min 9 km)
 ACCESSIBILITY
(compared to Key High Street Locations)
0
1.Creaticity 2.Kalyani Nagar 3.Viman Nagar
Camp
(24 min 8.2 km)
Kalyani Nagar Koregaon Park Kalyani Nagar
(9 min 3 km) (7 min 3 km) (11 min 4.6 km)
Camp Camp
Koregaon Park (26 min 10.9 km)
(19 min 7 km)
(12 min 4.9 km)
Viman Nagar Viman Nagar Koregaon Park
(10 min 3.6 km) (11 min 4 km) (15 min 6.9 km)
Aundh, Baner Aundh, Baner Aundh, Baner
(32 min 13 km) (37 min 16 km)
(28 min 13 km)

Average: Average: Average:

(17 min 6.5 km) (17 min 6.8 km) (23 min 9.6 km)
4.Koregaon Park 5.Aundh 6.Baner

Kalyani Nagar Baner Aundh

(6 min 2.3 km) (7 min 2.9 km) (7 min 2.9 km)
Camp Kalyani Nagar Kalyani Nagar
(16 min 6.6 km) (29 min 12.6 km) (37 min 15.8 km)
Viman Nagar Koregaon Park Koregaon Park
(16 min 6 km) (29 min 12 km) (35 min 13.8 km)
Aundh, Baner Viman Nagar Viman Nagar
(32 min 13 km) (33 min 14.5 km) (40 min 17.6 km)

Source: Google Maps

(average of peak and Average: Average: Average: 17
non-peak hours) (25 min 10.5 km)
(18 min 7 km) (30 min 14 km)
 AMENITIES
(compared to neighbouring Malls and High Streets)

Creaticity Phoenix Mall Amanora Mall Seasons Mall High

Categories
Yerwada Viman Nagar Hadapsar Hadapsar Streets
Retail Floor Area 0.4 mil. sq. ft. 1.19 mil. sq. ft. 1.2 mil. sq. ft. 1.5 mil. sq. ft.
Elevators ✓ ✓ ✓ ✓ Depends on location
Escalators ✓ ✓ ✓ ✓
Food Court ✓ ✓ ✓ ✓ 
24/7 Power Backup ✓ ✓ ✓ ✓ 
Restrooms ✓ ✓ ✓ ✓ ✓
Restrooms for Differently Abled ✓ ✓ ✓ ✓ 
Car Parking ✓ ✓ ✓ ✓ 
Fire Fight System ✓ ✓ ✓ ✓ ✓
ATM  ✓ ✓ ✓ 
Landscape Garden ✓  ✓  
Free Wi-fi ✓ ✓ ✓ ✓  ✓ Yes
Home Delivery ✓  ✓ ✓ 
 No
Baby Care ✓ ✓ ✓ ✓ 
Entertainment Area ✓ ✓ ✓ ✓   May Be

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Source: In-house data and Google
 RENTAL RATES
(comparison)

Rental Price Malls (₹/SQ.FT.) Rental Price High Street (₹/SQ.FT.)

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Source: Magicbricks and 99 acres (average of multiple store locations)
WHY PARTNER
WITH US?
Points of DIFFERENCE Points of PARITY
vis-a-vis
High
Malls Both
Streets
Dedicated Home Destination on Terms of
Width and Depth
Dedicated Home Destination – Multi Branded
Home stores in one single destination Location
Accessibility
Visitors with Specific Purchase Intent Largest choice for Home Furniture
multi-brand stop

Largest choice for Home Furniture Personalized Curated Trails with meaningful
Amenities and
multi-brand stop product knowledge
Facilities
Personalized Curated Trails with meaningful Personal Shopping assistance available – Shop
product knowledge
Qualified and
to Shop, Brand to Brand & Online to Offline

Personal Shopping assistance available – Shop

to Shop, Brand to Brand & Online to Offline
Seamless shopping experience between
physical stores at Creaticity or on Creaticity Trained Staff
online on product range, price and availability 20
OUR STRENGTHS
AND EXPERTISE

consumer connect support

Ease of reaching a large Become part of a large Support in terms of Project
quality consumer space from community of Architects and management, establishment
Pune & Beyond Designers and grow from B2C and “Go to market”
to B2B

enable grow share

Platform for Brands and Platform for Incubating and Knowledge, rich and curated
Retailers to establish a strong launching of new brands & database
Consumer Connect platform to grow bigger for
established brands
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 OUR
LEGACY

15 years of heritage with strong Patronized by Over 200,000 Over 150 Small and Large Events
knowledge leadership in Home and families in Pune City conducted for Designer and Consumer
Interiors’ category Communities

Our parent company DFPCL has been DFPCL features in the prestigious Forbes DFPCL registered ‘D&B Rating 1’ as of July
conferred with the Prestigious Special Asia’s Best Under a Billion List, the only 20, 2011. The risk indicator ‘1’ depicting the
Jury Recommendation FICCI CSR Indian company in Agri & Chem sector highest level of credit worthiness
Award 2017 in this list 22
 Awards and Recognition
❖ Most Admired SMART Enabled Shopping Centre for 21-22 – Mapic Summit Awards

❖ Business Leadership Award (2020) : Creaticity by Indian Achiever’s Forum

❖ Best Home Destination – West by Estate Avenues

❖ Shopping Mall Potential Star of the year – CMO Asia in Singapore

❖ Most Innovative Retailer of the Year : The Homesukh, Ishanya by India Retail Awards

❖ 2016 – Franchise India Best Home Retail Mall – Indian Home Awards

❖ Best Home & Interior Destination – Homes Interior magazine

❖ Global Innovation Award for The Home Sukh by IHA in Chicago 23

AWARDS AND
RECOGNITIONS

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