Future Strategies

China Colour Forecast S/S

24
Our pick of the five key colours for China in S/S 24 reflects
the growing influence of wellness, nature and digital
culture in the country

Clare Smith & 姚 清曌 (Lupi Yao)

05.26.22 · 6 minutes

@wangyuhanart
Apricot Crush
China Key Colour S/S 24

024-65-27 15-1247 TCX

The refreshing and energetic hue of Apricot Crush first appeared in our A/W
23/24 forecast as an annual colour, and will remain important for the China
region in S/S 24. Similar in hue to the traditional colour of rosy clouds (赪霞),
this shade of orange calls to mind clouds at sunrise and sunset, and
symbolises the beauty found in nature. Apricot Crush is a mood-enhancing
and restorative colour that evokes positivity, optimism and rejuvenation.

Marjan van Aubel

Colour evolution

Peachy Faded Citrus Papaya Smoothie Apricot Crush

A/W 21/22 A/W 22/23 S/S 23 A/W 23/24

1
 Apricot Crush: usage
Invest in the activating mid-tone of Apricot
Crush to bring energy to S/S 24 designs.

This versatile, gender-inclusive orange will

have broad appeal across all fashion
categories, and will act as a key transseasonal
shade. It can seamlessly move from occasion-
led pieces to resort, active and outdoor
categories. Use as a healing wellness tone for
beauty, embracing connections to nature and
the positive energy this colour can induce. Use
@valentina1121li @mooyendudu
for colour cosmetics, hair and bath and body,
combining with other nurturing hues such as
Mellow Peach and Fresh Mint. For consumer
tech, embrace this colour’s restorative
attributes, creating a warm and nurturing
aesthetic for products that focus on health and
wellness. In the home, embrace Apricot
Crush's playful side by using it for decorative
accessories, textiles, glass, bath and bedroom
products.

@skin__essential @garconstudio @doverstreetmarketbeijing

2
Nutshell
China Key Colour S/S 24

024-37-20 18-1140 TCX

Nutshell is a rich and spicy brown that evokes feelings of warmth and
reassurance. In China, consumer attitudes remain cautious, so colours that
offer a sense of stability and authenticity, such as Nutshell, will continue to
resonate. Prominent in interiors and fashion, this brown shade is being
favoured by designers for its classic appearance. Speaking to sustainability
over newness, it appeals to longevity. This hue will appeal to consumers who
are looking for colours that feel safe and relatable.

Fendi x Peter Mabeo

Colour evolution

Burl Wood Silt Wholegrain Nutshell

A/W 22/23  S/S 23 A/W 23/24 S/S 24

3
 Nutshell: usage
Broaden your palette with the rich and
warming shade of Nutshell.

Use this brown as a key transseasonal colour

for womenswear, menswear and kidswear.
Nutshell will be an important colour for classic
styles, but can also be paired with other
seasonal brights such as Apricot Crush or
Fondant Pink for a more contemporary look.
For beauty, embrace perennial brown tones in
ultra-glossy or matte finishes for lips and nails.
SIT.E Elle Decoration China
Use Nutshell as a directional colour for beauty
packaging and colour cosmetics. In the home,
Nutshell will be key for investment pieces,
connecting consumers to high-quality and
natural materials.

@documentsperfume @m_moussyofficial Shanghai

4
Glacial Blue
China Key Colour S/S 24

112-75-11 14-4123 TCX

Blue continues to be a key colour in the China market, but in S/S 24 it will
move away from the bright shade of Galactic Cobalt to the soft pastel hue of
Glacial Blue. This light and restful shade links to wellness and nature,
aligning with holistic wellbeing priorities. We are also seeing this colour
become prominent in digital design and virtual idols – for example, AYAYI
intertwines fantasy and nature by placing meta-human characters in serene
environments.

AYAYI

Colour evolution

Soap Suds Cirrus Blue Glacial Blue

A/W 22/23 S/S 23 A/W 23/24 and S/S 24

5
 Glacial Blue: usage
Pivot to the serene and calming hue of
Glacial Blue.

This versatile, gender-inclusive blue has a

commercial quality that will give it broad
appeal across womenswear, menswear and
kidswear. Embrace its relaxed feel to update
casual, lounge and active categories. Use as a
fresh and directional shade for footwear and
accessories. In beauty, use Glacial Blue as an
ethereal pastel for hair, colour cosmetics and
Oppo @lining.official
body highlighters. Glacial Blue can feel
futuristic when applied to interior spaces,
especially when used for paints. For consumer
tech, use the digital quality of this blue for
smartphones, wearables and smart fitness
products.

@reikenen_official Nik Kosmas at ENG @tomikono_wig

6
Cyber Lime
China Key Colour S/S 24

051-76-36 13-0651 TCX

Green remains important in the China market, but in S/S 24 it will move to the
punchy near-neon shade of Cyber Lime. In China, Cyber Lime is similar to the
traditional colour known as Nice Green (青粲), which signifies the beginning
of summer on the solar calendar. This shade of green is also linked to a high-
quality Chinese rice called Bi Japonica (碧粳), aligning this hue with food,
nature and energy. Tapping into multi-species thinking, lime greens are
present in virtual worlds that blend natural and digital elements. In S/S 24,
Cyber Lime will signify a powerful connection between nature and
technology.

@extraone_official

Colour evolution

Light Celery Juice Bitter Lemon Cyber Lime

S/S 22 S/S 23 A/W 23/24 S/S 24

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 Cyber Lime: usage
Use Cyber Lime to blend traditional and
natural values with digital enhancements.

Premium and youth-focused Chinese brands

are already using the hyper-bright shade of
Cyber Lime for directional apparel and
accessories. We expect its impact to filter
through to all fashion categories as a gender-
inclusive shade by 2024. For beauty, use Cyber
Lime as a playful and 'FUNctional' bright for
colour cosmetics and hair. This shade is perfect
AYAYI Angel Chen
for the metaverse, so use it for virtual renders
and digital campaigns. It can also be used as a
vibrant bright for home interiors, retail,
packaging and consumer tech. Combine Cyber
Lime with futuristic metallics to create a unique
look for decorative accessories, consumer tech
and automotive.

@valentina1121li @hang_jin_ @dingyun_zhang

8
Pink Diamond
China Key Colour S/S 24

147-82-14 14-3205 TCX

The sweet pastel hue of Pink Diamond will become a key colour for the China
market, and it will move away from being seen as a female-only shade.
Chinese artist Wang Yuhan uses pink to create abstract and dreamy displays
of colour in her work, with each piece intended to engage the heart of the
viewer. Emerging as a key colour in menswear, fashion brand Pronounce used
this hue in its recent collection, showing it as a shade with gender-inclusive
appeal. Aligning with a new generation of Chinese men who are looking to be
more honest and in touch with their emotions, we expect Pink Diamond to
resonate with this consumer as a powerful and emotive shade.

@wangyuhanart

Colour evolution

Pink Clay Pink Diamond

S/S 22, A/W 22/23 and A/W 23/24 S/S 24

9
 Pink Diamond: usage
Embrace Pink Diamond as a gender-
inclusive colour in S/S 24.

Follow premium fashion brands by applying

Pink Diamond to women’s, men’s and kids’
collections. Focus on activewear, streetwear
and occasionwear, and use it as a standalone
statement pastel or combine it with Nutshell
for a contemporary pairing. For beauty, use this
hue with other chromatic pastels for colour
cosmetics and phygital tones for nails.
@susanfangofficial Baojun
Embrace the cheerful quality of this colour in
the home, using it for bedding, soft furnishing
and small home accessories. In automotive
design, this colour can be used to appeal to a
young generation of female consumers. For
consumer tech, use Pink Diamond to appeal to
the youth market through smartphones and
gaming equipment.

@yvmin_official @florasis.official @_pronounce

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1 234
Action points

Build a long-term colour Check the feasibility of your Invest in low-impact colour Be metaverse-ready
strategy colours solutions

Take a long-term view of your palette To ensure your colours work across Find innovative ways to apply colour As the demand for digital products
by building a lifecycle for each colour. different substrates, carry out a sustainably, and adopt circular sources grows, consider how your colours will
Think beyond seasons and evaluate feasibility check on your palette before where possible. Invest in nature- translate within the metaverse. Design
how your colours will stand the test of sharing with your supply chain. If you powered innovations alongside certified products as digital and physical equals,
time. would like your Coloro palette health- low-impact dyes and pigments. Also and ensure the colours are engaging
checked, or if you would like feasibility look to waste streams and reclaimed across multiple platforms and
data for our 50 Coloro S/S 24 colours, materials as commercial sources of environments.
click here for further information. responsible colour.

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 033-75-33 153-19-00
035-81-23 037-93-00
024-21-05 034-84-05
019-27-14 103-45-01
024-37-20 000-64-00
033-49-16 031-77-03
031-63-17 143-36-17
030-69-10 138-44-29
022-60-08 138-81-07
024-65-27 120-22-18
023-61-36 120-28-32
022-40-26 122-62-21
017-43-20 117-47-13
* This is a reference guide only. Colours on computer screens vary. Find out more about Coloro here.
022-62-16 112-75-11
022-81-13 105-56-31
010-64-27 105-27-15
011-50-32 078-33-24
010-42-20 072-45-06
008-26-26 074-80-06
010-38-36 064-59-32
156-56-30 062-71-14
158-44-32 058-55-18
Colour Reference S/S 24

147-82-14 050-40-14
147-70-20 051-76-36
Coloro 151-46-20 035-64-26

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 13-0947 TCX 19-4203 TCX
13-0941 TCX 11-4800 TCX
19-1109 TCX 12-0304 TCX
19-1220 TCX 18-4214 TCX
18-1140 TCX 17-5104 TCX
17-1036 TCX 14-4501 TCX
16-0928 TCX 19-3424 TCX
14-1208 TCX 18-3533 TCX
16-1318 TCX 14-3710 TCX
15-1247 TCX 19-3932 TCX
16-1356 TCX 19-3952 TCX
18-1250 TCX 16-4030 TCX
18-1441 TCX 18-3922 TCX
* This is a reference guide only. Colours on computer screens vary. Find out more about Pantone here.
16-1422 TCX 14-4123 TCX
14-1219 TCX 17-4440 TCX
16-1632 TCX 19-4324 TCX
18-1651 TCX 19-5421 TCX
17-1537 TCX 18-5611 TCX
19-1934 TCX 14-4807 TCX
18-1657 TCX 16-6340 TCX
17-1937 TCX 15-6317 TCX
18-2043 TCX 17-0235 TCX
Colour Reference S/S 24

14-3205 TCX 18-0529 TCX

Pantone TCX

14-3209 TCX 13-0651 TCX

17-1818 TCX 15-0948 TCX

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 136 C 426 C
134 C 7541 C
412 C 7527 C
7595 C 431 C
1615 C Cool Gray 8 C
7559 C Warm Gray 2 C
7508 C 525 C
4685 C 3559 C
4735 C 665 C
1565 C 2767 C
1575 C 287 C
7585 C 7451 C
7600 C 2373 C
* This is a reference guide only. Colours on computer screens vary. Find out more about Pantone here.
7514 C 543 C
474 C 3538 C
2029 C 3035 C
1787 C 3298 C
7419 C 5487 C
188 C 622 C
200 C 2422 C
1915 C 558 C
7635 C 576 C
Colour Reference S/S 24
Pantone Coated

517 C 7750 C
672 C 389 C
2061 C 7555 C

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Colour methodology

01 02 03

Global Colour Observation Data Analysis Coloro Colour

Synthesising expert foundational Using WGSN’s proprietary retail, Selection
research, aesthetic directions, e-commerce and social media data to
Using Coloro standard library
consumer data and regional insights track the path of the colours and inform
of 3,500 contemporary
the decision-making process
colours

06 05 04

Key Coloro Colour Selection Palette Longevity Strategy Coloro Health Check
Identifying the colours that will play Defining the longevity of each colour Rigorously testing colour
a significant role for all industries and and splitting the palette into three achievability across all key
define the mood of the season sections – Seasonal, Annual and Long- substrates to avoid wasted
Term. Over 40% of colours are carried resources
forward every season, reflecting the
importance of choosing colours
responsibly

07 08

Colour Naming Colour Palette Launch

Selecting names that are unique to Purchase the S/S 24 Key Coloro Colours
WGSN, which are evaluated by our here
Equality Vision Team

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WGSN's forecast reports are created by our global team of experts
Colour forecas ting team Yvonne Kostiak, Senior Strategist, Active Contr ibutors Afr ica
Jenny Clark, Head of Colour Gemma Riberti, Head of Interiors APAC Raeesa Brey, Researcher
Helen Palmer, Head of Materials and Clare Varga, Director of Beauty Alison Ho, Consumer Researcher Amer icas
Textiles Reiko Morrison, Head of CMF, Lupi Yao, Trend Director, WGSN China Sofia Martellini, Strategist, Youth and
Sara Maggioni, Head of Womenswear Consumer Tech Womenswear
Chihiro Kakemoto, Japanese Localisation
Erin Rechner, Head of Kidswear Martina Rocca, Strategist, Insight Lead Aus tralia and New Zealand
Jane Collins, Senior Strategist, Footwear Clare Coulson, Colour Strategist Madoka Okuda-Marshall, Japanese Yianni Giovanoglou, Client Services
and Accessories Localisation Editor Specialist
Joanne Thomas, Head of Content,
Nick Paget, Senior Strategist, Menswear Coloro  

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Related reports

Europe Colour Forecast North America Colour Global Colour Forecast Global Colour Forecast Colour Evolution S/S 24
S/S 24 Forecast S/S 24 S/S 24 A/W 23/24

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