Name - Class - Date - Marketing Strategy Organizer

Name ____________________ Class __________ Date __________ Marketing Strategy Organizer Directions: Provide responses to the listed items
What does a marketing strategy provide for a business? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ What are the steps of a marketing strategy? ______________________________________________________________________ ______________________________________________________________________ What is a target market? ______________________________________________________________________ ______________________________________________________________________ What is a marketing mix? ______________________________________________________________________ ______________________________________________________________________ List the steps in the Consumer Decision-Making Process ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________
6200/6600 Principles of Business and Finance
Summer 2010
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Name ____________________ Class __________ Date __________ Target Market Activity Directions: Using your Marketing Strategy Organizer, list a target market for each of the products or services
Product
Kayaking equipment
Target Market
Khakis and t-shirt outfit
Large-key calculator
Maternity outfit
Paint, stencils, and cloth
Ergonomic mouse
Local radio station
Muscle building magazine
E-Z grip coffee container
Summer 2010
Page 215
Name_________________________ Class _________________ Date _________
Consumer Decision-Making Process Activity Directions: Use your Marketing Strategy Organizer, and the provided table to complete an upcoming decision. Gather information Example: Cruise line website Cruise line representative A friend Example: Carnival Princess Royal Caribbean Select and evaluate alternatives
Recognize a need or want
Example: Go on a cruise
Make a purchase decision Example: Carnival
Determine the effectiveness of the decision Example: The effectiveness of the decision depends on the cost and amenities.
Summer 2010
Page 217
Name_________________________
Class _______________ Date _________
Buying Decisions Activity Directions: Complete the column titled Pre-Responses by answering the questions in the column titled Pre-Questions. Later, you will complete the Post-Responses by answering the questions in Post-Questions when instructed by your teacher.
Pre-Questions 1. What source(s) do you most often use to help with buying decisions?
Pre-Responses
Post-Questions What additional sources would you consider using to help with buying decisions and Why?
Post-Responses
2. What decisionmaking process do you use for purchases?
How would you modify your decision-making process for purchases?
3. Where do you shop mostly?
What additional type of retail would you shop?
Summer 2010
Page 218
Name_________________________
Class _______________ Date _________
Major Sources of Consumer Information Organizer Directions: Provide requested information in the spaces provided. Purpose of source Examples or types
Major source of consumer information
Summer 2010
Page 219
Name_________________________
Class _______________ Date _________
Major Sources of Consumer Information Organizer - Continued Directions: Provide requested information in the spaces provided. Purpose of source Examples or types
Major source of consumer information
Summer 2010
Page 220
Name_________________________
Class ___________
Date _______
Comparison of Major Sources of Consumer Information Activity Directions: For this activity, you are to use an assigned source to obtain information about a product, and then complete the provided table. Some places to obtain sources are the classroom, library, or stores for print or non-print sources. Use your textbook for titles of sources as needed. Product Camera for about $150 1 2 3 Directions: Product Media Sources: Government Circle the Testing Agencies x Print category and Organizations Publisher type of x Broadcast sources in Organizations columns on x The Internet the right (when appropriate)
4 Business Sources: x Advertising x Product Labels x Customer Service Departments x Better Business Bureau
5 Personal Contact: x Relative x Friend
Name of source
State in your own words, how your source of information is useful. Consider the usefulness of feature descriptions, price, location of purchase and other information.
Summer 2010
Page 221
Name_________________________
Class ___________
Date _______
Major Sources of Consumer Information Activity Directions: From the left column, provide the appropriate letter of the type of source used on the blank line next to the scenario in the right column. Type of source Scenario A. Product testing organization B. Media source C. Government agency D. Business source E. Personal contact 1. ___ A warehouse store displays several boards of product and service brochures for customers. 2. ___ Managers use information obtained from a talk show to make decisions about products and services. 3. ___ An imaging and printing agency solicits people to evaluate their prototype products. 4. ___ Gene solicited information from Ted about the laptops he purchased for his staff. Gene may use the information to determine features she needs for a work laptop. 5. ___ Clara visited the Securities and Exchange Commissions website to obtain information about a public investment scam. 6. ___ Matt used information shared by a classmate, who recently purchased a pair of jeans, to purchase two pairs for himself. 7. ___ A dentist decided to purchase equipment based on a review she read in a professional journal. 8. ___ Nate visited several electronic stores to obtain information about 62 flat screen televisions. 9. ___ A company solicits people to try products in their own home and then to share experiences of using the products. 10. ___ A principal used tips for responding to critical incidence from a kit provided by the Attorney Generals Office.
Summer 2010
Page 222
Name_________________________ Class _________________ Date _________ Shopping Locations Organizer Directions: State in your own words a description of the listed shopping locations and provide at least one example of each one. Department Stores Traditional Retailers Discount Stores
Specialty Stores
Supermarkets
Convenience Stores
Specialty Superstores
Contemporary Retailers Superstores
Warehouse Clubs
Factory Outlet
Non-Store Shopping
Summer 2010
Page 224
Name_________________________ Class _________________ Date _________ Types of Retail Chart Directions: For each retail business, check the appropriate type of retail according to its primary or only location. Type of Retail Convenience Store Supermarket Department Store Discount Store Specialty Retailer Superstore Warehouse Club Factory Outlet Specialty Superstore Mail Order Vending Machine
Retail Business Macys Nike Outlet Center Footlocker E-Bay Target Costco JC Pennys Wal-Mart Best Buy Home Depot TJ Max 7-11 Redbox Food Lion Local Store LL Bean Kroger Art.com Sams
Summer 2010
Page 225
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Name ____________________ Class __________ Date __________ Marketing Strategy Organizer Directions: Provide responses to the listed items

6200/6600 Principles of Business and Finance

Khakis and t-shirt outfit

Paint, stencils, and cloth

Local radio station

Muscle building magazine

E-Z grip coffee container

6200/6600 Principles of Business and Finance

Name_________________________ Class _________________ Date _________

Recognize a need or want

Make a purchase decision Example: Carnival

6200/6600 Principles of Business and Finance

Class _______________ Date _________

2. What decisionmaking process do you use for purchases?

How would you modify your decision-making process for purchases?

3. Where do you shop mostly?

What additional type of retail would you shop?

6200/6600 Principles of Business and Finance

Class _______________ Date _________

Major source of consumer information

6200/6600 Principles of Business and Finance

Class _______________ Date _________

Major source of consumer information

6200/6600 Principles of Business and Finance

5 Personal Contact: x Relative x Friend

6200/6600 Principles of Business and Finance

6200/6600 Principles of Business and Finance

Contemporary Retailers Superstores

6200/6600 Principles of Business and Finance

6200/6600 Principles of Business and Finance

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Name ________ Class Date Marketing Strategy Organizer Directions: Provide responses to the listed items

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