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SEO
SMM
SEM
st
INDIA’S
PRACTICAL
DIGITAL
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About
R
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SEO
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01
Program
1
Digital
Marketing
Overview
What
is
Marketing?
How
We
Do
Marketing?
What
is
Digital
Marketing?
Digital
Marketing
Platforms
and
Strategies
Digital
Marketing
Vs
Traditional
Marketing
Inbound
Marketing
Vs
Outbound
Marketing
Defining
Marketing
Goals
Latest
Digital
Advertising
Trends
Case
Studies
of
Digital
Campaigns
“
Marketing
is
no
longer
about
the
stu
hat
you
make,
but
about
the
stories,
you
tell.”
02 Graphic
Designing
Using
Canva
How
to
Create
a
Design
from
Scratch
Using
Canva
Quick
Tips
to
Make
Your
Designs
Look
Good
How
to
Choose
the
Dimensions
for
Your
Design
How
to
Create
a
Background
for
Your
Design
How
to
Add
Text,
Images
and
More
How
to
Design
Images
for
Social
Media
Posting
How
To
Download
Your
Creatives
From
Canva
Case
Study
Assignments
For
Practice
“
Creativity
is
nothing
but
a
mind-set
free.
”
03 Video
Editing
Using
Software
How
to
Choose
a
Template
How
to
Add
External
Images
and
Videos
How
to
Add
Text
in
the
Video
Adding
&
Cutting
Transitions
In
Video
Effects
In
Video
Audio
&
Video
Mixing
How
to
create
Video
Timeline
Use
of
Creative
Element
in
Video
How
To
Export
Video
Case
Study
Assignments
For
Practice
“
Creativity
is
nothing
but
a
mind-set
free.
”
04 Top
1%
Digital
Marketing
Strategy
Digital
Marketing
Key
Performance
Indicators
(KPIs)
Sales
Funnel
Creations
&
Implementation
Hook,
Jingle
Marketing
Growth
Hacking
Lifecycle
Story
Telling
Case
Studies
“Innovation
needs
to
be
part
of
your
culture.
Consumers
are
transforming
faster
than
we
are,
and
if
we
don’t
catch
up,
we’re
in
trouble.”
05 Social
Media
Optimization
What
Is
Social
Media
Optimization?
Smm
Vs.
Smo
Benefits
of
Using
Smm
Social
Media
Statistics
Why
Use
Social
Media
Marketing
Social
Media
Strategy
Dimensions
in
Posts
SEO
Analysis
or
Audit
Reports
“
Social
media
is
the
ultimate
equalizer.
It
gives
a
voice
and
a
platform
to
anyone
willing
to
engage.
”
06 Facebook
Marketing
Facebook
Organic
Facebook
Account
Setup
Personal
Account
Properties
Facebook
Marketing
Strategy
Competition
Analysis
Facebook
Business
Page
Setup
Types
of
Business
Pages
Cover
Photo
Designing
Increase
the
Likes
to
Page
Page
Management
Options
Types
of
Posts
and
Statistics
Dimension
in
Post
Creative
Posts
Strategy
User
Engagement
Metrics
Facebook
Group
Facebook
Market
Place
“
e
best
marketing
doesn’t
feel
like
marketing.
”
Facebook
Paid
Marketing
Introduction
to
Facebook
Advertising
Types
of
Promotions
Audience
Targeting
Advanced
Audience
Targeting
Bidding
Strategies
Ad
Format
Ad
Dimensions
and
Rules
Remarketing
Campaign
Strategy
Pixel
Setup
Facebook
Remarketing
Setup
Reporting
and
Analysis
Case
Study
Assignments
For
Practice
“
Marketing
your
presence
on
social
media
is
as
important
as
creating
your
presence.
”
07 Instagram
Marketing
Instagram
Statistics
How
Brands
Use
Instagram
Creating
an
Instagram
Business
Account
Tour
of
Instagram
App
Instagram
Marketing
Strategy
and
Tips
Picture
Dimensions
Filters
in
Instagram
Use
of
Hashtags
Popular
Brands
on
Instagram
“
Social
media
creates
communities,
not
markets.
”
Instagram
Paid
Marketing
Introduction
to
Instagram
Advertising
Types
of
Promotions
Audience
Targeting
Advanced
Audience
Targeting
Bidding
Strategies
Ad
Format
Ad
Dimensions
and
Rules
Case
Study
Assignments
For
Practice
“
Social
media
is
about
sociology
and
psychology
more
than
technology.
”
08 Twitter
Marketing
Benefits
of
Twitter
For
Businesses
How
Brands
Use
Twitter
Profile
Creation
and
Management
Customizing
the
Profile
Types
of
Tweets
and
Statistics
Content
Strategy
for
Twitter
Post
Your
First
Tweet
Analysis
of
Big
Brands
Twitter
Contests
What
Is
Hashtag?
#Hashtags
and
Its
Uses.
Tools
for
Twitter
Marketing
Twitter
Analytics
“
Content
is
fire.
Social
media
is
gasoline.
”
Twitter
Paid
Marketing
Introduction
to
Twitter
Ads.
Types
of
Promotions
Audience
Targeting
Advanced
Audience
Targeting
Bidding
Strategies
Ad
Format
Ad
Dimensions
and
Rules
Remarketing
Strategy
Conversion
Tracking
Case
Study
Assignments
For
Practice
“
Successful
brands
of
the
future
care
about
people,
not
branding.
”
09 Linkedin
Marketing
Benefits
of
Linkedin
Network
Create
a
Linkedin
Profile
Optimizing
the
Profile
Recommendations
in
Linkedin
Creating
New
Connections
Creating
Company
Page
Creating
Showcase
Page
Customization
of
Page
Posting
Content
in
the
Page
Linkedin
Groups
Finding
Jobs
in
Linkedin
“
Social
media
is
just
a
buzzword
until
you
come
up
with
a
plan.
”
Linkedin
Paid
Marketing
Introduction
to
Linkedin
Ads.
Types
of
Promotions
How
to
Use
Filters
in
Linkedin
Audience
Targeting
Advanced
Audience
Targeting
Bidding
Strategies
Ad
Format
Ad
Dimensions
and
Rules
Remarketing
Strategy
Conversion
Tracking
Case
Study
Assignments
For
Practice
“
Content
builds
relationships.
Relationships
are
built
on
trust.
Trust
drives
revenue.
”
10 Social
Media
Automation
What
Is
Social
Media
Automation?
Social
Media
Automation/
Management
Tool
Buffer/
Hootsuite/
Postcron
Setup
Connection
with
Facebook,
Twitter,
Linkedin,
Instagram,
Etc.
Add/
Remove
Profiles
in
Tools
Post
Scheduling
in
Tools
Performance
Analysis
“
e
purpose
of
a
business
is
to
create
a
customer
who
creates
customers.
”
11 Search
Engine
Marketing
(SEM)
Introduction
to
Search
Engine
Paid
Marketing
Google
Ads
Account
Setup
Interface
Tour
and
Billing
Setting
Account
Structure
Campaign
Setting
Ad
Group
Setup
Keyword
Research
Tools
Keyword
Match
Setup
Understanding
Ad
Auction
What
Is
Quality
Score
Types
of
Bidding
in
AdWords
Ad
Formats
Ad
Guidelines
Ad
Extensions
Case
Study
Assignments
For
Practice
“
Integrating
your
search
and
social
eforts
bring
better
brand
visibility
and
higher
conversion
rates.”
12 Online
Display
Advertising
How
Display
Ads
Works
Benefits
of
Display
Advertising
Creating
a
Display
Campaign
Bidding
Strategies
Targeting
Option
in
Display
Network
Calculating
ROI
Case
Study
Assignments
For
Practice
“
Consumers
dont
buy
products.
ey
buy
product
benefits.
”
13 Mobile
Marketing
Mobile
Apps
Engagement
Mobile
App
Installs
Campaign
Growth
in
the
Mobile
Industry
Promoting
Site
in
Mobile
Apps
Benefits
of
Mobile
Marketing
Targeting
Options
in
Mobile
Apps
Mobile
Marketing
Goals
Mobile
Ad
Formats
Reporting
in
Mobile
Ads
Case
Study
Assignments
For
Practice
“
Every
person
holding
a
smartphone
is
on
your
marketing
team.
Empower
them
to
share
visual
content
about
your
brand.
”
14 Video
/
Youtube
Marketing
Importance
of
Video
Marketing
Create
a
Video
Campaign
Location
Targeting
Bidding
Strategies
Creating
Targeting
Groups
Targeting
Options
in
Video
Ads
Types
of
Ad
Formats
Measuring
the
Results
of
Campaign
Case
Study
Assignments
For
Practice
“
e
man
who
stops
advertising
is
the
man
who
stops
his
clock
to
save
time.
”
15 Remarketing
and
Conversion
What
Is
Remarketing?
Benefits
of
Remarketing
Strategy
Manual
Remarketing
Vs
Dynamic
Remarketing
How
to
Build
a
Remarketing
List?
Step
by
Step
Remarketing
Campaign
Result
Analysis
of
Remarketing
Campaign
Conversion
What
Is
Conversion?
Importance
of
Conversion
Tracking?
Implementation
of
Conversion
Tracking
Result
Analysis
in
Conversion
Tracking
“
e
future
of
mobile
is
the
future
of
online,
it
is
how
people
access
online
content
now.
”
16 Email
Marketing
Introduction
to
Email
Marketing
Importance
of
Email
Marketing
Popular
Email
Marketing
Tools
Email
Marketing
Goals
Introduction
to
MailChimp
MailChimp
Pricing
Structure
Account
Setup
and
Settings
Email
Marketing
Strategy
Creating
a
Subscriber
List
Integration
of
Forms
in
Site
Import
Subscribers
in
a
List
Types
of
Email
Marketing
Campaigns
Creating
an
Email
Campaign
What
Is
the
Newsletter?
Design
a
Newsletter
Reports
Marketing
Automation
Case
Study
Assignments
For
Practice
“
Don’t
find
customers
for
your
products,
find
products
for
your
customers.
”
17
Content
Marketing
Introduction
to
Content
Marketing
Objective
of
Content
Marketing
Content
Marketing
7
Steps
Strategy
Building
Process
Types
of
Content
How
to
Write
Great
Compelling
Content
Keyword
Research
for
Content
Ideas
Optimizing
Content
for
Search
Engines
How
to
Market
Your
Content
How
to
Increase
OptIn
Mail
List
with
Content
Marketing
Case
Study
on
Content
Marketing
“
If
people
like
you
they
will
listen
to
you,
but
if
they
dont
like
you
they
will
do
business
with
you.
”
18 Website
Creation
Understanding
Websites
Understanding
Domain
Name
and
Domain
Extensions
What
Are
a
Web
Server
and
Web
Hosting
Different
Types
of
Web
Servers
Different
Types
of
Websites
Based
on
Functionality
Planning
and
Conceptualizing
a
Website
Your
Website
Information
And
Link
“
Advertising
brings
in
the
customers,
but
it
is
your
job
to
keep
them
buying
from
you.
”
Website
Planning
Booking
a
Domain
Name
and
Web
Hosting
Adding
the
Domain
Name
to
a
Web
Server
How
to
Install
Wordpress
in
Your
Server
Theme
Selection
Theme
Customization
Page
Building
Using
Elementor
How
to
Install
and
Integrate
Most
Used
Plugins
“
We
don't
just
build
web
sites,
we
build
web
sites
that
sell.
”
19 Search
Engine
Optimization
Introduction
to
Search
Engines
How
Does
Search
Engine
Work?
Components
of
Search
Engine.
Google
Algorithm.
Panda
Algorithm
Penguin
Algorithm
Humming
Bird
Algorithm
Pigeon
Algorithm
Latest
Google
Updates
(
BERT,
Rank
Brain,
EAT)
“
Today
It’s
Not
About
‘Get
the
Tra ’
—
It’s
About
‘Get
the
Targeted
and
Relevant
Tra c.
”
Keyword
Research
and
Competition
Introduction
to
Keyword
Research.
Types
of
Key
Phrases
Keyword
Studies
Methodology
Business
Analysis
&
Categorization
Google
Keyword
Planner
Google
Trends
Market
Research
&
Analysis
New
Keyword
Ideas
Competition
Analysis
Finalizing
the
Keyword
List
“
e
aim
of
marketing
is
to
know
and
understand
the
customer
so
well
the
product
or
service
fits
him
and
sells
it
self.
”
OnPage
Optimization
Introduction
to
OnPage
OnPage
Analysis
Methodology
Fundamental
OnPage
Factors
[
Heading
Tag,
Alt
Tag,Image
Tag,
Etc.]
Meta
Tag
Optimization
Meta
Tags
Creation
Sitemap
and
Its
Types
Url
Optimization
Canonical
Tags
Redirection
Techniques
Robots.txt
Ssl
Certificates
and
Its
Types
Domain
Call
in
SEO.
Step
by
Step
Implementation
of
Every
OnPage
Factor
on
Every
Page
SEO
Analysis
or
Audit
Reports
Website
Speed
&
Its
Tools
Case
Study
Assignments
For
Practice
“
s
Is
the
Era
of
Less
Is
More
with
SEO.
”
20 Offpage
Strategy,
Planning
&
Execution
What
Is
Link
Building?
Types
of
Linking
Methods.
Dofollow
Vs.
Nofollow
Link
Building
Guidelines
Page
Authority
Domain
Authority
Article
Submission
Local
Business
Directories
Social
Bookmarking
Question
and
Answers
Blogging
&
Commenting
Guest
Blogging
Press
Releases
Link
Building
Resource
“
Without
facts
and
principles,
data
is
useless.
”
Image
Submission,
Document
Submission
Links
Analysis
Tools:
Backlink
Watch,
Rank
Signal,
Sumrush,
Ahref
Competitor
Backlink
Analysis
Using
Tools
How
to
Remove
Spammy/
Unnatural
Links
Using
the
Disavow
Tool
Case
Study
Assignments
For
Practice
“
Good
marketing
makes
the
company
look
smart.
Great
marketing
makes
the
customer
feel
smart.
”
21 Mobile
App
Creation
Importance
of
App
Benefits
of
Mobile
App
for
Business
App
Creation
Tool
,
Choose
Relevant
Layout
Designing
as
Per
Your
Requirement
How
to
Download
Free
Apk
File
Introduction
to
Google
Play
Console
The
process
to
Upload
App
in
Playstore
“
Tech
will
transform
from
something
we
actively
use
to
a
more
seamless
integrated
experience
that
is
‘on’
all
the
time.
”
22 App
Store
Optimization
What
is
ASO?
ASO
Goal
ASO
Ranking
Factors
ASO
Best
Practices
ASO
Strategy
ASO
Case
Study
“
ink
about
what
the
user
is
going
to
type
”
23
Local
SEO
What
Is
Local
SEO?
Importance
of
Local
SEO
Submission
to
Google
My
Business
Completing
the
Profile
Local
SEO
Ranking
Signals
Local
SEO
Negative
Signals
Citations
and
Local
Submissions
“
Good
SEO
work
only
gets
better
over
time.
It
only
searches
engine
tricks
that
need
to
keep
changing
when
the
ranking
algorithm
change.”
24 Google
Search
Console
Introduction
to
Google
Search
Console
How
to
Install
Google
Search
Console?
Search
Appearance
Structure
Data
Rich
Result
Data
Highlighter
HTML
Improvements
Accelerated
Mobile
Pages
Google
Index
Crawl
Security
Issues
“
Mediocre
marketers
think
in
terms
of
campaigns.
Great
marketers
think
in
terms
of
growth
frameworks.
”
Search
Traffic
Search
Analytics
Links
to
Your
Site
Internal
Links
Manual
Actions
International
Targeting
“
Advertising
is
saying
you
are
good.
Pr
is
getting
someone
else
to
say
you're
good.
”
25 Google
Analytics
What
is
Analytics?
Importance
of
Analytics
for
Business
Popular
Analytics
Software’s
Key
Performance
Indicators
[KPI]
in
Analytics
(bounce
rates,
time
on
page
/
site,
exit
rate,
conversion
rate,
engagement
rate)
Introduction
to
Google
Analytics
Installing
Analytics
Code
in
a
Site
Analytics
Account
Structure
Interface
Tour
of
Google
Analytics
General
Tools
in
Analytics
RealTime
Reports
Audience
Report
Acquisition
Report
Behavior
Report
Conversion
Tracking
Goal
Setting
Settings
in
Analytics
“
e
business
has
only
two
functions
-
marketing
&
innovation.
”
26 Youtube
SEO,
AdSense
and
Analytics
How
to
Create
a
Youtube
Channel
Youtube
Keyword
Research
Publish
a
High
Retention
Video
Youtube
Ranking
Factors
Youtube
Video
Optimization
Promote
Your
Video
Use
of
Playlists
“
We
need
to
stop
interrupting
what
people
are
interested
in
and
be
what
people
are
interested
in.
”
Youtube
AdSense
Basics
of
Youtube
AdSense
How
to
Create
Creator
Studio
in
Youtube
&
Verify
Your
Channel
Increase
Your
Profitability
Through
Youtube
Channel
Linking
Google
Adsense
&
Youtube
AdSense
Different
Types
of
Ads
Youtube Analytics
Subscriber
Report
Engagement
Report
Watch
Time
Report
and
Many
More
“
Having
quality
backlinks
is
better
than
having
100
irrelevant
backlinks.
”
27 Making
Money
Via
Google
Adsence
Basics
of
Google
Adsense
AdSense
Property
Verification
Different
types
of
Ads
Increasing
your
profitability
through
Adsense
Effective
tips
in
placing
video,
image
and
text
ads
into
your
website
correctly
Google
Adsense
Policy
overview
Apply
for
Adsense
Account
help
“
It's
not
what
you
upload,
it's
the
strategy
with
which
you
upload.
”
28 Quora
Marketing
Introduction
to
Quora
Profile
Creation
on
Quora
Searching
Relevant
Content
on
Quora
Building
Links
Through
Quora
Answering
How
to
Rank
Your
Answers
in
Quora
Quora
Analytics
Quora
Ad
Account
Creation
Quora
Campaign
Types
Quora
Ad
Groups
Quora
Ad
Copies
Creation
Reporting
and
Analysis
Case
Study
Assignments
For
Practice
“
Content
marketing
represents
the
gap
between
what
the
brand
produce
and
what
the
consumers
actually
want.
”
29
Affiliate
Marketing
What
Is
Affiliate
Marketing
How
to
Apply
for
Affiliate
Marketing
Network?
How
Affiliate
Marketing
Works
Understanding
the
Dashboard
How
to
Find
Affiliate
Niche
Promoting
Affiliate
Products
Top
Affiliate
Marketing
Networks
Methods
of
Promotions
Affiliate
Marketing
Reports
and
ROI
Affiliate
Marketing
Payment
Models
Best
Resources
for
Affiliate
Marketing
“
Digital
marketing
means
constantly
optimizing
campaigns
on
the
fly
to
provide
the
client
with
maximum
e ciency.”
30 Online
Reputation
Management
What
Is
ORM?
Why
We
Need
ORM
Examples
of
ORM
Generate
ORM
Report
Areas
to
Analyze
in
Orm
Search
Engine
Results
What
We
Need
to
Do
in
ORM
Monitor
Search
Results
Monitor
Complaint
Sites
Reviews
Monitor
Sites
and
Blogs
Monitor
Social
Media
Case
Study
Tools
for
Managing
Reputation
“
Continuous
improvement
is
better
than
delayed
perfection.
”
31 Viral
Marketing
What
is
Viral
Marketing
How
a
Viral
Campaign
Works
Advantages
of
Viral
Marketing
Content
strategy
for
a
Viral
campaign
Monitoring
and
Analysis
Examples
of
Viral
Marketing
“
Tere’s
a
problem
with
the
word
‘social’.
Social
is
not
just
Twitter,
FB,
etc.
Social
is
a
language.
”
32
Whatsapp
Marketing
Whatsapp
Marketing
Strategies
Whatsapp
Business
Features
Business
Profile
Setup
Auto
Replies
How
to
Install
Whatsapp
Icon
on
Wordpress
Website
How
to
Setup
OneClick
Chat
How
to
Set
Up
an
Initial
Message
Whatsapp
OneClick
Testing
on
Site
“
Social
media
success
formula:
content
+
engagement
+
conversion.
Rinse.
Repeat.
”
33
SMS
Marketing
Why
SMS
Marketing
Effective?
How
Does
SMS
Marketing
Work?
Difference
Between
Promotional
Campaigns
or
Transactional
Messages?
Who
Can
Benefit
from
Using
SMS
Marketing?
Best
Sites
for
Bulk
SMS
Marketing
SMS
Marketing
Tool
Setup
How
to
Send
Bulk
SMS
Using
Tool
SMS
Template
and
Report
Analysis
How
to
Purchase
Credits?
“
You
can’t
sell
anything
if
you
can’t
tell
anything.
”
34
Lead
Generation
For
Business
Understanding
Lead
Generation
Business
Why
Lead
Generation
Is
Important?
Understanding
the
Landing
Page
Understanding
Thank
You
Page
Landing
Page
Vs.
Website
Best
Practices
to
Create
Landing
Page
Best
Practices
to
Create
Thank
You
Page
What
Is
A/B
Testing?
How
to
Do
A/B
Testing?
Converting
Leads
into
Sale
Understanding
Lead
Funnel
“
Make
your
marketing
so
useful
people
would
pay
for
it.
”
35
Freelancing
Projects
Introduction
to
Freelancing?
How
Does
Freelancing
Works?
How
to
Grab
Freelancing
Projects
How
to
Pitch
a
Client
for
a
Project?
Freelancing
Templates
/
Proposals
Freelancing
Quotations
/
Pricing
/
Package
How
to
Work
on
Freelancing
Projects?
Reporting
and
Suggestions
Websites
for
Freelancing
Project
“
Marketing
is
no
longer
about
the
stu
hat
you
make,
but
about
the
stories,
you
tell.
”
Benefit
You
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Digital
Marketing 18686
21170
12386
9815
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22506
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Content 10799
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SEO 12368 5787 6654 2578 4678 2L6L
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Digital
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