Future Strategies

Europe Colour Forecast

A/W 23/24
Discover the five key colours for the A/W 23/24 European
market, where gender-inclusive designs, sustainable
mindsets, and returning consumer confidence will see a
growing focus on transseasonal and directional tones

Jenny Clark
10.22.21 · 6 minutes

Damien Hirst
Digital Lavender
Europe Key Colour A/W 23/24

Coloro / Pantone

134-67-16 15-3716 TCX

Our 2023 Colour of the Year will transcend into autumn/winter and remain a
key colour for the European market. Driven by the mental wellness
movement, this spiritual and balancing colour will resonate with consumers
seeking mediative sensorial stimuli. Danish multidisciplinary studio Tableau
created Post Service, a spatial design concept that addresses grief and death
for Copenhagenʼs 3daysofdesign event. Using soothing pastels, materials and
forms, it explores the process of healing and nourishment. We expect Digital
Lavender to connect directly to the growing care economy.

WGSN original image

Colour evolution

Purist Lilac Lavender Silk Digital Violet Digital Lavender

A/W 21/22 S/S 22 A/W 22/23 S/S 23 and A/W 23/24

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 Digital Lavender: usage
Expand from youth-led products to volume
fashion, beauty and interiors categories.

Digital Lavender will resonate across all

fashion categories by A/W 23/24 and align with
evolving themes of # so masculinity and
# newfemininity. Firmly established in the youth
market, it will expand into outerwear, suiting,
workwear, footwear and accessories. Already
emerging as a Gen Z skincare and cosmetics
colour, this purple will be important for
Glow Hub Stand Studio
packaging and ingredients. As sleep becomes a
wellness priority, use this soothing pastel for
bedroom- and bath-focused beauty and
interiors products. Create a cool meditative
feeling in commercial and residential spaces
through large applications of Digital Lavender
on walls, curtains and floors.

Acne Studios Crisp Sheets Tableau CPH

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Astro Dust
Europe Key Colour A/W 23/24

Coloro / Pantone

010-42-20 17-1537 TCX

In A/W 23/24, red will step up and broaden into a range of bright, mid and
dark tones. Astro Dust will be the most directional red of the season, and it
will be used as a sophisticated gender-inclusive mid-tone. Luxury brands such
as Valentino and Robyn Lynch are taking the lead applying this intriguing
colour to menswear and womenswear collections. This off-kilter red has a
pink undertone and a subtle organic quality, which gives it a relaxed and
grounding energy.

WGSN original image

Colour evolution

Burnished Sunset Astro Dust

A/W 21/22 A/W 23/24

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 Astro Dust: usage
Move to sophisticated mid-tone levels of
red.

This refined red will shi from brand

innovators to mass by A/W 23/24, so use it to
update fashion essentials, outerwear and
knitwear categories. Itʼs a great option for
leather and leather-look apparel, footwear and
accessories. It will also be a directional option
for # desertrider-inspired silhouettes, active
and outdoorwear. Use Astro Dust as a gender-
Valentino BMW
inclusive blush, nail and hair colour, and work it
into # cleanbeauty product stories. It can be
scaled up for the home, so capitalise on its
grounding and warming quality and apply to
sofas, chairs, tables and smart TVs.
Alternatively, use it to refresh dining ware,
lighting and smart home devices.

Pode @helenevasnier Robyn Lynch

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Malachite
Europe Key Colour A/W 23/24

Coloro / Pantone

078-33-24 19-5421 TCX

Blue-infused greens will gain traction and evolve into Malachite, a deep and
saturated jewel tone. We forecast the dark muted jade tone of Wavellite for
2022, which will connect to the outdoor boom. By 2023 greens will intensify
becoming more chromatic and aligning with inclusive # clubhouse themes.
Amsterdam-based streetwear brand Daily Paper is using deep green within
its new London store design and throughout its current product line. Its
recent collection, From Africa to the World, showcased the founders'
heritage and gave collegiate-themed apparel an all-inclusive message.

Sight Unseen

Colour evolution

Wavellite Palm Leaf Malachite

S/S 22 and A/W 22/23 S/S 23 A/W 23/24

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 Malachite: usage
Intensify your palette of greens by
incorporating this chromatic jewel tone.

Led by streetwear innovators, Malachite will

be propelled into multiple fashion sectors by
2023. Use this colour as a seasonal update for
core items across all categories. Tap into its
association with jewel tones for
# modernoccasion wear, footwear, accessories
and jewellery. Embrace its rich saturation
levels for beauty packaging and skincare
HHF Deviant Skincare
products, with a focus on balms and gels. Use
it to enrich commercial and retail spaces by
applying it in bold proportions, or focus on
accenting through decorative homewares and
accessories.

Mulberry x Richard Malone @casashoprare Daily Paper

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Wholegrain
Europe Key Colour A/W 23/24

Coloro / Pantone

030-41-18 18-0933 TCX

Brown will remain an important core colour for the European market, but it
will shi away from dark # truffle tones to more characterful tinted mid-tones.
Wholegrain is a yellow-infused mustard brown, which confirms the ongoing
importance of earthy tones. Studio Hagenhall's recent transformation of a
London townhouse into a home inspired by 1970s California is a great example
of how this colour can evoke warmth and character through thoughtful
material applications.

Studio Hagenhall

Colour evolution

Butterscotch Wholegrain
A/W 22/23 and S/S 23 A/W 23/24

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 Wholegrain: usage
Update mid-tone browns by shifting to a
yellow-infused mustard tone.

This colour works best with natural fibres such

as cotton, linen and wool, and itʼs a natural fit
for knitwear and jersey. Wholegrain is also a
great update for utility, outdoor and denim-
driven streetwear, and it comes to life in satin,
metallic and velvet finishes, making it a
surprising choice for occasionwear. For beauty,
infuse this colour into textural ingredients for
Studio Hagenhall @bougroug
scrubs, soaps and balms. Use it in its metallic
form Kansa Metal for colour cosmetics and
facial tools. A versatile earth tone for the
home, use it to add warmth to wood, glass and
metal surfaces, and explore tarnished and
smoked effects. Wholegrain can also inject a
natural feel into cra ed ceramics, textiles and
homewares.

@freshbeauty Louisa Loakes David Catalan

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Apricot Crush
Europe Key Colour A/W 23/24

Coloro / Pantone

024-65-27 15-1247 TCX

Orange will remain key for the European market, evolving from autumnal
tones back to zesty levels. Apricot Crush is warm and fruity, connecting
directly to wellness rituals that drive a sense of joy. This mood-boosting
colour is activating and restorative, with a transseasonal quality. It is inspired
by the orange tones present in Liquid Crystal Environment, a work by Gustav
Metzger recently exhibited at Hauser and Wirth's Somerset gallery in the UK.
The installation, created using magnified liquid crystals, immerses the viewer
in psychedelic colours and patterns, which were highly influential during
London's 1960s cultural scene.

WGSN original image

Colour evolution

Peachy Faded Citrus Papaya Smoothie Apricot Crush

A/W 21/22 A/W 22/23 S/S 23 A/W 23/24

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 Apricot Crush: usage
Utilise the mood-boosting qualities of this
zesty orange.

Apricot Crush is a gender-inclusive mid-tone

with a transseasonal appeal. Use it to update
core items within casualwear, kidswear and
activewear categories. Also work it into
textured knits, plaids and prints, exploring
tonal pairing with neutrals or contrasting
against seasonal brights. Its youthful, upli ing
appeal makes it key for colour cosmetics and
Kopari Beauty Gustav Metzger
clean beauty skincare. Spark joy and engage
the consumer by using Apricot Crush for
packaging. Bring warmth and luminosity into
the home and apply it to textiles, glass,
ceramics, and products for the bathroom and
bedroom.

@hikingpatrol Tsar Carpets Nanushka

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1 234
Action points

Build in transseasonality Health-check your palette Take steps to minimise impact Acknowledge the gender
spectrum

Choose colour with longevity in mind. Ensure your palette is feasible and Minimise your environmental impact by As inclusion becomes more important
Through careful planning and data check which colours work on each using low-impact chemicals, dyes and to consumers, make colour choices with
analysis, make responsible choices and substrate and product type, before pigments, combined with energy- gender fluidity in mind. Break down
define the lifecycle of the hues in your sharing with your supply chains. If you efficient processes. Seek certified preconceived colour associations and
palette would like your Coloro palette health- sources of synthetic and natural choose hues that allow people to
checked, or if you would like feasibility colours, and work with suppliers that explore their gender identity
data for our 50 Coloro A/W 23/24 follow a regenerative strategy. Share
colours, click here for further the responsible steps you are taking
information with your consumers

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 051-62-15 153-19-00
049-86-36 037-93-00
034-56-24 034-84-05
036-74-35 103-45-01
035-81-23 000-64-00
028-59-26 031-77-03
017-23-07 143-36-17
019-27-14 147-55-21
030-41-18 134-42-26
031-63-17 134-67-16
030-69-10 120-22-18
026-58-35 122-25-24
024-65-27 120-28-32
* This is a reference guide only. Colours on computer screens vary. Find out more about Coloro here
022-40-26 114-57-24
020-54-37 112-75-11
017-43-20 098-26-13
022-62-16 095-32-22
015-33-25 088-76-13
010-42-20 078-33-24
008-23-14 072-45-06
008-26-26 071-65-06
Colour Reference A/W 23/24

010-38-36 060-71-33
010-46-36 062-71-14
154-51-37 056-26-07
Coloro 014-73-08 050-40-14

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 16-0430 TCX 19-4203 TCX
13-0650 TCX 11-4800 TCX
16-0950 TCX 12-0304 TCX
15-0956 TCX 18-4214 TCX
13-0941 TCX 17-5104 TCX
16-1148 TCX 14-4501 TCX
19-1016 TCX 19-3424 TCX
19-1220 TCX 17-3014 TCX
18-0933 TCX 18-3737 TCX
16-0928 TCX 15-3716 TCX
14-1208 TCX 19-3932 TCX
16-1164 TCX 19-3953 TCX
15-1247 TCX 19-3952 TCX
* This is a reference guide only. Colours on computer screens vary. Find out more about Pantone here
18-1250 TCX 17-4139 TCX
17-1464 TCX 14-4123 TCX
18-1441 TCX 19-4326 TCX
16-1422 TCX 19-4540 TCX
18-1442 TCX 13-5309 TCX
17-1537 TCX 19-5421 TCX
19-1528 TCX 18-5611 TCX
19-1934 TCX 16-5808 TCX
Colour Reference A/W 23/24

18-1657 TCX 15-0545 TCX

17-1663 TCX 15-6317 TCX
Pantone TCX

18-2436 TCX 19-0417 TCX

14-1309 TCX 18-0529 TCX

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 5777 C 426 C
388 C 7541 C
7563 C 7527 C
7549 C 431 C
134 C Cool Gray 8 C
7570 C Warm Gray 2 C
Black 5 C 525 C
7595 C 681 C
7575 C 2665 C
7508 C 2645 C
4685 C 2767 C
716 C 288 C
1565 C 287 C
* This is a reference guide only. Colours on computer screens vary. Find out more about Pantone here
7585 C 284 C
Orange 021 C 1 543 C
7600 C 309 C
7514 C 7470 C
181 C 628 C
7419 C 3298 C
188 C 5487 C
7428 C 5635 C
Colour Reference A/W 23/24

200 C 368 C
Pantone Coated

Red 032 C 558 C

213 C 5605 C
503 C 7750 C

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Colour methodology
WGSN's A/W 23/24 Global Colour Forecast is developed To reflect the needs of multiple industries, our palette Coloro
and peer-reviewed by our international team of is organised into three sections – Seasonal, Annual and Coloro is the primary colour system for WGSN when
forecasting experts, who combine research, insight, Long-Term – which define the longevity of each colour.
forecasting colour. Each tone in the Global Colour
analysis and critical debate throughout a two-month Over 40% of the tones in the A/W 23/24 palette are
Forecast is selected directly from the Coloro library of
process. Our contributors come from the Americas, carried forward from a previous season. The Key 3,500 contemporary hues. Each colour is then rigorously
Asia, Europe and Africa for a truly global view of the Colours are forecast to play a significant role for all
tested by Coloro experts to ensure achievability across
forces shaping colour trends. industries and define the mood of the season.
substrates and acceptable fastness, so you can trust
We assess WGSN's proprietary retail, e-commerce and All colour names are unique to WGSN and are evaluated that they are feasible before lab dipping.
social media data to track the path of the colours and by our Equality Vision Team.
Coloro is a beautifully designed system backed by a
inform our decision-making process. technically sound approach. It offers physical and
digital products, an extensive colour library, and expert
advisory services. Find out more here.

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WGSN’s forecasts are created by our global team of experts
Colour forecas ting team Yvonne Kostiak, Senior Strategist, Active Contr ibutors
Jenny Clark, Head of Colour Gemma Riberti, Head of Interiors Europ e
Helen Palmer, Head of Materials and Textiles Clare Varga, Head of Beauty Arantxa Ravettino, Trend Specialist
Sara Maggioni, Head of Womenswear Annie Johnstone, Analyst, Beauty Amer icas
Erin Rechner, Head of Kidswear Reiko Morrison, Head of CMF, Consumer Tech Sofia Martellini, Strategist, Youth and Womenswear
Jane Collins, Senior Strategist, Footwear and Martina Rocca, Strategist, Insight APAC
Accessories Joanne Thomas, Head of Content, Coloro Alison Ho, Consumer Researcher
Nick Paget, Senior Strategist, Menswear

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Related reports

Global Colour Forecast Colour Evolution A/W Advanced Colour 2026 Global Colour Forecast Europe Colour Forecast
A/W 23/24 23/24 S/S 23 S/S 23

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