Research 1

Chapter I
The Problem And Its Background
Introduction
Nowadays, there are many ways on how to promotes any kind of products
through technology. By technology, you can sell your product easier. There are many
ways on how to sell products (cosmetics) through social media. Through social media
like Facebook, Twitter, Instagram, and etc. you may post your products to sell. Social
media is a great way to promote a new product or service you offers in your business to
your costumer. With product-based businesses especially, promoting your products
across multiple social media channel allows you to be competitive in your marketing
place to reach as many of your potential customers as possible.
Cosmetics are substances or products use to enhance or alter the appearance of the
face fragrance and texture of the body. They are generally mix of chemical compounds;
some being derived some natural sources (such as coconut oil), and some being sintetics
or artificial. Common cosmetics conclude lipsticks, mascara, eye shadow, foundation,
skin cleansers and body lotions, shampoo and conditioners, hair styling (gel, hair spray,
etc.) perfume and cologne. Cosmetics applied to the face enhance its appearance are often
called make-up or make up.
Through online selling, we are uncertain that their products has a good quality to
use. When it comes to effective selling, making purchases convenient for your customers
is the key. Spend time exploring how best to reach your customers and ensure that your
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product is readily available in the places your target shot. It is important to consider your
brand when considering points of sales.
Statement of the Problem
The purpose of this research is to identify “Effective Sales Strategy on Selling
Cosmetics for Online Seller”. It aims to answer the following questions:
1. Why Online Seller choose to sell cosmetics products?
2. What features in a cosmetics do Online Seller despise?
3. What are the strategies do you prefer in online selling?
Scope and Delimitation
The study focuses on effective sales strategy for online seller mainly on
cosmetics. The researchers are going to gather more information and datas to gain
knowledge on how to have an effective sales strategy for online seller only on cosmetics.
The respondents are composed of 25 online seller who sell cosmetics online.
This study will be limited only to online sellers that posting in instagram,
facebook, and twitter.
Significance of the Study
This study is significant because it will benefit the following groups of persons:
 Online Sellers- they are the focus on this study. Online seller must provide good
service to her/his customers and he/she will know his/her sales strategy.
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 Suppliers- they will know the strategy of her/his seller. He/she gets knowledge
about the strategy of his/her seller.
 Customers- they know the sales strategy of online seller to sell her/his product to
them. And customers will be informed in the strategy where he/she’s buying a
product.
 Researchers- they have vast amount of knowledge about the effectiveness of sales
strategy.
 Future Researchers- they’ll continue this research if they are not satisfied of this
research on the basis of their study. The future researchers will have knowledge
about these studies.
Definition of Terms
 Cosmetics- group of make-up contains of chemical compounds or substances.
 Online Seller- they are the persons who selling products online.
 Sales- is the numbers of products or services and it is an activities related to
selling.
 Social medias- are the website where the online sellers posting their products.
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Chapter 2
Reviews of Related Literature and Studies
This chapter contains the related literature and studies after the in-depth research
done by the researcher. Those that were included in this chapter helps in familiarizing
information that are relevant and similar to the present study.
Related Literature
Among the insights that stood out is that Filipino millennial seems to be an
entrepreneurial generation. ( AuxenciaLimjap, 2015)
Millennial are stated to be an entrepreneurial generation. The millennial are an
on-demand instant gratification generation that has become emboldened by technology
and molded by world events. In this generation, it is full of productiveness meaning they
would always strive to be at the top.
According to Salvador (2014), advised that to rush and told them to focus and be
a master of their business, before venturing to start another.
Business owners must know that opening up a business doesn’t need to be rushed
for or it will lead to failure. A business must be taken seriously. One must know the
strategies that need to be mastered before venturing in stating another business. Focus
will also be needed and necessary as starting up a business must be taken thoughtfully for
it to be successful.
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“Selling to people who actually want to hear from you is more effective than
interrupting strangers who don’t.” (Seth Godin 2017)
By selling your product, people who want your product is very effective than to
other don’t like your product. Be friendly to your customer and respect them. Don’t judge
them.
According to Drolet (2018), breaches will happen, but how you act to mitigate
them has a very real impact on the bottom line.
You need to be a trustworthy, because any failure will be happen. You need to be
strategic on how you will fix the failure you’ve done. You need to less the tension in that
failure to get a real and good impact to your customer.
According to Lawrence (2016), “With marketers using social for a range of
marketing objectives, it is important that they are offering a consistent, coherent
experience to the customer. Brands need to strive to break down the silos in their
organizations to ensure that they are realizing the potential positive impact that an
aligned, well-executed social strategy can deliver.”
The seller need to be social to achieve their marketing goals. Marketing goals is
very important to those people who consistent and give clear experience to the customer
is good. Brands can do hard working to broke the silo of their organization. The seller
need to broke it to realize the good and positive potential impact in their strategy. They
need to be a risk taker and critical thinker in their business, because any time their
competitors can attack their strategy.
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According to Abs-cbn News (2017), the two students is now a CEO in their own
business. Like the other millennials, the siblings Ranay search their buyer on online
selling. But, according to online sellers business is not just.
In this news, selling online is familiar to the millennial. Millennials are always
using social media, because of that more of the millennials are selling products online to
get a money for their financial. Doing online business is not easy because you need to be
careful in your transaction.
Related Studies
“It was found out that most of the students agreed that they possess
entrepreneurial intentions, skills and capabilities.” (Angelica Ramos, 2014)
For this study, students of today’s generation which are the millennial are the
future entrepreneurs. Millennial have an entrepreneurial potential for starting up a
business because of their intentions. The study revealed that majority respondents have
no family business and that explain why millennial have self-confidence, courge and
focused on their objectives.
According to Duranaet al. (2014) discussed that marketing is not just about
advertising the product or service, it’s mainly about understanding the marketing
environment the company is in and learning how to use these information as an
advantage.
The researcher believed that upcoming business owner must acknowledge not
only the product that needs to be advertised but also to the marketing environment as
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well; this is one of the reasons why some business fails at their attempt. In order to have a
well operating and successful business, one must know what to do’s and what not to.
Taking a look at the marketing environment would help those upcoming business owners
to distinguish the things they need to develop.
According in study of CajupDragusha (2016), an integrated framework of sales
strategies formulations and implementation factors is presented along the impact of
technology on each. The paper advances propositions that differentiates and integrate
sales strategy processes and recast them into a model and demonstrate how technology
affects its process. Presenting a product range for each industry sectors over its website
and provide customized customer care, services, and help design for each industry and
sector.
This study is all about a brand that connects with the market and those needs to
have a better communication between customer and seller. When you are selling your
products, you must always customized services, customer care, and help design for each
industry that you associates.
According to the research paper of Anne Wangondu (2016), in selling promotion,
customer satisfaction is always included. Product strategy is currently poor poisoned
which is it turn affects customers. There is need of evaluation to be conducted products
and services offered by a seller like social media. To help the seller to have a good and
better promotion of his/her product, it may include to be a good salestalk to get those
customer.
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Those people who are joining to sell their products online are need to know that
every customer satisfaction is important. An industry of social media by selling any kinds
of products of a seller is an example of sales strategy because they used the importance of
social media.
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Chapter 3
Methodology
This chapter covers an overview of methodology used in the study. The
discussion in the chapter is structured around the research design, research respondents
and locale, instrumentations, and research procedure.
Research Design
The researchers employed a phenomenological research design and methodology
to achieve the objectives of this study. This design creates room for research problems to
be studied before any theorizing because of those who experience a phenomenon that
gives information of their own perceptions regarding to their experiences. The results will
be very useful for those who need answers regarding to the unstructured problem and
they will understand the variables pertaining to the subject’s problem.
Research Respondents and Locale
The respondent of the study will be the online seller specially who selling
cosmetics. This study will consist of twenty five total numbers of respondents.
The study will be conducted in the province of Cavite specifically in the city of
Dasmarinas which is located on the southern shores of Manila Bay. Cavite is one of the
cities that has a wide selection of selling cosmetics online and also known as one of the
modern city in the country.
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Instrumentation
The main instrument that the researchers will be using is researcher-made survey
questionnaires only inclusive for twenty five respondents. The questionnaires’ questions
are based on the respondent’s opinion on the effective sales strategy skills on how to have
a successful sales strategy especially on cosmetics.
Research Procedure
While researchers are conducting in chapter one they present general statement on
their study. The research illustrated the problem of the study they want to resolve, also
they discussed the people or group that might benefit from reading their research and
their objective are summarized into what is to achieve on the study. The researchers also
illustrated their scope and limitations of what they are going to question and the number
of their respondent. In chapter two the researchers gain facts and idea from a reliable
sources that will support their study and gather valuable data and ideas that will guide the
researchers about their research. In chapter three they discussed how the study was and
how it is conducted, also they illustrated who are their respondents, the total number of
their respondents and where are they going to conduct the survey. The researcher present
what their instrument will be used on their questionnaire.
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Chapter 4
Data Analysis an Research Findings
This chapter describes the analysis of data followed by a discussion of the
research findings. The findings relate to the research questions that guided the study.
Data were analyzed to identify, describe and explore the Effective Sales Strategy on
Selling Cosmetics for Online Seller.
Problem No. 1: Why do you choose to sell cosmetics products?
Answer Final coding
1. I sell cosmetics because it’s in demand, a lot of girls Requisite
love buying cosmetics like me and there is a possibility a
guy will buy it too for his girlfriend/mother & etc.
2. Based on trends nowadays, because most of teenager Fashion
are spending money for buying cosmetics products.
3. Internet, because I think more in our millenials or
teenager is interested in any cosmetics they spend a lot of Interest
money to buy a cosmetics they want to make their look
pretty and presentable to others, and they used internet to
search for cosmetics.
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4. I just saw it in facebook and I know that a lot of people Demand
want to buy a something or product that’s why I also
want to help the other people to know that I’m also a
seller of that product.
5. Nowadays, as we can see 9 out of 10 women wearing In Demand
make ups even a simple lipstick & eyebrows or a liptint,
that’s why it came on my mind to sell cosmetics.
6. Base on the demand of the costumer, because if they Requisite
don’t need the item why should I sell cosmetic. It is just a
waste of money.
7. Trends and gadgets, because nowadays many people Fashion
are more on using gadgets and some of them want to buy Easily purchase
in easy way.
8. I noticed that in this generations, teenagers especially
girls are very willing to buy beauty products to be more
presentable in front of other people and also to be more More appealing
attractive.
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9. Because it is trending, specially on millenials. Popular
10. Because cosmetics is one of a trending now a day. I Popular
think this is the product that easy to market.
Online sellers choose to sell cosmetics because of the demand, interest, fashion,
popular and more appealing in the people.
Problem No. 2: What features in a cosmetics do Online Seller despise?
Answer Final Coding
1. I think the fake products because it affects the Bogus
feedback of the customer and there’s a possibility that
they will not buy again a product to me.
2. Sometimes it might irritate nor be harmful to skin of Dangerous
the user.
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3. I don’t like in cosmetics is fake products because if we Bogus
use fake product of cosmetics our face is getting ugly
cause of chemicals and infection. Infection
4. The things that I don’t like is, sometimes it is fake, and Bogus
broken it is not because of me it is because of the
producer of that products. It annoys me a lot because
some of my customers wants a real product and if they
knew that it has a crack or damage they don’t want to buy
again.
5. The things I don’t like in cosmetics was the fakes, Bogus
there are a lot of fake cosmetics in the market. And its
really annoying because it can affect, a bad effect on my
business. That’s why we need to be more careful on
choosing cosmetics or products to sell.
6. Lipstick and foundation, it may cause irritation to the Botheration
user. Once I sell fake one. Bogus
7. When the cosmetics is fake or has a damage it can ruin Bogus
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our face.
8. I actually like all beauty products except for their high High value and high quality
prices but it’s worth it. Anyway, but about the quality, as
I said, I like everyday about it cause helps teenagers to
boost their confidence.
9. Sometimes it is fake, it annoys me because my face got Bogus
acne when I use fake cosmetics.
10.Fake! Its adds irritation and it damage my facial skin. Bogus
Botheration
Harmful
The online sellers annoyed when some cosmetics have features like: bogus,
dangerous, harmful, infection and botheration. Some of the online sellers said they like
all the cosmetics with high price and worth it.
Problem No. 3: What are the strategies do you prefer in online selling?
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Answer Final Coding
1. Sell products that is in demand or a lot of people
want/need that because for sure they will buy it. Post some
reviews/feedbacks about your products so you can convince Induce
your customers to trust you and buy your products.
2. Through online selling, I used facebook and instagram Internet
account for selling so that most of people using this app can \
see my post.
3. My strategies is to give a some freebies to them if they buy Promo
my selling product.
4. For me the strategies to do selling is the communication Building trust
between the consumer and the seller. Communication is very
important to understand each other to communicate how to
do that things. Communication can help a sellers became
more popular and professional, so that thing will help to
respect each other. And also to avoid arguing to the
customer.
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5. As a seller I do try it first to make sure its very safe, and
because we are online seller we don’t have a commercials to
promote our products. What I did to have a model and give Advertise product
samples of it, also I do sell bundles it can attract costumers Bundles
mostly bundles was cheaper than buying it per piece.
6. By using my own product to prove that it is safe to use. Document it is safe
7. By give them some sample or sales talk to them. Sales talk
8. Offering them discounts can be a great strategy for me to Give deduction
sell it on millenials. Sometime I offer my products in a
friendly price or in a more affordable price in my students Give an affordable value
buyer.
9. Sales talk and convince them to buy cosmetics. Sales talk and induce
10. Be on trends and add marketing strategies making posters Create poster and banner
and banners so that the customers have product awareness.
The strategies of online sellers are to create poster and banner, sales talk, induce,
give affordable value, give deduction, give promo, give bundles, document it is safe, post
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on internet. Some of the online sellers said they need to advertise their products, and
build trust between the sellers and the customers.
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Chapter V
Summary of Findings, Conclusion and Recommendation
This chapter presents the summary of the findings or the research work
undertaken, the conclusion drawn and the recommendation made as an outgrowth of this
study.
Summary of Findings
Based on the results, most of the respondents responded that online sellers choose
to sell cosmetics because of the following reasons: demand, fashion, and popular in the
millenials. Some of the respondents annoyed in bogus, dangerous, infection, and
botheration of a cosmetics. Lastly, most of the online sellers gave a kinds of strategies.
The strategies are give deduction in the price, promo, bundles, affordable value, sales
talk, induce and build trust between the sellers and the customers.
Conclusion
The researchers conclude that cosmetics are mostly sold by online sellers due to
the demand of the users and because of the demand it became popular among millenials,
especially on high school students. Mostly of the online sellers nowadays are high school
and senior high school students. Online selling became more effective when the seller
gives different kinds of promo and it is very efficient for it makes their sales to grow.
But, there are still disadvantages in online selling. For there are some scamthat the
products have a defect or side effects in the customers. Online selling is an efficient way
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of earnings income but, there are always some positive and negative effects that sellers
should always be aware of.
Recommendation
The researchers recommend that online seller must be aware on effects of
cosmetics. Find out the new product what millenials want nowadays. Make a different
ways to make customers buy your product. It is better not to increase the price that is not
suitable for the product. Be aware of your product that are you selling. Check the product
if it has a side effects, check the comments who use that product, and check the feature
of the product before you sell. Online sellers must learn to advertise their products, give
promo and affordable price to their students customers. Online sellers need to build
customers relationship to enhance more trustworthy customers. Online sellers must learn
those strategies that will be more effective in order to succeed. The researchers also
recommends this research to be improve and use as basis for the future researchers.
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CHAPTER I
It’s Problem and Background
Introduction:
Food is one of the basic needs of an individual. Food is a energy of people
because foods have a lot of nutrients, mineral and energy that absorbed of the body.
People who eat more can help prevent future diseases. But not all foods can be as healthy
as the other, some contains many ill-causing bacteria’s due to improper preparation of
food. Nowadays people emphasized on food quality, some eateries have uniqueness to
attracting customer. The connection between quality of food to customer, every customer
finds a good quality of food more customers can be attracted if a food are delicious,
nutritious and have quality. If the foods are good to customers, customers can go back
and spend time in the eateries. May possibility to increase the income of eateries and can
become a popular to the people. Quality product is made from particular raw martial with
a lot of time and effort spent. Every product, every service of food has a quality to satisfy
customers need. Food quality seems to be accepted as a fundamental component to
satisfy eateries customers. People are the heart of business, having a business must
consider of a being hardworking and interesting. Businessman and woman who have a
small business they plan and develop their business. Being owner of a Eateries they still
looking for a high quality and original products. Because customer wanted a delicious
and the safety of the foods. There are a certain characteristics that distinguish a
good eateries, such qualities help keep a good eateries filled with satisfied customers. A
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small eateries sets a high standard for its food quality and ensures that customers receive
the quality of food in every meal. Serving a quality of food must to check the
environment and processing methods to comply standards. High quality in ingredients
and experienced to cook are important to serving a food help to enhance customers. Some
of Eateries should have one or more unique features that stand out in a customer.
The researchers are going to conduct this study to have knowledge about quality
of foods by eateries.
The researchers aim to answer the following:
1. How does the customer ensure that the foods they bought from Eateries are safe
from food-borne diseases?
2. How does the customer react if somehow they experience early symptoms of
some food-borne diseases?
3. How does the Local Government act if there are complains about the food quality
in eatery?
The study entitled “A Study about the Quality of Foods Made by Eaterie’s along
Greenbreeze Ave., Langkaan 1 Dasmariñas City, Cavite” will be beneficial to the
following:
Customers – This study help the customers to know the quality of food made by Eateries
and understand the different its qualities that the customers consume.
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Owner – The owner are the one who keeps and handling the eatery for every customer to
appreciate their product. This study can also help them be motivated, realize and
understand how people find quality of food. And it also help them how to maintain the
cleanliness of their products, and place where they operating.
Community – the community of the place where the study conducted are so many
insights about the quality of food in Eateries and most of the people in this community
are actually interested. This study will help the community to understand the true
significance and how food can actually help the people to get through our daily lives.
Scope and Delimitaton of the Study
The researcher conducted their study entitled “A Study about the Quality of
Foods Made by Eateries along Greenbreeze Ave., Langkaan 1 Dasmariñas City, Cavite”
this means that they only conduct the research in Eateries along Greenbreeze and the
respondents will be the customers who are eating in the Eateries.
The genuine and appropriate response of the respondents will help the
researchers to determine the Quality of Foods made by the Eateries.
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Chapter II
Related Review Literature and Study
This section contains different literature from different persons and locale. These
literatures serve as the evidence of the study.
Related Literature
According to Ryuet. Al (2012), has been highlighted as a measure of
customer satisfaction within restaurant market as a consequence of which Ryu .et al
(2012) adopted five dimensions of food quality, namely: the smell of the food is enticing,
there is a variety of menu items , the food is nutritious , the food is delicious , and the
food is fresh.
According to Shaharudinet. al (2011) has become one important element of customer
purchasing intensions it is because the trend is set these days that consumers look for
fresh foods or foods served in a fresh manner which they find hygienic. To ensure
freshness , food should be served in a timely method. The food quality may be different
to consumers because their views are inconsistent and varied from various perspectives.
According to Barber and Scarcelli (2009) the restaurant or small eateries
must to pay attention to the cleanliness and safety of a food in restaurant. As this factor it
determines the food quality and form perception in the minds of customers.
According to the Departrment of Health (2015), the one problem in the foods is the food
poisoning , to prevent it ensure the cleanliness and the proper cooking of food to prevent
the bad effect of it. Avoid eating in the Eatery, it must be better to eat a homemade.
Before cook the food wash the hands, wash the raw materials, separate the raw products
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to the cooked food for to prevent the cross-contamination that can be food spoilage. For
the consumer be careful to the food that buy and eat. Check the quality of food and find
out how the proper storage of food.
Related Study
The main factors of the food quality have been studied by Ko and Su (2015)
who identified two classes of dimensions as associated with customers and products. The
goods category contributes of safety, hygiene, culinary arts, and product character. The
consumer category contained food quality, marketing and environment.
Food quality are an important to the customers according to the study of
Deshpande , Basil (2009) that quality of foods must to consider the food taste , price ,
nutrition and comfort were this components used in food to be satisfy the customers.
Study focused on assortment, quality and convenience.
According to Taryn W. Morrisse , one of the Author of the article “ Local Food Prices”:
Effects on Child eating pattern , food insecurity , and overweight (2012) food in the food
in the fast food and eatery gives energy for the customer. But it has side effects in our
body. The one reason is used chemical of fast food and eatery to preserved the food.
According to the Restaurant and Cafeteria Management Service ( Villanueva, 2010), the
importance of food service is not just to give food,but ,to give the best food that can be
eaten and prepared under acceptable standard of cleanliness and to be served with lower
price.
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Chapter III
Research Methodology
The following are methods that used by the researchers in gathering data for
more justification of the study. The methods written below are used effectively.
Research Design
Research design refers to the overall strategy that researchers utilized. This
study is under a Qualitative Method because it is focuses on literatures and it does not
include formulas to gather data. It goes under this kind of method because the researchers
wanted to find out the correlation of their chosen topic with respect their respondents.
Additionally, it is non-experimental type of research because it does not need
experiments to gather data nor medical purposes research. Finally, they also used cross-
sectional method of collecting data because they took their interview only for once and
does not go back again in the same faces on the next day of their interview.
The respondents of this study are the customers in all Eateries that operate
along Greenbreeze Ave., Brgy. Langkaan 1, Dasmariñas City, Cavite. The researchers
used stratified sampling technique to get respondents of each eatery. They picked at least
five respondents whose customers of every Eateries they walked in to fulfill the required
numbers of respondents with 25 only.
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Research Instrument
Subsequently, after the confirmation of the questionnaires, the researchers’
used interview as their instrument to gather data. The interview is composed of
interviewer who is he the researchers that interrogates the interviewee, who, is the
respondent. Researchers used open ended questions to answer the given questions.
Research Procedure
In able to fulfill the research, the researchers were asked to make their survey
questionnaires which will their instrument to gather data. After they made their survey
questionnaire, they submitted it to their teachers for the correction of grammars but it
took only a day for the instructor to check their questionnaire and gave it back. Before the
researchers conduct their study, their teacher asked them to choose a number of
respondents between 25-30 and they free to choose what they want. For the conveniency,
they chose only 25 respondents. A day passed by, they started to conduct an interview.
They asked every customer they met in every Eatery they walked in if they could be their
respondent. There are times that things weren’t go in their way because some respondents
did not want to participate, so, they asked the other customers if they are willing to
cooperate in their interview. As a result, they took four days to complete the needed
twenty five customers. After the completion of interview, the researchers started to code
the data they have gathered and they interpreted it effectively.
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Chapter IV
PRESENTATION , ANALYSIS , AND INTERPRETATION OF
DATA
This chapter analyzed the data followed by the interpretation. The findings relate to
research questions that guide the study. Data described and explore the Quality of foods
made by Eateries
Response Final Coding
1. How do you ensure the quality of food is
safe?
a. I check the smell, look, and
overallpresentationof the food. I also check
if the eatery that I ate was a reputable place
that has standards.
Food Quality
b. For me, the place where the foods
arebeing prepared or cooked is the most
important. This matter ensures how clean
the food is. We should not just based on
taste or price, we should take health as our
number one priority. Reputation
c. I based on the environment where
thefood from, like in the kitchen, ,if its
messyor dirty probably I’m not eatery in
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the eatery.
Check the cleanliness of foods
d. For me, it must better and prefer to eat in
the eatery where the kitchen is visible to
customers for ensure that they food is safe , Food Quality
and must to look the food if it is good smell
e. I ensure that the quality of food is safe
because of the taste and there are a lot
ofpeople who eat in here and I tried Taste of Food
theirfoods many times
f. The preparation of the food and its tasteis Taste of Food
good
g. It must better look the quality of foodlike
the smell , taste , freshness and the kitchen
visible to customer to see if the food is safe Food Quality
base on how their cook the food
h. I base on what and how food is safe and
I’m looking the texture and the smell of the Food Quality
food
i. To ensure the quality of food first know
the place where the food is cooked, second
know the healthy standards and how Healthy Standard
theyserve it to customer. And look the Preparation of the food
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environment if it clean
j. Look the overall appearance of the food , Food Quality
taste ,etc to sure the safety of foods
The problem no.1The customers in the eatery find the quality of food by smell , taste , look ,
cleanliness of food and the reputation . And customers find the healthy standards of foods to
secure their health , and customers based on how it prepare and serve the food to ensure the
safety of the food.
2. How does the customer react if some
how they experience early symptoms of
some food-borne diseases?
a. Assess the situation and the sickness that
i have possibly acquired. I will drink a lotof
fluids and go see immediate medical Apply first aid
attention
b. I will not blame the eatery I’ve eaten to
its my fault on eating there so i’ll take
allthe responsibilitiesthat cases like theses
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happens. Inform the eatery
c. Afrer experiencing the early symptoms
of food poisoning , probably I will go to
ahospital immediately and consult to an Must go to Hospital
expert
d. Consult to the Doctor , clinics or hospital
Consult to Doctor
e. I will first sure if the food really cause
the food poison and I will go to a
hospitalimmediately for check up. Consult to Doctor for Medication
f. Go to Hospital or clinic to be checked up Must go to the Hospital
g. Consult to Doctor for check up Consult to the Doctor
h. Consult to the Doctor Consult to the Doctor
i. I’m go to the nearest hospital to give a cure
to prevent spread of toxins Must go to the Hospital for the cure
j. Go to the nearest hospital to ensure the
safety of health Must go to the Hospital
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The problem no.2Customers who eat in the eatery concerned to their heath that is why
respondents answered that if they experience early symptoms of food poison the best things
that they can do is apply first aid to lessen the pain, go to hospital to consult doctor for to
treated immediately. And inform the eatery that the food that they served have a something
wrong with the food.
3 .How does the Local Government act if
there are complains about the food quality
in Eatery?
a. Yes, all eatery must have health
standards that must be followed and in
order to prevent future problems, we must Not allow to sell a food
shut down those who do not follow
b. Once will be fine but if cases like theses
happens again I’ll report it to the
nearestexperts to make sudden inspections Report to the authority
to them.
c. We can give punishments
likesuspensions and to ensure that is safe
32
we could do consulation or to tell to one It must be suspended and must to pay a
people who has responsibilities for this penalty bill
d. It is possible that the food is not from the
eatery that’s why the food poisionhappened
.Must be banned It’s better to be banned
e. If i proved that their food causes food
poison I will say it immediately to the
authority to prevent others to experience Report to the authority
what I’ve experienced
f. Give the penalty and not allow to open
again Must give penalty and not allow to sell
g. Tell to the authority to file the case of
punishment for the owner of eatery Tell to the authority
h. It must be banned It must be banned
i. Tell to the authority and they must tohave
an agreement Tell to the authority and have an agreement
j. I will inform them that they have
mistakes that they need to pay it Tell to the owner of the eatery
33
The Problem no.3 Eatery must have a sanctions that they must deal with it, some of
respondents answered that the eatery must have to give a penalty bill to pay for the
violation that they did , report to the authority to have action , must to be banned for to
not repeat happened and must to tell it to the owner to inform them that they did
mistakes.
34
Chapter V
Summary Findings , Conclusions , and
Recommendations
This chapter presents the summary of the findings, conclusions and recommendation
based on the data analyzed in the previous chapters.
Summary of Findings
The focus of this study is to determine the Quality of food made by
Eateries. Based on the findings of Researchers, respondents answered that they are sure
with the safety of foods based on its quality. Quality of foodis the characteristic of food
that is acceptable to the customers.Must have healthy standards to ensure the safety of the
customer. Know where the food is cooked and the cleanliness of the environment. Look
how they it prepare and serve the foods for customers. If some of respondents experience
early symptoms of food poison some of respondents answered that they must be inform
the eatery, apply first aid, and must go to the hospital to consult to the doctor, as much as
possible and inform the eatery. Once they prove that there is something wrong in the
eatery they must report to the authority, it must be suspended because of their mistakes
and must pay a penalty bill for the violation, not allow to sell a food and it must better to
be banned.
Conclusions
The Researchers conclude that the Quality of food has a great impact and important on
daily lives. It makes them feel comfortable by knowing the quality of food is best, and
35
must give the sanctions for those who proved their have a mistakes that is why most of
our respondents prefer to eat on the eateries that they already knew the safety of food. It
helps them to be aware of food that they eat.
Recommendations
For the customers, the research title may help you to find out the
quality of food. Once you try and started in eating patronizing the food that those eateries
serving. You must be aware about the food you eat. Researcher best advice to give is to
know first the quality of food by the smell, taste and the physical appearance of the food.
The Researchers recommend the customers to file charges for the mistakes of eateries in
case of food poisoning happened.
For the owner, hand your business with a good manners and right
conduct. Before you cook the food you must know the sanitary guidelines and to
maintain the safety and cleanliness of the food, and how the proper way to preserved the
food, make your food presentable to the customer for them to feel that their food is safe
to eat,to prevent complains from the customers.
For the employee, be careful what you serve the food for the customers. Be
presentable and maintain the cleanliness of yourself. Respect the customer, greet them
with a good manner.
36
CHAPTER I
BACKGROUND OF THE STUDY
Introduction
Small scale business employs a small number of workersthat may consider their
relatives or companions and it does not have high volume of sale. Running a business is a
dream for many of us, but it’s not a dream that materializes easily. According to the
Roman times the middle ages and the medieval period, “If you go back over 500
years ,then you’ll realize that virtually every body was running a small scale business of
some form or another.”
According to the one of the most renowned businessman in the Philippines, Henry
Sy “You have to have a dream whether big or a small.Then plan ,focus ,workedhard and
be very determined to achieved your goals.” He started as a shoe maker until he was
reach his goal, to be successful businessman. In managing or handling a small business
you should be motivated have patience ,self-
awareness ,organization ,humility ,curiosity ,empathy and confidence. It can teach some
tips how to be a better one and there’s no problem if you start in a small amount of
capital to make a small business ,the important is you try and believed to yourself.
Managing a small business is complicated because you didn’t know if it will fail
or be successful ,not all the time you get that fulfillment sometimes more failure more
lesson and strategy to learn. In this case you need to have a choices ,a plan because
sometimes plan A will fail and atleast you have substitute plan to continue your goal.
37
Sometimes problems will come out especially about money but to run away or running
from those problem reflects on how you control a small business. In this case you need to
be strong to handle it.
According to the one of the most renowned businessman in the Philippines, Tony
Tan Caktiong “If you dream big and put your dreams into action you will indefinitely
make mistakes. Just be quick to recognize them and learn from them as fast as you can.”
Statement of the problem
1.How to get the sympathy of the customer?
2.What are the actions that the owners do,when their business are going to lose?
3.How to manage and expand their business?
Scope and Delimitations
The researcher study focus on how to manage a small scale business.The
researchers delimit their study to those who have sari-sari store near in Langkaan 1.
Significance of the study
1.Seller
-It is important to know this, because they are able to get some business tips to
make their business grow and become successful and to learned more ideas on how to
manage a small scale business.
2.Future Researcher
38
-This is important to future researchers for them to know or they can have idea
and use this as their guidelines.
Definition of Terms
1.Managing
-is a task to making a decision for the employee to obey it.
2.Amount of Capital
-financial value as well as the tangible factors of production including equipments
used in enviroment.
3..Renowned
-known as talked about by many people;famous
39
CHAPTER II
REVIEW RELATED LITERATURE AND STUDIES
According to Abrugar(2013) “There are many reasons why Filipinos don’t start a
business,and one of these reasons in the lack of effective and efficient implementations of
laws that were supposed to promote entrepreneurship in the Philippines.”
According to Abrugar, in 2013 most of the reasons why people do not want to
build a business is the lack of effective and efficient implementations of laws which
declare or introduce entrepreneurship in the Philippines.
According to Natividad (2015) “Going down your own path as an entrepreneur
will always involve capital and investments.”
According to Natividad year 2015 is the goal you will or the path you are going to
become as an entrepreneur you should always know if that will be have the capital and
business investment you if you will build a business. You cannot get started without
capital or enough money to do business even a sari-sari store.
According to Villavicencio(2018) “Entrepreneur focused on relationship -building
and caring for employees welfare.”
According to Villavicencio year 2015 it is better to have a relationship with the
customer ,to find out what they really need and if there is not enough of them your skills
as a person who is working.
According to Legaspi(2013) “Small enterprises obtained higher appreciation
about the use of statement of cash flow analysis and operating budgets while financial
40
budgets ,capital budgeting decisions,managing customer’s relationship and operating
budgets were the very useful tools for the medium enterprises.”
According to Legaspi year 2013 small businesses need to know how to handle
and rotate money because if you do not know it and you cannot do it there has a
possibility that your business will be built soon enough. And if you start with a little you
should know the decision once it has problems with your business.
According to Kao & Liang (2013) “small business as one that is owned
independently.It is not a subsidiary of a ledger firm and managed by its owner with little
or no delegation of decision -making to employees.
According to Kao & Liang year 2013 its is managed by the owner but without
delegacy of decision -making for the employees.
According to Hossain (2015) “This study is objective to examine the current
research on open innovation in small and medium size enterprises to integrate empirical
findings and to point out the future research agenda ,and findings suggest that studies are
mostly performed based on panel data and only several studies include sophisticated
statistical analysis.”
According to Hossain year 2015 it must have to know the innovation or they must
have a improvement on their business.They must creating new ideas on their small
business and they must point out their future agenda to performed based on the panel data
and only several studies include sophisticated statistical analysis.
41
According to Verbani and Venturin(2013) “Knowing how to identify
risks ,attribute a value and a priority scale ,design actions and mechanism to minimize
risk and continuously monitor them are essential to guarantee companies survival and
create sustainable value this is especially true for small business that are most exposed to
harmful effects of the risks due to limited resources and structural features.
According to Verbano and Venturini year 2013 you must identify the risk and
have a good quality or attribute the value and must monitor the essential guarantee
companies or the small business the small and medium size of business have a very
harmful risk effect.
According to Ogbe(2017) “The role small business play in the process of
economic development and ofcourse poverty reduction.”
According to Ogbe year 2017 in terms of business its always have a poverty and
p you must take a risk and also you must have a knowledge on it.
RELATED STUDY
According to (Fritzroy & Hubert,(2014) “Noted similarities between the owners
and successful senior managers in their ability to plan across longer time perspective than
Junior managers or most non managerial individuals. Planning should not be regarded ad
merely.”
According to Tabitha Karanja(2013)”has fought many battles and survived. But at
the moment she is facing a titanic battle for her business life.”
42
Accordind to Machado(2013) “Growth is an important phenomenon in small
enterprises.
According to Soriano(2013) “small small owners and entrepreneurs have
been receiving greater recognition as drivers of economic growth.
43
CHAPTER III
RESEARCH METHODOLOGY
In this chapter,you can see the research design that the researchers used,the
respondents of.the study,the instrumentation and the research procedure.
Research Design
The researchers will use phenomenology method of research. They used
phenomenological research to describe a “lived exxperience”of a phenomenon. As this is
qualitative analysis of narrative data ,methods to analyze its data must be quite different
from quantitative methods of research.
Research Respondents
For the researchers ,to get some information regarding to the topic “Managing
Small Scale Business”, they used to choose the respondents near in langkaan 1
dasmariñas cavite and free from their opinion.
According to the observation ,the chosen respondents are whom that owes a sari -
sari store.
Instrumentation
The researchers used interview questionnaires as their instrument to gather data
about managing a small scale business,that they are used in the study.
44
Research Procedure
In the researchers procedure ,the researchers started to think of the title that is
related to the business.The researchers make (3) titles and making it specific and got the
final title. After having a title the researchers did the chapter 1 which includes the
Introduction ,statement of the problem , and hypothesis. After doing the chapter 1 the
researchers proceed to chapter 2 , they look for the Related Studies and Literature.
Lastly , they conduct a interview questionnaires to the one who owes a small sari-sari
store for the chapter 3 and after gathering the data ,the researchers will cntinue to know
what they are going to do in writing the chapter 4 and 5.
45
CHAPTER IV
RESULTS,ANALYSIS,AND INTERPRETATIONS OF DATA
Having read and answered one by one by each of the respndents,the researcher
presented the respondent’s respective reactions to each of the statements given upon the
questionnaire.
1.How to get the sympathy of the customer?
Respondents Final Coding
A.Greet the customers with smiling face
and offer them discounted items and give

Good Customer Service
them exact price,Thank them for buying
your product.
B.Having a best quality of food,cleanliness
of environment and good relationship to

Unpolluted environment and Good
the customer,courtesy rather. Customer Service
C. You should have more merchandise. Variety Of products
D.Low priced of the product. Affordable
E.You should have more merchandise. Variety of products
F.The cleanliness of environment and Variety of products and unpolluted

environment.
additional product.
G.The relationship to the customer and the
46
quality of food. Good Customer Service
H.Lower the price of the product. Affordable
I.The environment should be clean and
presentable. Unpolluted environment
J.Greet the customers in a nice way and its Good Customer Service and Variety of
should have more merchandise. products
The interpretation of Statement of the problem no.1 is some of them answered variety
of products ,and Good customer service because according to them a lot of products can
persuade the customer to buy and also the lower price because they think that if they
lower the price compared to their competencies they can persuade their customer.
2.What are the actions that the owners do when their business are going to lose?
Respondents Final Coding
A.Switch to other products,like the
everyday need,so the customer will not Innovation of the product
have the chance to refuse,what you offer to
them.
B.Find a new promo for the customer, if
you gain a lot of customer again,you will Discount / Sales
your capital again.
47
C.Add some different product and have a
promo. Variety of a product and discounted items
D.Having a promo. Discount/ Sales
E.Try a business or products that are
people always need and it is necessary. Variety of product that in demand
F.Find a new promo for customer. Discount/ Sales
G.Add some different product. Variety of products
H.Buy the product needed not luxury. Do not buy expensive
I.Add some merchandise and give a Variety of product and discount
promo.
J.Improve the product. Innovation
The interpretation of Statement of the problem no.2 is the actions they will or want to do
is having some discount and add some products because they think that if they discount
their products and add some more products ther customer will come back for curiosity
and because of the discount becase people nowadays they need or want some discount
and more products because the customer attract for the variety of product that may
display in a business.
3.Owners are having a hard time to think and plan,how to expand their business?
Respondents Final coding
A.Be friendly to your clients and give them
the best quality of your products. Good Customer service
48
B.Maintain the quality of
foods,neatness,and good services. Unpolluted environment and Good

customer service.
C.Good relationship of your
customer,because if the treatment you will Good customer service
do to your customer is great,the customer
will comeback again.
D.Keep the money you gain everyday. Be thrifty
E.Being nice and melodious and good
services. Good Customer Service
F.Be friendly to your customer Good Customer Service
G.Find a low-priced supplier not only buy
and buy because it can be wasteful. Discounted Items
H.Maintain the cleanliness of the
environment. Unpolluted Environment
I.Improve the product and add some Innovation of the product
product.
J.Add some product that is needed by the
customer. Variety of product
The interpretation of statement of the problem no.3 the owners strategies that
they want to do is to innovate their products because some of their customer
49
complaining about something new and also the customer need a place which is less of
pollution and cleaned environment, because most of them are concerned to their health.
50
CHAPTER V
SUMMARY OF FINDINGS,CONCLUSION AND RECOMMENDATIONS
This chapter presents the summary or the research was under taken, the
conclusions drawn and their recommendations made as an out growth of the study.This
study is on the managing small scale business.
Findings
In interview questionnaire,some of the respondents answered that to get the
sympathy of the customer some of them prefer to have a lot of product for the customer
to have a interest for the products,affordable because most of the customer short of
money and affordable is one of their advantages according to them, but most of the
respondents answered ,good customer relation or service because they think that if you
treat your customer ‘s nice they will come back.Some of them want to innovate or change
their product just for the demand of thr customer and the other is having a discount or
sale because according to the respondents ,customer is always attracted to a discount or
promo, but one of them want to save money to circulate their profit.
Conclusion
Based on the findings of the study the following conclusions are drawn:
51
The researcher conclude that the most choices of the respondents is having a lot of
products just for the customer to be attracted to their eyes and they are attracted also for
the unique products.Most of the respondents want to innovate or change their products
just to have something new and someone said, more products and discount can satisfied
the needa and wants of the customer.
The researchers conclude that managing a small business has big help for the
daily expenses of each business and it doesn’t have a bad effect as long as it worls
well.The respondents choose to state those answered because they can apply it in their
business.
Recommendations
Based on the result the researcher have this recommendations:
 To the future owner of small scale business,you must always consider
your customer’s needs and wants.
 You must be patient and responsible enough to achieve your goals in your
business
 The owners should know what is the important things to buy
 You Should know your strength and weakness for your competitors
 You Should know your competitors
 Good relationship to the customer is needed
52
CHAPTER I
Introduction
"Business is the activity of making one living or making money by producing or
buying and selling products (goods and service) any activity or enterprise entered into for
profit". "Business is an organization or economic system where goods and service are
exchange for one another or for money". A business can earn a profit for the products and
service it offers. Business is a carrier which you learn how to manage and handle a thing
that you share with others. "The word business comes from the word busy, and it's means
doing things". There are number of great reason why you should start a business and in
making a business has a lot consideration to make. When starting a business you need to
face the consequences of having a small or big new business. There's a lot of trials and
challenges that you should overcome. The most biggest challenges that you face upon on
starting a business is finding fund to be able to create a business you want. We want to
study this because someday we want to make a business and studying these will make us
learn a lot on starting a business. We want to share our research to those people who
wants to have a business and in our research they can get knowledge and they will also be
prepared on starting a business.
1. How challenging to build a new business?
2. What are the effective ways to manage a new business?
3. What are the usually trials and challenge on starting a business?
53
This research is focuses on the study of the trials &challenges on starting a
business. The researcher delimit their study to those business owner that have face upon
different trials & challenges on starting a business.
The topic that researchers choose is "Aresearch about the trials & challenges on
starting a business". The researchers would like to share some information and
significance of the following.
ABM STUDENTS - It's important for the ABM students to enhance their knowledge
on how they will deals the trials & challenges on starting a business in the future.
NEW BUSINESS OWNER - It's important for the new business owner to be aware
on the trials &challenges that they will face. It can also give an inspiration to them.
FUTURE RESEARCHERS - It's important for the future researchers to get a lot of
information about business, especially in the trials & challenges on starting a business.
DTI - It's important for DTI to be aware on how business owner deals they trials and
challenges. So they will be able help them.
Definition of Terms
Business - the activity of making one living or making money by producing or buying
and selling products (goods and service).
Challenges - a difficult task or problem.
Manage - to take care of or handle.
54
Profit - the benefits that come or gain on doing a business.
55
CHAPTER II
REVIEW OF RELATED LITERATURE AND STUDIES
Related Literature
"There's alot of people want to start a business and there are a lot of challenges
people will face upon. One of the challenges is the money or capital for your new
business".
According toJ. Demesa(2016);Starting a business is not easy there's alot of challenges
that you in counter. One of this is the money for capital and it should be big to start your
business. Some people not be able commit the amount of capital they need so they end up
in loaning or borrowing to others and it’s not a good thing for the business because it can
gave bad effects to yourself. Just start to a small business so you will not need a big
capital and you will avoid loaning.
"When starting up a business, it must be kept in mind that business owner has full
knowledge of what he is going start with willingness to learn more will absolutely make
them from becoming successful.
According to ArmandoO. Bartolome(2016); Owners should have full knowledge
that will help to there business to be success and when starting a business its important
the willingness to learn more and able to improve the critical thinking and skill that will
lead you to the success business.
"A lot of business owners find themselves struggling with time for example where
to find it and how to manage it".
According toN. Natividad(2017);In starting a business the owner must struggle is
in making a time or how they will manage it because a new business should more time
56
not just in planning but also in alot of operations that will do and it's need alot of time and
as an owner you should capable manage your time so the operations of your business will
not have problem.
"Small business owners will tell you, the risks and challenges are usually worth
the rewards and are worth finding solutions to in order to realize your dream".
According to Dave Thomas (2017); Starting into a small business and taking a
risk for it and facing the challenges like Running the show,finding fund, health insurance
and time management. Those challenges will became worthy for you because facing a
challenge teach you to learn more and make you to became a hardworking and those
learning and hardwork for the challenges will lead you to your dream or success.
"Starting a business there's alot of challenges you will encounter and you need to
deal with this no matter what and business is not just for the old person you can be
successful even you're young."
According to Larry Alton(2016); Starting a business is not just for adult or old
person it can be young people and for the young owner of a new business they encounter
alot of problems from givingup they career to facing the challenges in business. If they
have determination and hardwork for every challenges they have surely even a young
owner they can fly or reach they dream.
57
"Starting a business can be exhilarating and wildly fulfilling. However, it can be
quite complicated, and may challenge you in ways you had not imagined. Knowing the
challenges and problems you may encounter in your start-up"
According to Heart Newspaper (2019); Starting a business make owner happy
and to achieve more but there's alot of challenges or problem you will face upon but as an
owner before you build your business you should know what problem or challenges you
will be encounter because being aware of it makes you prepared and ready to the
challenge and you will be know already what solution you will need.
Related Study
"Entrepreneurship, and specially first timers face a whole host of business in their
early years, but it's possible to move past them, as long as you keep the right mindset and
build the right team". Based on the study of Brenn Swanston (2018); Entrepreneurship
encounter a lot of challenges when they early years in business. As an owner you must
have a positive mindset and know how to make a good team with your employee and will
lead you to the success. It’s not easy to be a successful but if you are aspiring to startyour
own business from the ground, you must need to hardwork on it and it possible that your
business will be successful.
According to Lindsay Kolowich (2018), “In the first few years of business, small
companies come up against a lot of different challenges. Some are harder than others to
overcome and according to the US Bureau of Labor Statistics, about 20% of small
58
business ail by the end of their first year. By the end of their fifth year, 50% go under,
and by the tenth year, the number rises to 80dream.
According to her, when you first year in the industry of business you will fail the
business that you taken, because of many challenges that you will encounter. According
to the US Bureau of Labor Statistics that small business will failed within the year that
they first time in business, but after so many years to industry of business you will
become a successful business. Because every year you encounter would will learn and of
course you used it to pursue what you want to do someday.
According to Armando O. Bartoleme (2018), “Young entrepreneur alike face
different challenges. Sometimes, it is all the attitude of these young entrepreneur on how
they deal a business.”
According to him, that young entrepreneur will face a different challenges on
starting a business. But the main point is the attitude how you dealing to another
business. You need to have a communication skill to persuade your business.
According to Alfredo Yao (2017), “His determination to make out of nothing,
hewas able to achieve beyond what he could ever imagine. One of important life lesson
for Alfredo Yao is to just work hard and never lose hope.
59
According to him, if you have determination to the things that you want to
happened it will work. Because sometimes there’s a lot of unexpecting happened to your
business. You just need to trust yourself to have a better business.
60
CHAPTER III
METHODOLOGY
Research Design
The researchers used phenomenology method of research. Phenomenology is the
study of individuals experience or the ways we experience things. It studies conscious
experience as experienced from first person point of view, used this method study to
gathered accurate and relevant data to be able solve the problem. The needed information
from respondent will be obtained through interviewing them. The selected variable that
the researchers decided to use is proved to be very significant to the contribution of
success of the study.
Instrumentation
The researchers conducted an interview to get a data to solve the problem that
covers by the study. Interviews are completed by the interviewer based on what the
responded says. The researchers focused on interview where in the interviewer is well
aware of their respondents and researchers are know how they will go back to the main
issue when respondents are going in the different topic.
The respondent of this study was the owners of a business. We chose Langkaan l
Dasmariñas Cavite as our locale because our respondent is located there. The respondents
61
will be interviewed in their houses or any comfortable place that the respondent will
choose to.
Research Procedure
The research produce that the research will follow in the course of research.
The researcher started to thinktheir tittles that they want to give solution and after
that they propose it. They search or conducted in library some information for they
chosen research, and researcher started writing Chapter 1 and Chapter 2 which is the
background of the study and the review and related literature which is essential in
reasearch. Then they gathered some information to proceed in Chapter 3 which is
research design and the respondents. The researcher will use to coding in analyzing data
at Chapter IV. Data coding is the process from observed data. In qualitative research is
either from observation, interviews or from questionnaires.
62
CHAPTER IV
Presentation Analysis and Interpretation of Data
This chapter describes the analysis of data followed by a discussion of the
research findings. The findings relate to the research questions that guided the study.
Data were analyzed to identify, describe and explore “A research about trials &
challenges on starting a business.”
1.Howchallengingtobuildanewbusiness?
63
Response FinalCoding
A. It is really hard to start a business It's Difficult because of lack of capital

financially, you need to put an enough
capital. Still learning how to improve it,
but it is worth it when you see how it
improve and grow.
B. You have a maxtime allowing to It's time consuming

business to fly. So on your first business
make it simple as possible.
C. To start a business is very challenging Very difficult and Risky

because of other people. You will learn
how to give importance in other feeling.
And also to face some trials most when
your almost feel your giving up because it's
really not working for you it's not became
big or not successful. But one thing I
learned never give up easily try to find
some ways to make it grow and last thing
believe in yourself pursue your dreams
challenges is always there but never give
up.
D. Super challenging and you needed to Very difficult

risk everything that you had.
E. If I will rate it will be 7,it's requires Difficult

time, effort, fucus, faith, and more prayer
F. It's very challenging to start a business Very difficult to find a buyer

64
In the problem no. 1 the response or answer of some respondent is very difficult
to start a business usually if you don't have enough capital and to find customer.
2. What are the effective ways to manage a new business?
A. You need to know the needs of your Applying target market , consuming market
customer. What is the past moving items and business principles
and right price that can afford. Right
supervision of your business and inventory.
To a beginners, they should know what
kind of business they want. Study the
nature of business. Love the business and
be wise in money management.
B. For the first time doing business, you Beingspecific

should know every detail of it. From the
purchasing-operation. So you will know if
you are earning. As well know your people.
As for the beginners don't spent to much on
your first business. "Your not earning but
your learning"
65
C. So to manage my business I need to Be perceptive and apply workplace
borrowed some money from lending and competences.
friends. When I have client I see to it that
the all money I earn I will buy some tool
for the gathering. So at least I can have
own because it's hard to rent. Stay calm and
Be wise to all your employee and make
sure you will pay the right salary for their
services.
D. We make time and we always deal Be critical thinking and prioritize

strategy for our business. You should learn
time management and you must study the
environment that you choose for your
business.
E. With diligence and faithfulness to the Good supervision and be delegent

lord, and hard work. Full focus, hands on in
business mostly when you are starting a
small one and most of an full
endependence to God.
F. I manage my business by giving the Apply customer relation service

customer a good service and also the price
of my service is not to expensive so
customer will go back again. Just have a
good relationship to the customer and build
their trust. Don't fool your customer about
your product or service for them to be came
back.
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G. When you manage a business you must Apply workplace competences, financial
need to consider the good relationship to management and be industrious
your employee. You need to be
hardworking and prioritize what your
business need and don’t buy too much that
are not needed in your business.
H. I manage by focusing or giving my all Be business-centered, persevere and

attention to my business. Be persistent and consistent
if you like your doing or your business.
Just pursue it. Don't change your quality of
your product. Even the expenses are going
high don't high your price.
I. We just manage the money and business Apply financial management, persevere
is business. You should set aside the and customer relationship
personal expenses. Being persistent and be
good to your customer.
J. Needed to have a good relation to your Apply workplace competences and good
worker and have good treatment to your service
customer. My advice are you should be
hardworking, persistent and have patient.
In the problem no. 2 the response of the respondents are should know your target
market, applying right supervision, being persistent, and the good relationship between
the customer and employee are the effective ways to manage a business.
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3. What are the usually trials and challenge on starting a business?
A. Financial, there's a lot of expenses, rental, Shortage of capital

daily expenses, water & electric capital you
need enough amount to start a business to
sustain all the expenses.
B. In starting a business one challenge to Knowing right supervision

consider is on how you will manage it, from
the investment, operations and to handle your
staff. You should know every detail of your
business.
C. The first challenge that I encounter is Shortage of capital

financial because it's hard to put at a business if
you don't have money to starting it. I remember
in one event I end up with no single amount
money left for me, because I reach there
demands so I put all them oney for the event.
So when they need a Cather they will hire me
again.
D. We encounter financial problem, and mostly Shortage of capital and time management
lack of time to prepare papers that you need in
starting a business.
E. Advertisements and handling client concern. Lack of strategic thinking
F. Customer that always complaining. Protest and irritating customer

Customer that annoying.
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G. Sometimes you will encounter brave Protest
customer complain to your service.
H. There's no customer. Lack of buyer
I. Sometimes there's no customer or people that Lack of buyer

buying products.
J. There’s no customer Lack of buyer
In problem no. 3 the response of respondent are the financial problem or lack for
capital. Also the lack of customer and the annoying customer. Those are they usually
encounter when just starting a new business.
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CHAPTER V
SUMMARY OF FINDINGS, CONCLUSION, AND
RECOMMENDATION
This chapter presents the summary of the findings of the research work
undertaken, the conclusion drawn, and recommendation made as an outgrowth of this
study.
Summary of Findings
Based on the findings of the researchers, most of respondent stated that starting a new
business is difficult. Especially if you don't have enough money or capital for the new
business. Proceeding to the second question the respondent response that the effective
ways to manage a business that you can apply are applying target market, consuming
market, business principle, being persistent, applying customer relation service, be
critical thinking, business centered, workplace competence, , and applying financial
management are the effective ways to manage a business. By the last question, given
most of the respondent response that they encounter the shortage of capital, handling
customer and the lack of customerthose are the problem they encounter in starting a
business.
Conclusion
Based on the findings if the researchers the conclusion in starting a business is difficult
because there's a lot of trials challenges that you will encounter. You must need aenough
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capital in starting a business, you must know of your target market, you must study your
business. In starting a businessthe effective ways to do is you needto have good
relationship in your customers, you must need to become persistent, you have to have a
good super vision, and workplace competences. They also encountered a lack of capital
and the lack of customer.
Recommendation
• As a new entrepreneurs you must apply target market in starting a new business to
avoid problems.
• Being persistent at your business will help you to your business to overcome trials and
challenges.
• Right supervision is also needed in starting a new business.
• As a new entrepreneur you must know the product and your customer.
• You must need a good relationship to your customer.
• You must know the workplace competences.
• You must have enough capital to start a business.
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CHAPTER I
Introduction
Having a job is very important in every people’s life. Money is one of our needs
and people cannot have money by just sitting or lying in bed, waiting for some miracle to
happen. Of course people need a job if they want to have money. Some employee is
choosing their job base on the amount of their salary, because they want to live, and
living means providing for its needs and people needed enough money for that. That is
why having a job is one of the most important things that people need and must have. But
there are some employees doing their job because they want it, they love the job, or they
love to do all the task related to their job. That is why people all over the world is aiming
to get a good job.
Job satisfaction, why it is important as an employee? Isn’t it enough that people
are gaining money by having a job? Why it is important for peopleto be satisfied in their
job? In our society today, money is very important because everything has a price,
especially our daily needs like foods, shelter, medicine, etc. people can’t deny the fact
that money is very important, without money people can’t provide their own needs.
People will suffer if they cannot even provide for their own needs, but the question is
thus money make a person happy? Especially employees thus money make them happy?
Yes, you have a job a good job to be precise with a high salary but are you happy with
that job? Is that kind of job what you really want? Did that job you have satisfies you?
Being satisfied in your job is very important because it only means that you are happy
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and enjoying the kind of job you have, money is not the main reason why people choose
that job or apply in a certain position in a company even if they know that they will not
going to be happy and they will not enjoy doing the job.
We also need to know the how thus job satisfaction affects our job performance,
because when you go to find a job, most of the people go for how high the amount of
salary is and if it can support their living, but employees also need to enjoy the job or
career that they choose because this makes them perform their job well. Now thus job
satisfaction really affects employee’s performance?
This study will give how job satisfaction affects the job performance of an
employee.
This study will answer the following questions:
 Why it is important for an employee to be satisfied in his/her job?
 What are the things that affect the job satisfaction of an employee?
 How can this study be beneficial to companies or agencies?
These research focuses on the factors that affecting the job satisfaction of the
employeesof Saint Joseph Academy of Dasmariñas Inc.
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The significant of this topic “Factors Affecting the Job Satisfaction of the
Employees” is to know how the satisfaction of an employee affect his/her job and to give
information to the following:
Employees. They will know if they are satisfied in what they are doing in their
work, if it’s making them satisfied.
Employers. They will know if their employees is satisfied with their job.
Job Seekers. They can use this as a guide in finding a right job for them that will
satisfy them.
HR Personnel. It will help them to know the factors that affects their employee
satisfaction regarding their job.
Future Researcher/s. They can use this as a guide when they do their own
research.
Definition ofTerms
The following terms will help the respondents and future readers to understand
the study.
Employees – a person who works for another person or for a company for wages
or a salary.
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Job Satisfaction – is a measure of workers contentedness with their job, whether
they like it or notthey like the job or individual aspects or facets of jobs, such as nature of
work or supervision.
Employer – a person or business that employs one or more people, especially for
wages or salary.
Job – a task or piece of work, especially one that is paid.
Job Performance – is the assessment of whether an employee has done their job
well.
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CHAPTER II
REVIEW OF RELATED LITERATURE AND STUDIES
This chapter presents the related literature and studies search by the researchers.
This will also provide the readers with a general overview about the factors that affect job
satisfaction of the employees.
RELATED LITERATURE
According to Andrew Brin, “Job satisfaction is the amount of pleasure or
contentment associated with a job. If you like your job intensely, you will experience
high job satisfaction. If you dislike your job intensely, you will experience job
dissatisfaction.”
As an employee, if you enjoy what you do, then you will find pleasure and
contentment in your job. This shows that you are satisfied with your job. But if you don’t
like your joband it irritates you doing your job then you are not satisfied with that job.
Being satisfied with your job is important because if you are satisfied with your job you
will perform well in doing your job and you will be contented in what you are getting
from your job.
“The workplace environment plays a crucial role for the employees. Nowadays
employees may have a large number working alternatives, then the environment in the
workplace becomes a critical factor for accepting and/or keeping the jobs. The quality of
environment in the workplace maysimplydetermine the level of employee motivation,
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subsequent performance and productivity.”(Journal of Business, Economics & Finance
Vol.1 2012 as cited in Jo Turno)
The workplace environment plays an important role in the level of job satisfaction
of an employee.The quality of an environment of a workplace contribute to the
productivity and job performance of an employee, how working environment can affect
their desire and motivation to learn new skills.
Harputlu, 2014 (as cited in Unutmaz Seda, 2014) states that “There is no
universally accepted definition of employee satisfaction, but there are many definitions of
job satisfaction in the literature. The reason is that job satisfaction means different things
to different people, since people are affected byvariousdifferent factors including
personal characteristics, needs, values, feelings and expectancies. Also, it varies from
organization to organization, since job satisfaction influencing factors such as working
environment, job characteristic, opportunities for employees and working environment
differ according to organization.”
People’s definition of job satisfaction depends on the organization they were in.
They have different understanding about job satisfaction that is influenced by different
factorsmentioned. There are different meanings of job satisfaction, it can be define as
concerning one’s feeling or state of mind related with work and an employee’s positive
attitude towards the company, co-workers and the job.
“There are some indicators they say millennials have not found their place at
work yet as they continue to move from one company to another. Most also aren’t happy
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with the salary they receive” (JobStreet.com Philippine Country Manager Philip Gioca,
2015)
The salary received by employees affect their job satisfaction. Salary is essential
in order for people to survive and a great proportion of people rely on the money they get
from their jobs. Salary is one of the important factors when people are looking for a job
but there is also other important aspect that play vital roles and have more significance
than money. Most millennials have not found the right job for them that can satisfy
them.That is why they have move from one company to another. Most of them are not
happy about the salary they receive, which we can say that, because of this, most of the
employees are not satisfied enough with their job.It can affect their performance when
they are not happy on what theydo and what theyreceive.
70 percent of Filipino employees are happy with their jobs, which leaves only 30
percent who consider unhappy. (JobStreet.com Philippines, 2015). When asked about
why they are satisfied with their jobs, 64 percent of respondents claim to be happy with
salary, company benefits & incentives they are provided with; job role is second at 62
percent, and career growth and the company’s learning & development programs come in
third at 60 percent. (JobStreet.com Philippines, 2015)
JobStreet.com Philippines asked random employee if they are happy with their
job 70 percent of them said they are happy and 30 percent of them said they are not
happy. They asked them the reason why they are happy 64 percent of them said that it is
because of the salary that they are receiving, incentives and the company benefits they
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are getting. Which concluded that if the company does not give a good salary, incentives
and benefits to the employee, the employee will not be satisfied with their job.
For Filipinos, “salary, company benefits and incentives” topped the reasons for
employees’ satisfaction (64 percent); followed by “job role” (62 percent); “learning and
development programs, and career growth” (60 percent); “working environment, culture,
and work-life balance” (59 percent); and “relationship with colleagues and superior” (56
percent). (Inquirer.net, 2015)
Salary, company’s benefits and incentives ranked first as the reasons for job
satisfaction, second is job role followed by learning and development programs, and
career growth, next is relationship with colleagues and superior. It shows that there are a
lot of things that the company shall provide in order to the employee to be satisfied. All
of this affects the job satisfaction of the employee because those things make them work
harderto reach the company’s goal.
RELATED STUDIES
Based on Rukh Lala et al., (2015) study “Job satisfaction of employees was
significantly affected by demographic, financial and non-financial factors. Employees
who are older than 50 years, with greater experience, and in higher management positions
were more satisfied with pay, promotion, work stress, work condition and working
environment. The employees’ departments did not play any significant role in affecting
satisfaction levels.”
Employees job satisfaction has nothing to do with the departments they were in.
For those whose ages range from 50 and above they are happy with theirsalaries,
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promotions, working environments and working conditions, all of these plays a role in
the job satisfaction of the employees and this affect the level of satisfaction of the
employees.It shows that employee is satisfied with their job if the company is giving
them good salary and making them work in a workplace where the environment is
pleasant and will not be a burden for them while they are working.
Based on Rahman et al., (2017) study, “The job satisfaction levels of full-time
direct sales agents of Takāful and insurance industry matter and have higher levels of job
satisfaction associated with greater ranked efficiency, effectiveness, productivity and
profitability, increases in job satisfaction have been linked to more positive work
environments, improved culture, higher rate of worker retention, and finally with
institutions identified as “Great Places to Work For”. The importance of job satisfaction
in the insurance industry was the motivation for this examination of Herzberg’s two-
factor theory with the moderating effects of Shari’ah perception.”
Based on Rahman study both “motivators” and “hygiene factors” in Herberg’s
model are significant with job satisfaction. Shari’ah perception moderates the relationship
in the model, both the factors become insignificant. The result of their study suggests that
there are opportunities for organizational leadership to improve employee levels of
Shari’ah perception, which can enhance the performance of the organization.
Based on the results of the study of Angeles, et al., (2015) they arrived at the
following conclusions: (1) Employees of Ajinomoto Philippines Corporation are satisfied
on the way they were being handled by the management. Respondents were satisfied on
working condition, equipment, interpersonal relationship, motivation, and present job. (2)
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Majority of the employees were given good rating by the station manager in their job
performance. (3) There is no significant relationship between job satisfaction and
performance of Ajinomoto employees. Majority of the employees are working in the
company for more than five years and above; therefore, they are happy with their
supervisors, co-workers and are family oriented.
There should be a good relationship and trust between the management and the
employees. The feeling of being trust by the company is a source of motivation. It helps
the workplace to feel that they are part of the team or a family, With the cooperation and
trust, performance in the workplace will increase and will lead to the success of the
company. This thing will help the employees to work harder for the success of the
company.
Based on the study conducted byKadtong et al., (2013), it is concluded that the
teachers of Cotabato City Philippines imply that31-40 age bracket majority are females.
Many of them earned college degree and further master’s unit. Therefore, if the teachers
contented with their job, they will develop and maintain high level of performance.
Teaching learning process make more efficient and effective that couldproduce highest
competitive learners. The age, highest educational attainments and length of service were
significant to the job satisfaction. Sex and civil status were noted that there is significant
difference to job satisfaction.
The job satisfaction of the employees is connected totheir job performance, if an
employee is satisfied with their job, they will perform better in their job, they will
produce good quality of performance. Theeffectiveness of employees considered to be
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associated with its satisfaction towards its job. If you are satisfied with your job, you will
do your jobwell. If you are not satisfied, it will show your poor performance in your job.
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CHAPTER III
METHODOLOGY
This chapter presents the methods to be used in the study. It also describes the
subjects of the study, the instruments used, the procedure of data gathering, and the
statistical treatment of the data. This section specifies what method of research will be
used – descriptive, correlational, experimental, or documentary analysis.
Research Design
The researchers use the Qualitative Research method wherein the researchers
analyze the qualitative data collected through interviews, observations or communication
with respondents. Under Qualitative Method, the researchers use the technique Grounded
Theory wherein the researchers generate and develop a theory from the data they
collected. The researchers also use Descriptive Research Method wherein the researchers
describe situations. Under the Descriptive Method, the Survey Method, respondents
answer questions administered through interviews or questionnaires. After the
respondents answer the questions, researchers describe the responses given.
Research Respondents
The respondents of the study are the employees of Saint Joseph Academy of
Dasmariñas, Inc. This contains 25-30 totals of respondents.
Research Instrumentation
The instrument that the researchers use to collect data is the Interview
Questionnaire. The researchers provide a questionnaire that contains the questions that
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they’re to ask to the respondents for them to get the answer they want to have. The
researchers will also conduct an interview to get the exact answer for the Factors
Affecting the Job Satisfaction of the Employees.
Research Procedure
The researchers came up with their research topic, then from that topic they made
their research title and after that the researchers made their statement of the problem. The
researchers also cite online for related literatures and studies regarding to their topic. This
study is intended to collect data about the Factors Affecting the Job Satisfaction of the
Employees and the researchers also think of several questions that will answer their
statement of the problem and will also be their interview questions.
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CHAPTER IV
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
This chapter comprises the analysis, presentation and interpretation of the findings
from this study, it is necessary to analyze the data collected.
1. Why it is important for the employee to be satisfied in its job?
RESPONSE FINAL CODING
a. For me it is important to be satisfied
with your job, because this is where I To be happy and contented
can feel the happiness and the love
from my students.
b. It is very important for us to be
satisfied with our job, because we will To do the job well
not be productive if we are not
satisfied or if we are not happy on
what we are doing.
c. It is important, because if you are not
satisfied, if you don’t like what your To do the job well
doing then you will not be satisfied on
your job that you have.
d. For us teachers, teaching is not just a
job but a profession, a way of living. To show professionalism
Living with people who make feel
85
bad is unhealthy, thus I should feel
satisfied with my profession.
e. For better performance. To do the job well
f. In this kind of job, there will be a lot
of paper works and teaching loads
(stressful tasks) that we are To be motivated
encountering/experiencing but
because of contentment/ satisfaction it
really motivates me.
g. Because it can affect my total To do the job well
performance with my job.
h. Like what my answer on no. 4, it is
very important for me to be satisfied, To be enthusiastic
because it will add reason for me to
be passionate about what I am doing
i. It is very important, because it will
push you to work hard everyday and To be motivated
produced a better outcome of your
works.
j. I wont stay on something I don’t love
if I don’t love my job or if I’m not To be devoted
satisfied with my job then there’s no
reason to stay.
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In problem no. 1, some of the respondents stated that it is important for them as an
employee to be satisfied to their job for them to do the job well, some statedit’s important
for them to be satisfied happy and contented,some stated it is importantfor them to be
motivated, while others stated it is important for them to show professionalism, to be
enthusiastic, and to be devoted to their job.
2. What are the things that affect the job satisfaction of an employee?
a. I think it thus affect when the
environment is conducive, when the
classroom is clean, when the Workplace environment
environment is clean the work will
be better, there will be a chance to
think clearly because you can see
that the
environment is well and it is not a
mess, you will not get distracted
when thinking.
Behavior of the students
I think the attitude, their attitude
when studying, if they’re lazy it
really can affect the teacher, because
sometimes if the student is lazy it
will be the reason why their grades
is failing.
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b. The workplace has a big effect also
your co-workers is included,
because if you are having a Workplace environment,
harmonious relationship with your Co-workers/Workmates, and
co-workers everything will follow Salary
what you will do everything will be
okay.
I think one of it is workmates,
workplace then, salary.
c. As an employee, if your workmates
in the environment is okay in
socializing, your job will be well. Workplace environment,
Salary, workplace environment, and Co-workers/Workmates, and
co-workers. Salary
d. Beside my students who are my
primary source of inspiration, my
co-teachers and others affect me in a

Students and Co-workers
way that they influence my
decisions and my actions on what I
do or how I handle my students.
My students and my co-teachers.
e. Because of good camaraderie my Good fellowship
satisfaction as an employee is
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satisfied.
The workplace, your co-workers, Workplace environment,
and your salary. Co-workers, and
Salary
f. Aside from the students, my desire
to work every day is may co- Students, Co-workers,
teachers. Time management, and Paper works
Students, time management, and
paper works.
g. As a teacher if you doesn’t have
conducive environment to work on, Workplace environment, Co-workers,
you can’t find any satisfaction. Salary, and Institution leaders
Salary, co-workers, and institution
leaders.
h. It is a big factor for me, because if I
am not comfortable with the Workplace environment
environmentdefinitely I will not be and Salary
satisfied.
Salary and working environment
i. Your workplace reflects your mood.
As you are surrounded by nice Workplace environment
people and environment it will help
you to uplift your performance as an
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employee.
If you love what you are doing, if Passion for the joband recognition
you are passionate enough to do the
job, if you get what you deserved, if
you are well appreciated and when
you have your time for yourself and
your family, that’s it, you will be
satisfied on what you are doing.
j. The workplace and workmates Workplace and Co-workers/Workmates
matter so much to me as an
employee. It adds to my decision if I
want to stay or leave my job.

Salary, Workplace environment,
Salary, workplace environment, and
and Co-workers/Workmates
workmates. It adds to the factors that
I consider if I will stay or leave.
In problem no. 2, most of the respondents stated that workplace environment, co-
workers, salary, and students/student’s behavior are the things affecting the level of their
job satisfaction, while others stated that good fellowship, time management, paper works,
institution leaders, passion for the job, and recognition are the things affecting the level of
their job satisfaction.
3. How can this study be beneficial to companies or agencies?
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a. I think the satisfaction that the
employer will get from me if I’m
okay in classroom, if I did not harm

The companies should not worry about
any students physically and
anything as long the employee is doing its
emotionally, if I didn’t bully
job well.
anyoneeven if sometimes I joke
around. I think that’s the satisfaction
that they will get from me as longI’m
not being complained by any parents,
just go with the flow, follow my
instinct, follow my own philosophy
in teaching that’s all.
b. Good performance that’s all, if they
are satisfied on my work of course Importance of job satisfaction to
my performance I will do better at employee’s job performance.
least the next time my performance
will be better.
c. If you’re satisfied, like what I said Importance of job satisfaction to
earlier if you’re satisfied you will employee’s job performance.
show a better job performance you
will do your job well.
d. First, you feel important because your
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needs are being met. Second, you fell
at ease and secured. Lastly, you feel Employees are motivated to work and do
motivated especially for us teachers better if they are satisfied with their job.
who face more than 200 different
personalities per day, we may feel
stressed most of the time, but then
again, our students and workplace are
our motivation.
e. Possible that you will receive Importance of job satisfaction to
additional increase with your employee’s job performance.
compensation and also with your
position.
f. Productivity of the employees. Importance of job satisfaction to
Having a good relationship between employee’s job performance.
employees and to the employers.
g. Having enthusiasm to fulfill my Importance of job satisfaction to
duties/responsibilities. employee’s job performance.
h. My work will be easier because I Importance of job satisfaction to
love my job. employee’s job performance.
i. You can do your job well and the Importance of job satisfaction to
outcomes will be more better than employee’s job performance.
ever, because you give your hard
work and passion to your job.
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j. If an employee is satisfied then Importance of job satisfaction to
there’s no room for leaving and it employee’s job performance.
would be a motivation for the Employees are motivated to work and do
employee to do better than what better if they are satisfied with their job.
his/her employer expected from
him/her. I think that’s beneficial for
the both of them.
In problem no. 3, companies and agencies will benefit from this study because
this study will give them knowledge that as long the employee is doing good with its job
they have nothing to worry about. Also this study will give them knowledge how
important the employees job satisfaction and how it can affect the employees job
performance, if the employee is satisfied with its job it is motivated to work and do better
to its job.
CHAPTER V
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SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION
This chapter presents the summary of findings collected by the researchers,
conclusion of the researchers based on the findings, and recommendation of the
researchers to the significance of the study.
Summary of Findings
Based on the findings of the researchers, most of the respondents stated that it is
important for an employee to be satisfied onhis/her job, to be motivated and to show
professionalism. The respondents also stated that workplace environment, co-workers,
salary, students, time management, paper works, institution leaders, passion for the job,
and recognition are the things affecting the level of their job satisfaction. This study will
be beneficial for the companies/agencies because it will give them knowledge about how
important it is for an employee to be satisfied on his/her job and how thus it affects the
employee’s job performance and what are the things that affect the level of employee’s
job satisfaction such as workplace environment, salary and co-workers.
Conclusion
Based on the findings the researchers came up with the following conclusions:
 It is important for an employee to be satisfied on his/her job because if
they are not satisfied on their job they will not do their job well.
 The working environment of an employee plays a big role on his/her job
satisfaction.
94
 If the working environment of an employee is conducive to their needs,
he/she will be able toprovide a good job performance.
Recommendation
Based on the conclusion of the researchers they came up with the following
recommendation:
 For the job seekers, they should seek for a job that will satisfy them not
because of the salary, but because they love what they are doing.
 As an employer, you should know if your employees are satisfied or not
on their job. You should observe how they do their work.
 To the future researchers, this could be the guides in terms of research
about this topic.
 As an employee the job that you have must satisfy you for you to do your
job well, also for you to be happy and contented.
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CHAPTER I
THE PROBLEM AND ITS BACKGROUND

Introduction
This study is all about the marketing Strategy needed in handling successful
business.
In making marketing strategies that are involved in making people aware of a company
product and make sure that the products needed of customers. Marketing strategies are
very important when making a business because this is a careful plan or method for
achieving particular gtoal usually over a long period of time. Like in the story of
konosuke Matsushita. In japan in 1917, a 23 year old apprentice at the Osaka electric
light company with no formal education came up with an improve light socket. His boss
wasn’t interested so young Matsushita started making samples in his basement. He later
expanded with battery-powered bicycle lamps and other electronic products. Matsushita
electric, as it was known officially changed its name to Panasonic, is now $66 billion. His
story derives us to know the important of Marketing Strategies. Just getting many people
to come to your store or website is not enough. If they are not your target users, you will
experience a very low conversation rate and a big part of your marketing efforts will be
wasted because the people will simply leave, get irritated, and will not come back. If you
want visitors to turn into customers, what you should do is try to market to your audience.
STATEMENT OF THE PROBLEM
A study about the Marketing Strategies when Business Man/Woman become
successful in Business.
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The Researchers intend to know the strategy to handle a successful Business.
The following are the questions that Researchers ought to answers.
1. What is a business?
2. What different marketing strategies that business owner’s need to have a
successful business? What?
3. What is the best marketing strategy do business owners?
4. How can we maintain a successful business?
SCOPE AND DELIMITATION
This study will be limited in knowing different strategies of business owner in
maintaining a Successful Business and knowing what the best to use.
The Researchers will interview different Business Man within Barangay Lankaan
1.
SIGNIFICANCE OF THE STUDY
This study about the different marketing strategies that business owner’s used in
order to achieve successful business will be significant to the researchers in knowing
how to have a successful business.
This study will also serve as a tool to know the ff.
1. Different characteristic of marketing strategies that business owners use in their
business
97
2. To know the marketing strategy that makes successful business.
3. To know the different things in maintaining business.
• Businessman and Woman- they are the main focus on this study.
Businessman/woman they are the one who will be responsible to manage the business
• Client- they are the one who will patronize the product. If the client love your
product, the strategies is effective
• Employee- the employee must provide good service to their client and the
employee will must know his/her strategy.
DEFINITION OF TERMS
Business-Is the work that you own and you are the one who manage it and control the
Employee.
Strategies-Is the action we need in Business, the steps what we really need to do in
making business.
Marketing-Is when you are promoting an item to get your strategy when making a
business.
Successful-When you achieved the steps you plan when making a business.
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CHAPTER 2
Review of Related literature and Studies
This Chapter presents the review of what Strategies you will use to have a
successful business. This chapter support the concepts and backgrounds in the previous
Chapter.
Related Literature
The literature review revealed that strategic planning is a popular and widespread
practicein both and private and public sectors. It is leadership and management tool that
has been successfully used for decades to help organization better prepare literature for
the future and improve long term performance. There is increased recognition that
strategic planning is not enough by itself and that too many good strategic plans have
been left to gather dust. Effective leadership is required to both develop and implement
strategic plans. This has led to the concept of “Strategic Management” which includes the
implementations and ongoing management strategic plans not just their development.
As would be expected, there is significant amount of literature on the subject of strategic
planning in general, particularly in the private sector. Strategic Planning has a long
history in organization. Is origins are often thought to have been military, were there was
a need to develop comprehensive, long term strategies to win a war as opposed to the
shorter term, more limited tactical planning needed to win battles or skirmishes. An early
99
form of strategic planning, the SWOT analysis (STRENGTHS, WEAKNESSES ,
OPPORTUNITIES AND THREATS.),
The practices of strategic plan achieve considerable Populary in private sector
organization in 1960’s and 1970’s. In the 1980’s it became more and more prevalent in
the public and non profit sectors. Unlike other management fads that have quickly
disappeared, strategic planning is a management technique or practices that has
demonstrate staying power and broad usage across a variety of organization In both the
private and public sectors. In our topic In business needs Strategic plan because in this
literature it explain how important it is.The business. “He knows the local government
authorities, he knows the customers. Knowing the people inthe community creates lots of
advantages,” Lim simply describes that buying a franchise is acquiring a trusted brand
with a consistent quality. Itprovides assurance to customers that they would be getting the
same value whenever they purchasethat brand. Franchising also thrives amid challenging
times. Studies show that franchising grows evenfaster during times of recession as it also
remains robust despite the odds. Franchising also has a 90-percent success rate compared
to traditional retail (or your own business) which has only 25-percentsuccess rate after 10
years of operation.
thus spared of the difficulties of having to start up their own, which is more risky and
difficult route. Franchises are likeplug-and-play Businesses that enable entrepreneurs to
start their business right from the first day of operations.“Franchises in the country have
an estimated 95% success rate on the initial year of operation, a recentstudysaid ,”
Franchising is something tangible people control during crisis”. Association of
FilipinoFranchisers Inc. (AFFI) Public Relations Officer and Binibining owner Richard
100
Sanz said. Juan saidapplications for franchises have also increased this year despite the
economic downtown.According to Philippine Franchise Association chair and Fran corp
Philippines chief executive Algeria Limjoco, “ the industry remained optimistic despite
the overall doom -and-gloom situation, as the franchising business was not likely to be as
hard hit as other industries”. Despite the economic crisis, the local franchising industry
expands and even extends its reach to foreign markets. The franchisingindustry, in fact,
could provide returning overseas Filipino workers and even retrenched workers
theopportunity to remain productive and generate much needed-income. “Franchising
does well in goodtimes, and even bettering challenging times.” She said. With our young
and large population whose need are fully matched by the products and services of the
highly creative members of the PFA, market demand will remain up and the economy
can post decent growth,” she added. According to Robert Trota, president of the
Philippine franchisers association says the key to this first world vision was “a large
armada of entrepreneurs rather than any army of our labor force staying as employees for
life.” Fourteen years after a group of small retailers paved the way for making franchising
an Institution in the Philippines, franchisers are looking at this business approach than
important pushalong what the Arroyo administration describes as the road to becoming
the first world country. Trota, who is also president of Max’s franchising Inc. that owns
the Max’s chicken, said franchising provides theway for people to put up a business with
capital us low as P300,000 or even P150,000.“Not only has that, franchising allowed
(neophyte) entrepreneurs access to business models that haveproven track records,” he
said. “That is why they observed a 90- percent success rate among out of franchises in
the country.”
101
A marketing oriented firm (also called the marketing concept, or consumer focus)is one
that allows the wants and needs of customers and potential customers to drive all the
firm's strategic decisions. The firm's corporate culture is systematically committed to
creating customer value. In order to determine customer wants, the company usually
needs to conduct marketing research. The marketer expects that this process, if done
correctly, will provide the company with a sustainable competitive advantage. This
consumer focus can be seen as a process that involves three steps. First customer want are
researched, then the information is disseminated throughout the firm and products are
developed, then finally customer satisfaction is monitored and adjustments made if
necessary. A marketing oriented firm will typically show the following characteristics:
1. Extensive use of marketing research
2. Broad product lines
3. Emphasis on a product's benefits to customers rather than on product attributes
4. Use of product innovation techniques
5. The offering of ancillary services like credit availability, delivery, installation,
and warranty.
"Marketing orientation," may actually encompass several different approaches to the
Strategic alignment of the organization with the marketing environment. This study
Develops a marketing orientation tools for the enterprises to have a value enhancement in
their businesses. Specifically, firms can decide to focus primarily on either Competitors
or customers as the situation dictates, or perhaps attempt the difficult task of
102
simultaneously monitoring both with equal emphasis. The proposed matrix includes four
distinct approaches to market orientation: "customer preoccupied," "marketing warriors,"
"strategically integrated,"
Firms which emphasize customer-focused intelligence gathering activities at the expense
of competitor information may be classified as "customer preoccupied". Because the
marketing concept promotes putting the interests of customers first, many researchers
consider a customer-focus to be the most fundamental aspect of market orientation.
Because the marketing concept encourages a business to be forward looking, a customer-
focused business is likely to be more interested in long-term business success as opposed
to short-term profits.
Related Studies
The 2013 National Restaurant Industry Survey represents the first national
employer survey of work and human resource management in the Restaurant Industry. It
documents the range of practices adopted employers and how those practices affect
turnover and employment stability problems that are endemic across the industry They
examined management practices and outcomes in four customer segments fine up scale
dining & casual fine dining& moderately priced family restaurants andfast food ' (quick
service restaurants) high levels of employee turn over are problematic in restaurants
serving all four customer segments leading to higher employee costs and lower service
quality and organizational performance In fact and the survey data demonstrates that
better human resource practices can reduce employee turn over almost by half They
surveyed restaurants in the 33 largest metropolitan areas of the country and where wages
103
and the cost of living are likely to be higher than in smaller cities and towns and where
higher competition is likely to drive employers to invest more in employeesin order to
compete more effectively on quality and service. Over half of these restaurants are
located in states with tipped and non-tipped minimum wages and rates that are
considerably higher than the federal minimum rates Thus & the wages & human resource
practices and turnover reported by managers in this sample should represent somewhat
better conditions than those found in a nationally representative study Nonetheless and
even in this sample and the proportion of restaurants that adopt better human resource
HR. practices and invest in the workforce is modest! Several findings are
noteworthy.According to National Survey and the first national employersurvey of work
and human resource management in the U.S restaurant industry and they conducted a
telephone survey of managers in 1,150 restaurant establishments across the country
Managers in each workplace provided information on the types of customers served and
restaurant characteristics! They reported the number and types of employees providing
front and back of the house services. For this report and front of house employees
includeservers and Bartenders and hosts, bussers, runners bar backs and cashiers back-
of-the-house employees include line cooks and prepcooks and dishwashers and potters
for each of these groups and managers reported on their human resource practices
includingstaffing and selection and training and developmentcompensation and the
organization of work Performance outcomes such asturnover and employment tenure
were also addressed In this report and we provide an overview of the restaurantsincluded
in our study as well as our findings regarding the use of different management practices
and their relationship to key outcomes According to Human Resource Management for
104
thehospitality and tourism industries written by Dennis Nickson and there are arguments
for Best fit advocate a close fit Between competitive strategies and Human Resource
Management and those in favor of best practice approaches to HRM suggest that there is
a universal “one Best way” to manage people By adopting a Best practiceapproach it is
argued that organizations will see enhancedcommitment from employees leading to
improved organizational performance and higher levels of service quality and
ultimatelyincreased productivity and profitability usually couched in terms of bundles the
HRM practices that are offered in support of a highcommitment and performance model
are generally fairly consistent For example and Redman and Matthews -1889. outline a
range of HR practices which are suggested as being important to organizationalstrategies
aimed at securing high, quality service.
105
CHAPTER III
METHODOLOGY
In this chapter, you can see the research design that the researcher used the
respondents of the study of the research, the instruments that the researcher used and also
the research procedures.
RESEARCH DESIGN
The researcher will use Phenomenological research design to achieve the
objectives of this study. This design creates a room for research problems to be studied
before any theorizing because of those who experience a Phenomenological that give
information of their own perception regarding to their experiences. Which focused on
being strategies to have a successful business. The selected variables that the researchers
used proved to be very significant to the contribution of success of the study.
RESEARCH RESPONDENTS AND LOCALE
The respondents of this study will be the Business owners either or Business man.
The research will be conducted in Langkaan 1. Each individual is chosen entirely by
having a successful business in the entirely place.
INSTRUMENTATION
The researchers used Interview with a survey question to know the strategy on
how to be successful on business industry. The researchers used survey questionnaire to
106
gather and collect more information and also to collect more information about having a
successful business.
Research Procedure
While researchers are conducting in chapter one they present general statement on their
study. The research illustrated the problem of the study they want to resolve, also they
discussed the people or group that might benefit from reading their research and their
objective are summarized into what is to achieve on the study. The researchers also
illustrated their scope and limitations of what they are going to question and the number
of their respondent. In chapter two the researchers gain facts and idea from a reliable
sources that will support their study and gather valuable data and ideas that will guide the
researchers about their research. In chapter three they discussed how the study was and
how it is conducted, also they illustrated who are their respondents, the total number of
their respondents and where are they going to conduct the survey. The researcher present
what their instrument will be used on their questionnaire.
107
Chapter IV
Presentation Analysis and Interpretation of Data
A study about the Marketing Strategy needed in Handling a successful Business
Statement of the problem
1. What is a business?
A. Business is a kind of easy way to Effortless to earn money
have a money because you cannot
need to go outside and work to
others.
B. Business is a job that needed an Problem solving and Decision making
overflowing patient and risk taking.
A. It’s all about how to care our Customer service
customer, to be serve my product
will make to my customer.
B. Giving service to the people inside Giving service
our town, for them to have a near
marketing place.
C. Business is the selling of Selling products
products/goods.
108
D. Creating of a product that gave Satisfaction
satisfaction to the customer.
E. Business is a job that needed an over Patience
flowing, patient, and risk taking.
F. Price your product with SRP Legal
(Suggested Retail Price).
G. Negoating Networking
H. Business that will be popular in the Popularized
whole world.
In the problem No. 1 the response or answer of some respondents, business is a easy way
to have a money, selling a product/goods and giving good services to the customer which
include your patience got tested..
2. What different marketing strategies that business owner’s need to have a successful
business?
A. I will buy a new product by my Conceptual thinking/ Innovative
profit and selling again.
B. I manage it by always checking the Decisiveness
service that my business provide
always look for the things that
needed to be seen.
C. We manage our business through Collaboration
109
consignment and credit.
D. Having a good relationship to the Customer Relationship Service
customer, for them to come back
again.
E. Separate personal business Finances, Financial Management
educate yourself about cash flow,
income, balance ship.
F. Monitor all the expiration of the Monitoring
merchandize product.
G. I manage it by always checking the Organizing
service that my business provide
always look for the things that
needed to be seen.
H. Be approachable to all customer’s all Right Conduct
the time.
I. Always check the work and to Organizing
maintain of good condition of the
computer.
J. Always friendly in costomer. Good Relation to the Customers
In the problem No. 2 the response or answer of some respondents, there marketing
strategy is being innovative, must have good relationship to the customer, also be
110
decisiveness where responds flexibility to deal with changing priorities, Monitor all
the needed in your Business and financial management to your business.
3. What is the best marketing strategy do business owner’s?
Response Final coding
A. Never give up and motivate yourself Optimism
to reach your goals in life or
business.
B. You must remember that business is Risk assessment and management
not an easy thing there is a lot of
consequences that you may encounter
but remember always be patient in
everything you do.
C. To the beginners, I advise you must Faithful
have your own capital to separate a
business and you must love your
business to reach and peak your
success.
D. They need to plan first of what is the Business plan/planning
good or best product to sale in their
environment.
E. For started learn, how to read Financial/management
financial statement especially
111
monitor your income and expences.
F. You will slowly to how to compute Manage the money
money and all the expenses.
G. You must remember that business is Patient
not an easy thing there lot of
consequence that you may encounter
but remember always put a patient in
everything you do.
H. My advice to all beginners in Patient
business industry that they must have
a long patient to their customer and
be kind.
I. Don’t be scared to start in this kind of Financial Management
business. Make sure that you will
have an income.
J. Manage your own business Team Oriented
Together your family
In the problem No. 3 the response or answer of some respondents, be optimism, love
the work or what you are doing, Make sure you will have an income, being owner
you must have patience what problem you meet, and must be faithful to your
business.
112
4. How can be maintaining a successful business?
A. Be a critical thinker Strategic thinking
B. Keep up a communication to your Good Relationship
customer.
C. My strategy to maintain my business is Environmental scanning
to know what the best is for my
customer.
D. To have a strategy planning such as Strategic thinking
buying a product somewhere that is low.
Maintaining the product in a good
condition.
E. Be kind to customer Integrity
Provide all their needs
Always give discount
F. High profit and low price Balancing
G. Keep up a communication to your Good Communication to the Customers
customer.
H. Is to provide my customer a high quality Quality of a Product
product.
113
I. We make a coin box for easy wifi in low Affordable
price.
J. The product is lowest price than to other Know the competitors
store.
In the problem No. 4 the response or answer of some respondents, be strategic thinker,
good relationship to the customer, The Product must be affordable where the customers
gave a satisfaction, The product also have a high quality and known the needed in your
environment or in your place.
CHAPTER V
114
Findings:
Base on the findings by the researchers the respondents answered that business can easily
earn money because you are selling products that is basically needed in the area. The
findings also shows that the best strategies needed in successful business are being
innovative because you need to offer new products that will attract additional customers.
Good relationship to customer is also a best thing to do to win your customers. To
maintain the successful business Man/Woman must have strategic thinking and integrity
because it is really need to succeed in your business.
Conclusion:
The researcher included that strategy’s are needed in handling successful business and is
also essential in starting a business. It’s prefer to them to have a strategy to maintain and
continuous a business to be a successful. It helps to them through hard times to overcome
the problem that they encounter. Having a strategy in handling a business, it motivates
them to do their work, improve their business and help them to think about more great
ideas about the strategy. This strategy that they answered is big help to them to be a
successful business Woman/Man.
Recommendation:
For the future Business Woman/Man researcher recommend that they must think more
about how to handle business. It will help to you to be more successful, don’t rush
yourself for avoiding being failed in business. Thinking the best strategies and continuous
exploration and innovations will make your business more successful.
115
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“A STUDY ABOUT MARKETING STRATEGY NEEDED IN
HANDLING A SUCCESSFUL BUSINESS”
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de Ocampo, RHYZLYN ESMEN
A D D R E S S : 4 3 6 S i ti o H u m a y a o , B a r a n g a y L a n g k a a n I I ,
Dasmarinas City, Cavite
PHONE: 09121231907
E-MAIL: cruz.rhyzlyn@gmail.com
EDUCATIONAL BACKGROUND
 HIGH SCHOOL St. Joseph Academy of Dasmarinas, INC.

o Greenbreeze Ave., Langkaan I, Dasmarinas
City, Cavite
o (2014-present)
 ELEMENTARY Humayao Elementary School

o Humayao, Langkaan II, Dasmarinas City,
Cavite
o (2008 - 2014)
PERSONAL DATA
Date of Birth : November 26,2001
Place of Birth : DLSUMC
Age : 17yrs. Old
Sex : Female
Nati onality : Filipino
Civil Status : Single
Religion : Catholic
127
Mother’s name : Maylyn E. De Ocampo
Father’s name : Rommel S. De Ocampo
SAMENIANO, MARY JEAN N.

Sunny Brooke 1 Barangay San Francisco General Trias, Cavite
Sec. 2 Block 11 Lot 12
09999536867
jeancolis019sameniano@gmail.com
PERSONAL INFORMATION
Age : 19
Gender : Female
Birth date : February 19, 2000
Place of birth : Camarines Sur
Nationality : Filipino
Religion : Christian
Weight : 48
Height : 5ft’1 Inches
EDUCATIONAL BACKGROUND:
Secondary Senior High School ST. Joseph Academy

Dasmariñas City, Cavite
2018 - present
Junior High School Governor Luis A Ferrer Junior East

National
High School
General Trias, Cavite
2014 – 2018
Primary Sunny Brooke Elementary School

General Trias, Cavite
128
2008 – 2014
DESPI, DESIREE M.
Sunny Brooke 1 Barangay San Francisco General Trias, Cavite
Sec. 3 Block 6 Lot 6
09753350789
Age : 17
Gender : Female
Birth date : October 11, 2001
Nationality : Filipino
Weight : 48
Height : 4ft’11 Inches
Secondary Senior High School ST. Joseph Academy

2018 - present
Junior High School Governor Luis A Ferrer Junior East

National
High School
General trias, Cavite
2014 – 2018
Primary Sunny Brooke Elementary School

General trias, Cavite
2008 – 2014
129
Steffanie S. Geguira
Blk 43 lot 9 CHRV (R5) Langkaan II Dasmariñ as City, Cavite
Steffaniegeguira@yahoo.com
09354973452
Date of birth: May 07,2001
Place of birth: Manila
Age: 17 years old
Nationality: Filipino
Religion: Roman Catholic
Civil status: Single
Mother’s Name: RufinaGeguira
Father’s Name: July Geguira
· ELEMENTARY :Dasmariñas Elementary School (2008-2014)
· JUNIOR HIGHSCHOOL : Langkaan II National Highschool (2014-2018)
· SENIOR HIGHSCHOOL : St. Joseph Academy of Dasmariñas Inc. (2018-
present)
130
KYLE A. ORTEGA
Sec K Lot 8 Block 8 Tropical Village San Francisco GeneralTrias Cavite
097508793359
Ortegakyle28@gmail.com
Birthday: March 28, 2001
Birthplace: TreceMartires
Age: 18
Religion: Catholic
Civil Status: Single
Parents: Nicky Rose Amante Ortega
Angelito B. Ortega
EDUCATION BACKGROUND
Elementary: Tropical Village Elementary School
Location: San Francisco General Trias City Of Cavite
Year End: 2008-2014
High school: Tropical Village National High School
Year End: 2014-2018
131
St. Joseph Academy of Dasmarinas, Inc.
Location: Langkaan I, Dasmarinas City, Cavite
Year End: 2018-present
Jeremiah Diloy
Villa Elena Langkaan I Dasmariñ as City, Cavite
Jeremiahdiloy28@gmail.com
09971895011
Date of birth: March 28,2002
Place of birth: Marikina
Age: 17 years old
Religion: Roman Catholic
Mother’s Name: Fe Maria Diloy
Father’s Name: Jigs
· ELEMENTARY :San Joaquin Palo Leyte School (2008-2014)
· JUNIOR HIGHSCHOOL : St. Joseph Academy of Dasmariñas Inc. (2014-2018)

present)
132
Val OrizonCastillo
Blk3 lot 11 Valle Verde (Ph1) Langkaan IIDasmariñ as City, Cavite
valorizoncastillo@gmail.com
0947-786-9408 / 0935-878-9916
Date of birth:March 30, 2002
Place of birth: Cabanatuan City, Nueva Ecija
Age: 17 years old
Religion: Iglesiani Cristo
Mother’s Name: Eden Castillo
Father’s Name: Percival Miranda
· ELEMENTARY :Francisco E. Barzaga Memorial School (2008-2014)
· JUNIOR HIGHSCHOOL : Langkaan II National Highschool (2014-2018)
present)
133
PAQUITA ,JESSICA M.
Block 21 lot 74 Mistral Plain ,Brgy San Francisco
General Trias Cavite
Contact no:09776832514
Email add:Jessica_paquita@yahoo.com
Birthdate:February 27,2002
Birthplace: De Lasalle University Medical Center
Age:17 years old
Nationality:Filipino
Religion:Roman Catholic
Civil Status:Single
Parents:Maribel & Jesus Paquita
Elementary:Saint Joseph Academy of Dasmariñas ,Inc.
Location:Greenbreeze ,Ave.Langkaan 1 Dasmariñas City,Cavite
Year Graduated:2017-2018
134
Highschool:Saint Joseph Academy of Dasmariñas,Inc.
Location: Greenbreeze ,Ave.Langkaan 1 Dasmariñas City,Cavite
Year graduated:2017-2018
SANCHEZ ,JHAMERLY
S-11 Block 13 lot 13
Email add: 09100584905
Birthdate:September 10 ,2001
Birthplace:Balanga Bataan Hospital
Age:17 years old
Religion:Iglesia ni Cristo
Civil Status:Single
Parents:Allan James B. Sanchez
Elementary: Sunny Brooke Elementary
Location:Sunny Brooke 2 San Francisco General Trias Cavite
135
Highschool:Governor Luis A Ferrer Memorial National Highschool San Francisco Annex
Location:Brookside Highway San Francisco General Trias Cavite
MATA,KYLA RIZZLE G.
401 Brgy Langkaan 1 Dasmariñas City
Cavite
Email add:Kylarizzle_ mata@yahoo.com
Birthdate: August 11 ,2001
Birthplace:Langkaan 1 Dasmariñas City Cavite
Age:17 years old
Religion:Roman Catholic
Parents:Lorna & Martie Mata
Elementary:Langkaan Elementary School
Location:Langkaan 1 Dasmariñas City Cavite
Year graduated:2013 -2014
136
Highschool:Saint Joseph Academy of Dasmariñas City Cavite
Location:Greenbreeze Ave,Langkaan 1 Dasmariñas City Cavite
MA.LOLITA H FERRERAS
L-21-2 Tropical Village San Francisco General Trias , Cavite
Mobile No.09672734258
Email:Banogs26@gmail.com
Personal Background
Date of birth August6,2001
Place of birth Pasay
Civil status Single
Citizenship Filipino
Father's name Crispulo J. Ferreras
Mother's name Ma.Theresa H. Ferreras
Education Background
Primary Tropical Village Elementary School
Location Tropical Village San Francisco General Trias Cavite

Year Graduated 2013-2014
Secondary Tropical Village National High School
Location Tropical Village San Francisco General Trias Cavite
Years Graduated 2017-2018
137
DHALYCCA ESTALOZA
Purok II, Langkaan I Dasmariñas City,Cavite
Mobile No. 09773003135
Email: d_estaloza@yahoo.com
Date of Birth December 22, 2001
Place of Birth Manila
Age 17 years old
NationalityFilipino
Civil StatusSingle
Mother's NameDomely Estaloza
Father's Name Julie Estaloza
Elementary Langkaan Elementary School
Address Langkaan Dasmariñas City, Cavite
Year Graduated 2013-2014
High School Saint Joseph Academy of Dasmariñas Inc.,
Address Greenbreez Ave., Langkaan l, Dasmariñas City, Cavite
Years Graduated 2017-2018
138
CANARIA, Joannah Marie
Address: Blk 19 lot 32 tanguile st. Langkaan ll
Dasmariñas, Cavite
Number: 09558577337
Email: canariajoan46@gmail.com
Date of birth June 13, 2001
Place of birth Langkaan l, Dasmariñas Cavite
Age 17
Nationality Filipino
Religion Catholic
Civil status Single
Parents Marlyn E. Canaria and Armando L. Negrillo
EDUCATION BACKGROUND
Elementary Langkaan Elementary School
Location Langkaan l, Dasmariñas Cavite
Year 2013-2014
High School Saint Joseph Academy Of Dasmariñas Inc.
Location. Greenbreeze Ave. Langkaan l Dasmariñas City, Cavite
Year 2017-2018
139
ARVIYN L. ARABELLA
Address: Jasper Jean Compound Sampaloc IV, Pala-pala
Contact no.: 09558996281
140
personal Birthday: February 23, 2002
information Birthplace: Metro Manila
Age: 17 years old
Religion: Catholic
Mother: Vilma L. Arabella
Father: Arnold B. Arabella
Educational
Elementary: Longos Elementary School
Background
Address: Longos Balagtas, Bulacan
Year Graduated: 2014
Junior High School: College of Saint Lawrence, Inc.
Address: Borol 1st Balagtas, Bulacan
Year Graduated: 2018
Email: Arvianelarida23@gmail.com
Address: B 4 L 27 Ph. 1 Valle Verde Village, Amuntay Road,
Zone 3, Dasmariñas City, Cavite
Contact no.: 09453186391
Email: Diannemaerevilla.laberinto
DIANNE MAE R. LABERINTO
141
PERSONAL Birthday:May 20, 2002
INFORMATION Birthplace:Dasmariñas City, Cavite
Age:16 years old
Religion:Born Again Christian
Mother:Bernadette Revilla
Father:WelminLaberinto
Educational Elementary:
background San Gabriel II Elementary School (2008-2011)
My Messiah School of Cavite (2011-2012)
Dasmariñas Elementary School (2012-2014)
Junior High School:
Lankaan II National High School (2014-2018)
Address: 034 JP Rizal St. Tubuan II Silang, Cavite
Contact no.:09558996281
Email: dianearabella.villela
DIANE ARABELLA VILLELA
142
PERSONAL Birthday: June 18, 2002
INFORMATION Birthplace: Silang, Cavite
Age: 16 years old
Religion: Catholic
Mother: Annabelle Villela
Father: IndalecioVillela
Educational Elementary:
background Silang West Elementary School (2008-2014)
Junior High School:
Emilia Ambalada Poblete National High School
(2014-2018)
Butlig, Rechelle B.
H-7-5 Tropical Village San Francisco Gen. Trias City Cavity
09998596458
Love_pinkish@yahoo.com
Personal Information
143
Birthday: October 8, 2001
Birthplace: Cebu city
Age: 17
Nastionalism: Filipino
Religion: Seventh Day

Adventist
Parents: Mrs.Abella Butlig & Mr.Bartolome B.Butlig
Educational Background
Year End: 2007-2012
High school: Tropical Village National High School
Year End: 2013-2017
BUENAVISTA, Kyla Marie B.
Barangay SitioTinunganManggahan General Trias 4107 Cavite
 09667437517
imkylamarie@ymail.com
144
PERSONAL NA IMPORMASYON
Date of birth: Octobre 06, 2001
Place of birth: Noveleta, Cavite
Age: 17 yrs.old
Parents: Buenavista, Priscilla B. at Buenavista, Randy F.
Elementary: Saint Joseph Academy of Dasmariñas Inc.
Location: Greenbreeze Ave, Langkaan 1, Dasmariñas City, Cavite
Year end: 2014-2015
Highschool: Saint Joseph Academy of Dasmariñas Inc.
Location: Greenbreeze Ave, Langkaan 1, Dasmariñas

City, Cavite
Year end: 2017-2018
Jaravata, Fretzie Jhoy P.

F-12-6 Tropical Village San Francisco General Trias Cavite
09362112895/09351216382
fretziejhoyjaravata17@yahoo.com
PERSONAL INFORMATION:
145
Birthday: May 17,2001
Birthplace: Cavite City
Age: 17 years old
Nationalism: Filipino
Religion: Born Again Christian
Parents: Mr.Proceso A.Jaravata & mrs.Francia

P.Jaravata
Location: Brgy.San Francisco General Trias

Cavite
Year End: 2007-2012
High School: Tropical Village National High

School
Location: Brgy.San Francisco General Trias

Cavite
Year End: 2013-2017
Saint Joseph Academy of Dasmariñas, Inc.

Greenbreeze Ave. Langkaan I, City of Dasmariñas, Cavite
“Effective Sales Strategy on Selling Cosmetics for Online Seller”
Interview Questions:
146
1. Are you willing to spend money on online selling? Why?
2. What gives you an idea to sell a cosmetics? Why?
3. What are the thing you don’t like in a cosmetics and why does it annoy you?
4. What are the strategies you can do to sell cosmetics to millenials? Why?
A Study about Quality of Foods made by Eateries along
GreenbreezeAve., Dasmarinas City , Cavite
Name:
147
1. How do you ensure that the quality of food is a safe?
2. What sanctions mist give to the eateries?
“A Research About Managing a Small Scale Business”
Name:
1.how will you encourage the customer to buy your product?
148
2.how you handle your business if it is going to bankrupt?
3.how did you improve your strategies for your competencies?
Saint Joseph Academy of Dasmariñas Inc.,
Greenbreez Ave., Langkaan l, Dasmariñas City, Cavite
“A Research about Trials & Challenges on Starting a
149
New Business"
1. How long your business is?
2.In starting a business what challenges you encounter?
3.How you manage a business?
4.What do you feel when you facing a challenges in your business?
5.What strategy can you advice to the beginners in business?
6.How challenging to start a business?
Saint Joseph Academy of Dasmariñas, Inc.

Greenbreeze Ave. Langkaan I, City of Dasmariñas, Cavite
“Factors Affecting the Job Satisfaction of the Employees”
150
Interview Questions:
5. Why did you choose the job you have right now?
6. How satisfied are you with your job?
7. How satisfied are you with your salary?
8. How thus the workplace environment affects your satisfaction as an employee?
9. Why is it important for you as an employee to be satisfied with your job?
10. What are the things that affects the level of your job satisfaction?
11. What do you think are the benefits of you being satisfied with your job to your
company/agency?
SAINT JOSEPH ACADEMY OF DASMARIÑAS INC.

GREEN BREEZE AVE, LANGKAAN 1 DASMARIÑAS CITY, CAVITE
Good day! We are student’s researcher from Grade 11- Elisha, Who studies about The
Marketing Strategy needed in handling a successful business. Please help us to our study
by answering the questions that we’re provide.
151
THANK YOU FOR YOUR COOPERATION!
“A STUDY ABOUT MARKETING STRATEGY NEEDED IN

HANDLING A SUCCESSFUL BUSINESS”
NAME: DATE:
NAME OF YOUR BUSINESS:
QUESTIONS:
1. What type of business do you have?
2. How do you manage your business?
3. What is your advice to the beginners in business industry?
4. What is your strategy to maintain your business?
152
153

Research 1

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Chapter I

The Problem And Its Background

your costumer. With product-based businesses especially, promoting your products

place to reach as many of your potential customers as possible.

or artificial. Common cosmetics conclude lipsticks, mascara, eye shadow, foundation,

called make-up or make up.

brand when considering points of sales.

Statement of the Problem

The purpose of this research is to identify “Effective Sales Strategy on Selling

Cosmetics for Online Seller”. It aims to answer the following questions:

1. Why Online Seller choose to sell cosmetics products?

2. What features in a cosmetics do Online Seller despise?

3. What are the strategies do you prefer in online selling?

Scope and Delimitation

facebook, and twitter.

Significance of the Study

about the strategy of his/her seller.

about these studies.

 Cosmetics- group of make-up contains of chemical compounds or substances.

 Sales- is the numbers of products or services and it is an activities related to

Reviews of Related Literature and Studies

information that are relevant and similar to the present study.

entrepreneurial generation. ( AuxenciaLimjap, 2015)

Millennial are stated to be an entrepreneurial generation. The millennial are an

on-demand instant gratification generation that has become emboldened by technology

would always strive to be at the top.

a master of their business, before venturing to start another.

interrupting strangers who don’t.” (Seth Godin 2017)

them has a very real impact on the bottom line.

failure to get a real and good impact to your customer.

According to Lawrence (2016), “With marketers using social for a range of

marketing objectives, it is important that they are offering a consistent, coherent

aligned, well-executed social strategy can deliver.”

competitors can attack their strategy.

selling. But, according to online sellers business is not just.

careful in your transaction.

entrepreneurial intentions, skills and capabilities.” (Angelica Ramos, 2014)

future entrepreneurs. Millennial have an entrepreneurial potential for starting up a

focused on their objectives.

environment the company is in and learning how to use these information as an

to distinguish the things they need to develop.

According in study of CajupDragusha (2016), an integrated framework of sales

strategies formulations and implementation factors is presented along the impact of

industry that you associates.

According to the research paper of Anne Wangondu (2016), in selling promotion,

customer satisfaction is always included. Product strategy is currently poor poisoned

which is it turn affects customers. There is need of evaluation to be conducted products

This chapter covers an overview of methodology used in the study. The

and locale, instrumentations, and research procedure.

The researchers employed a phenomenological research design and methodology

they will understand the variables pertaining to the subject’s problem.

Research Respondents and Locale

modern city in the country.

a successful sales strategy especially on cosmetics.

what their instrument will be used on their questionnaire.

Data Analysis an Research Findings

This chapter describes the analysis of data followed by a discussion of the

Selling Cosmetics for Online Seller.

Problem No. 1: Why do you choose to sell cosmetics products?